{"id":849038,"date":"2025-05-08T08:23:06","date_gmt":"2025-05-08T12:23:06","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/itn-and-magnite-launch-first-programmatic-solution-for-local-linear-tv-in-the-us-market\/"},"modified":"2025-05-08T08:23:06","modified_gmt":"2025-05-08T12:23:06","slug":"itn-and-magnite-launch-first-programmatic-solution-for-local-linear-tv-in-the-us-market","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/itn-and-magnite-launch-first-programmatic-solution-for-local-linear-tv-in-the-us-market\/","title":{"rendered":"ITN and Magnite Launch First Programmatic Solution for Local Linear TV in the US Market"},"content":{"rendered":"
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PR Newswire<\/p>\n<\/p><\/div>\n

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\n NEW YORK<\/span>
\n <\/span>, May 8, 2025<\/span><\/span> \/PRNewswire\/ — ITN<\/a><\/u>, the leader in automated activation technology for local TV, and Magnite<\/a><\/u> (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced a breakthrough collaboration to modernize the execution of local TV advertising, enabling advertisers to transact live linear ads from local TV stations programmatically for the first time.<\/p>\n

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\n \"ITN
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The local TV advertising market is expected to reach $21 billion<\/span><\/a><\/u> in the US this year. As advertiser demand for live local inventory rises, ITN and Magnite are making local TV supply easier to buy.<\/p>\n

This collaboration builds on the successful launch of ITN’s local linear SSP in late 2024. ITN’s platform is built on its extensive supplier network, which includes 75 broadcast ownership groups spanning over 1,100 stations.<\/p>\n

ITN’s technology translates local linear ad supply from TV stations into biddable impressions and connects to Magnite’s SpringServe ad server to combine the scale of local linear with the ease of digital automation.<\/p>\n

The integration supports:<\/p>\n