{"id":847081,"date":"2025-05-06T07:35:55","date_gmt":"2025-05-06T11:35:55","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/lunchables-transforms-a-lunchtime-classic-with-first-ever-dippable-no-thaw-crustless-pbj\/"},"modified":"2025-05-06T07:35:55","modified_gmt":"2025-05-06T11:35:55","slug":"lunchables-transforms-a-lunchtime-classic-with-first-ever-dippable-no-thaw-crustless-pbj","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/lunchables-transforms-a-lunchtime-classic-with-first-ever-dippable-no-thaw-crustless-pbj\/","title":{"rendered":"Lunchables Transforms a Lunchtime Classic with First-Ever Dippable, No-Thaw Crustless PB&J"},"content":{"rendered":"

<\/p>\n

Lunchables Transforms a Lunchtime Classic with First-Ever Dippable, No-Thaw Crustless PB&J<\/b><\/p>\n

To celebrate the \u2018remixed\u2019 classic, Lunchables reunites hip hop legends, Lil Jon and Twista, to drop a new \u201cPeanut Butter Jelly Time\u201d song, more than 20 years after the viral hit\u2019s original debut<\/i><\/p>\n

PITTSBURGH & CHICAGO–(BUSINESS WIRE<\/a>)–
\nToday, Lunchables expands its kid-loved and parent-approved offerings with the debut of new Lunchables PB&J: the first-ever dippable, no-thaw crustless PB&J. Grounded in kids\u2019 love of dipping\u00b9 and the timeless debate between the perfect ratio of peanut butter and jelly in a PB&J \u2014 the new product gives kids the freedom to enjoy a PB&J exactly how they like it. Lunchables PB&J, a \u201cremix\u201d of a beloved lunchtime staple, includes two deliciously creamy, crustless peanut butter sandwiches per pack, complete with a side of delicious grape or strawberry flavored dip\u2014perfectly crafted for optimal dipping and with no artificial colors.\n<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250506901137\/en\/<\/a><\/p>\n

\"Today,<\/p>\n

Today, Lunchables expands its kid-loved and parent-approved offerings with the debut of new Lunchables PB&J: the first-ever dippable, no-thaw crustless PB&J.<\/p>\n<\/div>\n

\n\u201cThe launch of Lunchables PB&J is a continuation in our mission to reinvent the refrigerated category by providing high quality, delicious, affordable and convenient solutions for snack time and beyond,\u201d said Danni Levin, Associate Director of Innovation, Lunchables. \u201cWe\u2019re remixing a classic, delivering on parents\u2019 desire for convenience and kids\u2019 love of dipping and customizing \u2013 PB&Js will never be the same!\u201d\n<\/p>\n

\nBeyond equipping kids with the independence to customize, Lunchables PB&J also solves the number one pain point for parents: thaw time.2<\/sup> Current PB&J category offerings are frozen, which require 30-60 minutes of thaw time before serving. Now, Lunchables is tackling this frustration head-on with the first-ever no-thaw, crustless PB&J that\u2019s ready-to-eat straight from the refrigerator for any time hunger strikes. Kid meltdowns, no more!\n<\/p>\n

\nTo spreadthe excitement, the brand is reuniting GRAMMY Award-winning producer and artist Lil Jon and hip hop icon Twista for the first time in over a decade to remix a nostalgic, viral hit that many millennial parents can sing at the drop of a dime: \u201cPeanut Butter Jelly Time.\u201d Just as Lunchables is \u201cremixing\u201d kids\u2019 #1 favorite sandwich variety,3<\/sup> Lil Jon and Twista are putting a fresh spin on the nostalgic hit over 20 years after the original track\u2019s debut. Dropping today, fans can listen to the song on Lunchables YouTube<\/a> as well as download for their playlists via Spotify.\n<\/p>\n

\n“It was cool to link back up with Twista on the Lunchables \u2018Peanut Butter Jelly Time\u2019 remix, cause I knew it would be fun, and we would make somethin\u2019 fire,\u201d said Lil Jon. \u201cPB&J takes me back to my childhood days\u2026YEAHHH!\u201d\n<\/p>\n

\nThe debut of Lunchables PB&J reinforces the brand\u2019s commitment to making bigger, more intentional bets to fuel growth and create new experiences for consumers. The innovation grows Lunchables\u2019 presence in the sandwich category, following the brand\u2019s first entrance with the debut of Grilled Cheesies<\/a> in 2023. The launch of PB&J enables Lunchables to bring a convenient, kid-loved offering to the refrigerated section and reflects Kraft Heinz\u2019s broader ambition to drive $2 billion in incremental sales through innovation by 2027.\n<\/p>\n

\nStarting today, Lunchables PB&J is rolling out to select retailers nationwide for $2.49\/pack. To learn more about the \u201cPeanut Butter Jelly Time\u201d remix and new Lunchables PB&J, follow along on the Lunchables Instagram<\/a> or TikTok<\/a>.\n<\/p>\n

\n\u00b9The NPD Group\/National Eating Trends In-Home Individual Database
\n
<\/i>\u00b2Lunchables PBJ Qualitative Research 2022
\n
<\/i>\u00b3Lunchables PBJ Qualitative Research 2022<\/i><\/p>\n

ABOUT THE KRAFT HEINZ COMPANY<\/b><\/p>\n

\nWe are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2024 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of eight consumer-driven product platforms. As global citizens, we’re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com <\/a>or following us on LinkedIn.\n<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20250506901137\/en\/<\/a><\/span><\/p>\n

Media Contact
\n<\/b>
media@kraftheinz.com<\/b><\/a><\/p>\n

KEYWORDS:<\/b> United States North America Illinois Pennsylvania<\/p>\n

INDUSTRY KEYWORDS:<\/b> Social Media Retail Marketing Communications Other Consumer Celebrity Convenience Store Music Children Supermarket Family Entertainment Digital Marketing Food\/Beverage Consumer<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n\n\n\n\n\n\n
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Today, Lunchables expands its kid-loved and parent-approved offerings with the debut of new Lunchables PB&J: the first-ever dippable, no-thaw crustless PB&J.<\/font><\/td>\n<\/tr>\n
Photo<\/b><\/font><\/td>\n<\/tr>\n
\"Photo\"<\/td>\n<\/tr>\n
To spread the excitement, the brand is reuniting GRAMMY Award-winning producer and artist Lil Jon and hip hop icon Twista for the first time in over a decade to remix a nostalgic, viral hit: \u201cPeanut Butter Jelly Time.\u201d<\/font><\/td>\n<\/tr>\n
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Lunchables Transforms a Lunchtime Classic with First-Ever Dippable, No-Thaw Crustless PB&J To celebrate the \u2018remixed\u2019 classic, Lunchables reunites hip hop legends, Lil Jon and Twista, to drop a new \u201cPeanut Butter Jelly Time\u201d song, more than 20 years after the viral hit\u2019s original debut PITTSBURGH & CHICAGO–(BUSINESS WIRE)– Today, Lunchables expands its kid-loved and parent-approved offerings with the debut of new Lunchables PB&J: the first-ever dippable, no-thaw crustless PB&J. Grounded in kids\u2019 love of dipping\u00b9 and the timeless debate between the perfect ratio of peanut butter and jelly in a PB&J \u2014 the new product gives kids the freedom to enjoy a PB&J exactly how they like it. Lunchables PB&J, a \u201cremix\u201d of a beloved lunchtime staple, includes two deliciously … <\/p>\n

Continue reading “Lunchables Transforms a Lunchtime Classic with First-Ever Dippable, No-Thaw Crustless PB&J”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-847081","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nLunchables Transforms a Lunchtime Classic with First-Ever Dippable, No-Thaw Crustless PB&J - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/lunchables-transforms-a-lunchtime-classic-with-first-ever-dippable-no-thaw-crustless-pbj\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lunchables Transforms a Lunchtime Classic with First-Ever Dippable, No-Thaw Crustless PB&J - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Lunchables Transforms a Lunchtime Classic with First-Ever Dippable, No-Thaw Crustless PB&J To celebrate the \u2018remixed\u2019 classic, Lunchables reunites hip hop legends, Lil Jon and Twista, to drop a new \u201cPeanut Butter Jelly Time\u201d song, more than 20 years after the viral hit\u2019s original debut PITTSBURGH & CHICAGO–(BUSINESS WIRE)– Today, Lunchables expands its kid-loved and parent-approved offerings with the debut of new Lunchables PB&J: the first-ever dippable, no-thaw crustless PB&J. 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Grounded in kids\u2019 love of dipping\u00b9 and the timeless debate between the perfect ratio of peanut butter and jelly in a PB&J \u2014 the new product gives kids the freedom to enjoy a PB&J exactly how they like it. 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