{"id":849566,"date":"2025-05-09T11:15:10","date_gmt":"2025-05-09T15:15:10","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/well-people-launches-mothers-day-campaign-celebrating-pregnancy-friendly-beauty-for-new-expecting-mothers\/"},"modified":"2025-05-09T11:15:10","modified_gmt":"2025-05-09T15:15:10","slug":"well-people-launches-mothers-day-campaign-celebrating-pregnancy-friendly-beauty-for-new-expecting-mothers","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/well-people-launches-mothers-day-campaign-celebrating-pregnancy-friendly-beauty-for-new-expecting-mothers\/","title":{"rendered":"Well People Launches Mother\u2019s Day Campaign Celebrating \u201cPregnancy-Friendly\u201d Beauty for New &amp; Expecting Mothers"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Well People Launches Mother\u2019s Day Campaign Celebrating \u201cPregnancy-Friendly\u201d Beauty for New &amp; Expecting Mothers<\/b><\/p>\n<p class=\"bwalignc\"><i>Award-winning beauty brand reinforces commitment to creating high-performance, plant-powered products with \u201cPregnancy Friendly\u201d designation.<\/i><\/p>\n<p>OAKLAND, Calif.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nThis Mother\u2019s Day, Well People, a brand from e.l.f. Beauty (NYSE: ELF), is honoring new and expecting moms with the launch of a social media campaign spotlighting its \u201cPregnancy-Friendly\u201d designation across the entire Well People product lineup. Well People is proud to be creating beauty routines that are supportive and celebratory of moms during one of life\u2019s most transformational moments.\n<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20250509087765\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250509087765\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250509087765\/en\/2464990\/4\/1224_ECOMM_PLP_PREGSAFE_1.jpg\" alt=\"Well People Launches Mother\u2019s Day Campaign Celebrating \u201cPregnancy-Friendly\u201d Beauty for New &amp; Expecting Mothers\" \/><\/p>\n<p style=\"font-size:85%\">Well People Launches Mother\u2019s Day Campaign Celebrating \u201cPregnancy-Friendly\u201d Beauty for New &amp; Expecting Mothers<\/p>\n<\/div>\n<p>\nThe \u201cPregnancy-Friendly\u201d designation complements the recent achievement of establishing Well People as the color cosmetics brand with the most EWG Verified<sup>\u00ae<\/sup> products in the industry. With over 100 products meeting these high standards of \u201cclean\u201d beauty, Well People continues to set the standard. The EWG Verified<sup>\u00ae<\/sup> mark means the products do not contain any ingredients on EWG\u2019s list of \u201cunacceptable\u201d ingredients with health, ecotoxicity and\/or contamination concerns.\n<\/p>\n<p>\nPregnancy is a time of change\u2014not just physically, but emotionally and mentally. With so many decisions to make, Well People is helping lighten the load with thoughtful, effective and easy-to-understand beauty and skincare that\u2019s pregnancy friendly. The brand knows it isn\u2019t just about what\u2019s intentionally left out\u2014it\u2019s also about what\u2019s thoughtfully included. The brand helps eliminates the guesswork during this time of change with formulas free from phthalates, parabens, oxybenzone, phenols, retinoids and more.\n<\/p>\n<p>\n\u201cMotherhood is powerful\u2014and so is knowledge,\u201d said Dr. Ren\u00e9e Snyder, Well People co-founder and board-certified dermatologist. \u201cOur pregnancy-friendly claim empowers expecting moms to feel confident that they\u2019re caring for their skin with plant-powered and effective products during such a pivotal stage in life.\u201d\n<\/p>\n<p>\nThe brand\u2019s Mother\u2019s Day campaign is part of a broader, always-on approach that continues to highlight beauty routines with expecting mothers in mind. The campaign will also feature real stories from new and expecting mothers across owned social channels. In addition, thoughtful bundles like the \u201cGlowing Mama Makeup Set\u201d and \u201cNurtured Skincare Set\u201d feature hero products like the Fresh Dew Gel-Cream Moisturizer and Juice Cleanse Soothing Aloe Face Cleanser\u2014ideal for expecting mom self-care rituals.\n<\/p>\n<p>\nTo further amplify this moment and Well People\u2019s commitment, the brand will be donating $10,000 to <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Feverymothercounts.org%2F&amp;esheet=54252321&amp;newsitemid=20250509087765&amp;lan=en-US&amp;anchor=Every+Mother+Counts&amp;index=1&amp;md5=5471f4485ee8a8f2b8d7be89a43efa78\">Every Mother Counts<\/a>, an organization that works to ensure that the maternal health journey before, during, and after childbirth is safe, respectful, and equitable for everyone, everywhere.\n<\/p>\n<p>\nTo discover all our \u201cPregnancy-Friendly\u201d products and explore curated gift sets for Mother\u2019s Day, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.wellpeople.com&amp;esheet=54252321&amp;newsitemid=20250509087765&amp;lan=en-US&amp;anchor=www.wellpeople.com&amp;index=2&amp;md5=ec31244c91c53ec3bbec8f3a9819af31\">www.wellpeople.com<\/a>.\n<\/p>\n<p><i>We recommend always checking with a doctor before using any products while pregnant or breastfeeding.<\/i><\/p>\n<p><b>About Well People:<br \/>\n<br \/><\/b>e.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is e.l.f.ing possible. We are a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. Well People is a clean beauty pioneer leading the way with high-performing, plant-powered formulas. The brand has the most Environmental Working Group (EWG) Verified<sup>\u00ae<\/sup> color cosmetic products of any beauty brand and is committed to be free from sulfates and synthetic fillers. We are Well People clean and vegan, all double-certified by Leaping Bunny and PETA as cruelty free. We are proud to have products made in Fair Trade Certified\u2122 facilities. Learn more at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.wellpeople.com%2F&amp;esheet=54252321&amp;newsitemid=20250509087765&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.wellpeople.com%2F&amp;index=3&amp;md5=e8cdc2c00f47129030e01418f490d63d\">https:\/\/www.wellpeople.com\/<\/a>.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250509087765r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250509087765\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250509087765\/en\/<\/a><\/span><\/p>\n<p>\ne.l.f. Beauty<br \/>\n<br \/>Jennifer Budres-Tani<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:jbudres@elfbeauty.com\">jbudres@elfbeauty.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America California<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Women Social Media Communications Baby\/Maternity Consumer Cosmetics Other Consumer Retail<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250509087765\/en\/2464990\/3\/1224_ECOMM_PLP_PREGSAFE_1.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Well People Launches Mother\u2019s Day Campaign Celebrating \u201cPregnancy-Friendly\u201d Beauty for New &amp; Expecting Mothers<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250509087765\/en\/2464989\/3\/elf_Beauty_Logo_-_No_Bling_1.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Well People Launches Mother\u2019s Day Campaign Celebrating \u201cPregnancy-Friendly\u201d Beauty for New &amp; Expecting Mothers Award-winning beauty brand reinforces commitment to creating high-performance, plant-powered products with \u201cPregnancy Friendly\u201d designation. OAKLAND, Calif.&#8211;(BUSINESS WIRE)&#8211; This Mother\u2019s Day, Well People, a brand from e.l.f. Beauty (NYSE: ELF), is honoring new and expecting moms with the launch of a social media campaign spotlighting its \u201cPregnancy-Friendly\u201d designation across the entire Well People product lineup. Well People is proud to be creating beauty routines that are supportive and celebratory of moms during one of life\u2019s most transformational moments. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250509087765\/en\/ Well People Launches Mother\u2019s Day Campaign Celebrating \u201cPregnancy-Friendly\u201d Beauty for New &amp; Expecting Mothers The \u201cPregnancy-Friendly\u201d designation complements &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/well-people-launches-mothers-day-campaign-celebrating-pregnancy-friendly-beauty-for-new-expecting-mothers\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Well People Launches Mother\u2019s Day Campaign Celebrating \u201cPregnancy-Friendly\u201d Beauty for New &amp; Expecting Mothers&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-849566","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Well People Launches Mother\u2019s Day Campaign Celebrating \u201cPregnancy-Friendly\u201d Beauty for New &amp; Expecting Mothers - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/well-people-launches-mothers-day-campaign-celebrating-pregnancy-friendly-beauty-for-new-expecting-mothers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Well People Launches Mother\u2019s Day Campaign Celebrating \u201cPregnancy-Friendly\u201d Beauty for New &amp; Expecting Mothers - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Well People Launches Mother\u2019s Day Campaign Celebrating \u201cPregnancy-Friendly\u201d Beauty for New &amp; Expecting Mothers Award-winning beauty brand reinforces commitment to creating high-performance, plant-powered products with \u201cPregnancy Friendly\u201d designation. OAKLAND, Calif.&#8211;(BUSINESS WIRE)&#8211; This Mother\u2019s Day, Well People, a brand from e.l.f. Beauty (NYSE: ELF), is honoring new and expecting moms with the launch of a social media campaign spotlighting its \u201cPregnancy-Friendly\u201d designation across the entire Well People product lineup. Well People is proud to be creating beauty routines that are supportive and celebratory of moms during one of life\u2019s most transformational moments. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250509087765\/en\/ Well People Launches Mother\u2019s Day Campaign Celebrating \u201cPregnancy-Friendly\u201d Beauty for New &amp; Expecting Mothers The \u201cPregnancy-Friendly\u201d designation complements &hellip; Continue reading &quot;Well People Launches Mother\u2019s Day Campaign Celebrating \u201cPregnancy-Friendly\u201d Beauty for New &amp; Expecting Mothers&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/well-people-launches-mothers-day-campaign-celebrating-pregnancy-friendly-beauty-for-new-expecting-mothers\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-09T15:15:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20250509087765\/en\/2464990\/4\/1224_ECOMM_PLP_PREGSAFE_1.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/well-people-launches-mothers-day-campaign-celebrating-pregnancy-friendly-beauty-for-new-expecting-mothers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/well-people-launches-mothers-day-campaign-celebrating-pregnancy-friendly-beauty-for-new-expecting-mothers\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Well People Launches Mother\u2019s Day Campaign Celebrating \u201cPregnancy-Friendly\u201d Beauty for New &amp; 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OAKLAND, Calif.&#8211;(BUSINESS WIRE)&#8211; This Mother\u2019s Day, Well People, a brand from e.l.f. Beauty (NYSE: ELF), is honoring new and expecting moms with the launch of a social media campaign spotlighting its \u201cPregnancy-Friendly\u201d designation across the entire Well People product lineup. Well People is proud to be creating beauty routines that are supportive and celebratory of moms during one of life\u2019s most transformational moments. This press release features multimedia. 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