{"id":843503,"date":"2025-04-29T10:39:08","date_gmt":"2025-04-29T14:39:08","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/digimarc-enables-one-of-the-cpg-industrys-largest-global-rollouts-of-2d-barcodes-with-unilever-improving-retail-and-consumer-experience\/"},"modified":"2025-04-29T10:39:08","modified_gmt":"2025-04-29T14:39:08","slug":"digimarc-enables-one-of-the-cpg-industrys-largest-global-rollouts-of-2d-barcodes-with-unilever-improving-retail-and-consumer-experience","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/digimarc-enables-one-of-the-cpg-industrys-largest-global-rollouts-of-2d-barcodes-with-unilever-improving-retail-and-consumer-experience\/","title":{"rendered":"Digimarc Enables One of the CPG Industry\u2019s Largest Global Rollouts of 2D Barcodes with Unilever, Improving Retail and Consumer Experience"},"content":{"rendered":"

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Digimarc Enables One of the CPG<\/span> Industry\u2019s Largest Global Rollouts of 2D Barcodes with Unilever, Improving Retail and Consumer Experience<\/b><\/p>\n

BEAVERTON, Ore.–(BUSINESS WIRE<\/a>)–Digimarc Corporation<\/a> (NASDAQ: DMRC), a global leader in digital watermarking and product digitization technologies, today announced it will deploy one of the consumer packaged goods (CPG) industry’s largest global implementations of GS1 Digital Link-enabled 2D barcodes with Unilever.\n<\/p>\n

\nThis rollout will put Unilever at the forefront of the retail industry\u2019s preparation for Sunrise 2027,<\/a> when 2D barcodes become standard at point-of-sale worldwide. It will also make Unilever one of the first companies to anticipate and adopt the European Union\u2019s Digital Product Passport (DPP) regulation, reinforcing its commitment to sustainability and accessibility.\n<\/p>\n

\n“We are proud to be leading the industry in pioneering how we help democratise access to product information,” said Aaron Rajan, Vice President – Consumer Technology, Unilever<\/b>. “Deploying innovative solutions such as Digimarc Engage<\/a> means that our unmissably superior brands not only keep pace with technological advancements but also shape the future of retail.\n<\/p>\n

\n\u201cUnilever\u2019s multi-phased rollout will ultimately integrate 2D barcodes across 45,000 products (SKUs), spanning iconic brands such as Dove, Vaseline, Hellmann\u2019s and Knorr.\u201d\n<\/p>\n

\n2D barcodes, an advanced version of traditional barcodes, can store large amounts of data in a small, scannable and accessible format on packaging. Specifically, 2D barcodes have the potential to connect consumers to key resources online, including details on nutrition, recipes, and usage instructions. By adopting this innovative technology across its packaging, Unilever aims to improve product data accessibility and deliver superior experiences for both retail partners and shoppers. It also enables a future-ready solution to meet regulatory requirements and keep pace with industry shifts.\n<\/p>\n

\n“Unilever sets a benchmark for the CPG and retail sectors. Beyond revolutionizing point-of-sale processes, these solutions empower brands to foster deeper consumer connections, build loyalty, and unlock transformative data insights in the era of AI-driven decision-making,\u201d said Ken Sickles, Chief Product Officer, Digimarc<\/b>. \u201cThis also paves the way to making products truly accessible for everyone.\u201d\n<\/p>\n

\nAs a leader in the development of the GS1 Digital Link standard<\/a>, Digimarc has been instrumental in advancing industry-wide adoption. Digimarc Engage<\/a>, built on the Illuminate platform, integrates GS1 Digital Link capabilities with dynamic intelligence, enabling brands to create a direct, personalized communication channel with consumers. This innovation supports regulatory initiatives like Europe\u2019s DPP while facilitating industry-wide transformations such as Sunrise 2027.\n<\/p>\n

About Digimarc<\/b><\/p>\n

Digimarc Corporation<\/a> (NASDAQ: DMRC) is the pioneer and global leader in digital watermarking<\/a> technologies. For nearly 30 years, Digimarc innovations and intellectual property in digital watermarking have been deployed at a massive scale for the identification and the authentication of physical and digital items. A notable example is our partnership with a consortium of the world\u2019s central banks to deter counterfeiting of global currency. Digimarc is also instrumental in supporting global industry standards efforts spanning both the physical and digital worlds. In 2023, Digimarc was named to the Fortune 2023 Change the World<\/a> list and honored as a 2023 Fast Company World Changing Ideas<\/a> finalist. Learn more at Digimarc.com<\/a>.\n<\/p>\n

About Unilever<\/b><\/p>\n

\nUnilever is one of the world\u2019s leading suppliers of Beauty & Wellbeing, Personal Care, Home Care, Foods and Ice Cream products, with sales in over 190 countries and products used by 3.4 billion people every day. We have 128,000 employees and generated sales of \u20ac60.8 billion in 2024.\n<\/p>\n

\nFor more information about Unilever and our brands, please visit www.unilever.com.<\/a><\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20250428060845\/en\/<\/a><\/span><\/p>\n

Media Contact:
\n<\/b>
Tom Benton
\n
Digimarc Corporation
\n
509-469-4800
\n
PR@digimarc.com<\/a><\/p>\n

KEYWORDS:<\/b> North America United States Ireland United Kingdom Europe Oregon<\/p>\n

INDUSTRY KEYWORDS:<\/b> Data Management Retail Security Other Retail Technology Software Internet<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n
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Digimarc Enables One of the CPG Industry\u2019s Largest Global Rollouts of 2D Barcodes with Unilever, Improving Retail and Consumer Experience BEAVERTON, Ore.–(BUSINESS WIRE)–Digimarc Corporation (NASDAQ: DMRC), a global leader in digital watermarking and product digitization technologies, today announced it will deploy one of the consumer packaged goods (CPG) industry’s largest global implementations of GS1 Digital Link-enabled 2D barcodes with Unilever. This rollout will put Unilever at the forefront of the retail industry\u2019s preparation for Sunrise 2027, when 2D barcodes become standard at point-of-sale worldwide. It will also make Unilever one of the first companies to anticipate and adopt the European Union\u2019s Digital Product Passport (DPP) regulation, reinforcing its commitment to sustainability and accessibility. “We are proud to be leading the … <\/p>\n

Continue reading “Digimarc Enables One of the CPG Industry\u2019s Largest Global Rollouts of 2D Barcodes with Unilever, Improving Retail and Consumer Experience”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-843503","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nDigimarc Enables One of the CPG Industry\u2019s Largest Global Rollouts of 2D Barcodes with Unilever, Improving Retail and Consumer Experience - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/digimarc-enables-one-of-the-cpg-industrys-largest-global-rollouts-of-2d-barcodes-with-unilever-improving-retail-and-consumer-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digimarc Enables One of the CPG Industry\u2019s Largest Global Rollouts of 2D Barcodes with Unilever, Improving Retail and Consumer Experience - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Digimarc Enables One of the CPG Industry\u2019s Largest Global Rollouts of 2D Barcodes with Unilever, Improving Retail and Consumer Experience BEAVERTON, Ore.–(BUSINESS WIRE)–Digimarc Corporation (NASDAQ: DMRC), a global leader in digital watermarking and product digitization technologies, today announced it will deploy one of the consumer packaged goods (CPG) industry’s largest global implementations of GS1 Digital Link-enabled 2D barcodes with Unilever. 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This rollout will put Unilever at the forefront of the retail industry\u2019s preparation for Sunrise 2027, when 2D barcodes become standard at point-of-sale worldwide. It will also make Unilever one of the first companies to anticipate and adopt the European Union\u2019s Digital Product Passport (DPP) regulation, reinforcing its commitment to sustainability and accessibility. “We are proud to be leading the … Continue reading \"Digimarc Enables One of the CPG Industry\u2019s Largest Global Rollouts of 2D Barcodes with Unilever, Improving Retail and Consumer Experience\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/digimarc-enables-one-of-the-cpg-industrys-largest-global-rollouts-of-2d-barcodes-with-unilever-improving-retail-and-consumer-experience\/","og_site_name":"Market Newsdesk","article_published_time":"2025-04-29T14:39:08+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&sty=20250428060845r1&sid=flmnd&distro=nx&lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/digimarc-enables-one-of-the-cpg-industrys-largest-global-rollouts-of-2d-barcodes-with-unilever-improving-retail-and-consumer-experience\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/digimarc-enables-one-of-the-cpg-industrys-largest-global-rollouts-of-2d-barcodes-with-unilever-improving-retail-and-consumer-experience\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Digimarc Enables One of the CPG Industry\u2019s Largest Global Rollouts of 2D Barcodes with Unilever, Improving Retail and Consumer Experience","datePublished":"2025-04-29T14:39:08+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/digimarc-enables-one-of-the-cpg-industrys-largest-global-rollouts-of-2d-barcodes-with-unilever-improving-retail-and-consumer-experience\/"},"wordCount":633,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/digimarc-enables-one-of-the-cpg-industrys-largest-global-rollouts-of-2d-barcodes-with-unilever-improving-retail-and-consumer-experience\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&sty=20250428060845r1&sid=flmnd&distro=nx&lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/digimarc-enables-one-of-the-cpg-industrys-largest-global-rollouts-of-2d-barcodes-with-unilever-improving-retail-and-consumer-experience\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/digimarc-enables-one-of-the-cpg-industrys-largest-global-rollouts-of-2d-barcodes-with-unilever-improving-retail-and-consumer-experience\/","name":"Digimarc Enables One of the CPG Industry\u2019s Largest Global Rollouts of 2D Barcodes with Unilever, Improving Retail and Consumer Experience - 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