{"id":847301,"date":"2025-05-06T09:52:58","date_gmt":"2025-05-06T13:52:58","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/aramis-announces-new-fragrance-intuition-with-dwyane-wade-as-global-ambassador\/"},"modified":"2025-05-06T09:52:58","modified_gmt":"2025-05-06T13:52:58","slug":"aramis-announces-new-fragrance-intuition-with-dwyane-wade-as-global-ambassador","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/aramis-announces-new-fragrance-intuition-with-dwyane-wade-as-global-ambassador\/","title":{"rendered":"Aramis Announces New Fragrance, Intuition, with Dwyane Wade as Global Ambassador"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Aramis Announces New Fragrance, Intuition, with Dwyane Wade as Global Ambassador<\/b><\/p>\n<p>NEW YORK&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nToday, Aramis announces the launch of <i>Intuition by Aramis<\/i>, marking a new chapter for the legendary men\u2019s fragrance brand. Dwyane Wade will serve as Global Ambassador and the face of <i>Intuition by Aramis<\/i>, launching in August 2025, having collaborated closely with the brand on the campaign storytelling and creative expression.\n<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20250506482757\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250506482757\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 270px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250506482757\/en\/2458869\/4\/DWYANE_WADE_FOR_ARAMIS.jpg\" alt=\"\" \/><\/div>\n<p>\nLaunched in 1963, Aramis became an industry leader in the men\u2019s fragrance and grooming category as the first men\u2019s prestige fragrance in the US. More than 60 years later, leveraging the brand\u2019s rich heritage and fragrance authority, <i>Intuition by Aramis <\/i>is inspired by the idea of a new kind of masculinity \u2013 EQ as well as IQ; sensitivity as well as strength; purpose as well as power. Wade is the embodiment of all these qualities, evolving from one of the most successful NBA shooting guards to a highly regarded multi-hyphenate: producer, philanthropist, advocate, and entrepreneur.\n<\/p>\n<p>\n\u201cI&#8217;m excited to join the Aramis family as a Global Ambassador and launch <i>Intuition by Aramis <\/i>this summer,&#8221; said Dwyane Wade. \u201cAramis is a brand that aligns with my values, and <i>Intuition <\/i>reflects modern masculinity and confidence. Fragrance is all about how you present yourself to the world. Your scent is part of your vibe, and my new fragrance truly levels up your scent-game.\u201d\n<\/p>\n<p>\n\u201cWe couldn\u2019t be more excited to be announcing <i>Intuition by Aramis<\/i> with the incomparable Dwyane Wade,\u201d said Justin Boxford, Global Brand President, Est\u00e9e Lauder &amp; Aramis. \u201cFrom family to fashion to philanthropy, Dwyane is a visionary and changemaker who is the epitome of modern masculinity. Through the reimagination of Aramis and the collaboration with Dwyane, we are able to honor the brand\u2019s incredible heritage while tapping into new consumers in the rapidly growing men\u2019s fragrance market.\u201d\n<\/p>\n<p><i>Intuition by Aramis<\/i>, a woody, green neo-foug\u00e8re, will launch in August 2025 at key global retailers and will retail for $95\/50ml and $130\/100ml.\n<\/p>\n<p>\nWade\u2019s inaugural <i>Intuition <\/i>campaign will debut across TV, print, digital, in-store and OOH.\n<\/p>\n<p><b>About Aramis<br \/>\n<br \/><\/b>In 1963, Aramis was created by Mrs. Est\u00e9e Lauder, trailblazing entrepreneur and visionary founder of her eponymous cosmetics company, to be the most elegant men\u2019s cologne in the world. Refined and distinctive, with a classic masculinity and sophistication that would transcend time, Aramis was the first prestige men\u2019s fragrance to be sold in department stores around the world and quickly became an industry leader in the men\u2019s fragrance and grooming category.\n<\/p>\n<p>\nToday, Aramis Fragrance is revitalized and reimagined for a new generation.\n<\/p>\n<p>\nFollow Aramis on Instagram @AramisFragrances #ARAMISINTUITION\u200b.\n<\/p>\n<p><b>About Dwyane Wade<br \/>\n<br \/><\/b>Dwyane Wade is an entrepreneur with partnerships including Way of Wade, MISSION, Stance, BallerTV, Proudly, Versace, TMRW Sports, Wade Cellars, Thorne, and Jeeter. Wade has stakes in the Utah Jazz, Chicago Sky, Real Salt Lake, and Utah Royals ownership groups. The WY Network is Wade\u2019s digital show and podcast network, which includes hero show <i>Time Out<\/i> where you can find unfiltered basketball, lifestyle, and cultural conversations.<b \/>Founder of 59th &amp; Prairie Entertainment, he is an executive producer of Emmy and Oscar-winning projects<i>.<\/i> He is the New York Times bestselling author of <i>A Father First<\/i>, co-authored the New York Times bestselling children\u2019s book <i>Shady Baby<\/i>, and released his photographic memoir <i>DWYANE<\/i> in 2021. His Wade Family Foundation provides relief to marginalized communities in need. As an NBA player for sixteen seasons and primarily with the Miami Heat, he was selected as an NBA All-Star 13 times, won three NBA championships, and was named the 2006 NBA Finals Most Valuable Player. He is an Olympic Gold medalist, was named to the NBA\u2019s 75th Anniversary team as one of the 75 greatest players in NBA history and was inducted into the 2023 Naismith Memorial Basketball Hall of Fame. In 2024, Wade became the first Miami Heat player to receive a statue.\n<\/p>\n<p>\nNYSE: EL<br \/>\n<br \/>ELC-B\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250506482757r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250506482757\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250506482757\/en\/<\/a><\/span><\/p>\n<p>\nTara Connaughton, <a rel=\"nofollow\" href=\"mailto:tconnaug@estee.com\">tconnaug@estee.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America New York<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Sports Licensing (Sports) Department Stores Entertainment Celebrity Fashion Men Cosmetics Retail Consumer Basketball<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250506482757\/en\/2458869\/3\/DWYANE_WADE_FOR_ARAMIS.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250506482757\/en\/2458868\/3\/INTUITION_BY_ARAMIS.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250506482757\/en\/399480\/3\/elcompanieslogo655.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Aramis Announces New Fragrance, Intuition, with Dwyane Wade as Global Ambassador NEW YORK&#8211;(BUSINESS WIRE)&#8211; Today, Aramis announces the launch of Intuition by Aramis, marking a new chapter for the legendary men\u2019s fragrance brand. Dwyane Wade will serve as Global Ambassador and the face of Intuition by Aramis, launching in August 2025, having collaborated closely with the brand on the campaign storytelling and creative expression. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250506482757\/en\/ Launched in 1963, Aramis became an industry leader in the men\u2019s fragrance and grooming category as the first men\u2019s prestige fragrance in the US. More than 60 years later, leveraging the brand\u2019s rich heritage and fragrance authority, Intuition by Aramis is inspired by the idea &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/aramis-announces-new-fragrance-intuition-with-dwyane-wade-as-global-ambassador\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Aramis Announces New Fragrance, Intuition, with Dwyane Wade as Global Ambassador&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-847301","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aramis Announces New Fragrance, Intuition, with Dwyane Wade as Global Ambassador - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/aramis-announces-new-fragrance-intuition-with-dwyane-wade-as-global-ambassador\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aramis Announces New Fragrance, Intuition, with Dwyane Wade as Global Ambassador - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Aramis Announces New Fragrance, Intuition, with Dwyane Wade as Global Ambassador NEW YORK&#8211;(BUSINESS WIRE)&#8211; Today, Aramis announces the launch of Intuition by Aramis, marking a new chapter for the legendary men\u2019s fragrance brand. Dwyane Wade will serve as Global Ambassador and the face of Intuition by Aramis, launching in August 2025, having collaborated closely with the brand on the campaign storytelling and creative expression. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250506482757\/en\/ Launched in 1963, Aramis became an industry leader in the men\u2019s fragrance and grooming category as the first men\u2019s prestige fragrance in the US. More than 60 years later, leveraging the brand\u2019s rich heritage and fragrance authority, Intuition by Aramis is inspired by the idea &hellip; Continue reading &quot;Aramis Announces New Fragrance, Intuition, with Dwyane Wade as Global Ambassador&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/aramis-announces-new-fragrance-intuition-with-dwyane-wade-as-global-ambassador\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-06T13:52:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20250506482757\/en\/2458869\/4\/DWYANE_WADE_FOR_ARAMIS.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/aramis-announces-new-fragrance-intuition-with-dwyane-wade-as-global-ambassador\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/aramis-announces-new-fragrance-intuition-with-dwyane-wade-as-global-ambassador\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Aramis Announces New Fragrance, Intuition, with Dwyane Wade as Global Ambassador\",\"datePublished\":\"2025-05-06T13:52:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/aramis-announces-new-fragrance-intuition-with-dwyane-wade-as-global-ambassador\\\/\"},\"wordCount\":718,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/aramis-announces-new-fragrance-intuition-with-dwyane-wade-as-global-ambassador\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20250506482757\\\/en\\\/2458869\\\/4\\\/DWYANE_WADE_FOR_ARAMIS.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/aramis-announces-new-fragrance-intuition-with-dwyane-wade-as-global-ambassador\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/aramis-announces-new-fragrance-intuition-with-dwyane-wade-as-global-ambassador\\\/\",\"name\":\"Aramis Announces New Fragrance, Intuition, with Dwyane Wade as Global Ambassador - 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Dwyane Wade will serve as Global Ambassador and the face of Intuition by Aramis, launching in August 2025, having collaborated closely with the brand on the campaign storytelling and creative expression. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250506482757\/en\/ Launched in 1963, Aramis became an industry leader in the men\u2019s fragrance and grooming category as the first men\u2019s prestige fragrance in the US. More than 60 years later, leveraging the brand\u2019s rich heritage and fragrance authority, Intuition by Aramis is inspired by the idea &hellip; Continue reading \"Aramis Announces New Fragrance, Intuition, with Dwyane Wade as Global Ambassador\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/aramis-announces-new-fragrance-intuition-with-dwyane-wade-as-global-ambassador\/","og_site_name":"Market Newsdesk","article_published_time":"2025-05-06T13:52:58+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20250506482757\/en\/2458869\/4\/DWYANE_WADE_FOR_ARAMIS.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/aramis-announces-new-fragrance-intuition-with-dwyane-wade-as-global-ambassador\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/aramis-announces-new-fragrance-intuition-with-dwyane-wade-as-global-ambassador\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Aramis Announces New Fragrance, Intuition, with Dwyane Wade as Global Ambassador","datePublished":"2025-05-06T13:52:58+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/aramis-announces-new-fragrance-intuition-with-dwyane-wade-as-global-ambassador\/"},"wordCount":718,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/aramis-announces-new-fragrance-intuition-with-dwyane-wade-as-global-ambassador\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20250506482757\/en\/2458869\/4\/DWYANE_WADE_FOR_ARAMIS.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/aramis-announces-new-fragrance-intuition-with-dwyane-wade-as-global-ambassador\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/aramis-announces-new-fragrance-intuition-with-dwyane-wade-as-global-ambassador\/","name":"Aramis Announces New Fragrance, Intuition, with Dwyane Wade as Global Ambassador - 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