{"id":848211,"date":"2025-05-07T09:05:10","date_gmt":"2025-05-07T13:05:10","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/sweetgreen-introduces-first-ever-korean-inspired-menu-in-collaboration-with-cote-korean-steakhouse\/"},"modified":"2025-05-07T09:05:10","modified_gmt":"2025-05-07T13:05:10","slug":"sweetgreen-introduces-first-ever-korean-inspired-menu-in-collaboration-with-cote-korean-steakhouse","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/sweetgreen-introduces-first-ever-korean-inspired-menu-in-collaboration-with-cote-korean-steakhouse\/","title":{"rendered":"Sweetgreen Introduces First-Ever Korean-Inspired Menu in Collaboration with COTE Korean Steakhouse"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Sweetgreen Introduces First-Ever Korean-Inspired Menu in Collaboration with COTE Korean Steakhouse<\/b><\/p>\n<p class=\"bwalignc\"><i>The fast casual brand and the Michelin-starred restaurant team up to launch three KBBQ-inspired entrees, blending farm-fresh ingredients with Korean steakhouse artistry<\/i><\/p>\n<p>LOS ANGELES&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nToday, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.sweetgreen.com%2F&amp;esheet=54250322&amp;newsitemid=20250507888556&amp;lan=en-US&amp;anchor=Sweetgreen&amp;index=1&amp;md5=aed3ad3acda55627cde09dda27212b82\">Sweetgreen<\/a> announced the launch of its first-ever KBBQ menu, a bold new offering created in collaboration with <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.cotekoreansteakhouse.com%2F&amp;esheet=54250322&amp;newsitemid=20250507888556&amp;lan=en-US&amp;anchor=COTE+Korean+Steakhouse&amp;index=2&amp;md5=7435169644791b0d369748ac6ae810e9\">COTE Korean Steakhouse<\/a>, the first and only Michelin-starred Korean steakhouse in America, with locations in Manhattan, Miami, Singapore, and a forthcoming outpost in Las Vegas. Launching nationwide on May 13 for a limited time, the menu features three new entrees that combine Sweetgreen\u2019s fresh ingredients with rich, vibrant flavors of classic Korean barbecue, inspired by COTE\u2019s commitment to quality.\n<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20250507888556\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250507888556\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250507888556\/en\/2461358\/4\/KBBQ_Menu.jpg\" alt=\"Sweetgreen\u2019s KBBQ menu with COTE draws inspiration from classic Korean dishes.\" \/><\/p>\n<p style=\"font-size:85%\">Sweetgreen\u2019s KBBQ menu with COTE draws inspiration from classic Korean dishes.<\/p>\n<\/div>\n<p>\nBuilding on Sweetgreen\u2019s longstanding history of partnering with renowned chefs and culinary innovators, the new KBBQ menu underscores its commitment to reimagining the fast casual dining experience and bringing innovative flavors, high-quality ingredients and chef-caliber menu items to customers nationwide.\n<\/p>\n<p>\nSince introducing grass-fed, pasture-raised steak with a caramelized garlic flavor to menus nationwide last year, customers have been craving more ways to enjoy this popular protein. Now, Sweetgreen is expanding on that fan favorite with a new sweet and spicy Korean BBQ glaze, capturing the irresistible flavor combination that people love.\n<\/p>\n<p>\n\u201cKorean barbecue is all about connection\u2014sharing food, stories, and moments around the table,\u201d said Nicolas Jammet, Sweetgreen Co-Founder and Chief Concept Officer. \u201cThat spirit of community is something we deeply value at Sweetgreen, and it\u2019s what makes this collaboration with our friends at COTE so exciting. By bringing together our fresh, high-quality ingredients with the bold and vibrant flavors of Korean BBQ, we\u2019re offering an experience that\u2019s more than just a meal. It\u2019s a celebration of coming together.\u201d\n<\/p>\n<p><b>Mouthwatering New Ingredients in Three Bold Entrees<\/b><\/p>\n<p>\nSweetgreen\u2019s KBBQ menu with COTE draws inspiration from classic Korean dishes. The collaboration introduces new ingredients to Sweetgreen\u2019s menu for a limited time, including the brand new KBBQ-glazed steak, along with other additions like apple kimchi sauce, fresh cucumber kimchi and pickled cabbage.\n<\/p>\n<p>\nFrom rich and savory to light and crisp, the new KBBQ menu brings dynamic flavor for every mood:\n<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>The KBBQ Steak Bowl<\/b> strikes a balance for something satisfying yet filling. Featuring tender grass-fed steak finished with a savory-sweet KBBQ glaze, it\u2019s layered with crisp romaine, fluffy white rice, apple kimchi sauce, spicy roasted broccoli, cucumber kimchi, and pickled cabbage.\n<\/li>\n<li><b>The KBBQ Steak Plate<\/b> offers a more indulgent take\u2014ideal for a bold lunch or a comforting dinner. KBBQ steak is paired with cucumber kimchi, a hint of spice, fluffy white rice, and tangy pickled cabbage.\n<\/li>\n<li><b>The Cucumber Kimchi Crunch Salad<\/b> is a lighter, veggie-forward option\u2014bold and refreshing with every bite. Spicy, tangy, and packed with crunch, this salad layers roasted sweet potato, crisp romaine and spring mix, spicy broccoli, and fresh cucumber kimchi with a bold KBBQ glaze and apple kimchi sauce. It&#8217;s all finished with tangy pickled cabbage and crispy onions for a fresh yet fiery bite.\n<\/li>\n<\/ul>\n<p>\n\u201cSweetgreen is a brand that I have always admired\u2013from their dedication to sourcing to their ability to bring joy to a broad, national audience,\u201d said Simon Kim, Founder and CEO of Gracious Hospitality Management (COTE Korean Steakhouse and COQODAQ). \u201cAt COTE, we live by a beef-and-leaf philosophy\u2014serving steak alongside pickled vegetables. It\u2019s all about balance, the yin and the yang. This collaboration brings the spirit of Korean BBQ to a whole new audience in an unexpected way that feels both authentic and accessible. It\u2019s rare to find a partner who shares our values and standards, but with Sweetgreen, the connection was immediate\u2014it felt organic, like we were speaking the same language.\u201d\n<\/p>\n<p>\nCOTE Korean Steakhouse joins a celebrated roster of renowned Michelin-starred chefs and culinary partners who have co-created bold, seasonal dishes with Sweetgreen over the past decade, including David Chang, founder of Momofuku restaurant group, Chefs Luciana Giangrandi and Alex Meyer of Miami\u2019s Boia De, Dan Barber, Founder and Chef of Blue Hill, and Chef Nancy Silverton of Osteria Mozza.\n<\/p>\n<p><b>Early Access For SG Rewards<\/b><\/p>\n<p>\nSweetgreen\u2019s partnership with COTE Korean Steakhouse arrives just as the brand rolls out SG Rewards, its new loyalty program designed to make every eligible Sweetgreen order more rewarding. The program lets members earn points toward free items, unlock surprise offers, and enjoy exclusive early access to limited-time menu drops like the KBBQ collaboration. SG Rewards members can get a first taste of the new KBBQ menu on May 12 when they order through the Sweetgreen app or at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Forder.sweetgreen.com&amp;esheet=54250322&amp;newsitemid=20250507888556&amp;lan=en-US&amp;anchor=order.sweetgreen.com&amp;index=3&amp;md5=7f59868652d038658180831ce29eb109\">order.sweetgreen.com<\/a>.\n<\/p>\n<p>\nThis early access perk is just one of the many ways the program rewards guests for being part of the Sweetgreen community. Fans can sign up for SG Rewards* for free today to unlock early access and be among the first to try this limited-time menu before it officially launches!\n<\/p>\n<p>\nTo stay on top of Sweetgreen news, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.sweetgreen.com&amp;esheet=54250322&amp;newsitemid=20250507888556&amp;lan=en-US&amp;anchor=www.sweetgreen.com&amp;index=4&amp;md5=1bc5599ff23efbe4fc260885a046fe91\">www.sweetgreen.com<\/a>, and follow along @Sweetgreen on Instagram and TikTok.\n<\/p>\n<p><i>*Minimum purchase requirements, delivery and other fees apply to rewards redeemed via delivery. Certain purchases not eligible to earn points. See SG Rewards <\/i><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.sweetgreen.com%2Fsg-rewards-program-agreement-1&amp;esheet=54250322&amp;newsitemid=20250507888556&amp;lan=en-US&amp;anchor=Terms&amp;index=5&amp;md5=942017a7522a5d04086b4841c66cf5a7\"><i>Terms<\/i><\/a><i> for details.<\/i><\/p>\n<p><b>About Sweetgreen:<\/b><\/p>\n<p>\nSweetgreen (NYSE: SG) is on a mission to build healthier communities by connecting people to real food. Sweetgreen sources the best quality ingredients from farmers and suppliers they trust to cook food from scratch that is both delicious and nourishing. Sweetgreen plants roots in each community by building a transparent supply chain, investing in local farmers and growers, and enhancing the total experience with innovative technology. Since opening its first 560-square-foot location in 2007, Sweetgreen has scaled to over 250 locations across the United States, and its vision is to lead the next generation of restaurants and lifestyle brands built on quality, community and innovation.\n<\/p>\n<p>\nTo learn more about Sweetgreen, its menu, and its loyalty program, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.sweetgreen.com&amp;esheet=54250322&amp;newsitemid=20250507888556&amp;lan=en-US&amp;anchor=www.sweetgreen.com&amp;index=6&amp;md5=95586d6fec10949394621f18a82752d8\">www.sweetgreen.com<\/a>. Follow @Sweetgreen on <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fsweetgreen%2F%3Fhl%3Den&amp;esheet=54250322&amp;newsitemid=20250507888556&amp;lan=en-US&amp;anchor=Instagram&amp;index=7&amp;md5=4e777665eab86629a45ff77e9f9cc694\">Instagram<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.tiktok.com%2F%40sweetgreen&amp;esheet=54250322&amp;newsitemid=20250507888556&amp;lan=en-US&amp;anchor=TikTok&amp;index=8&amp;md5=bbfd6ab6f2c08cd161da75aafc303042\">TikTok<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.facebook.com%2Fsweetgreen%2F&amp;esheet=54250322&amp;newsitemid=20250507888556&amp;lan=en-US&amp;anchor=Facebook&amp;index=9&amp;md5=1b981ad4a6781790600b698593525fa2\">Facebook<\/a> and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Ftwitter.com%2Fsweetgreen%3Fref_src%3Dtwsrc%255Egoogle%257Ctwcamp%255Eserp%257Ctwgr%255Eauthor&amp;esheet=54250322&amp;newsitemid=20250507888556&amp;lan=en-US&amp;anchor=X&amp;index=10&amp;md5=21d3deefb1a4354b08075f382761fba0\">X<\/a>.\n<\/p>\n<p><b>About COTE Korean Steakhouse<\/b><\/p>\n<p>\nCOTE is America\u2019s first and only Korean Steakhouse\u2122 with a Michelin star and named North America\u2019s Best Steakhouse. COTE blends the conviviality and interaction of Korean barbecue with the hallmarks of the classic American chophouse. The result is a unique, unforgettable dining experience, built on a foundation of the highest quality USDA Prime beef, unmatched service, an impeccable 1,200+ label wine list and a suite of classic, creative cocktails. Smokeless grills in every table, combined with premium cuts from Cote\u2019s in-house dry aging room, ensure that every morsel of steak is hot, fresh, and caramelized to perfection. COTE currently has three locations, including its flagship in New York City\u2019s Flatiron, an outpost in Miami\u2019s Design District, and its first international venture in Singapore. The brand is set to expand further with its first West Coast location at The Venetian Resort Las Vegas in Fall 2025, followed by a second New York City location at 550 Madison Avenue in 2026.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250507888556r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250507888556\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250507888556\/en\/<\/a><\/span><\/p>\n<p>\nSweetgreen Contact, Media:<br \/>\n<br \/>Jenny Seltzer<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:press@sweetgreen.com\">press@sweetgreen.com<br \/>\n<\/a><\/p>\n<p>Sweetgreen Contact, Investor Relations:<br \/>\n<br \/>Rebecca Nounou<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:ir@sweetgreen.com\">ir@sweetgreen.com<br \/>\n<\/a><\/p>\n<p>COTE Korean Steakhouse Contact, Media:<br \/>\n<br \/>Nike Communications<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:gracioushm@nikecomm.com\">gracioushm@nikecomm.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America California<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Restaurant\/Bar Other Consumer Food\/Beverage Consumer Retail<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250507888556\/en\/2461358\/3\/KBBQ_Menu.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Sweetgreen\u2019s KBBQ menu with COTE draws inspiration from classic Korean dishes.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250507888556\/en\/2461415\/3\/50.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">From rich and savory to light and crisp, the new KBBQ menu brings dynamic flavor for every mood.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250507888556\/en\/2461420\/3\/46.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">COTE Korean Steakhouse joins a celebrated roster of renowned Michelin-starred chefs and culinary partners who have co-created bold, seasonal dishes with Sweetgreen over the past decade. Pictured: Chef David Shim<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250507888556\/en\/2461326\/3\/Logo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Sweetgreen Introduces First-Ever Korean-Inspired Menu in Collaboration with COTE Korean Steakhouse The fast casual brand and the Michelin-starred restaurant team up to launch three KBBQ-inspired entrees, blending farm-fresh ingredients with Korean steakhouse artistry LOS ANGELES&#8211;(BUSINESS WIRE)&#8211; Today, Sweetgreen announced the launch of its first-ever KBBQ menu, a bold new offering created in collaboration with COTE Korean Steakhouse, the first and only Michelin-starred Korean steakhouse in America, with locations in Manhattan, Miami, Singapore, and a forthcoming outpost in Las Vegas. Launching nationwide on May 13 for a limited time, the menu features three new entrees that combine Sweetgreen\u2019s fresh ingredients with rich, vibrant flavors of classic Korean barbecue, inspired by COTE\u2019s commitment to quality. This press release features multimedia. View the &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/sweetgreen-introduces-first-ever-korean-inspired-menu-in-collaboration-with-cote-korean-steakhouse\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Sweetgreen Introduces First-Ever Korean-Inspired Menu in Collaboration with COTE Korean Steakhouse&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-848211","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sweetgreen Introduces First-Ever Korean-Inspired Menu in Collaboration with COTE Korean Steakhouse - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/sweetgreen-introduces-first-ever-korean-inspired-menu-in-collaboration-with-cote-korean-steakhouse\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sweetgreen Introduces First-Ever Korean-Inspired Menu in Collaboration with COTE Korean Steakhouse - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Sweetgreen Introduces First-Ever Korean-Inspired Menu in Collaboration with COTE Korean Steakhouse The fast casual brand and the Michelin-starred restaurant team up to launch three KBBQ-inspired entrees, blending farm-fresh ingredients with Korean steakhouse artistry LOS ANGELES&#8211;(BUSINESS WIRE)&#8211; Today, Sweetgreen announced the launch of its first-ever KBBQ menu, a bold new offering created in collaboration with COTE Korean Steakhouse, the first and only Michelin-starred Korean steakhouse in America, with locations in Manhattan, Miami, Singapore, and a forthcoming outpost in Las Vegas. Launching nationwide on May 13 for a limited time, the menu features three new entrees that combine Sweetgreen\u2019s fresh ingredients with rich, vibrant flavors of classic Korean barbecue, inspired by COTE\u2019s commitment to quality. This press release features multimedia. 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