{"id":848994,"date":"2025-05-08T08:07:02","date_gmt":"2025-05-08T12:07:02","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-launches-pre-screen-safety-and-suitability-solution-for-googles-search-partner-network-spn-to-strengthen-brand-protection-and-maximize-roi\/"},"modified":"2025-05-08T08:07:02","modified_gmt":"2025-05-08T12:07:02","slug":"doubleverify-launches-pre-screen-safety-and-suitability-solution-for-googles-search-partner-network-spn-to-strengthen-brand-protection-and-maximize-roi","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-launches-pre-screen-safety-and-suitability-solution-for-googles-search-partner-network-spn-to-strengthen-brand-protection-and-maximize-roi\/","title":{"rendered":"DoubleVerify Launches Pre-Screen Safety and Suitability Solution for Google\u2019s Search Partner Network (SPN) to Strengthen Brand Protection and Maximize ROI"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>DoubleVerify Launches Pre-Screen Safety and Suitability Solution for Google\u2019s Search Partner Network (SPN) to Strengthen Brand Protection and Maximize ROI<\/b><\/p>\n<p class=\"bwalignc\"><i>New AI-powered capability enables global advertisers to apply trusted third-party protections across Google\u2019s SPN inventory<\/i><\/p>\n<p>NEW YORK&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fdoubleverify.com%2F&amp;esheet=54251232&amp;newsitemid=20250508232487&amp;lan=en-US&amp;anchor=DoubleVerify&amp;index=1&amp;md5=fe08254742e35266950572b6034f1d21\">DoubleVerify<\/a> (\u201cDV\u201d) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the launch of AI-powered pre-bid controls for Google\u2019s Search Partner Network (SPN). The launch gives advertisers greater control, confidence, and protection when extending their campaign reach on SPN inventory, beyond Google.\n<\/p>\n<p>\nGoogle\u2019s SPN allows brands to scale their advertising across non-Google third-party websites, increasing reach. With this new release, brands can apply DV&#8217;s independent, trusted brand safety and suitability protections to SPN inventory, enabling informed decisions to avoid content that does not align with their brand preferences\u2013\u2013safeguarding brand equity, improving media quality, and maximizing advertising ROI.\n<\/p>\n<p>\n\u201cAs advertisers seek greater performance and transparency across every digital channel, our mission is to provide scalable solutions that uphold brand reputation and improve performance,\u201d said Steven Woolway, EVP, Business Development, DoubleVerify. \u201cWith this launch, DV is extending our industry-leading protections to an important piece of Google\u2019s ecosystem\u2014empowering advertisers to make smarter, safer, and more efficient media investments.\u201d\n<\/p>\n<p>\nWith this release, advertisers will benefit from:\n<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Rely on Trusted Coverage<\/b>: Gain confidence from independent, third-party protection across SPN ad placements.\n<\/li>\n<li><b>Maximize Media Performance<\/b>: Boost campaign ROI by proactively avoiding SPN domains that don\u2019t align with an advertiser\u2019s brand suitability criteria.\n<\/li>\n<li><b>Improve Operational Efficiency<\/b>: The ability to automate SPN inventory classification and avoidance reduces manual efforts and ensures ongoing protection.\n<\/li>\n<\/ul>\n<p>\nDV\u2019s proprietary, AI-powered Universal Content Intelligence\u2122 classification engine analyzes video, image, audio, speech, and text elements to deliver superior content classifications at scale.\n<\/p>\n<p>\nFor more information about DoubleVerify, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.doubleverify.com&amp;esheet=54251232&amp;newsitemid=20250508232487&amp;lan=en-US&amp;anchor=http%3A%2F%2Fwww.doubleverify.com&amp;index=2&amp;md5=d950e41c9b10eff50bd9b54bfe9b8657\">http:\/\/www.doubleverify.com<\/a>.\n<\/p>\n<p><b>About DoubleVerify<\/b><\/p>\n<p>\nDoubleVerify (\u201cDV\u201d) (NYSE: DV) is the industry\u2019s leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By powering media efficiency and performance, DV strengthens the online advertising ecosystem, preserving the fair value exchange between buyers and sellers of digital media. Learn more at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.doubleverify.com%2F&amp;esheet=54251232&amp;newsitemid=20250508232487&amp;lan=en-US&amp;anchor=www.doubleverify.com&amp;index=3&amp;md5=cef62e140f6ff077551751d841611bfb\">www.doubleverify.com<\/a>.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250508232487r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250508232487\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250508232487\/en\/<\/a><\/span><\/p>\n<p>\nMedia Contact:<br \/>\n<br \/>Chris Harihar<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:chris@crenshawcomm.com\">chris@crenshawcomm.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America New York<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Professional Services Technology Data Analytics Software Artificial Intelligence Internet<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\" \/>\n","protected":false},"excerpt":{"rendered":"<p>DoubleVerify Launches Pre-Screen Safety and Suitability Solution for Google\u2019s Search Partner Network (SPN) to Strengthen Brand Protection and Maximize ROI New AI-powered capability enables global advertisers to apply trusted third-party protections across Google\u2019s SPN inventory NEW YORK&#8211;(BUSINESS WIRE)&#8211;DoubleVerify (\u201cDV\u201d) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the launch of AI-powered pre-bid controls for Google\u2019s Search Partner Network (SPN). The launch gives advertisers greater control, confidence, and protection when extending their campaign reach on SPN inventory, beyond Google. Google\u2019s SPN allows brands to scale their advertising across non-Google third-party websites, increasing reach. With this new release, brands can apply DV&#8217;s independent, trusted brand safety and suitability protections to SPN inventory, enabling informed decisions &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-launches-pre-screen-safety-and-suitability-solution-for-googles-search-partner-network-spn-to-strengthen-brand-protection-and-maximize-roi\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;DoubleVerify Launches Pre-Screen Safety and Suitability Solution for Google\u2019s Search Partner Network (SPN) to Strengthen Brand Protection and Maximize ROI&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-848994","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DoubleVerify Launches Pre-Screen Safety and Suitability Solution for Google\u2019s Search Partner Network (SPN) to Strengthen Brand Protection and Maximize ROI - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-launches-pre-screen-safety-and-suitability-solution-for-googles-search-partner-network-spn-to-strengthen-brand-protection-and-maximize-roi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DoubleVerify Launches Pre-Screen Safety and Suitability Solution for Google\u2019s Search Partner Network (SPN) to Strengthen Brand Protection and Maximize ROI - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"DoubleVerify Launches Pre-Screen Safety and Suitability Solution for Google\u2019s Search Partner Network (SPN) to Strengthen Brand Protection and Maximize ROI New AI-powered capability enables global advertisers to apply trusted third-party protections across Google\u2019s SPN inventory NEW YORK&#8211;(BUSINESS WIRE)&#8211;DoubleVerify (\u201cDV\u201d) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the launch of AI-powered pre-bid controls for Google\u2019s Search Partner Network (SPN). The launch gives advertisers greater control, confidence, and protection when extending their campaign reach on SPN inventory, beyond Google. Google\u2019s SPN allows brands to scale their advertising across non-Google third-party websites, increasing reach. With this new release, brands can apply DV&#8217;s independent, trusted brand safety and suitability protections to SPN inventory, enabling informed decisions &hellip; Continue reading &quot;DoubleVerify Launches Pre-Screen Safety and Suitability Solution for Google\u2019s Search Partner Network (SPN) to Strengthen Brand Protection and Maximize ROI&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-launches-pre-screen-safety-and-suitability-solution-for-googles-search-partner-network-spn-to-strengthen-brand-protection-and-maximize-roi\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-08T12:07:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250508232487r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/doubleverify-launches-pre-screen-safety-and-suitability-solution-for-googles-search-partner-network-spn-to-strengthen-brand-protection-and-maximize-roi\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/doubleverify-launches-pre-screen-safety-and-suitability-solution-for-googles-search-partner-network-spn-to-strengthen-brand-protection-and-maximize-roi\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"DoubleVerify Launches Pre-Screen Safety and Suitability Solution for Google\u2019s Search Partner Network (SPN) to Strengthen Brand Protection and Maximize ROI\",\"datePublished\":\"2025-05-08T12:07:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/doubleverify-launches-pre-screen-safety-and-suitability-solution-for-googles-search-partner-network-spn-to-strengthen-brand-protection-and-maximize-roi\\\/\"},\"wordCount\":417,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/doubleverify-launches-pre-screen-safety-and-suitability-solution-for-googles-search-partner-network-spn-to-strengthen-brand-protection-and-maximize-roi\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20250508232487r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/doubleverify-launches-pre-screen-safety-and-suitability-solution-for-googles-search-partner-network-spn-to-strengthen-brand-protection-and-maximize-roi\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/doubleverify-launches-pre-screen-safety-and-suitability-solution-for-googles-search-partner-network-spn-to-strengthen-brand-protection-and-maximize-roi\\\/\",\"name\":\"DoubleVerify Launches Pre-Screen Safety and Suitability Solution for Google\u2019s Search Partner Network (SPN) to Strengthen Brand Protection and Maximize ROI - 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The launch gives advertisers greater control, confidence, and protection when extending their campaign reach on SPN inventory, beyond Google. Google\u2019s SPN allows brands to scale their advertising across non-Google third-party websites, increasing reach. 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