{"id":849527,"date":"2025-05-09T09:03:33","date_gmt":"2025-05-09T13:03:33","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/gsk-and-lifetime-launch-original-movie-to-raise-awareness-about-the-impact-of-meningitis\/"},"modified":"2025-05-09T09:03:33","modified_gmt":"2025-05-09T13:03:33","slug":"gsk-and-lifetime-launch-original-movie-to-raise-awareness-about-the-impact-of-meningitis","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/gsk-and-lifetime-launch-original-movie-to-raise-awareness-about-the-impact-of-meningitis\/","title":{"rendered":"GSK and Lifetime\u00ae launch original movie to raise awareness about the impact of meningitis"},"content":{"rendered":"<p>        <!--.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p><b>GSK and Lifetime<sup>\u00ae<\/sup> launch original movie to raise awareness about the impact of meningitis<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li><i>Pretty Hurts<\/i>, a new Lifetime Original Movie brought to you by GSK, informs Lifetime\u2019s mom audience about meningococcal disease, known as meningitis\n<\/li>\n<li>\nPartnership is part of GSK&#8217;s Ask2BSure campaign, which encourages parents of teens and young adults ages 16-23 to start a conversation with their teen\u2019s doctor about meningitis and vaccination\n<\/li>\n<li>\nHollywood moms of teens, Alyson Hannigan and Sarah Michelle Gellar, team up with GSK and Ask2BSure to help raise awareness\n<\/li>\n<\/ul>\n<p>PHILADELPHIA&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nGSK plc (LSE\/NYSE: GSK) today announced its sponsorship of <i>Pretty Hurts<\/i>, a gripping new Lifetime Original Movie and the latest extension of GSK\u2019s <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fmeningitis.com%2Fstart-the-conversation%2F&amp;esheet=54251199&amp;newsitemid=20250507580900&amp;lan=en-US&amp;anchor=Ask2BSure&amp;index=1&amp;md5=9e4d8ab4701ecd11b1723e14c78f8332\">Ask2BSure<\/a> public health campaign. Premiering on June 28, 2025, at 8 p.m. ET\/7 p.m. CT, <i>Pretty Hurts <\/i>features a storyline that aims to raise awareness among parents about meningococcal disease, known as meningitis, an uncommon but serious illness that teens and young adults aged 16-23 are at an increased risk for.<sup>1,2,3<\/sup> GSK provided financial and content support for the film, which alerts moms that while many teens have received vaccination against meningitis serogroups A, C, W, and Y, many may be missing meningitis B vaccination.<sup>4<\/sup><\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20250507580900\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250507580900\/en\/<\/a><\/p>\n<p>\nThe film follows Julie, played by actress Haylie Duff, a relatable mom juggling the demands of family life and a career, while navigating the challenges of parenting a teen in high school. After Julie\u2019s daughter, Lauren, enters a beauty pageant to win scholarship money for college, meningitis suddenly strikes close to home, showcasing the impact of the disease on both their family and an entire community.\n<\/p>\n<p>\nAs the newest spokesperson for the larger Ask2BSure campaign, Alyson Hannigan, seasoned actress and mom to a 16-year-old, knows parenting teens is a job with no script. Hannigan was moved to join Ask2BSure after hearing the real stories of families impacted by meningitis. GSK honors the experiences of those families with this Lifetime movie.\n<\/p>\n<p><b>Hannigan said:<\/b> \u201cAs a mom, I know how hard it can be to stay on top of everything, especially when it comes to my teen\u2019s health, and it is so important to ask the right questions about meningitis risk and vaccination. I\u2019m proud to have joined the Ask2BSure campaign so that I can empower other parents to speak up and ask their teen\u2019s doctor for more information.\u201d<sup>4<\/sup><\/p>\n<p><i>Pretty Hurts<\/i> builds off the 2023 GSK and Lifetime co-branded short film, \u201cI Never Thought to Ask: A Mom&#8217;s Quest for Answers,\u201d which also brought awareness to meningitis B and vaccination.\n<\/p>\n<p><b>Cynthia Burman, US Medical Affairs Lead for Neisseria Vaccines for GSK, said<\/b>: \u201cWorking with Lifetime on this longer-form creative and educational film allows us to deliver impactful content to help empower parents in the US to start the conversation with their teen\u2019s doctor to find out if their teen is missing any meningococcal vaccinations.\u201d<sup>4,5<\/sup><\/p>\n<p><i>Pretty Hurts<\/i> is intended for viewers in the US. The movie premieres on Lifetime on June 28 at 8 p.m. ET and will be available for viewing starting June 29 on <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.mylifetime.com%2Fmovies&amp;esheet=54251199&amp;newsitemid=20250507580900&amp;lan=en-US&amp;anchor=MyLifetime.com%2Fmovies&amp;index=2&amp;md5=23c5a612f9ce8ed8fa97840937f71c36\">MyLifetime.com\/movies<\/a>.\n<\/p>\n<p><b>About GSK\u2019s Ask2BSure Campaign<br \/>\n<br \/><\/b>Ask2BSure aims to educate and empower parents of teens and young adults to start meningitis conversations with their teen\u2019s doctors and \u201cask to be sure\u201d their teen has received vaccination to help protect against all five vaccine-preventable serogroups of meningitis. Vaccination may not protect all recipients. Find out more at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fmeningitis.com%2Fstart-the-conversation%2F&amp;esheet=54251199&amp;newsitemid=20250507580900&amp;lan=en-US&amp;anchor=Ask2BSure.com&amp;index=3&amp;md5=e318f3f18598d646849563222b879637\">Ask2BSure.com<\/a>.\n<\/p>\n<p><b>About GSK<br \/>\n<br \/><\/b>GSK is a global biopharma company with a purpose to unite science, technology, and talent to get ahead of disease together. Find out more at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.gsk.com%2Fen-gb%2Fcompany%2F&amp;esheet=54251199&amp;newsitemid=20250507580900&amp;lan=en-US&amp;anchor=gsk.com&amp;index=4&amp;md5=de7f121210a75340b8b8457b52cb271e\">gsk.com<\/a>.\n<\/p>\n<p><b>Cautionary statement regarding forward-looking statements<br \/>\n<br \/><\/b>GSK cautions investors that any forward-looking statements or projections made by GSK, including those made in this announcement, are subject to risks and uncertainties that may cause actual results to differ materially from those projected. Such factors include, but are not limited to, those described under Item 3.D \u201cRisk factors\u201d in GSK\u2019s Annual Report on Form 20-F for 2024.\n<\/p>\n<p><b>Registered in England &amp; Wales:<br \/>\n<br \/><\/b>No. 3888792\n<\/p>\n<p><b>Registered Office:<br \/>\n<br \/><\/b>980 Great West Road<br \/>\n<br \/>Brentford, Middlesex<br \/>\n<br \/>TW8 9GS\n<\/p>\n<p><b>References:<\/b><\/p>\n<p>\n1. Centers for Disease Control and Prevention. Risk Factors for Meningococcal Disease. Meningococcal Disease. Available at: <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.cdc.gov%2Fmeningococcal%2Frisk-factors%2Findex.html%23cdc_risk_factors_who-people-at-increased-risk&amp;esheet=54251199&amp;newsitemid=20250507580900&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.cdc.gov%2Fmeningococcal%2Frisk-factors%2Findex.html%23cdc_risk_factors_who-people-at-increased-risk&amp;index=5&amp;md5=714b8240bd36d1b39c81f97354b7c0c4\"><b>https:\/\/www.cdc.gov\/meningococcal\/risk-factors\/index.html#cdc_risk_factors_who-people-at-increased-risk<\/b><\/a>. Accessed May 2025.<br \/>\n<br \/>2. Centers for Disease Control and Prevention. Meningococcal Disease Surveillance and Trends. Meningococcal Disease. Available at: <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.cdc.gov%2Fmeningococcal%2Fphp%2Fsurveillance%2Findex.html&amp;esheet=54251199&amp;newsitemid=20250507580900&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.cdc.gov%2Fmeningococcal%2Fphp%2Fsurveillance%2Findex.html&amp;index=6&amp;md5=0a4e4e79c17744fa1ae7da7b7c1ed2bf\"><b>https:\/\/www.cdc.gov\/meningococcal\/php\/surveillance\/index.html<\/b><\/a>. Accessed May 2025.<br \/>\n<br \/>3. Centers for Disease Control and Prevention. Clinical Overview of Meningococcal Disease. Available at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.cdc.gov%2Fmeningococcal%2Fhcp%2Fclinical%2Findex.html&amp;esheet=54251199&amp;newsitemid=20250507580900&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.cdc.gov%2Fmeningococcal%2Fhcp%2Fclinical%2Findex.html&amp;index=7&amp;md5=31e9270351dffe8024f19cd2675b4f25\"><b>https:\/\/www.cdc.gov\/meningococcal\/hcp\/clinical\/index.html<\/b><\/a><b>.<\/b> Accessed May 2025.<br \/>\n<br \/>4. Pingali C, Yankey D, Chen M, et al. National Vaccination Coverage Among Adolescents Aged 13\u201317 Years \u2014 National Immunization Survey-Teen, United States, 2023. MMWR Morb Mortal Wkly Rep 2024; 73:708\u2013714. Available at: <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.cdc.gov%2Fmmwr%2Fvolumes%2F73%2Fwr%2Fmm7333a1.htm&amp;esheet=54251199&amp;newsitemid=20250507580900&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.cdc.gov%2Fmmwr%2Fvolumes%2F73%2Fwr%2Fmm7333a1.htm&amp;index=8&amp;md5=36d6a24dee7c2c9659d0231ec7b7a2fa\"><b>https:\/\/www.cdc.gov\/mmwr\/volumes\/73\/wr\/mm7333a1.htm<\/b><\/a><b>. <\/b>Accessed May 2025.<br \/>\n<br \/>5. Centers for Disease Control and Prevention. Meningococcal Vaccination for Adolescents: Information for Healthcare Professionals. Available at: <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.cdc.gov%2Fmeningococcal%2Fhcp%2Fvaccine-recommendations%2F%3FCDC_AAref_Val%3Dhttps%3A%2F%2Fwww.cdc.gov%2Fvaccines%2Fvpd%2Fmening%2Fhcp%2Fadolescent-vaccine.html.&amp;esheet=54251199&amp;newsitemid=20250507580900&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.cdc.gov%2Fmeningococcal%2Fhcp%2Fvaccine-recommendations%2F%3FCDC_AAref_Val%3Dhttps%3A%2F%2Fwww.cdc.gov%2Fvaccines%2Fvpd%2Fmening%2Fhcp%2Fadolescent-vaccine.html&amp;index=9&amp;md5=e2c137cbe9dd842d53e312e3357f0f9f\"><b>https:\/\/www.cdc.gov\/meningococcal\/hcp\/vaccine-recommendations\/?CDC_AAref_Val=https:\/\/www.cdc.gov\/vaccines\/vpd\/mening\/hcp\/adolescent-vaccine.html<\/b><\/a><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.cdc.gov%2Fmeningococcal%2Fhcp%2Fvaccine-recommendations%2F%3FCDC_AAref_Val%3Dhttps%3A%2F%2Fwww.cdc.gov%2Fvaccines%2Fvpd%2Fmening%2Fhcp%2Fadolescent-vaccine.html.&amp;esheet=54251199&amp;newsitemid=20250507580900&amp;lan=en-US&amp;anchor=.&amp;index=10&amp;md5=0bd1ce161ada71314f1972289ef305a5\">.<\/a> Accessed May 2025.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250507580900r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250507580900\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250507580900\/en\/<\/a><\/span><\/p>\n<p><b>GSK inquiries<br \/>\n<br \/><\/b><br \/>Media:<br \/>\n<br \/>Kathleen Quinn, +1 202 603 5003, (Washington DC)<br \/>\n<br \/>Alison Hunt, +1 540 742 3391, (Washington DC)<\/p>\n<p>Investor Relations:<br \/>\n<br \/>Frannie DeFranco, +1 215 751 4855, (Philadelphia)<br \/>\n<br \/>Jeff McLaughlin, +1 215 751 7002, (Philadelphia)\n<\/p>\n<p><b>KEYWORDS:<\/b> United States North America Pennsylvania<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Other Entertainment TV and Radio Public Relations\/Investor Relations Teens Marketing Parenting Advertising Children Communications Other Health Entertainment Pharmaceutical Film &amp; Motion Pictures Infectious Diseases General Entertainment Celebrity Women Biotechnology Practice Management Nursing Health General Health Finance Family Professional Services Consumer<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250507580900\/en\/2464425\/3\/7066287_006_ask2bsure_logo_update_RGB.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250507580900\/en\/2464420\/3\/Lifetime_Logo_OnAir_2020_ROSE.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250507580900\/en\/2146668\/3\/GSK_Logo_Full_Colour_RGB.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>GSK and Lifetime\u00ae launch original movie to raise awareness about the impact of meningitis Pretty Hurts, a new Lifetime Original Movie brought to you by GSK, informs Lifetime\u2019s mom audience about meningococcal disease, known as meningitis Partnership is part of GSK&#8217;s Ask2BSure campaign, which encourages parents of teens and young adults ages 16-23 to start a conversation with their teen\u2019s doctor about meningitis and vaccination Hollywood moms of teens, Alyson Hannigan and Sarah Michelle Gellar, team up with GSK and Ask2BSure to help raise awareness PHILADELPHIA&#8211;(BUSINESS WIRE)&#8211; GSK plc (LSE\/NYSE: GSK) today announced its sponsorship of Pretty Hurts, a gripping new Lifetime Original Movie and the latest extension of GSK\u2019s Ask2BSure public health campaign. Premiering on June 28, 2025, at &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/gsk-and-lifetime-launch-original-movie-to-raise-awareness-about-the-impact-of-meningitis\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;GSK and Lifetime\u00ae launch original movie to raise awareness about the impact of meningitis&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-849527","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GSK and Lifetime\u00ae launch original movie to raise awareness about the impact of meningitis - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/gsk-and-lifetime-launch-original-movie-to-raise-awareness-about-the-impact-of-meningitis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GSK and Lifetime\u00ae launch original movie to raise awareness about the impact of meningitis - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"GSK and Lifetime\u00ae launch original movie to raise awareness about the impact of meningitis Pretty Hurts, a new Lifetime Original Movie brought to you by GSK, informs Lifetime\u2019s mom audience about meningococcal disease, known as meningitis Partnership is part of GSK&#8217;s Ask2BSure campaign, which encourages parents of teens and young adults ages 16-23 to start a conversation with their teen\u2019s doctor about meningitis and vaccination Hollywood moms of teens, Alyson Hannigan and Sarah Michelle Gellar, team up with GSK and Ask2BSure to help raise awareness PHILADELPHIA&#8211;(BUSINESS WIRE)&#8211; GSK plc (LSE\/NYSE: GSK) today announced its sponsorship of Pretty Hurts, a gripping new Lifetime Original Movie and the latest extension of GSK\u2019s Ask2BSure public health campaign. 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