{"id":851021,"date":"2025-05-14T10:25:10","date_gmt":"2025-05-14T14:25:10","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/gartner-marketing-survey-finds-nearly-half-of-consumers-expect-to-buy-more-american-goods-amid-economic-uncertainty\/"},"modified":"2025-05-14T10:25:10","modified_gmt":"2025-05-14T14:25:10","slug":"gartner-marketing-survey-finds-nearly-half-of-consumers-expect-to-buy-more-american-goods-amid-economic-uncertainty","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/gartner-marketing-survey-finds-nearly-half-of-consumers-expect-to-buy-more-american-goods-amid-economic-uncertainty\/","title":{"rendered":"Gartner Marketing Survey Finds Nearly Half of Consumers Expect to Buy More American Goods Amid Economic Uncertainty"},"content":{"rendered":"

<\/p>\n

Gartner Marketing Survey Finds Nearly Half of Consumers Expect to Buy More American Goods Amid Economic Uncertainty<\/b><\/p>\n

Marketing Leaders Must Adapt Strategies to Address Economic Challenges and <\/i>Inflation Concerns<\/i><\/b><\/p>\n

STAMFORD, Conn.–(BUSINESS WIRE<\/a>)–
\nForty-seven percent of consumers expect to buy more American-made products this year, according to a survey by Gartner, Inc.\n<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250514049446\/en\/<\/a><\/p>\n

\"Figure<\/p>\n

Figure 1: Source: Gartner (May 2025)<\/p>\n<\/div>\n

\nA Gartner Consumer Community survey of 212 US consumers, conducted in March 2025, found that 42% consumers agreed that they have decided to wait to make a major purchase, up from 2024 when only 28% consumers were reconsidering such expenditures (see Figure 1). By the third quarter of 2025, Gartner predicts 60% of consumers will have elected to delay a major purchase. And by the end of the year, Gartner predicts 60% of consumers will buy on secondhand and peer-to-peer marketplaces.\n<\/p>\n

\n\u201cThe current wave of economic uncertainty is reshaping consumer behavior in profound ways,\u201d said Kate Muhl<\/a>, VP Analyst in the Gartner Marketing practice<\/a>. \u201cThere is a clear shift towards more deliberate purchasing decisions and budget-conscious shopping strategies, as individuals prioritize financial stability over immediate gratification.\n<\/p>\n

\n\u201cMarketing leaders who adapt to these changes by strengthening their brand value, and consistently delivering on core consumer promises, will be more likely to see their organizations thrive.”\n<\/p>\n

Consumers Prefer Brands to Stay Neutral but Consistency Matters Even More<\/b><\/p>\n

\nWhile the majority (68%) of consumers are not looking for brands to take stands on social or political issues right now, 55% say that when a brand reverses courseon social and political issues, they lose trust in that brand. Furthermore, a third of consumers who distrust brands that reverse course report boycotting a brand in the last year (compared to only 20% of those unbothered by brands reversing course).\n<\/p>\n

\n“In today’s intricate landscape, marketers must navigate the delicate balance between brand activism and consumer sentiment with caution. While it’s a challenging time to initiate new socio-political campaigns, altering existing stands requires subtlety and discretion to avoid alienating consumers,” advises Muhl.\n<\/p>\n

\nGartner clients can read more in the report: \u201cQuick Answer: CMOs Must Prepare for Consumer Reaction to Tariffs\u201d<\/a>.\n<\/p>\n

About the Gartner Marketing Symposium\/Xpo
\n
<\/b>The Gartner Marketing Symposium\/Xpo<\/a> is taking place June 2-4 in Denver, providing marketing leaders with actionable advice about the trends, tools and emerging technologies they need to deliver business results and exceed expectations. Gartner analysts address the biggest opportunities, challenges and priorities marketers face today, including marketing strategy development, marketing analytics and CX strategy. Follow news and updates coming out of the conference on the Gartner Newsroom<\/a> and on X<\/a> and LinkedIn <\/a>using #GartnerMKTG.\n<\/p>\n

About Gartner for Marketers
\n
<\/b>Gartner for Marketers provides the objective, expert advice, and proven tools that CMOs and other marketing leaders need to seize the right opportunities with clarity and confidence, and to stay ahead of the trends that matter. With in-depth research and analysis, Gartner for Marketers helps you focus on the opportunities with the greatest potential to deliver results. More information on Gartner for Marketers is available online at www.gartner.com\/marketing<\/a>. Follow news and updates from the Gartner Marketing practice on X<\/a> and LinkedIn<\/a> using #GartnerMKTG. Members of the media can find additional information and insights in the Gartner Marketing Newsroom<\/a>.\n<\/p>\n

About Gartner
\n
<\/b>Gartner, Inc. (NYSE: IT) delivers actionable, objective insight that drives smarter decisions and stronger performance on an organization\u2019s mission-critical priorities. To learn more, visit gartner.com<\/a>.\n<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20250514049446\/en\/<\/a><\/span><\/p>\n

\nElizabeth Bishop
\n
Gartner
\n
elizabeth.bishop@gartner.com
\n<\/a><\/p>\n

Juliette Dixon
\n
Gartner
\n
juliette.dixon@gartner.com<\/a><\/p>\n

KEYWORDS:<\/b> United States North America Connecticut Colorado<\/p>\n

INDUSTRY KEYWORDS:<\/b> Data Analytics Marketing Communications Consumer Electronics Professional Services Technology Consumer Other Consumer<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n
Photo<\/b><\/font><\/td>\n<\/tr>\n
\"Photo\"<\/td>\n<\/tr>\n
Figure 1: Source: Gartner (May 2025)<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Gartner Marketing Survey Finds Nearly Half of Consumers Expect to Buy More American Goods Amid Economic Uncertainty Marketing Leaders Must Adapt Strategies to Address Economic Challenges and Inflation Concerns STAMFORD, Conn.–(BUSINESS WIRE)– Forty-seven percent of consumers expect to buy more American-made products this year, according to a survey by Gartner, Inc. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250514049446\/en\/ Figure 1: Source: Gartner (May 2025) A Gartner Consumer Community survey of 212 US consumers, conducted in March 2025, found that 42% consumers agreed that they have decided to wait to make a major purchase, up from 2024 when only 28% consumers were reconsidering such expenditures (see Figure 1). By the third quarter of 2025, Gartner predicts 60% … <\/p>\n

Continue reading “Gartner Marketing Survey Finds Nearly Half of Consumers Expect to Buy More American Goods Amid Economic Uncertainty”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-851021","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nGartner Marketing Survey Finds Nearly Half of Consumers Expect to Buy More American Goods Amid Economic Uncertainty - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/gartner-marketing-survey-finds-nearly-half-of-consumers-expect-to-buy-more-american-goods-amid-economic-uncertainty\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gartner Marketing Survey Finds Nearly Half of Consumers Expect to Buy More American Goods Amid Economic Uncertainty - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Gartner Marketing Survey Finds Nearly Half of Consumers Expect to Buy More American Goods Amid Economic Uncertainty Marketing Leaders Must Adapt Strategies to Address Economic Challenges and Inflation Concerns STAMFORD, Conn.–(BUSINESS WIRE)– Forty-seven percent of consumers expect to buy more American-made products this year, according to a survey by Gartner, Inc. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250514049446\/en\/ Figure 1: Source: Gartner (May 2025) A Gartner Consumer Community survey of 212 US consumers, conducted in March 2025, found that 42% consumers agreed that they have decided to wait to make a major purchase, up from 2024 when only 28% consumers were reconsidering such expenditures (see Figure 1). 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