{"id":847244,"date":"2025-05-06T08:38:36","date_gmt":"2025-05-06T12:38:36","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/sharkninja-appoints-kleona-mack-as-shark-beauty-chief-marketing-officer\/"},"modified":"2025-05-06T08:38:36","modified_gmt":"2025-05-06T12:38:36","slug":"sharkninja-appoints-kleona-mack-as-shark-beauty-chief-marketing-officer","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/sharkninja-appoints-kleona-mack-as-shark-beauty-chief-marketing-officer\/","title":{"rendered":"SharkNinja Appoints Kleona Mack as Shark Beauty\u2122 Chief Marketing Officer"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>SharkNinja Appoints Kleona Mack as Shark Beauty\u2122 Chief Marketing Officer<\/b><\/p>\n<p class=\"bwalignc\">\nVeteran beauty executive joins the company to accelerate bold, consumer-obsessed marketing strategy for Shark Beauty\u2122\n<\/p>\n<p>NEEDHAM, Mass.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nSharkNinja, Inc. (NYSE: SN), a global product design and technology company, announced it has appointed Kleona Mack as Chief Marketing Officer of Shark Beauty\u2122. Mack, a seasoned marketing executive with more than 15 years of experience in the beauty and fashion industry, most recently served as CMO at Glossier and previously held several leadership roles at L&#8217;Or\u00e9al.\n<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20250506691439\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250506691439\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250506691439\/en\/2459434\/4\/Kleona_Mack.jpg\" alt=\"SharkNinja Appoints Kleona Mack as Shark Beauty\u2122 Chief Marketing Officer\" \/><\/p>\n<p style=\"font-size:85%\">SharkNinja Appoints Kleona Mack as Shark Beauty\u2122 Chief Marketing Officer<\/p>\n<\/div>\n<p>\nMack will lead all marketing for Shark\u2019s innovative hair care and skincare tools portfolio, reporting directly to Neil Shah, Chief Commercial Officer.\n<\/p>\n<p>\n\u201cKleona is a consumer-obsessed marketer\u2014she puts the consumer at the center of everything she creates,\u201d said Shah. \u201cHer ability to translate real-time consumer feedback into product innovation and compelling brand moments, paired with her strategic use of social platforms and powerful partnerships, has transformed how beauty brands show up in culture. She brings a uniquely innovative approach to marketing\u2014constantly pushing boundaries, testing new formats, and turning emerging trends into lasting brand impact.\u201d\n<\/p>\n<p>\nAs CMO, Mack will champion the growth of the Shark Beauty business, collaborate with product design and engineering to provide input on the product roadmap, and ensure that the voice of the consumer is consistently injected into marketing.\n<\/p>\n<p>\n\u201cI\u2019m thrilled to join the SharkNinja team at such a pivotal point in the brand\u2019s journey,\u201d said Mack. \u201cShark is redefining the beauty category \u2013 not just with groundbreaking, high-performance devices, but with a bold, consumer-first approach that\u2019s setting a new standard for how brands engage with consumers. There\u2019s an incredible energy here, driven by innovation, and a deep understanding of what today\u2019s consumers truly want.\u201d\n<\/p>\n<p>\nMack joined Glossier in 2021 and played a pivotal role in shaping the brand\u2019s direction. This included expanding Glossier from a direct-to-consumer brand to launching retail partnerships with Sephora and Space NK, and influencing Glossier\u2019s product line, including the relaunch of the brand\u2019s beloved Balm Dotcom lip balm and driving success of the brand\u2019s viral fragrance, Glossier You. Mack played a key role in forging groundbreaking partnerships, championing Glossier as the first-ever beauty brand to partner with the WNBA and the 2024 USA Women\u2019s Basketball team for the Olympics, as well as signing Olivia Rodrigo as the first celebrity ambassador of the brand, and launching the brand&#8217;s first-ever product collaboration, Swiss Miss Balm Dotcom. She also led the evolution of Glossier\u2019s social strategy, shifting its focus from an Instagram-first approach to driving product virality and cultural relevance on TikTok.\n<\/p>\n<p>\nBefore her tenure at Glossier, Mack spent seven years at L&#8217;Or\u00e9al, where she held various leadership roles, including Vice President, CMO Strategic Projects. She also contributed to the growth of Tarte Cosmetics and worked in merchandise planning and analytics at L Brands.\n<\/p>\n<p>\nMack\u2019s innovative approach to marketing and brand development has earned her recognition as an Ad Age Breakout Brand Leader, Business Insider CMO to Watch, Glossy 50 Groundbreaker, and inclusion on the Campaign US CMO 50 list.\n<\/p>\n<p><b>About SharkNinja<\/b><\/p>\n<p>\nSharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people\u2019s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600 associates, the company\u2019s products are sold at key retailers, online and offline, and through distributors around the world. For more information, please visit SharkNinja.com.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250506691439r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250506691439\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250506691439\/en\/<\/a><\/span><\/p>\n<p><b>SharkNinja Contacts<br \/>\n<\/b><br \/>Public Relations: <a rel=\"nofollow\" href=\"mailto:PR@SharkNinja.com\">PR@SharkNinja.com<br \/>\n<\/a><br \/>Investor Relations: <a rel=\"nofollow\" href=\"mailto:IR@SharkNinja.com\">IR@SharkNinja.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America Massachusetts<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Technology Marketing Communications Specialty Digital Marketing Social Media Cosmetics Retail Consumer Electronics Online Retail<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250506691439\/en\/2459434\/3\/Kleona_Mack.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">SharkNinja Appoints Kleona Mack as Shark Beauty\u2122 Chief Marketing Officer<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250506691439\/en\/1849734\/3\/SharkNinja_logo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>SharkNinja Appoints Kleona Mack as Shark Beauty\u2122 Chief Marketing Officer Veteran beauty executive joins the company to accelerate bold, consumer-obsessed marketing strategy for Shark Beauty\u2122 NEEDHAM, Mass.&#8211;(BUSINESS WIRE)&#8211; SharkNinja, Inc. (NYSE: SN), a global product design and technology company, announced it has appointed Kleona Mack as Chief Marketing Officer of Shark Beauty\u2122. Mack, a seasoned marketing executive with more than 15 years of experience in the beauty and fashion industry, most recently served as CMO at Glossier and previously held several leadership roles at L&#8217;Or\u00e9al. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250506691439\/en\/ SharkNinja Appoints Kleona Mack as Shark Beauty\u2122 Chief Marketing Officer Mack will lead all marketing for Shark\u2019s innovative hair care and skincare tools portfolio, &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/sharkninja-appoints-kleona-mack-as-shark-beauty-chief-marketing-officer\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;SharkNinja Appoints Kleona Mack as Shark Beauty\u2122 Chief Marketing Officer&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-847244","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SharkNinja Appoints Kleona Mack as Shark Beauty\u2122 Chief Marketing Officer - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/sharkninja-appoints-kleona-mack-as-shark-beauty-chief-marketing-officer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SharkNinja Appoints Kleona Mack as Shark Beauty\u2122 Chief Marketing Officer - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"SharkNinja Appoints Kleona Mack as Shark Beauty\u2122 Chief Marketing Officer Veteran beauty executive joins the company to accelerate bold, consumer-obsessed marketing strategy for Shark Beauty\u2122 NEEDHAM, Mass.&#8211;(BUSINESS WIRE)&#8211; SharkNinja, Inc. (NYSE: SN), a global product design and technology company, announced it has appointed Kleona Mack as Chief Marketing Officer of Shark Beauty\u2122. Mack, a seasoned marketing executive with more than 15 years of experience in the beauty and fashion industry, most recently served as CMO at Glossier and previously held several leadership roles at L&#8217;Or\u00e9al. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250506691439\/en\/ SharkNinja Appoints Kleona Mack as Shark Beauty\u2122 Chief Marketing Officer Mack will lead all marketing for Shark\u2019s innovative hair care and skincare tools portfolio, &hellip; Continue reading &quot;SharkNinja Appoints Kleona Mack as Shark Beauty\u2122 Chief Marketing Officer&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/sharkninja-appoints-kleona-mack-as-shark-beauty-chief-marketing-officer\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-06T12:38:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20250506691439\/en\/2459434\/4\/Kleona_Mack.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/sharkninja-appoints-kleona-mack-as-shark-beauty-chief-marketing-officer\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/sharkninja-appoints-kleona-mack-as-shark-beauty-chief-marketing-officer\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"SharkNinja Appoints Kleona Mack as Shark Beauty\u2122 Chief Marketing Officer\",\"datePublished\":\"2025-05-06T12:38:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/sharkninja-appoints-kleona-mack-as-shark-beauty-chief-marketing-officer\\\/\"},\"wordCount\":719,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/sharkninja-appoints-kleona-mack-as-shark-beauty-chief-marketing-officer\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20250506691439\\\/en\\\/2459434\\\/4\\\/Kleona_Mack.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/sharkninja-appoints-kleona-mack-as-shark-beauty-chief-marketing-officer\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/sharkninja-appoints-kleona-mack-as-shark-beauty-chief-marketing-officer\\\/\",\"name\":\"SharkNinja Appoints Kleona Mack as Shark Beauty\u2122 Chief Marketing Officer - 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(NYSE: SN), a global product design and technology company, announced it has appointed Kleona Mack as Chief Marketing Officer of Shark Beauty\u2122. Mack, a seasoned marketing executive with more than 15 years of experience in the beauty and fashion industry, most recently served as CMO at Glossier and previously held several leadership roles at L&#8217;Or\u00e9al. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250506691439\/en\/ SharkNinja Appoints Kleona Mack as Shark Beauty\u2122 Chief Marketing Officer Mack will lead all marketing for Shark\u2019s innovative hair care and skincare tools portfolio, &hellip; Continue reading \"SharkNinja Appoints Kleona Mack as Shark Beauty\u2122 Chief Marketing Officer\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/sharkninja-appoints-kleona-mack-as-shark-beauty-chief-marketing-officer\/","og_site_name":"Market Newsdesk","article_published_time":"2025-05-06T12:38:36+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20250506691439\/en\/2459434\/4\/Kleona_Mack.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/sharkninja-appoints-kleona-mack-as-shark-beauty-chief-marketing-officer\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/sharkninja-appoints-kleona-mack-as-shark-beauty-chief-marketing-officer\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"SharkNinja Appoints Kleona Mack as Shark Beauty\u2122 Chief Marketing Officer","datePublished":"2025-05-06T12:38:36+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/sharkninja-appoints-kleona-mack-as-shark-beauty-chief-marketing-officer\/"},"wordCount":719,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/sharkninja-appoints-kleona-mack-as-shark-beauty-chief-marketing-officer\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20250506691439\/en\/2459434\/4\/Kleona_Mack.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/sharkninja-appoints-kleona-mack-as-shark-beauty-chief-marketing-officer\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/sharkninja-appoints-kleona-mack-as-shark-beauty-chief-marketing-officer\/","name":"SharkNinja Appoints Kleona Mack as Shark Beauty\u2122 Chief Marketing Officer - 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