{"id":843643,"date":"2025-04-29T15:13:08","date_gmt":"2025-04-29T19:13:08","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/informa-techtarget-recognized-for-leadership-in-multiple-2025-account-based-marketing-abm-reports\/"},"modified":"2025-04-29T15:13:08","modified_gmt":"2025-04-29T19:13:08","slug":"informa-techtarget-recognized-for-leadership-in-multiple-2025-account-based-marketing-abm-reports","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/informa-techtarget-recognized-for-leadership-in-multiple-2025-account-based-marketing-abm-reports\/","title":{"rendered":"Informa TechTarget Recognized for Leadership in Multiple 2025 Account-Based Marketing (ABM) Reports"},"content":{"rendered":"<p>        <!--.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p><b>Informa TechTarget Recognized for Leadership in Multiple 2025 Account-Based Marketing (ABM) Reports<\/b><\/p>\n<p><b>The Company\u2019s comprehensive intent-driven services and strategic partnerships are delivering significant account-based outcomes for customers<\/b><\/p>\n<p>NEWTON, Mass.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.techtarget.com%2F&amp;esheet=54245981&amp;newsitemid=20250429310927&amp;lan=en-US&amp;anchor=TechTarget%2C+Inc.&amp;index=1&amp;md5=faecc41d6ae1d5b9f5c684c9dd0efaf2\">TechTarget, Inc.<\/a> (\u201cInforma TechTarget\u201d) (Nasdaq: TTGT), global growth accelerator and leading provider of intent data &amp; insights to the B2B technology sector, announced that it was recognized as a leader and top performer in a series of Account-Based Marketing (ABM) reports over the past year. As a true end-to-end ABM provider, Informa TechTarget serves customers on a global scale with best-in-class go-to-market (GTM) strategy, a content portfolio with 1 million contact interactions daily, and unique, permissioned intent data from 50 million technology buyers.\n<\/p>\n<p>\nIn today\u2019s ever-evolving B2B martech landscape, vendors are heavily relying on ABM platforms and providers to enable sales and marketing teams to leverage intent data insights, target optimal accounts, organize and execute campaigns, personalize buyer experiences, and more. Informa TechTarget\u2019s <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.techtarget.com%2Freport%2Fleader-in-the-forrester-wave-q125%2F&amp;esheet=54245981&amp;newsitemid=20250429310927&amp;lan=en-US&amp;anchor=leading+account+and+contact+level+intent+data&amp;index=2&amp;md5=e4fef74b268f6a7a97e259d633f5874a\">leading account and contact level intent data<\/a>, combined with its comprehensive services for ABM, are helping its customers achieve unprecedented success, as showcased by recognition in these several different ABM reports:\n<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Informa TechTarget was featured as a leading ABM provider In B2B Marketing\u2019s <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.b2bmarketing.net%2Freports%2Fmartech-vendor-spotlight-report-2025-for-abm%2F&amp;esheet=54245981&amp;newsitemid=20250429310927&amp;lan=en-US&amp;anchor=Vendor+Spotlight+Report%3A+Account-Based+Marketing+2025&amp;index=3&amp;md5=c98956638b99df154ef94dd4f8798315\"><i>Vendor Spotlight Report: Account-Based Marketing 2025<\/i><\/a><\/b> \u2013 The Company earned high praise across Market Momentum, Customer Focus, Market Momentum and Implementation Success categories: \u201c[Informa] TechTarget proprietary intent data delivers insights at both account level and contact level to provide full visibility into total buying teams at target accounts. That, plus the managed ABM services provided by the vendor, helps customers to achieve breakthrough outcomes. Its comprehensive suite of data-driven offerings to help clients successfully plan, execute, manage and measure all aspects of ABM.\u201d\n<p>A marketing leader interviewed for the report also underscored the value Informa TechTarget\u2019s intent brings when combined with 6sense for precision targeting and personalized outreach to high value accounts: \u201cWe definitely use intent data across the organization, pulling from both internal and external data sources. We have access to tools like 6sense and [Informa] TechTarget Priority Engine and consolidate this data into a propensity model. This helps us target accounts with relevant messages via digital ads and ensures our field-led initiatives are focused on these accounts.\u201d In 2024, Informa TechTarget formed a <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.techtarget.com%2Fpress-release%2Ftechtarget-announces-strategic-partnership-to-integrate-its-leading-account-intent-data-directly-into-the-6sense-revenue-ai-platform%2F&amp;esheet=54245981&amp;newsitemid=20250429310927&amp;lan=en-US&amp;anchor=strategic+partnership&amp;index=4&amp;md5=67b702cf56cd74c249cf4af8da3a59c8\">strategic partnership<\/a> with 6sense to integrate its market-leading account-based intent data into 6sense\u2019s Revenue AI\u2122 Platform, enabling unparalleled precision and confidence in customer engagement to accelerate sales and marketing success.\n<\/li>\n<\/ul>\n<ul class=\"bwlistdisc\">\n<li><b>Informa TechTarget was named a Top Performer in<\/b><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fcdn.featuredcustomers.com%2Fcustomer_success_report%2FFC-CUSTOMER-SUCCESS-REPORT-SPRING-2025-ACCOUNT-BASED-MARKETING.pdf&amp;esheet=54245981&amp;newsitemid=20250429310927&amp;lan=en-US&amp;anchor=FeaturedCustomers%26%238217%3B+Spring+2025+Account-Based+Marketing+Platforms+Customer+Success+report&amp;index=5&amp;md5=879e85b55a18f9c8f85fbb7455de4277\"><b><i>FeaturedCustomers\u2019 Spring 2025 Account-Based Marketing Platforms Customer Success report<\/i><\/b><\/a><b \/>\u2013 The FeaturedCustomers Customer Success rankings are based on data from its customer reference platform, market presence, web presence, &amp; social presence as well as additional data aggregated from online sources and media properties. Featuring over 200 customer references, Informa TechTarget is a customer favorite and top provider of comprehensive products and services that deliver proven results for its clients.\n<\/li>\n<\/ul>\n<ul class=\"bwlistdisc\">\n<li><b>Informa TechTarget was recognized as a Leader in ABM reports from strategic consulting firm <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.techtarget.com%2Fresearch-analysis%2Ffrost-radar-for-account-based-marketing-platforms%2F&amp;esheet=54245981&amp;newsitemid=20250429310927&amp;lan=en-US&amp;anchor=Frost+and+Sullivan&amp;index=6&amp;md5=e9d44d39df1214fc1998b4cfe19c2b54\">Frost and Sullivan<\/a> and research advisory firm <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.techtarget.com%2Fresearch-analysis%2Fspark-matrix-for-account-based-marketing-platforms-2024%2F&amp;esheet=54245981&amp;newsitemid=20250429310927&amp;lan=en-US&amp;anchor=QKS+Group&amp;index=7&amp;md5=bc294bb51e939b9c7e4c56892224210e\">QKS Group<\/a><\/b><b>in 2024 <\/b>&#8211; Informa TechTarget received high scores in Frost and Sullivan\u2019s <i>Frost Radar<sup>TM<\/sup> for Account-Based Marketing Platforms<\/i> for its innovation, due to its first-party relationship with audiences that delivers behavioral signals and innovative content engaging key buyers. Furthermore, it outlined how customers can leverage these insights to identify account buying groups and contextualize intent signals, providing critical information for strategic decision-making. In its <i>SPARK Matrix\u2122 for Account-Based Marketing Platforms, 2024,<\/i> QKS Group recognized Informa TechTarget for technology excellence, market-leading intent data, exceptional customer impact and strong global capabilities.\n<\/li>\n<\/ul>\n<p>\nInforma TechTarget is committed to evolving its ABM capabilities and outcomes it drives for its clients through partnership and product innovation. In addition to its partnership with 6sense, the Company recently announced a <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.techtarget.com%2Fdemandbase%2F&amp;esheet=54245981&amp;newsitemid=20250429310927&amp;lan=en-US&amp;anchor=new+partnership+with+Demandbase&amp;index=8&amp;md5=ae4da35216c613b385c041f92b463217\">new partnership with Demandbase<\/a>, to integrate Informa TechTarget\u2019s account- and contact-level intent data with Demandbase One\u2122 to help revenue teams confidently identify in-market accounts, uncover buying group members early in their journey, and convert more buyer interest into pipeline.\n<\/p>\n<p>\n\u201cThrough continued growth and innovation, Informa TechTarget is uniquely positioned to significantly guide customers all the way through the ABM motion, from strategy to sales execution and post-sale,\u201d Jillian Coffin, Senior Vice President of Customer Enablement and Strategy at Informa TechTarget. \u201cOur partnerships are key to offering our customers the data and insights they need to make informed decisions that drive impact across the organization and lead to ROI.\u201d\n<\/p>\n<p>\nFor more information on how to accelerate your ABM strategy with Informa TechTarget\u2019s leading data and services, click <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.techtarget.com%2Fsolutions%2Faccount-based-marketing%2F&amp;esheet=54245981&amp;newsitemid=20250429310927&amp;lan=en-US&amp;anchor=here&amp;index=9&amp;md5=3d88a358a6085c86878245d1b54479f2\">here<\/a>.\n<\/p>\n<p><b>About Informa TechTarget<\/b><\/p>\n<p>\nTechTarget, Inc. (Nasdaq: TTGT), which also refers to itself as Informa TechTarget, informs, influences and connects the world\u2019s technology buyers and sellers, helping accelerate growth from R&amp;D to ROI.\n<\/p>\n<p>\nWith a vast reach of over 220 highly targeted technology-specific websites and over 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into the technology market.\n<\/p>\n<p>\nUnderpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that have the potential to deliver significant impact and measurable outcomes to our clients:\n<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nTrusted information that shapes the industry and informs investment\n<\/li>\n<li>\nIntelligence and advice that guides and influences strategy\n<\/li>\n<li>\nAdvertising that grows reputation and establishes thought leadership\n<\/li>\n<li>\nCustom content that engages and prompts action\n<\/li>\n<li>\nIntent and demand generation that more precisely targets and converts\n<\/li>\n<\/ul>\n<p>\nInforma TechTarget is headquartered in Boston, MA and has offices in 19 global locations. For more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.informatechtarget.com%2F&amp;esheet=54245981&amp;newsitemid=20250429310927&amp;lan=en-US&amp;anchor=informatechtarget.com&amp;index=10&amp;md5=8ab6eb9cc40d2e2233089b9f911bf354\">informatechtarget.com<\/a> and follow us on <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finformatechtarget%2F&amp;esheet=54245981&amp;newsitemid=20250429310927&amp;lan=en-US&amp;anchor=LinkedIn&amp;index=11&amp;md5=b0737e178c55c2b08900b0b3c0d48739\">LinkedIn<\/a>.\n<\/p>\n<p><i>\u00a9 2025 TechTarget, Inc. d\/b\/a Informa TechTarget. All rights reserved. All trademarks are the property of their respective owners.<\/i><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250429310927r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250429310927\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250429310927\/en\/<\/a><\/span><\/p>\n<p><b>Informa TechTarget Contact<br \/>\n<\/b><br \/>Garrett Mann<br \/>\n<br \/>Vice President, Corporate Communications<br \/>\n<br \/>Informa TechTarget<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:garrett.mann@informatechtarget.com\">garrett.mann@informatechtarget.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America Massachusetts<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Internet Publishing Marketing Advertising Data Management Communications Technology Other Technology<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250429310927\/en\/2395614\/3\/ITechTarget-Logo-Sp-Grad-Indigo_rgb_%281%29.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Informa TechTarget Recognized for Leadership in Multiple 2025 Account-Based Marketing (ABM) Reports The Company\u2019s comprehensive intent-driven services and strategic partnerships are delivering significant account-based outcomes for customers NEWTON, Mass.&#8211;(BUSINESS WIRE)&#8211;TechTarget, Inc. (\u201cInforma TechTarget\u201d) (Nasdaq: TTGT), global growth accelerator and leading provider of intent data &amp; insights to the B2B technology sector, announced that it was recognized as a leader and top performer in a series of Account-Based Marketing (ABM) reports over the past year. As a true end-to-end ABM provider, Informa TechTarget serves customers on a global scale with best-in-class go-to-market (GTM) strategy, a content portfolio with 1 million contact interactions daily, and unique, permissioned intent data from 50 million technology buyers. In today\u2019s ever-evolving B2B martech landscape, vendors are &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/informa-techtarget-recognized-for-leadership-in-multiple-2025-account-based-marketing-abm-reports\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Informa TechTarget Recognized for Leadership in Multiple 2025 Account-Based Marketing (ABM) Reports&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-843643","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Informa TechTarget Recognized for Leadership in Multiple 2025 Account-Based Marketing (ABM) Reports - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/informa-techtarget-recognized-for-leadership-in-multiple-2025-account-based-marketing-abm-reports\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Informa TechTarget Recognized for Leadership in Multiple 2025 Account-Based Marketing (ABM) Reports - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Informa TechTarget Recognized for Leadership in Multiple 2025 Account-Based Marketing (ABM) Reports The Company\u2019s comprehensive intent-driven services and strategic partnerships are delivering significant account-based outcomes for customers NEWTON, Mass.&#8211;(BUSINESS WIRE)&#8211;TechTarget, Inc. (\u201cInforma TechTarget\u201d) (Nasdaq: TTGT), global growth accelerator and leading provider of intent data &amp; insights to the B2B technology sector, announced that it was recognized as a leader and top performer in a series of Account-Based Marketing (ABM) reports over the past year. As a true end-to-end ABM provider, Informa TechTarget serves customers on a global scale with best-in-class go-to-market (GTM) strategy, a content portfolio with 1 million contact interactions daily, and unique, permissioned intent data from 50 million technology buyers. 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/informa-techtarget-recognized-for-leadership-in-multiple-2025-account-based-marketing-abm-reports\/","og_locale":"en_US","og_type":"article","og_title":"Informa TechTarget Recognized for Leadership in Multiple 2025 Account-Based Marketing (ABM) Reports - Market Newsdesk","og_description":"Informa TechTarget Recognized for Leadership in Multiple 2025 Account-Based Marketing (ABM) Reports The Company\u2019s comprehensive intent-driven services and strategic partnerships are delivering significant account-based outcomes for customers NEWTON, Mass.&#8211;(BUSINESS WIRE)&#8211;TechTarget, Inc. (\u201cInforma TechTarget\u201d) (Nasdaq: TTGT), global growth accelerator and leading provider of intent data &amp; insights to the B2B technology sector, announced that it was recognized as a leader and top performer in a series of Account-Based Marketing (ABM) reports over the past year. As a true end-to-end ABM provider, Informa TechTarget serves customers on a global scale with best-in-class go-to-market (GTM) strategy, a content portfolio with 1 million contact interactions daily, and unique, permissioned intent data from 50 million technology buyers. 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