{"id":850927,"date":"2025-05-14T08:37:30","date_gmt":"2025-05-14T12:37:30","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/reborn-coffee-and-tori-ai-sign-mou-to-implement-smart-retail-technology\/"},"modified":"2025-05-14T08:37:30","modified_gmt":"2025-05-14T12:37:30","slug":"reborn-coffee-and-tori-ai-sign-mou-to-implement-smart-retail-technology","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/reborn-coffee-and-tori-ai-sign-mou-to-implement-smart-retail-technology\/","title":{"rendered":"Reborn Coffee and Tori AI Sign MOU to Implement Smart Retail Technology"},"content":{"rendered":"<h2>\nAI Technology to Enhance Operational Efficiency, Personalize Real-Time Customer Interactions, and Improve Overall Store Performance<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p align=\"justify\">BREA, Calif., May  14, 2025  (GLOBE NEWSWIRE) &#8212; Reborn Coffee Inc. (Nasdaq: REBN), a leader in the specialty coffee market, today announced the signing of a Memorandum of Understanding (MOU) with Tori AI, a pioneering artificial intelligence company specializing in smart environments. This partnership sets the stage for a new era in caf\u00e9 innovation \u2014 where premium coffee experiences meet intelligent automation and real-time customer insights.<\/p>\n<p align=\"justify\">\u201cTori AI brings plug-and-play systems that will allow us to reduce labor costs, increase upselling based on real-time data, and build a smarter CRM engine that adapts to individual customer preferences across locations,\u201d said Jay Kim, CEO of Reborn Coffee. \u201cThis isn\u2019t just about adding tech; it\u2019s about transforming how we run our stores.\u201d Tori AI\u2019s technology, already deployed in high-functioning environments such as hospitality and retail, will provide Reborn Coffee with tools such as dynamic ordering prompts, inventory automation, staff optimization, and personalized menu suggestions. These solutions are tailored to enhance both the customer journey and backend decision-making.<\/p>\n<p align=\"justify\">Reborn\u2019s upcoming AI-driven drive-thru will serve as a showcase for these capabilities, offering a frictionless, data-enhanced ordering experience powered by Tori\u2019s established infrastructure.<\/p>\n<p align=\"justify\">Under the agreement, Reborn Coffee will implement Tori AI\u2019s proven suite of smart retail solutions, aimed at enhancing operational efficiency, personalizing guest interactions, and improving overall store performance. A key feature of this rollout includes Tori AI\u2019s drive-thru automation platform, which Reborn will introduce at its first AI-enhanced drive-thru location scheduled for launch upon completion of building out 5050 W Russell Rd. in Las Vegas, NV.<\/p>\n<p align=\"justify\">This MOU further positions Reborn Coffee as a forward-thinking leader in the caf\u00e9 industry, with additional initiatives and experiential rollouts to follow.<\/p>\n<p align=\"center\">\n        <em>This Memorandum of Understanding (MOU) is non-binding and intended to outline the mutual interest of both parties to explore collaboration. Any future agreements will be subject to separate binding contracts.<\/em>\n      <\/p>\n<p>\n        <strong>About Tori AI<\/strong><br \/>\n        \n      <\/p>\n<p align=\"justify\">Tori AI is a next-generation artificial intelligence company specializing in smart automation and environment optimization for physical spaces. With expertise in retail, hospitality, and F&amp;B sectors, Tori AI delivers proven solutions that enhance operational efficiency, personalize customer experiences, and provide deep behavioral insights through real-time data. Its AI-driven systems \u2014 including autonomous drive-thru platforms, intelligent ordering flows, and predictive analytics \u2014 are already deployed in high-performance environments, enabling businesses to scale with intelligence and agility. Tori AI is redefining how brands interact with customers by making spaces smarter, more efficient, and experience-focused.<\/p>\n<p>\n        <strong>About Reborn Coffee<\/strong><br \/>\n        \n      <\/p>\n<p align=\"justify\">Reborn Coffee, Inc. (NASDAQ: REBN) is a California-based specialty coffee retailer focused on delivering high-quality, handcrafted coffee experiences. With a growing global footprint and a dedication to innovation, Reborn is redefining the coffeehouse model through its premium products and technology-forward initiatives.<\/p>\n<p align=\"justify\">\n        <strong>Forward-Looking Statements<\/strong>\n      <\/p>\n<p align=\"justify\">All statements in this release that are not based on historical fact are \u201cforward-looking statements.\u201d While management has based any forward-looking statements included in this release on its current expectations, the information on which such expectations were based may change. Forward-looking statements involve inherent risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors including those risks and uncertainties described in the Risk Factors and Management\u2019s Discussion and Analysis of Financial Condition and Results of Operations sections of our recent filings with the Securities and Exchange Commission (\u201cSEC\u201d) including our Form 10-K for the year ended December 31, 2024, which can be found on the SEC\u2019s website at <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=8MftwZnbpZnbFDRYcZmqYCv2tL8b7KWMymxsdb8MwiwUbG7VWt18UgOQp7rA59Tdk4EPSEjB-UvYWb6k272zcg==\" rel=\"nofollow\" target=\"_blank\">www.sec.gov<\/a>. Such risks, uncertainties, and other factors include, but are not limited to, the Company\u2019s ability to continue as a going concern as indicated in an explanatory paragraph in the Company\u2019s independent registered public accounting firm\u2019s audit report as a result of recurring net losses, among other things, the Company\u2019s ability to successfully open the additional locations described herein as planned or at all, the Company\u2019s ability to expand its business both within and outside of California (including as it relates to increasing sales and growing Average Unit Volumes at our existing stores), the degree of customer loyalty to our stores and products, the fluctuation of economic conditions, competition and inflation. We urge you to consider those risks and uncertainties in evaluating our forward-looking statements. We caution readers not to place undue reliance upon any such forward-looking statements, which speak only as of the date made. The Company undertakes no obligation to update these statements for revisions or changes after the date of this release, except as required by law.<\/p>\n<p>\n        <strong>Contacts<\/strong>\n      <\/p>\n<p>\n        <strong>Investor Relations Contact:<\/strong><br \/>\n        <br \/>Chris Tyson<br \/>Executive Vice President<br \/>MZ North America<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=Uta-NSxRRlK4hElVuSWTaZUE3yjBH_nDb_Hy-jlu1hwdH6BmnK-ccfZ8y0TaIXPplpe9hfeMTOiUf-fUYxisMWgR8tB_HsXGSj4G658qGuI=\" rel=\"nofollow\" target=\"_blank\">REBN@mzgroup.us<\/a>\u00a0\u00a0 <br \/>949-491-8235<\/p>\n<p>\n        <strong>Company Contact:<\/strong><br \/>\n        <br \/>Reborn Coffee, Inc.<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=9OHr7EDGdQsIZfVIrnwESjiSW4ihjLr58mxxi-rmoDydWHaSa0v12ZoUpJNso8YNVHMzVvog83m9SIE5GupHOOy4WLbMSVhxx2vAoItZYoo=\" rel=\"nofollow\" target=\"_blank\">ir@reborncoffee.com<\/a><\/p>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTQ1MDc4MSM2OTM5Mzg2IzIyNTI5OTU=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/NDYyNzNhOWEtODY2Yy00N2RkLWI3OGMtZDc2YmRiYzljYzAyLTEyNjQ1NDgtMjAyNS0wNS0xNC1lbg==\/tiny\/Reborn-Coffee-Inc-.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>AI Technology to Enhance Operational Efficiency, Personalize Real-Time Customer Interactions, and Improve Overall Store Performance BREA, Calif., May 14, 2025 (GLOBE NEWSWIRE) &#8212; Reborn Coffee Inc. (Nasdaq: REBN), a leader in the specialty coffee market, today announced the signing of a Memorandum of Understanding (MOU) with Tori AI, a pioneering artificial intelligence company specializing in smart environments. This partnership sets the stage for a new era in caf\u00e9 innovation \u2014 where premium coffee experiences meet intelligent automation and real-time customer insights. \u201cTori AI brings plug-and-play systems that will allow us to reduce labor costs, increase upselling based on real-time data, and build a smarter CRM engine that adapts to individual customer preferences across locations,\u201d said Jay Kim, CEO of Reborn &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/reborn-coffee-and-tori-ai-sign-mou-to-implement-smart-retail-technology\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Reborn Coffee and Tori AI Sign MOU to Implement Smart Retail Technology&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-850927","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reborn Coffee and Tori AI Sign MOU to Implement Smart Retail Technology - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/reborn-coffee-and-tori-ai-sign-mou-to-implement-smart-retail-technology\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reborn Coffee and Tori AI Sign MOU to Implement Smart Retail Technology - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"AI Technology to Enhance Operational Efficiency, Personalize Real-Time Customer Interactions, and Improve Overall Store Performance BREA, Calif., May 14, 2025 (GLOBE NEWSWIRE) &#8212; Reborn Coffee Inc. (Nasdaq: REBN), a leader in the specialty coffee market, today announced the signing of a Memorandum of Understanding (MOU) with Tori AI, a pioneering artificial intelligence company specializing in smart environments. This partnership sets the stage for a new era in caf\u00e9 innovation \u2014 where premium coffee experiences meet intelligent automation and real-time customer insights. \u201cTori AI brings plug-and-play systems that will allow us to reduce labor costs, increase upselling based on real-time data, and build a smarter CRM engine that adapts to individual customer preferences across locations,\u201d said Jay Kim, CEO of Reborn &hellip; Continue reading &quot;Reborn Coffee and Tori AI Sign MOU to Implement Smart Retail Technology&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/reborn-coffee-and-tori-ai-sign-mou-to-implement-smart-retail-technology\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-14T12:37:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTQ1MDc4MSM2OTM5Mzg2IzIyNTI5OTU=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/reborn-coffee-and-tori-ai-sign-mou-to-implement-smart-retail-technology\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/reborn-coffee-and-tori-ai-sign-mou-to-implement-smart-retail-technology\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Reborn Coffee and Tori AI Sign MOU to Implement Smart Retail Technology\",\"datePublished\":\"2025-05-14T12:37:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/reborn-coffee-and-tori-ai-sign-mou-to-implement-smart-retail-technology\\\/\"},\"wordCount\":798,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/reborn-coffee-and-tori-ai-sign-mou-to-implement-smart-retail-technology\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=OTQ1MDc4MSM2OTM5Mzg2IzIyNTI5OTU=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/reborn-coffee-and-tori-ai-sign-mou-to-implement-smart-retail-technology\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/reborn-coffee-and-tori-ai-sign-mou-to-implement-smart-retail-technology\\\/\",\"name\":\"Reborn Coffee and Tori AI Sign MOU to Implement Smart Retail Technology - 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