{"id":844784,"date":"2025-05-01T00:04:35","date_gmt":"2025-05-01T04:04:35","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-cosmetics-unleashes-the-many-trick-pony-because-no-one-puts-halo-glow-in-a-box\/"},"modified":"2025-05-01T00:04:35","modified_gmt":"2025-05-01T04:04:35","slug":"e-l-f-cosmetics-unleashes-the-many-trick-pony-because-no-one-puts-halo-glow-in-a-box","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-cosmetics-unleashes-the-many-trick-pony-because-no-one-puts-halo-glow-in-a-box\/","title":{"rendered":"e.l.f. Cosmetics Unleashes \u201cThe Many-Trick Pony\u201d Because No One Puts Halo Glow in a Box"},"content":{"rendered":"

<\/p>\n

e.l.f. Cosmetics Unleashes \u201cThe Many-Trick Pony\u201d Because No One Puts Halo Glow in a Box<\/b><\/p>\n

Rebecca Black voices campaign spotlighting e.l.f.\u2019s holy grail, social media darling and overachieving workhorse<\/i><\/p>\n

OAKLAND, Calif.–(BUSINESS WIRE<\/a>)–
\nIn a world of one-trick ponies, e.l.f. delivers a glow that really goes the distance. e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), launches a new campaign today starring multi-hyphenate, multi-talented, multi-tasker, Halo Glow Liquid Filter.\n<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250430845241\/en\/<\/a><\/p>\n

\"e.l.f.<\/p>\n

e.l.f. Cosmetics launches new \u201cThe Many-Trick Pony\u201d campaign highlighting e.l.f.’s holy grail, Halo Glow Liquid Filter. Featuring the voice of Rebecca Black, the spot showcases how this multi-tasking product is the definition of a workhorse.<\/p>\n<\/div>\n

\nAnd, of course, e.l.f. couldn\u2019t have \u201cThe Many-Trick Pony\u201d without a talking horse. And who doesn\u2019t love a talking horse!\n<\/p>\n

\nThe clever and comedic spot literally stops the music, disrupting a perfectly ordinary and expected beauty commercial. \u201cThe term `one-trick pony\u2019 is actually very offensive,\u201d interrupts the long-locked pony, blonde extensions blowing in the wind. \u201cWe prefer `multi-talented small-boned horse.\u2019\u201d\n<\/p>\n

\nThe voice belongs to singer, songwriter and DJ Rebecca Black. This pony is out to prove that there is more sparkle behind Halo Glow Liquid Filter than meets the eye. Designed to be worn in so many ways\u2014as a glowy base, mixed with foundation, a highlighter, or even solo for a filter-like finish\u2014Halo Glow Liquid Filter is the definition of a workhorse.\n<\/p>\n

\n“In the e.l.f.iverse, we celebrate many superpowers. Self-expression is encouraged in every beautiful form. When it comes to Halo Glow Liquid Filter, they include cruelty free, accessibility and being the greatest glow booster you\u2019ve ever seen. ‘The Many-Trick Pony’ is our rally to unapologetically live your bold truths \u2013 and an e.l.f.ing hilarious excuse to make a horse talk,\u201d said Kory Marchisotto, Chief Marketing Officer of e.l.f. Beauty. \u201cWe\u2019re not being shy that Halo Glow Liquid Filter can shine in a thousand ways\u2014and you don\u2019t need anyone\u2019s permission to do it. We\u2019re reminding our community that there\u2019s power in e.l.f.ing the status quo, one unexpected move at a time.\u201d\n<\/p>\n

\n\u201cBecoming the multi-talented small-boned horse was nothing short of an honor,\u201d said Rebecca Black. \u201cThe Halo Glow Liquid Filter is such an amazing product, and I am so excited to be working with e.l.f. on such a creative campaign.\u201d\n<\/p>\n

\nRebecca Black\u2014yes, the pop-disrupting and cult-followed queer icon, Rebecca Black, whose rise to fame for her 2011 viral sensation \u201cFriday,\u201d was a perfect partner for a product that refuses to be defined by just one moment. The social buzz following the release of her new album \u201cSALVATION” and a sold-out SALVATION tour across the U.S., Europe and the U.K. made her a natural fit for this campaign about reinvention, versatility and, of course, glow.\n<\/p>\n

\nDirected with a wink and packed with personality, the campaign video starts down the well-worn path of a serious model walking through the fields in an evening gown. Sound familiar? The bold disruption with a kind heart comes from the real heroine, \u201cThe Many-Trick Pony\u201d, brimming with sass, charm and humorous self-awareness.\n<\/p>\n

\nHer message? Don\u2019t underestimate the power of someone or something that can do it all.\n<\/p>\n

\n\u201cThe Many-Trick Pony\u201d campaign is live across digital platforms including Hulu, Amazon, Peacock, Tubi and e.l.f.\u2019s owned channels. The video is part of a broader content ecosystem including out-of-home and social media throughout the U.S., U.K. and Canada. The campaign was created with creative agency partner, Mischief.\n<\/p>\n

\nAnd there\u2019s more to come. To anyone who pigeonholes our e.l.f.ies, watch out!\n<\/p>\n

\nView the full campaign video here<\/a>.\n<\/p>\n

About e.l.f. Cosmetics:
\n
<\/b>e.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is e.l.f.ing possible. We are a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. e.l.f. Cosmetics, our global flagship brand, makes the best of beauty accessible to every eye, lip and face by bringing together the best of beauty, culture and entertainment. Our superpower is delivering universally appealing, premium quality products at accessible prices that are e.l.f. clean and vegan, all double-certified by Leaping Bunny and PETA as cruelty free. We are proud to have products made in Fair Trade Certified\u2122 facilities. Learn more at www.elfcosmetics.com<\/a>.\n<\/p>\n

About Rebecca Black:
\n
<\/b>Rebecca Black (@msrebeccablack<\/a>) is an artist who defines her own path. An undisputed icon of underground music, fashion, and queer art scenes. Most recently, the internet adored Mexican-American singer, songwriter and DJ stepped into a new era with \u201cSALVATION,\u201d a 7-track project which presents hedonistic, confident bangers that cascade through electronic sounds, drifting from synth-driven confessionals and also pulling back into four-on-the-floor mayhem. These led to performances at the GLAAD Awards and Tamron Hall. Nearly a decade since her iconic cameo in Katy Perry\u2019s video for \u201cLast Friday Night,\u201d Black will join Katy Perry on her tour, following Katy asking Rebecca during the sold-out SALVATION Tour encore in Los Angeles.\n<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20250430845241\/en\/<\/a><\/span><\/p>\n

\ne.l.f. Beauty
\n
Jennifer Budres-Tani
\n
jbudres@elfbeauty.com<\/a><\/p>\n

KEYWORDS:<\/b> Ireland United States United Kingdom Canada Southeast Asia North America Europe California<\/p>\n

INDUSTRY KEYWORDS:<\/b> Media Entertainment Social Media LGBTQ+ Consumer Cosmetics Celebrity Retail Marketing Music Advertising Communications<\/p>\n

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e.l.f. Cosmetics launches new \u201cThe Many-Trick Pony\u201d campaign highlighting e.l.f.’s holy grail, Halo Glow Liquid Filter. Featuring the voice of Rebecca Black, the spot showcases how this multi-tasking product is the definition of a workhorse.<\/font><\/td>\n<\/tr>\n
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e.l.f. Cosmetics launches new \u201cThe Many-Trick Pony\u201d campaign highlighting e.l.f.’s holy grail, Halo Glow Liquid Filter. Featuring the voice of Rebecca Black, the spot showcases how this multi-tasking product is the definition of a workhorse.<\/font><\/td>\n<\/tr>\n
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e.l.f. Cosmetics launches new \u201cThe Many-Trick Pony\u201d campaign highlighting e.l.f.’s holy grail, Halo Glow Liquid Filter. Featuring the voice of Rebecca Black, the spot showcases how this multi-tasking product is the definition of a workhorse.<\/font><\/td>\n<\/tr>\n
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e.l.f. Cosmetics launches new \u201cThe Many-Trick Pony\u201d campaign highlighting e.l.f.’s holy grail, Halo Glow Liquid Filter. Featuring the voice of Rebecca Black, the spot showcases how this multi-tasking product is the definition of a workhorse.<\/font><\/td>\n<\/tr>\n
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e.l.f. Cosmetics launches new \u201cThe Many-Trick Pony\u201d campaign highlighting e.l.f.’s holy grail, Halo Glow Liquid Filter. Featuring the voice of Rebecca Black, the spot showcases how this multi-tasking product is the definition of a workhorse.<\/font><\/td>\n<\/tr>\n
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e.l.f. Cosmetics Unleashes \u201cThe Many-Trick Pony\u201d Because No One Puts Halo Glow in a Box Rebecca Black voices campaign spotlighting e.l.f.\u2019s holy grail, social media darling and overachieving workhorse OAKLAND, Calif.–(BUSINESS WIRE)– In a world of one-trick ponies, e.l.f. delivers a glow that really goes the distance. e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), launches a new campaign today starring multi-hyphenate, multi-talented, multi-tasker, Halo Glow Liquid Filter. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250430845241\/en\/ e.l.f. Cosmetics launches new \u201cThe Many-Trick Pony\u201d campaign highlighting e.l.f.’s holy grail, Halo Glow Liquid Filter. Featuring the voice of Rebecca Black, the spot showcases how this multi-tasking product is the definition of a workhorse. And, of course, e.l.f. couldn\u2019t … <\/p>\n

Continue reading “e.l.f. Cosmetics Unleashes \u201cThe Many-Trick Pony\u201d Because No One Puts Halo Glow in a Box”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-844784","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\ne.l.f. 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Cosmetics Unleashes \u201cThe Many-Trick Pony\u201d Because No One Puts Halo Glow in a Box Rebecca Black voices campaign spotlighting e.l.f.\u2019s holy grail, social media darling and overachieving workhorse OAKLAND, Calif.–(BUSINESS WIRE)– In a world of one-trick ponies, e.l.f. delivers a glow that really goes the distance. e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), launches a new campaign today starring multi-hyphenate, multi-talented, multi-tasker, Halo Glow Liquid Filter. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250430845241\/en\/ e.l.f. Cosmetics launches new \u201cThe Many-Trick Pony\u201d campaign highlighting e.l.f.’s holy grail, Halo Glow Liquid Filter. Featuring the voice of Rebecca Black, the spot showcases how this multi-tasking product is the definition of a workhorse. And, of course, e.l.f. couldn\u2019t … Continue reading "e.l.f. 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