{"id":847348,"date":"2025-05-06T10:21:17","date_gmt":"2025-05-06T14:21:17","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/choice-hotels-international-concludes-its-69th-annual-convention-powering-the-future-of-franchise-ownership\/"},"modified":"2025-05-06T10:21:17","modified_gmt":"2025-05-06T14:21:17","slug":"choice-hotels-international-concludes-its-69th-annual-convention-powering-the-future-of-franchise-ownership","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/choice-hotels-international-concludes-its-69th-annual-convention-powering-the-future-of-franchise-ownership\/","title":{"rendered":"Choice Hotels International Concludes its 69th Annual Convention, Powering the Future of Franchise Ownership"},"content":{"rendered":"
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PR Newswire<\/p>\n<\/p><\/div>\n

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\n Highlights include new food and beverage pilots for Comfort and Country Inn & Suites, new Ascend Collection logo celebrating milestone of over 400 open hotels, and awards for top hotels<\/i>\n <\/p>\n

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\n LAS VEGAS<\/span>
\n <\/span>, May 6, 2025<\/span><\/span> \/PRNewswire\/ — Last week, Choice Hotels International, Inc. (NYSE: CHH), concluded its 69th<\/sup> Annual Convention. Over the course of three days, Choice Hotels showcased how its growth, strategic investments, and innovation-first mindset continue to power the future of franchise ownership by helping to drive revenue, reduce costs, and provide state-of-the-art tools for its hotel owners. During the convention, the company announced the piloting of signature breakfast items for its Comfort and Country Inn & Suites brands.<\/p>\n

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\n \"Keegan
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Choice also celebrated reaching the Ascend Collection’s milestone of over 400 open properties worldwide by unveiling a new logo that honors its pioneering legacy as the first soft brand and its commitment to unique, personalized guest experiences.<\/p>\n

Hotel owners also learned about Choice Hotels’ ambitious ongoing investments to develop and implement cutting-edge capabilities. These initiatives include empowering franchisees to manage rates more flexibly, driving occupancy from small-to-mid-sized companies through a self-service travel management platform, enhancing AI-ready digital marketing to attract and retain guests, and introducing an AI-infused group travel system to optimize opportunities and respond to requests for proposals.<\/p>\n

“The driving force of Choice Hotels’ growth \u2013 what is truly Powering the Future \u2013 is a relentless focus on enhancing hotel performance by helping them drive revenue up, operating costs down and making running hotels easier through our best-in-class technology tools and systems,” said President and CEO Patrick\u00a0Pacious.<\/p>\n

In addition to talking about the key areas Choice Hotels is investing in the growth and performance of hotels across its system, the franchisor also awarded and celebrated top-performing hotels.<\/p>\n

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\n Premier Award Winners<\/u>
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The Premier Legacy Award recognizes phenomenal and longstanding Choice hotel owners who have built a true legacy with the company. The Premier Developer Award goes to Choice hotel owners who have demonstrated an incredible commitment to development with Choice Hotels.<\/p>\n