{"id":850800,"date":"2025-05-14T07:06:23","date_gmt":"2025-05-14T11:06:23","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/identiv-zatap-and-genuine-analytics-partner-to-digitally-authenticate-fine-wines-using-specialized-iot-and-blockchain-technology\/"},"modified":"2025-05-14T07:06:23","modified_gmt":"2025-05-14T11:06:23","slug":"identiv-zatap-and-genuine-analytics-partner-to-digitally-authenticate-fine-wines-using-specialized-iot-and-blockchain-technology","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/identiv-zatap-and-genuine-analytics-partner-to-digitally-authenticate-fine-wines-using-specialized-iot-and-blockchain-technology\/","title":{"rendered":"Identiv, ZATAP and Genuine-Analytics Partner to Digitally Authenticate Fine Wines Using Specialized IoT and Blockchain Technology"},"content":{"rendered":"
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PR Newswire<\/p>\n<\/p><\/div>\n

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\n Companies will Demo Innovative Wine Authentication Solution in May 28<\/span> Webinar on the Future of Wine Authentication<\/i>\n <\/p>\n

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\n SANTA ANA, Calif.<\/span>
\n <\/span>, May 14, 2025<\/span><\/span> \/PRNewswire\/ — Identiv, Inc<\/a><\/u><\/b>.<\/a><\/u> (NASDAQ: INVE), a global leader in RFID- and BLE-enabled Internet of Things (IoT) solutions, introduces a new NFC-based anti-counterfeiting smart packaging solution for luxury wine producers and collectors in collaboration with ZATAP and Genuine-Analytics.<\/p>\n

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\n \"Identiv
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With global wine fraud<\/span> estimated to impact as much as 20% of bottles in circulation, the partnership between Identiv, ZATAP, and Genuine-Analytics AG is setting a new standard in wine authentication using wireless IoT, digital certificates, and blockchain to verify not just the bottle, but the wine inside.\u00a0 This next-generation solution combines secure NFC technology, non-invasive content testing, and blockchain-based digital identity, enabling near-instant verification of a wine’s authenticity and protecting a brand’s value, reputation, and consumer trust.<\/p>\n

At a Swiss wine auction in 2024, the partnership’s solution successfully authenticated a series of rare, high-value vintages, with some bottles priced at over 20,000 Swiss Francs<\/span>. It even detected a counterfeit bottle, reinforcing the platform’s potential for broader adoption.<\/p>\n

“This is the future of wine authentication,” said Klaus Simonmeyer, Vice President at Identiv. “With our NFC inlays designed specifically for the unique properties of wine bottles, Genuine-Analytics’ groundbreaking analysis of wine contents, and ZATAP’s digital twin technology, we’re able to confirm not only that a wine bottle is authentic, but so is the wine inside.”<\/p>\n

\n A Proven Solution
<\/b>Each company brings its specific expertise to the solution. This collaboration establishes an immutable digital link between a physical bottle of wine, its contents, and its authenticated, digital twin hosted on an IoT-based blockchain.\u00a0 The integrated solution includes:<\/p>\n