{"id":846461,"date":"2025-05-05T09:02:43","date_gmt":"2025-05-05T13:02:43","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/datadog-acquires-eppo-to-expand-its-ai-product-analytics-experimentation-and-feature-flag-capabilities\/"},"modified":"2025-05-05T09:02:43","modified_gmt":"2025-05-05T13:02:43","slug":"datadog-acquires-eppo-to-expand-its-ai-product-analytics-experimentation-and-feature-flag-capabilities","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/datadog-acquires-eppo-to-expand-its-ai-product-analytics-experimentation-and-feature-flag-capabilities\/","title":{"rendered":"Datadog Acquires Eppo to Expand Its AI, Product Analytics, Experimentation and Feature Flag Capabilities"},"content":{"rendered":"<h2>\nCombining observability with experimentation and feature flags will help companies build high-quality products faster and with less risk, especially when using AI<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p align=\"left\">NEW YORK, May  05, 2025  (GLOBE NEWSWIRE) &#8212; \u00a0<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=ge4uowfq6OhamqthR0uEfsT-MbXLFuTOiNKi2D3TO3dqXPEVesWvxHcX1V5KUgpjNQYjtnwkEKKOKUbXRA1MBw==\" rel=\"nofollow\" target=\"_blank\"><u>Datadog<\/u><\/a>, Inc. (NASDAQ: DDOG), the monitoring and security platform for cloud applications, today announced it has acquired <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=EosvttSO_dUE5Tpsdlixi6sk8x3lwRZy5emK-njGFair2OHoajcQ6-inrMa5cGbTTm0SkGdhwUOco8UNIhyOKw==\" rel=\"nofollow\" target=\"_blank\"><u>Eppo<\/u><\/a>, a feature flagging and experimentation platform, which will tightly integrate with Datadog\u2019s existing Product Analytics suite.<\/p>\n<p>Today,\u00a0application developers need to stitch together analytics from various tools across engineering, product and business teams to understand the impact of their new features and improvements. Changes are often rolled out without understanding their impact to KPIs, making it difficult to tie these changes back to business outcomes.<\/p>\n<p>With its acquisition of Eppo, Datadog creates a full end-to-end product analytics solution on one platform. This unified approach means that engineers can track code changes with feature flags, data science leaders together with product managers can design and measure impact with experiments, and business analysts can use Datadog\u2019s Product Analytics suite to understand overall product usage and business outcomes.<\/p>\n<p>As AI workloads grow, Eppo\u2019s experimentation capabilities help developers safely scale complex systems. These capabilities can measure the impact to the overall user experience in real time and accelerate the safe roll-out of changes, ultimately creating a more agile and trustworthy development workflow.<\/p>\n<p>\u201cThe use of multiple AI models increases the complexity of deploying applications in production. This complexity makes it difficult for developers to quantify the business impact of different models, agent behaviors, prompts or UI changes,\u201d said Michael Whetten, VP of Product at Datadog. \u201cExperimentation solves this correlation and measurement problem, enabling teams to compare multiple models side-by-side, determine user engagement against cost tradeoffs and ultimately build AI products that deliver measurable value.&#8221;<\/p>\n<p>\u201cEppo wants to bring a high velocity, experiment-first culture to companies of every size, stage and industry,\u201d said Chetan Sharma, founder and CEO of Eppo. \u201cWith Datadog, we are uniting product analytics, feature management, AI and experimentation capabilities for businesses to reduce risk, learn quickly and ship high-quality products.\u201d<\/p>\n<p>Eppo will continue supporting existing customers and bringing on new customers as part of <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=7CqoQ4uHcfvnSf06KcHktwJ6jnCHHehq4G0Hd1IzQxnNBDziBM8HQ_pZEPm-dh666cyCV5G4AiYtpw-Qg_zoU_AbaeQs4srGsu1CwGEF_5o=\" rel=\"nofollow\" target=\"_blank\"><em><u>Eppo by Datadog<\/u><\/em><\/a>.<\/p>\n<p>\n        <strong>About Datadog<\/strong><\/p>\n<p>Datadog is the observability and security platform for cloud applications. Our SaaS platform integrates and automates infrastructure monitoring, application performance monitoring, log management, user experience monitoring, cloud security and many other capabilities to provide unified, real-time observability and security for our customers&#8217; entire technology stack. Datadog is used by organizations of all sizes and across a wide range of industries to enable digital transformation and cloud migration, drive collaboration among development, operations, security and business teams, accelerate time to market for applications, reduce time to problem resolution, secure applications and infrastructure, understand user behavior and track key business metrics.<\/p>\n<p>\n        <strong>Forward-Looking Statements<\/strong>\n      <\/p>\n<p>This press release may include certain \u201cforward-looking statements\u201d within the meaning of Section 27A of the Securities Act of 1933, as amended, or the Securities Act, and Section 21E of the Securities Exchange Act of 1934, as amended including statements on the benefits of new products and features. These forward-looking statements reflect our current views about our plans, intentions, expectations, strategies and prospects, which are based on the information currently available to us and on assumptions we have made. Actual results may differ materially from those described in the forward-looking statements and are subject to a variety of assumptions, uncertainties, risks and factors that are beyond our control, including those risks detailed under the caption \u201cRisk Factors\u201d and elsewhere in our Securities and Exchange Commission filings and reports, including the Annual Report on Form 10-K filed with the Securities and Exchange Commission on February 20, 2025, as well as future filings and reports by us. Except as required by law, we undertake no duty or obligation to update any forward-looking statements contained in this release as a result of new information, future events, changes in expectations or otherwise.<\/p>\n<p>\n        <strong>Contact<\/strong><br \/>\n        <br \/>Dan Haggerty<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=6r26iB-rf3sTPmroGpcDMaffFIUP1QZ5FfPbMTyw1KC7sN3v1gskzQTmsV0-gHCPX8m0IstITS0Lq4H6h2n8PZ0MUwJ7vwlUhai4a_flckA=\" rel=\"nofollow\" target=\"_blank\"><u>press@datadoghq.com<\/u><\/a><\/p>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTQ0NDM3NiM2OTIwMjMyIzIxODI4NzY=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/NTlmNWQyYWQtNmZmMi00NTA2LTg5MWUtMzMzY2MxMmRkMzIwLTExOTQ0NDUtMjAyNS0wNS0wNS1lbg==\/tiny\/Datadog-Inc-.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Combining observability with experimentation and feature flags will help companies build high-quality products faster and with less risk, especially when using AI NEW YORK, May 05, 2025 (GLOBE NEWSWIRE) &#8212; \u00a0Datadog, Inc. (NASDAQ: DDOG), the monitoring and security platform for cloud applications, today announced it has acquired Eppo, a feature flagging and experimentation platform, which will tightly integrate with Datadog\u2019s existing Product Analytics suite. Today,\u00a0application developers need to stitch together analytics from various tools across engineering, product and business teams to understand the impact of their new features and improvements. Changes are often rolled out without understanding their impact to KPIs, making it difficult to tie these changes back to business outcomes. With its acquisition of Eppo, Datadog creates a &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/datadog-acquires-eppo-to-expand-its-ai-product-analytics-experimentation-and-feature-flag-capabilities\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Datadog Acquires Eppo to Expand Its AI, Product Analytics, Experimentation and Feature Flag Capabilities&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-846461","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Datadog Acquires Eppo to Expand Its AI, Product Analytics, Experimentation and Feature Flag Capabilities - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/datadog-acquires-eppo-to-expand-its-ai-product-analytics-experimentation-and-feature-flag-capabilities\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Datadog Acquires Eppo to Expand Its AI, Product Analytics, Experimentation and Feature Flag Capabilities - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Combining observability with experimentation and feature flags will help companies build high-quality products faster and with less risk, especially when using AI NEW YORK, May 05, 2025 (GLOBE NEWSWIRE) &#8212; \u00a0Datadog, Inc. (NASDAQ: DDOG), the monitoring and security platform for cloud applications, today announced it has acquired Eppo, a feature flagging and experimentation platform, which will tightly integrate with Datadog\u2019s existing Product Analytics suite. Today,\u00a0application developers need to stitch together analytics from various tools across engineering, product and business teams to understand the impact of their new features and improvements. Changes are often rolled out without understanding their impact to KPIs, making it difficult to tie these changes back to business outcomes. 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(NASDAQ: DDOG), the monitoring and security platform for cloud applications, today announced it has acquired Eppo, a feature flagging and experimentation platform, which will tightly integrate with Datadog\u2019s existing Product Analytics suite. Today,\u00a0application developers need to stitch together analytics from various tools across engineering, product and business teams to understand the impact of their new features and improvements. Changes are often rolled out without understanding their impact to KPIs, making it difficult to tie these changes back to business outcomes. With its acquisition of Eppo, Datadog creates a &hellip; Continue reading \"Datadog Acquires Eppo to Expand Its AI, Product Analytics, Experimentation and Feature Flag Capabilities\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/datadog-acquires-eppo-to-expand-its-ai-product-analytics-experimentation-and-feature-flag-capabilities\/","og_site_name":"Market Newsdesk","article_published_time":"2025-05-05T13:02:43+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTQ0NDM3NiM2OTIwMjMyIzIxODI4NzY=","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/datadog-acquires-eppo-to-expand-its-ai-product-analytics-experimentation-and-feature-flag-capabilities\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/datadog-acquires-eppo-to-expand-its-ai-product-analytics-experimentation-and-feature-flag-capabilities\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Datadog Acquires Eppo to Expand Its AI, Product Analytics, Experimentation and Feature Flag Capabilities","datePublished":"2025-05-05T13:02:43+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/datadog-acquires-eppo-to-expand-its-ai-product-analytics-experimentation-and-feature-flag-capabilities\/"},"wordCount":662,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/datadog-acquires-eppo-to-expand-its-ai-product-analytics-experimentation-and-feature-flag-capabilities\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTQ0NDM3NiM2OTIwMjMyIzIxODI4NzY=","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/datadog-acquires-eppo-to-expand-its-ai-product-analytics-experimentation-and-feature-flag-capabilities\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/datadog-acquires-eppo-to-expand-its-ai-product-analytics-experimentation-and-feature-flag-capabilities\/","name":"Datadog Acquires Eppo to Expand Its AI, Product Analytics, Experimentation and Feature Flag Capabilities - 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