{"id":848213,"date":"2025-05-07T09:05:27","date_gmt":"2025-05-07T13:05:27","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-releases-global-insights-report-on-the-state-of-streaming-in-2025\/"},"modified":"2025-05-07T09:05:27","modified_gmt":"2025-05-07T13:05:27","slug":"doubleverify-releases-global-insights-report-on-the-state-of-streaming-in-2025","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-releases-global-insights-report-on-the-state-of-streaming-in-2025\/","title":{"rendered":"DoubleVerify Releases Global Insights Report on the State of Streaming in 2025"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>DoubleVerify Releases Global Insights Report on the State of Streaming in 2025<\/b><\/p>\n<p class=\"bwalignc\"><i>New data reveals CTV ad growth amid transparency gaps and media waste challenges <\/i><\/p>\n<p>NEW YORK&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fdoubleverify.com%2F&amp;esheet=54250255&amp;newsitemid=20250507540962&amp;lan=en-US&amp;anchor=DoubleVerify&amp;index=1&amp;md5=8e4d6ee15a55ad4b3581d0e8fcb71d3b\">DoubleVerify<\/a> (\u201cDV\u201d) (NYSE: DV), a leading software platform for digital media measurement, data, and analytics, today released its latest report, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fdoubleverify.com%2Fdv-global-insights-trends-in-the-modern-streaming-landscape%2F&amp;esheet=54250255&amp;newsitemid=20250507540962&amp;lan=en-US&amp;anchor=DV+Global+Insights%3A+Trends+in+the+Modern+Streaming+Landscape&amp;index=2&amp;md5=2ab97e332d978c1900c02ff7b161ffb2\"><i>DV Global Insights: Trends in the Modern Streaming Landscape<\/i><\/a>, offering an in-depth look at the state of streaming TV advertising in 2025. Drawing from DV\u2019s proprietary measurement data and a global consumer survey of 22,000 viewers, the report explores how consumer behavior and advertising performance are evolving across the rapidly growing connected TV (CTV) ecosystem.\n<\/p>\n<p>\nIn 2024, DV\u2019s CTV impression volume increased by 66% year-over-year, reflecting both the scale and importance of the medium for advertisers. Yet, DV\u2019s research also underscores the significant challenges still facing the industry \u2014 the lack of app transparency, persistent viewability blind spots, and high rates of sophisticated invalid traffic (SIVT), including bot fraud.\n<\/p>\n<p>\n\u201cCTV has become a centerpiece of digital video strategy with huge growth potential for both branding and performance campaigns,\u201d said Mark Zagorski, CEO of DoubleVerify. \u201cIt is still a maturing medium, however, and this report highlights the very real challenges inherent in that evolution. A lack of transparency, an increase in rogue behavior, and the lack of industry operational standards create an environment in which media waste is becoming a growing issue. These are challenges that a combination of technology innovation plus industry collaboration can address to the advantage of all advertisers.\u201d\n<\/p>\n<p>\nKey findings from DV\u2019s report on streaming include:\n<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>CTV ad impression volumes rose 66% year-over-year<\/b>, with particularly strong growth in markets such as the Netherlands, Indonesia, and Singapore.\n<\/li>\n<li><b>Only 50% of CTV impressions offered full app transparency<\/b> in 2024, creating significant blind spots for marketers.\n<\/li>\n<li><b>\u201cTV Off\u201d remains a widespread issue<\/b>, where ads continue to play even after the TV screen has been turned off. Without proper safeguards, this and other media quality issues in CTV cost advertisers an average of <b>$700,000 in wasted spend per billion impressions<\/b>.\n<\/li>\n<li><b>Bot fraud accounts for 65% of all CTV fraud<\/b> \u2013 with 4 million infected devices generating fake traffic daily, costing advertisers millions in wasted spend each month.\n<\/li>\n<\/ul>\n<p>\nThe report also examines how consumer preferences are shaping the streaming ad experience. According to DV\u2019s survey, 41% of consumers now prefer ad-supported video over paid subscriptions, with long-form content (like TV shows and podcasts) offering stronger environments for brand-building than short-form platforms do. Importantly, 64% of viewers say the genre of content impacts how they perceive ads and brands, reinforcing the need for contextual ad alignment.\n<\/p>\n<p>\nLater in the report, DV reveals findings from a separate global survey of nearly 2,000 marketers, which explores how advertisers are adapting their streaming strategies in light of these challenges. The marketer study dives into CTV spending trends, barriers to growth, and increasing demand for transparency, measurement, and brand suitability.\n<\/p>\n<p>\nKey data points from the marketer poll reveal:\n<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>72% of marketers say ads placed in CTV environments outperform their campaign baselines<\/b>, underscoring the channel\u2019s strong perceived ROI.\n<\/li>\n<li>\nAt the same time, <b>68% of marketers say they must have transparency to justify the high cost of CTV advertising<\/b>, signaling a clear demand for better visibility into where ads are running.\n<\/li>\n<li>\nAdditionally, <b>63% of marketers say it\u2019s difficult to tell whether their CTV buys are actually reaching real viewers<\/b>, a concern compounded by ongoing issues like \u201cTV Off\u201d scenarios and inconsistent viewability standards.\n<\/li>\n<li>\nDespite these challenges, <b>54% of marketers increased their CTV spend over the past year<\/b>, and <b>66% of non-CTV advertisers plan to begin investing in the channel in the next 12 months<\/b>, illustrating both optimism and urgency around getting measurement right.\n<\/li>\n<\/ul>\n<p>\nAs the industry moves into the 2025 Upfront and NewFront season, DV continues to invest in measurement, fraud protection, and innovative attention metrics to help advertisers maximize the impact of their media buys.\n<\/p>\n<p><b>Visit <\/b><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fdoubleverify.com%2Fdv-global-insights-trends-in-the-modern-streaming-landscape%2F&amp;esheet=54250255&amp;newsitemid=20250507540962&amp;lan=en-US&amp;anchor=DV%26%238217%3Bs+website&amp;index=3&amp;md5=50dfbe133ac71c1527e42616a4d1b40f\"><b>DV\u2019s website<\/b><\/a><b> to download the full report.<\/b><\/p>\n<p><b>About DoubleVerify<br \/>\n<br \/><\/b>DoubleVerify (\u201cDV\u201d) (NYSE: DV) is the industry\u2019s leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By creating more effective, transparent ad transactions, we make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Learn more at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.doubleverify.com%2F&amp;esheet=54250255&amp;newsitemid=20250507540962&amp;lan=en-US&amp;anchor=www.doubleverify.com&amp;index=4&amp;md5=f150c107f3399d44d40ed3efc9890b80\">www.doubleverify.com<\/a>.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250507540962r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250507540962\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250507540962\/en\/<\/a><\/span><\/p>\n<p>\nMedia Contact:<br \/>\n<br \/>Chris Harihar<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:chris@crenshawcomm.com\">chris@crenshawcomm.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America New York<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Data Analytics Audio\/Video Media Artificial Intelligence Advertising Communications Professional Services Technology<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\" \/>\n","protected":false},"excerpt":{"rendered":"<p>DoubleVerify Releases Global Insights Report on the State of Streaming in 2025 New data reveals CTV ad growth amid transparency gaps and media waste challenges NEW YORK&#8211;(BUSINESS WIRE)&#8211;DoubleVerify (\u201cDV\u201d) (NYSE: DV), a leading software platform for digital media measurement, data, and analytics, today released its latest report, DV Global Insights: Trends in the Modern Streaming Landscape, offering an in-depth look at the state of streaming TV advertising in 2025. Drawing from DV\u2019s proprietary measurement data and a global consumer survey of 22,000 viewers, the report explores how consumer behavior and advertising performance are evolving across the rapidly growing connected TV (CTV) ecosystem. In 2024, DV\u2019s CTV impression volume increased by 66% year-over-year, reflecting both the scale and importance of the &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-releases-global-insights-report-on-the-state-of-streaming-in-2025\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;DoubleVerify Releases Global Insights Report on the State of Streaming in 2025&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-848213","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DoubleVerify Releases Global Insights Report on the State of Streaming in 2025 - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-releases-global-insights-report-on-the-state-of-streaming-in-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DoubleVerify Releases Global Insights Report on the State of Streaming in 2025 - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"DoubleVerify Releases Global Insights Report on the State of Streaming in 2025 New data reveals CTV ad growth amid transparency gaps and media waste challenges NEW YORK&#8211;(BUSINESS WIRE)&#8211;DoubleVerify (\u201cDV\u201d) (NYSE: DV), a leading software platform for digital media measurement, data, and analytics, today released its latest report, DV Global Insights: Trends in the Modern Streaming Landscape, offering an in-depth look at the state of streaming TV advertising in 2025. Drawing from DV\u2019s proprietary measurement data and a global consumer survey of 22,000 viewers, the report explores how consumer behavior and advertising performance are evolving across the rapidly growing connected TV (CTV) ecosystem. In 2024, DV\u2019s CTV impression volume increased by 66% year-over-year, reflecting both the scale and importance of the &hellip; Continue reading &quot;DoubleVerify Releases Global Insights Report on the State of Streaming in 2025&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-releases-global-insights-report-on-the-state-of-streaming-in-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-07T13:05:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250507540962r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/doubleverify-releases-global-insights-report-on-the-state-of-streaming-in-2025\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/doubleverify-releases-global-insights-report-on-the-state-of-streaming-in-2025\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"DoubleVerify Releases Global Insights Report on the State of Streaming in 2025\",\"datePublished\":\"2025-05-07T13:05:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/doubleverify-releases-global-insights-report-on-the-state-of-streaming-in-2025\\\/\"},\"wordCount\":753,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/doubleverify-releases-global-insights-report-on-the-state-of-streaming-in-2025\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20250507540962r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/doubleverify-releases-global-insights-report-on-the-state-of-streaming-in-2025\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/doubleverify-releases-global-insights-report-on-the-state-of-streaming-in-2025\\\/\",\"name\":\"DoubleVerify Releases Global Insights Report on the State of Streaming in 2025 - 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Drawing from DV\u2019s proprietary measurement data and a global consumer survey of 22,000 viewers, the report explores how consumer behavior and advertising performance are evolving across the rapidly growing connected TV (CTV) ecosystem. 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