{"id":850856,"date":"2025-05-14T08:06:55","date_gmt":"2025-05-14T12:06:55","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/redfin-and-magnite-join-forces-to-give-advertisers-priority-access-to-audience-targeting-across-the-homebuying-journey\/"},"modified":"2025-05-14T08:06:55","modified_gmt":"2025-05-14T12:06:55","slug":"redfin-and-magnite-join-forces-to-give-advertisers-priority-access-to-audience-targeting-across-the-homebuying-journey","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/redfin-and-magnite-join-forces-to-give-advertisers-priority-access-to-audience-targeting-across-the-homebuying-journey\/","title":{"rendered":"Redfin and Magnite Join Forces to Give Advertisers Priority Access to Audience Targeting Across the Homebuying Journey"},"content":{"rendered":"<div class=\"mw_release\">\n<p align=\"left\">NEW YORK, May  14, 2025  (GLOBE NEWSWIRE) &#8212; <strong>\u00a0<\/strong><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=UVBdDAaBw7BSR0xBxL-pA2XU8e0dvsqsY72yOt40ZZuEa4iSw3OXLfVR-bcMmlYjUr2eqUvxKo5UHjZmJ-z32w==\" rel=\"nofollow\" target=\"_blank\"><u>Redfin<\/u><\/a> (NASDAQ: RDFN), the technology-powered real estate brokerage, has selected Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, as its preferred SSP to power data-driven deals. Leveraging Magnite\u2019s programmatic technology, Redfin can connect advertisers with exclusive real estate audiences at key moments in their home-buying journey.<\/p>\n<p>Redfin Media uniquely connects brands with 46 million upwardly mobile customers at each stage of their buying journey. With a vast network including Redfin, Rent.com, ApartmentGuide.com and WalkScore.com, the partnership delivers national scale and hyper-local targeting in a brand safe environment. Using sophisticated intent signals, Redfin uniquely knows when people move, where they are going, and what type of home they are looking for, enabling marketers to reach high-value, hard-to-reach customers.<\/p>\n<p>&#8220;As we build Redfin\u2019s Commerce Media Network, we\u2019re partnering with leading brands and platforms to connect high-intent homebuyers and movers with the right products and services at pivotal moments in their journey\u2014creating meaningful value for both advertisers and consumers,\u201d said Conny Mirza, General Manager of Digital Ads and Partnerships at Redfin.<\/p>\n<p>\u201cOur collaboration with Magnite gives us the tools to package and activate that opportunity through scalable, transparent programmatic solutions,\u201d said Amit Grover, Head of Programmatic Partnerships at Redfin.<\/p>\n<p>\u201cRedfin is a trusted source for millions of homebuyers and renters and their insights provide advertisers with a unique opportunity to reach consumers at key decision-making moments,\u201d said Ashley Wheeler, SVP, DV+ Platform at Magnite. \u201cWe\u2019re excited to work closely with the Redfin team to enrich their omnichannel inventory and create more impactful advertising experiences.\u201d<\/p>\n<p>\n        <strong>About Magnite<\/strong>\n      <\/p>\n<p>We\u2019re Magnite (NASDAQ: MGNI), the world\u2019s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world\u2019s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.<\/p>\n<p>\n        <strong>About Redfin<br \/><\/strong><br \/>\n        <br \/>Redfin (<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=ksbNXnXRFzsu64q-AkFHtbKeTKEYLaQfVscQIehe-cq9lWoPUP-EJFn52EX3jFIn-zqTBsv97GOSW8X2jUI9Mw==\" rel=\"nofollow\" target=\"_blank\"><u>www.redfin.com<\/u><\/a>) is a technology-powered real estate company. We help people find a place to live with brokerage, rentals, lending, and title insurance services. We run the country&#8217;s #1 real estate brokerage site. Our customers can save thousands in fees while working with a top agent. Our home-buying customers see homes first with on-demand tours, and our lending and title services help them close quickly. Our rentals business empowers millions nationwide to find apartments and houses for rent. Since launching in 2006, we&#8217;ve saved customers more than $1.8 billion in commissions. We serve approximately 100 markets across the U.S. and Canada and employ over 4,000 people.<\/p>\n<p>\n        <strong>Media Contact:<\/strong>\n      <\/p>\n<p>Megan Hughes<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=eImFzUd9dlYABBDZixXmlZx94QXjZ2E6-lmSlcaruQwCRFWf3DsgFWXxTOXfEz2NPwqfD5aq7_cDoxiX1sIR4pgun2uzH3_VeuJX1YzBWo0=\" rel=\"nofollow\" target=\"_blank\"><u>mhughes@magnite.com<\/u><\/a><\/p>\n<p>\n        <strong>Investor Relations Contact:<\/strong>\n      <\/p>\n<p>Nick Kormeluk<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=XTMuwB7BWG4Z4KEcJFDjXwq_kT_IeOhmGQ5WBsDDM2m9RGPk5ynbpI6rySuCaLwm-47Ya0q7TqeNEdGqiOIK6WRKWSq_YE7nv_ektjGMRU8=\" rel=\"nofollow\" target=\"_blank\"><u>nkormeluk@magnite.com<\/u><\/a><br \/>949-500-0003<\/p>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTQ1MDg1OCM2OTM4MzM4IzIwMTc0MzE=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/ZTU5MzVkMGMtMzM5Zi00YjU4LTgxMWYtNTNkMjBlY2UzOWFhLTEwMjkwMDQtMjAyNS0wNS0xNC1lbg==\/tiny\/Magnite-Inc-.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>NEW YORK, May 14, 2025 (GLOBE NEWSWIRE) &#8212; \u00a0Redfin (NASDAQ: RDFN), the technology-powered real estate brokerage, has selected Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, as its preferred SSP to power data-driven deals. Leveraging Magnite\u2019s programmatic technology, Redfin can connect advertisers with exclusive real estate audiences at key moments in their home-buying journey. Redfin Media uniquely connects brands with 46 million upwardly mobile customers at each stage of their buying journey. With a vast network including Redfin, Rent.com, ApartmentGuide.com and WalkScore.com, the partnership delivers national scale and hyper-local targeting in a brand safe environment. Using sophisticated intent signals, Redfin uniquely knows when people move, where they are going, and what type of home they are looking for, enabling &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/redfin-and-magnite-join-forces-to-give-advertisers-priority-access-to-audience-targeting-across-the-homebuying-journey\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Redfin and Magnite Join Forces to Give Advertisers Priority Access to Audience Targeting Across the Homebuying Journey&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-850856","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Redfin and Magnite Join Forces to Give Advertisers Priority Access to Audience Targeting Across the Homebuying Journey - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/redfin-and-magnite-join-forces-to-give-advertisers-priority-access-to-audience-targeting-across-the-homebuying-journey\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Redfin and Magnite Join Forces to Give Advertisers Priority Access to Audience Targeting Across the Homebuying Journey - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"NEW YORK, May 14, 2025 (GLOBE NEWSWIRE) &#8212; \u00a0Redfin (NASDAQ: RDFN), the technology-powered real estate brokerage, has selected Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, as its preferred SSP to power data-driven deals. Leveraging Magnite\u2019s programmatic technology, Redfin can connect advertisers with exclusive real estate audiences at key moments in their home-buying journey. Redfin Media uniquely connects brands with 46 million upwardly mobile customers at each stage of their buying journey. With a vast network including Redfin, Rent.com, ApartmentGuide.com and WalkScore.com, the partnership delivers national scale and hyper-local targeting in a brand safe environment. Using sophisticated intent signals, Redfin uniquely knows when people move, where they are going, and what type of home they are looking for, enabling &hellip; Continue reading &quot;Redfin and Magnite Join Forces to Give Advertisers Priority Access to Audience Targeting Across the Homebuying Journey&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/redfin-and-magnite-join-forces-to-give-advertisers-priority-access-to-audience-targeting-across-the-homebuying-journey\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-14T12:06:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTQ1MDg1OCM2OTM4MzM4IzIwMTc0MzE=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/redfin-and-magnite-join-forces-to-give-advertisers-priority-access-to-audience-targeting-across-the-homebuying-journey\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/redfin-and-magnite-join-forces-to-give-advertisers-priority-access-to-audience-targeting-across-the-homebuying-journey\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Redfin and Magnite Join Forces to Give Advertisers Priority Access to Audience Targeting Across the Homebuying Journey\",\"datePublished\":\"2025-05-14T12:06:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/redfin-and-magnite-join-forces-to-give-advertisers-priority-access-to-audience-targeting-across-the-homebuying-journey\\\/\"},\"wordCount\":495,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/redfin-and-magnite-join-forces-to-give-advertisers-priority-access-to-audience-targeting-across-the-homebuying-journey\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=OTQ1MDg1OCM2OTM4MzM4IzIwMTc0MzE=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/redfin-and-magnite-join-forces-to-give-advertisers-priority-access-to-audience-targeting-across-the-homebuying-journey\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/redfin-and-magnite-join-forces-to-give-advertisers-priority-access-to-audience-targeting-across-the-homebuying-journey\\\/\",\"name\":\"Redfin and Magnite Join Forces to Give Advertisers Priority Access to Audience Targeting Across the Homebuying Journey - 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Leveraging Magnite\u2019s programmatic technology, Redfin can connect advertisers with exclusive real estate audiences at key moments in their home-buying journey. Redfin Media uniquely connects brands with 46 million upwardly mobile customers at each stage of their buying journey. With a vast network including Redfin, Rent.com, ApartmentGuide.com and WalkScore.com, the partnership delivers national scale and hyper-local targeting in a brand safe environment. Using sophisticated intent signals, Redfin uniquely knows when people move, where they are going, and what type of home they are looking for, enabling &hellip; Continue reading \"Redfin and Magnite Join Forces to Give Advertisers Priority Access to Audience Targeting Across the Homebuying Journey\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/redfin-and-magnite-join-forces-to-give-advertisers-priority-access-to-audience-targeting-across-the-homebuying-journey\/","og_site_name":"Market Newsdesk","article_published_time":"2025-05-14T12:06:55+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTQ1MDg1OCM2OTM4MzM4IzIwMTc0MzE=","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/redfin-and-magnite-join-forces-to-give-advertisers-priority-access-to-audience-targeting-across-the-homebuying-journey\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/redfin-and-magnite-join-forces-to-give-advertisers-priority-access-to-audience-targeting-across-the-homebuying-journey\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Redfin and Magnite Join Forces to Give Advertisers Priority Access to Audience Targeting Across the Homebuying Journey","datePublished":"2025-05-14T12:06:55+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/redfin-and-magnite-join-forces-to-give-advertisers-priority-access-to-audience-targeting-across-the-homebuying-journey\/"},"wordCount":495,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/redfin-and-magnite-join-forces-to-give-advertisers-priority-access-to-audience-targeting-across-the-homebuying-journey\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTQ1MDg1OCM2OTM4MzM4IzIwMTc0MzE=","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/redfin-and-magnite-join-forces-to-give-advertisers-priority-access-to-audience-targeting-across-the-homebuying-journey\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/redfin-and-magnite-join-forces-to-give-advertisers-priority-access-to-audience-targeting-across-the-homebuying-journey\/","name":"Redfin and Magnite Join Forces to Give Advertisers Priority Access to Audience Targeting Across the Homebuying Journey - 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