{"id":846267,"date":"2025-05-05T07:04:09","date_gmt":"2025-05-05T11:04:09","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/welcome-home-vivint-debuts-new-brand-identity-signaling-a-new-era-in-smart-home\/"},"modified":"2025-05-05T07:04:09","modified_gmt":"2025-05-05T11:04:09","slug":"welcome-home-vivint-debuts-new-brand-identity-signaling-a-new-era-in-smart-home","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/welcome-home-vivint-debuts-new-brand-identity-signaling-a-new-era-in-smart-home\/","title":{"rendered":"Welcome Home: Vivint Debuts New Brand Identity, Signaling a New Era in Smart Home"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Welcome Home: Vivint Debuts New Brand Identity, Signaling a New Era in Smart Home<\/b><\/p>\n<p class=\"bwalignc\"><i>The evolved identity reflects the brand\u2019s mission to empower homeowners to live in the moment through smarter security and smarter energy management, all in one place<\/i><\/p>\n<p>LEHI, Utah&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nOver the past 25 years, Vivint has grown from a singular focus on home security to pioneering an integrated smart home experience with security at its core. Today\u2019s unveiling of a new visual identity represents both an evolution and expansion of that focus, redefining a truly smarter home experience to include smarter energy management.\n<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20250505557305\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250505557305\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250505557305\/en\/2458048\/4\/5674533cPrimary_Logomark_Black_%281%29.jpg\" alt=\"The logo is thoughtfully designed and crafted to reflect Vivint\u2019s brand personality and the future of smarter home. Rounded elements &amp; terminals portray human and approachable, while squared terminals and linear components signal thoughtful and precise.\" \/><\/p>\n<p style=\"font-size:85%\">The logo is thoughtfully designed and crafted to reflect Vivint\u2019s brand personality and the future of smarter home. Rounded elements &amp; terminals portray human and approachable, while squared terminals and linear components signal thoughtful and precise.<\/p>\n<\/div>\n<p>\nVivint has earned the trust of millions of customers throughout the U.S. by making it easy to secure, automate and control their homes through a single app experience. The brand\u2019s award-winning security products, along with the ability to connect various smart devices to the Vivint system\u2014including thermostats, lighting, and locks\u2014have earned Vivint accolades as the best all-in-one security and smart home platform in the industry. It\u2019s from this position that Vivint, now part of NRG (NYSE: NRG), is uniquely able to usher in the era of smarter homes.\n<\/p>\n<p>\n\u201cWe are entering a rapid phase of innovation, where energy management concerns are beginning to rival security concerns,\u201d said David Porter, Managing Director of Vivint. \u201cAs part of NRG and under new leadership, Vivint is poised to lead this phase and redefine the smart home experience like no one else can. By integrating security and energy management, and making it accessible to millions more homes, we\u2019re at the start of an exciting new chapter for our customers and for Vivint.\u201d\n<\/p>\n<p><b>Building upon a quarter-century of smarter, safer homes<\/b><\/p>\n<p>\nLaunched in 1999 as a home security solution provider, the company expanded into proprietary smart home and automation services in 2011, marking the transformation with a new name \u2013 Vivint. A combination of \u201cvive,\u201d which means \u201cto live,\u201d and \u201cintelligent,\u201d the name exemplified a new dedication to helping customers live safely, intelligently and in harmony with their home and lifestyle.\n<\/p>\n<p>\nWith an average customer tenure of nine years and over 2 million customers in the U.S., Vivint was acquired by NRG, a Fortune 500 energy and home services company, in March of 2023. Known for delivering award-winning customer service, NRG brings innovative, smart energy solutions to millions of homes and businesses in the U.S. and Canada. The company\u2019s recent consumer research found that nearly 70% of people want an \u201call-in-one\u2019 unified smart home management system inclusive of energy management.\n<\/p>\n<p>\nAs part of NRG, Vivint has been able to accelerate its efforts to make this a reality. Recently, Reliant, also an NRG company, announced the <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fnews.reliant.com%2Fpress-releases%2Fpress-release-details%2F2025%2FSmarter-Together-Reliant-and-Vivint-Introduce-the-Smarter-Home-Bundle%2Fdefault.aspx&amp;esheet=54248366&amp;newsitemid=20250505557305&amp;lan=en-US&amp;anchor=Smarter+Home+Bundle&amp;index=1&amp;md5=866c9544ac1fe4f209cd365c10e4c944\">Smarter Home Bundle<\/a>, a joint offer from Vivint and Reliant that enables customers to start their smarter home journey. Qualifying current and new Reliant customers receive a free Vivint Doorbell Camera Pro and Vivint Smart Thermostat paired with complimentary white-glove installation to ensure everything is perfectly set up from day one. Reliant customers enrolled in the Smarter Home Bundle will also have access to an exclusive Vivint app experience that provides personalized energy insights powered by Reliant alongside seamless control of Vivint smart home devices \u2013 all in one place.\n<\/p>\n<p><b>A new look for a trusted partner<\/b><\/p>\n<p>\nVivint\u2019s brand updates include a new logo thoughtfully crafted to emphasize the focus on the home and what it means to live intelligently. The wordmark carries the familiarity of the prior identity but with a more approachable and human touch, and the new home icon conveys the idea of intelligence coming into the home and represents the brand\u2019s unique approach that has brought peace of mind for millions of families. Together, they create a more ownable identity that captures the essence of what it feels like to live in a smarter home.\n<\/p>\n<p>\nThe company\u2019s refreshed color scheme also reflects that same shift while remaining true to the iconic palette that has become a staple in the yards and homes of millions of Americans. These colors not only shape the brand\u2019s visual identity but serve an important functional purpose within the Vivint system and are prevalent in the products and app experience. The full palette evokes growth, vision, and optimism while creating a warm, inviting, and gentle vibe that makes people feel welcome and at ease.\n<\/p>\n<p>\nUnchanged with the new brand identity is the company\u2019s commitment to white-glove professional installation and service, award-winning customer support and monitoring, and end-to-end control of its products, systems, and customer experiences.\n<\/p>\n<p><b>About Vivint<\/b><\/p>\n<p>\nVivint, an NRG company, is a leading U.S. smart home company redefining the home experience through intelligent products and services that help millions of customers live in smarter, safer, more efficient homes. Vivint\u2019s integrated platform combines security, energy management, and automation, delivering a fully connected experience with a human touch that offers customers greater control of homes, anytime, from anywhere. Every Vivint system includes professional installation and personalized setup from Vivint home experts, plus award-winning 24\/7 customer support and monitoring. For more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.vivint.com%2F&amp;esheet=54248366&amp;newsitemid=20250505557305&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.vivint.com&amp;index=2&amp;md5=ed789407bd2ff32cf9a7bb52dcf65bd1\">https:\/\/www.vivint.com<\/a>.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250505557305r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250505557305\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250505557305\/en\/<\/a><\/span><\/p>\n<p><b>Media:<br \/>\n<\/b><br \/>Mark Delcorps<br \/>\n<br \/>Vivint PR<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:press@vivint.com\">press@vivint.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America Utah<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Hardware Residential Building &amp; Real Estate Construction &amp; Property Consumer Electronics Technology Finance Other Consumer Professional Services Women Men Other Technology Family Interior Design Consumer Internet Other Construction &amp; Property<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250505557305\/en\/2458048\/3\/5674533cPrimary_Logomark_Black_%281%29.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">The logo is thoughtfully designed and crafted to reflect Vivint\u2019s brand personality and the future of smarter home. Rounded elements &amp; terminals portray human and approachable, while squared terminals and linear components signal thoughtful and precise.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250505557305\/en\/2457853\/3\/Professional_Install_-_Front_Porch.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">From smart cameras and sensors to thermostats, lighting, and more, Vivint delivers a fully connected experience that gives customers greater control of their smart homes, anytime, from anywhere. Every system includes professional installation and personalized setup from Vivint home experts, plus award-winning 24\/7 customer support and monitoring.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250505557305\/en\/2457857\/3\/New_Color_Palette.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">A refreshed color palette conveys growth and optimism while recognizing the brand\u2019s unique heritage. Two of the six new colors, \u2018visionary green\u2019 and \u2018confident orange,&#8217; stand out in this regard. Both colors serve an important functional purpose within the Vivint system and are prevalent in the products and app experience.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250505557305\/en\/2457858\/3\/BLACK_300.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Vivint was acquired by NRG in March of 2023. As part of NRG, Vivint is uniquely positioned to accelerate its growth and bring smarter energy management into the smart home ecosystem.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250505557305\/en\/2457859\/3\/App_Experience_-_Reliant_Customers.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Reliant, also an NRG company, recently announced the Smarter Home Bundle, an offer for qualifying Reliant customers that includes a free Vivint Doorbell Camera Pro and Vivint Smart Thermostat paired with complimentary installation. Smarter Home Bundle customers gain access to an exclusive Vivint app experience that provides personalized energy insights.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250505557305\/en\/2457861\/3\/Vivint_Endorser_Logo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Welcome Home: Vivint Debuts New Brand Identity, Signaling a New Era in Smart Home The evolved identity reflects the brand\u2019s mission to empower homeowners to live in the moment through smarter security and smarter energy management, all in one place LEHI, Utah&#8211;(BUSINESS WIRE)&#8211; Over the past 25 years, Vivint has grown from a singular focus on home security to pioneering an integrated smart home experience with security at its core. Today\u2019s unveiling of a new visual identity represents both an evolution and expansion of that focus, redefining a truly smarter home experience to include smarter energy management. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250505557305\/en\/ The logo is thoughtfully designed and crafted to reflect Vivint\u2019s brand personality &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/welcome-home-vivint-debuts-new-brand-identity-signaling-a-new-era-in-smart-home\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Welcome Home: Vivint Debuts New Brand Identity, Signaling a New Era in Smart Home&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-846267","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Welcome Home: Vivint Debuts New Brand Identity, Signaling a New Era in Smart Home - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/welcome-home-vivint-debuts-new-brand-identity-signaling-a-new-era-in-smart-home\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Welcome Home: Vivint Debuts New Brand Identity, Signaling a New Era in Smart Home - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Welcome Home: Vivint Debuts New Brand Identity, Signaling a New Era in Smart Home The evolved identity reflects the brand\u2019s mission to empower homeowners to live in the moment through smarter security and smarter energy management, all in one place LEHI, Utah&#8211;(BUSINESS WIRE)&#8211; Over the past 25 years, Vivint has grown from a singular focus on home security to pioneering an integrated smart home experience with security at its core. Today\u2019s unveiling of a new visual identity represents both an evolution and expansion of that focus, redefining a truly smarter home experience to include smarter energy management. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250505557305\/en\/ The logo is thoughtfully designed and crafted to reflect Vivint\u2019s brand personality &hellip; Continue reading &quot;Welcome Home: Vivint Debuts New Brand Identity, Signaling a New Era in Smart Home&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/welcome-home-vivint-debuts-new-brand-identity-signaling-a-new-era-in-smart-home\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-05T11:04:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20250505557305\/en\/2458048\/4\/5674533cPrimary_Logomark_Black_%281%29.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/welcome-home-vivint-debuts-new-brand-identity-signaling-a-new-era-in-smart-home\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/welcome-home-vivint-debuts-new-brand-identity-signaling-a-new-era-in-smart-home\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Welcome Home: Vivint Debuts New Brand Identity, Signaling a New Era in Smart Home\",\"datePublished\":\"2025-05-05T11:04:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/welcome-home-vivint-debuts-new-brand-identity-signaling-a-new-era-in-smart-home\\\/\"},\"wordCount\":1189,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/welcome-home-vivint-debuts-new-brand-identity-signaling-a-new-era-in-smart-home\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20250505557305\\\/en\\\/2458048\\\/4\\\/5674533cPrimary_Logomark_Black_%281%29.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/welcome-home-vivint-debuts-new-brand-identity-signaling-a-new-era-in-smart-home\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/welcome-home-vivint-debuts-new-brand-identity-signaling-a-new-era-in-smart-home\\\/\",\"name\":\"Welcome Home: Vivint Debuts New Brand Identity, Signaling a New Era in Smart Home - Market Newsdesk\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/welcome-home-vivint-debuts-new-brand-identity-signaling-a-new-era-in-smart-home\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/welcome-home-vivint-debuts-new-brand-identity-signaling-a-new-era-in-smart-home\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20250505557305\\\/en\\\/2458048\\\/4\\\/5674533cPrimary_Logomark_Black_%281%29.jpg\",\"datePublished\":\"2025-05-05T11:04:09+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/welcome-home-vivint-debuts-new-brand-identity-signaling-a-new-era-in-smart-home\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/welcome-home-vivint-debuts-new-brand-identity-signaling-a-new-era-in-smart-home\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/welcome-home-vivint-debuts-new-brand-identity-signaling-a-new-era-in-smart-home\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20250505557305\\\/en\\\/2458048\\\/4\\\/5674533cPrimary_Logomark_Black_%281%29.jpg\",\"contentUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20250505557305\\\/en\\\/2458048\\\/4\\\/5674533cPrimary_Logomark_Black_%281%29.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/welcome-home-vivint-debuts-new-brand-identity-signaling-a-new-era-in-smart-home\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Welcome Home: Vivint Debuts New Brand Identity, Signaling a New Era in Smart Home\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#website\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/\",\"name\":\"Market Newsdesk\",\"description\":\"Latest Business News in Real Time\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\",\"name\":\"Newsdesk\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"caption\":\"Newsdesk\"},\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/author\\\/newsdesk\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Welcome Home: Vivint Debuts New Brand Identity, Signaling a New Era in Smart Home - Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/welcome-home-vivint-debuts-new-brand-identity-signaling-a-new-era-in-smart-home\/","og_locale":"en_US","og_type":"article","og_title":"Welcome Home: Vivint Debuts New Brand Identity, Signaling a New Era in Smart Home - Market Newsdesk","og_description":"Welcome Home: Vivint Debuts New Brand Identity, Signaling a New Era in Smart Home The evolved identity reflects the brand\u2019s mission to empower homeowners to live in the moment through smarter security and smarter energy management, all in one place LEHI, Utah&#8211;(BUSINESS WIRE)&#8211; Over the past 25 years, Vivint has grown from a singular focus on home security to pioneering an integrated smart home experience with security at its core. Today\u2019s unveiling of a new visual identity represents both an evolution and expansion of that focus, redefining a truly smarter home experience to include smarter energy management. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250505557305\/en\/ The logo is thoughtfully designed and crafted to reflect Vivint\u2019s brand personality &hellip; Continue reading \"Welcome Home: Vivint Debuts New Brand Identity, Signaling a New Era in Smart Home\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/welcome-home-vivint-debuts-new-brand-identity-signaling-a-new-era-in-smart-home\/","og_site_name":"Market Newsdesk","article_published_time":"2025-05-05T11:04:09+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20250505557305\/en\/2458048\/4\/5674533cPrimary_Logomark_Black_%281%29.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/welcome-home-vivint-debuts-new-brand-identity-signaling-a-new-era-in-smart-home\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/welcome-home-vivint-debuts-new-brand-identity-signaling-a-new-era-in-smart-home\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Welcome Home: Vivint Debuts New Brand Identity, Signaling a New Era in Smart Home","datePublished":"2025-05-05T11:04:09+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/welcome-home-vivint-debuts-new-brand-identity-signaling-a-new-era-in-smart-home\/"},"wordCount":1189,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/welcome-home-vivint-debuts-new-brand-identity-signaling-a-new-era-in-smart-home\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20250505557305\/en\/2458048\/4\/5674533cPrimary_Logomark_Black_%281%29.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/welcome-home-vivint-debuts-new-brand-identity-signaling-a-new-era-in-smart-home\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/welcome-home-vivint-debuts-new-brand-identity-signaling-a-new-era-in-smart-home\/","name":"Welcome Home: Vivint Debuts New Brand Identity, Signaling a New Era in Smart Home - Market Newsdesk","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/welcome-home-vivint-debuts-new-brand-identity-signaling-a-new-era-in-smart-home\/#primaryimage"},"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/welcome-home-vivint-debuts-new-brand-identity-signaling-a-new-era-in-smart-home\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20250505557305\/en\/2458048\/4\/5674533cPrimary_Logomark_Black_%281%29.jpg","datePublished":"2025-05-05T11:04:09+00:00","author":{"@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"breadcrumb":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/welcome-home-vivint-debuts-new-brand-identity-signaling-a-new-era-in-smart-home\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.marketnewsdesk.com\/index.php\/welcome-home-vivint-debuts-new-brand-identity-signaling-a-new-era-in-smart-home\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/welcome-home-vivint-debuts-new-brand-identity-signaling-a-new-era-in-smart-home\/#primaryimage","url":"https:\/\/mms.businesswire.com\/media\/20250505557305\/en\/2458048\/4\/5674533cPrimary_Logomark_Black_%281%29.jpg","contentUrl":"https:\/\/mms.businesswire.com\/media\/20250505557305\/en\/2458048\/4\/5674533cPrimary_Logomark_Black_%281%29.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/welcome-home-vivint-debuts-new-brand-identity-signaling-a-new-era-in-smart-home\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.marketnewsdesk.com\/"},{"@type":"ListItem","position":2,"name":"Welcome Home: Vivint Debuts New Brand Identity, Signaling a New Era in Smart Home"}]},{"@type":"WebSite","@id":"https:\/\/www.marketnewsdesk.com\/#website","url":"https:\/\/www.marketnewsdesk.com\/","name":"Market Newsdesk","description":"Latest Business News in Real Time","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.marketnewsdesk.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979","name":"Newsdesk","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","caption":"Newsdesk"},"url":"https:\/\/www.marketnewsdesk.com\/index.php\/author\/newsdesk\/"}]}},"_links":{"self":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts\/846267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/comments?post=846267"}],"version-history":[{"count":0,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts\/846267\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/media?parent=846267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/categories?post=846267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/tags?post=846267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}