{"id":846433,"date":"2025-05-05T08:58:18","date_gmt":"2025-05-05T12:58:18","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-launches-certified-deal-ids-in-magnites-ssp-bringing-trusted-content-rankings-to-programmatic-buying\/"},"modified":"2025-05-05T08:58:18","modified_gmt":"2025-05-05T12:58:18","slug":"comscore-launches-certified-deal-ids-in-magnites-ssp-bringing-trusted-content-rankings-to-programmatic-buying","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-launches-certified-deal-ids-in-magnites-ssp-bringing-trusted-content-rankings-to-programmatic-buying\/","title":{"rendered":"Comscore Launches Certified Deal IDs in Magnite\u2019s SSP, Bringing Trusted Content Rankings to Programmatic Buying"},"content":{"rendered":"<h2>\nFirst-of-its-kind offering provides media buyers with a frictionless path to top-quality inventory content<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p align=\"left\">RESTON, Va., May  05, 2025  (GLOBE NEWSWIRE) &#8212; Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced a new solution to address the inventory quality challenges facing advertisers. Comscore Certified Deal IDs, initially available through Magnite&#8217;s (NASDAQ: MGNI) supply-side platform (SSP), leverage Comscore&#8217;s trusted content measurement rankings to offer advertisers a reliable path to high-quality programmatic inventory, enabling more effective campaign performance.<\/p>\n<p>Comscore is activating Certified Deal IDs through Magnite due to the company\u2019s extensive direct relationships with premium media owners, covering 96% of overall omnichannel supply (Jounce March 2025 Supply Benchmarking Report).<\/p>\n<p>\u201cAdvertisers want confidence that their media spend is going to the right places. That\u2019s what Comscore Certified Deal IDs are all about,\u201d said Steve Bagdasarian, Chief Commercial Officer at Comscore. \u201cBy combining our trusted ranker data with contextual signals, we\u2019re helping buyers easily identify high-quality inventory. Through our integration with Magnite\u2019s curated marketplace, we\u2019re making it easier than ever to activate programmatic media with confidence.\u201d<\/p>\n<p>Comscore-Certified Deal IDs enable advertisers to seamlessly target top-ranked publisher properties through private marketplaces (PMPs) with the opportunity to layer on audience or vertical attributes. By unifying Comscore\u2019s industry-leading Media Metrix (MMX) and Video Metrix (VMX) rankings with its Proximic programmatic capabilities, this solution automates manual inclusion\/exclusion list creation and provides the flexibility to target the Comscore Top 100, 500, or 2,000 site rankings.<\/p>\n<p>&#8220;Having an independent, third-party partner like Comscore validate and package publisher inventory enhances buyer confidence and improves programmatic efficiency,&#8221; said Kristen Williams, SVP, Strategic Partnerships at Magnite. &#8220;By making Comscore\u2019s rankings available within Magnite\u2019s SSP, buyers have turn-key access to Comscore-vetted inventory across various formats at scale.&#8221;<\/p>\n<p>Ashley Hutchings, <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=Gm_fAMCIOp564vh3UqX7U-AvTALO4CY2-sQF-VMQH1TF19606MQ1yhW7zEEaxu1ercuYyy-NUXOKjaC0U99Rj-F4vPvBczz6R80KaDpr2pU7QzeCfqzVCy2dhrMV_OGm2CaKOZ_2DddJA0DLG9X39g==\" rel=\"nofollow\" target=\"_blank\">Director, Digital Investment at<\/a> Kelly Scott Madison, said, &#8220;Having the ability to access quality inventory from a trusted, long-standing third-party like Comscore has never been more critical in the industry. For our clients, having the inventory quality protections that Comscore Certified Deal IDs provide in programmatic environments is imperative. We have been excited to be an early adopter of this new solution.\u201d<\/p>\n<p>This launch marks the first in a series of enhancements to Comscore-Certified Deal ID solution, with upcoming integrations to follow.<\/p>\n<p>\n        <strong>About Comscore<\/strong><br \/>\n        <br \/>Comscore is a global, trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multiscreen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry&#8217;s emerging third-party source for reliable and comprehensive cross-platform measurement.<\/p>\n<p>\n        <strong>About Magnite <\/strong><br \/>\n        <br \/>We\u2019re Magnite (NASDAQ: MGNI), the world\u2019s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world\u2019s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.<\/p>\n<p>\n        <strong>Media Contact:<\/strong><br \/>\n        <br \/>Marie Scoutas<br \/>Comscore<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=lI-feJfj0Dw9Qkcih3AQwdEkgeq4E1V-L7WOADIO84i6T2U37OAy62aJxT16Ql9R3wiO3AgkYYUfUEhAk4EJN8VQhhb3w3tDsP2NPz1ZpLY=\" rel=\"nofollow\" target=\"_blank\"><u>press@comscore.com<\/u><\/a><\/p>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTQ0NDMzMyM2OTE4OTIwIzIwMTA2ODQ=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/MjFiMjk2MDMtNmIzZS00YTg3LTk5ZWMtZjRmYWQxOTk0Y2JiLTEwMjIyNTctMjAyNS0wNS0wNS1lbg==\/tiny\/Comscore-Inc-.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>First-of-its-kind offering provides media buyers with a frictionless path to top-quality inventory content RESTON, Va., May 05, 2025 (GLOBE NEWSWIRE) &#8212; Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced a new solution to address the inventory quality challenges facing advertisers. Comscore Certified Deal IDs, initially available through Magnite&#8217;s (NASDAQ: MGNI) supply-side platform (SSP), leverage Comscore&#8217;s trusted content measurement rankings to offer advertisers a reliable path to high-quality programmatic inventory, enabling more effective campaign performance. Comscore is activating Certified Deal IDs through Magnite due to the company\u2019s extensive direct relationships with premium media owners, covering 96% of overall omnichannel supply (Jounce March 2025 Supply Benchmarking Report). \u201cAdvertisers want confidence that their media spend is going &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-launches-certified-deal-ids-in-magnites-ssp-bringing-trusted-content-rankings-to-programmatic-buying\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Comscore Launches Certified Deal IDs in Magnite\u2019s SSP, Bringing Trusted Content Rankings to Programmatic Buying&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-846433","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comscore Launches Certified Deal IDs in Magnite\u2019s SSP, Bringing Trusted Content Rankings to Programmatic Buying - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-launches-certified-deal-ids-in-magnites-ssp-bringing-trusted-content-rankings-to-programmatic-buying\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comscore Launches Certified Deal IDs in Magnite\u2019s SSP, Bringing Trusted Content Rankings to Programmatic Buying - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"First-of-its-kind offering provides media buyers with a frictionless path to top-quality inventory content RESTON, Va., May 05, 2025 (GLOBE NEWSWIRE) &#8212; Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced a new solution to address the inventory quality challenges facing advertisers. Comscore Certified Deal IDs, initially available through Magnite&#8217;s (NASDAQ: MGNI) supply-side platform (SSP), leverage Comscore&#8217;s trusted content measurement rankings to offer advertisers a reliable path to high-quality programmatic inventory, enabling more effective campaign performance. Comscore is activating Certified Deal IDs through Magnite due to the company\u2019s extensive direct relationships with premium media owners, covering 96% of overall omnichannel supply (Jounce March 2025 Supply Benchmarking Report). \u201cAdvertisers want confidence that their media spend is going &hellip; Continue reading &quot;Comscore Launches Certified Deal IDs in Magnite\u2019s SSP, Bringing Trusted Content Rankings to Programmatic Buying&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-launches-certified-deal-ids-in-magnites-ssp-bringing-trusted-content-rankings-to-programmatic-buying\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-05T12:58:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTQ0NDMzMyM2OTE4OTIwIzIwMTA2ODQ=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-launches-certified-deal-ids-in-magnites-ssp-bringing-trusted-content-rankings-to-programmatic-buying\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-launches-certified-deal-ids-in-magnites-ssp-bringing-trusted-content-rankings-to-programmatic-buying\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Comscore Launches Certified Deal IDs in Magnite\u2019s SSP, Bringing Trusted Content Rankings to Programmatic Buying\",\"datePublished\":\"2025-05-05T12:58:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-launches-certified-deal-ids-in-magnites-ssp-bringing-trusted-content-rankings-to-programmatic-buying\\\/\"},\"wordCount\":567,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-launches-certified-deal-ids-in-magnites-ssp-bringing-trusted-content-rankings-to-programmatic-buying\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=OTQ0NDMzMyM2OTE4OTIwIzIwMTA2ODQ=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-launches-certified-deal-ids-in-magnites-ssp-bringing-trusted-content-rankings-to-programmatic-buying\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-launches-certified-deal-ids-in-magnites-ssp-bringing-trusted-content-rankings-to-programmatic-buying\\\/\",\"name\":\"Comscore Launches Certified Deal IDs in Magnite\u2019s SSP, Bringing Trusted Content Rankings to Programmatic Buying - 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Comscore Certified Deal IDs, initially available through Magnite&#8217;s (NASDAQ: MGNI) supply-side platform (SSP), leverage Comscore&#8217;s trusted content measurement rankings to offer advertisers a reliable path to high-quality programmatic inventory, enabling more effective campaign performance. Comscore is activating Certified Deal IDs through Magnite due to the company\u2019s extensive direct relationships with premium media owners, covering 96% of overall omnichannel supply (Jounce March 2025 Supply Benchmarking Report). \u201cAdvertisers want confidence that their media spend is going &hellip; Continue reading \"Comscore Launches Certified Deal IDs in Magnite\u2019s SSP, Bringing Trusted Content Rankings to Programmatic Buying\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-launches-certified-deal-ids-in-magnites-ssp-bringing-trusted-content-rankings-to-programmatic-buying\/","og_site_name":"Market Newsdesk","article_published_time":"2025-05-05T12:58:18+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTQ0NDMzMyM2OTE4OTIwIzIwMTA2ODQ=","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-launches-certified-deal-ids-in-magnites-ssp-bringing-trusted-content-rankings-to-programmatic-buying\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-launches-certified-deal-ids-in-magnites-ssp-bringing-trusted-content-rankings-to-programmatic-buying\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Comscore Launches Certified Deal IDs in Magnite\u2019s SSP, Bringing Trusted Content Rankings to Programmatic Buying","datePublished":"2025-05-05T12:58:18+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-launches-certified-deal-ids-in-magnites-ssp-bringing-trusted-content-rankings-to-programmatic-buying\/"},"wordCount":567,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-launches-certified-deal-ids-in-magnites-ssp-bringing-trusted-content-rankings-to-programmatic-buying\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTQ0NDMzMyM2OTE4OTIwIzIwMTA2ODQ=","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-launches-certified-deal-ids-in-magnites-ssp-bringing-trusted-content-rankings-to-programmatic-buying\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-launches-certified-deal-ids-in-magnites-ssp-bringing-trusted-content-rankings-to-programmatic-buying\/","name":"Comscore Launches Certified Deal IDs in Magnite\u2019s SSP, Bringing Trusted Content Rankings to Programmatic Buying - 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