{"id":842438,"date":"2025-04-28T06:58:11","date_gmt":"2025-04-28T10:58:11","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/fashion-to-fine-wines-spirits-ryder-customers-share-stories-from-the-supply-chain-in-national-tv-ad-campaign\/"},"modified":"2025-04-28T06:58:11","modified_gmt":"2025-04-28T10:58:11","slug":"fashion-to-fine-wines-spirits-ryder-customers-share-stories-from-the-supply-chain-in-national-tv-ad-campaign","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/fashion-to-fine-wines-spirits-ryder-customers-share-stories-from-the-supply-chain-in-national-tv-ad-campaign\/","title":{"rendered":"Fashion to Fine Wines &amp; Spirits: Ryder Customers Share \u201cStories from the Supply Chain\u201d in National TV Ad Campaign"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Fashion to Fine Wines &amp; Spirits: Ryder Customers Share \u201cStories from the Supply Chain\u201d in National TV Ad Campaign<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li>\nNew ads feature Ryder customers navigating real supply chain challenges, including men\u2019s apparel brand Mugsy and alcohol beverage distributor Southern Glazer\u2019s Wine &amp; Spirits.\n<\/li>\n<li>\nCampaign highlights Ryder\u2019s port-to-door operational expertise and advanced technology solutions with <b>100% real-time visibility, 99.5% fulfillment accuracy, and 98% on-time deliveries.<\/b><\/li>\n<li>\nSpots to air April 28 \u2013 June 22 on ESPN, TBS, and TNT during the NHL playoffs and Bloomberg TV.\n<\/li>\n<\/ul>\n<p>MIAMI&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nRyder System, Inc. (NYSE: R) launches a national television ad campaign, \u201cStories from the Supply Chain,\u201d showcasing real businesses navigating logistics challenges in an ever-shifting supply chain environment. From fashion to fine wines and spirits, the initial campaign highlights two Ryder customers \u2013 Mugsy and Southern Glazer\u2019s Wine &amp; Spirits \u2013 candidly recounting the moments they realized it was time to call the supply chain experts.\n<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20250428539863\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250428539863\/en\/<\/a><\/p>\n<p>\n\u201cBusinesses don\u2019t just need logistics providers; they need strategic partners with expansive port-to-door capabilities and the expertise to make supply chains work smarter,\u201d says<b> Ryder Chief Marketing Officer Karen Jones<\/b>.<b \/>\u201cWith \u2018Stories from the Supply Chain,\u2019 we put our customers front and center, real businesses solving real challenges, and show how we help them stay ahead of demand, quickly respond to and capitalize on market trends, and scale for growth \u2013 all of which lead to resiliency and, ultimately, greater customer satisfaction.&#8221;\n<\/p>\n<p><b>A PERFECT FIT<\/b><\/p>\n<p><b>Mugsy, <\/b>which started as a digitally native brand focused on comfortable men\u2019s jeans, quickly found its stride expanding into brick-and-mortar stores and diversifying its menswear line.\n<\/p>\n<p>\n\u201cWe were growing fast, and we needed help,\u201d says<b> Mugsy Director of Operations and Stores<\/b><b>Mike McGee. <\/b>\u201cBased on recommendations from other brands, we chose Ryder \u2013 first for e-commerce fulfillment and then, once we saw what they could do, omnichannel fulfillment for our store replenishment \u2013 and it\u2019s been a perfect fit. Between Ryder\u2019s people and their advanced technology and warehouse automation solutions, we now have the most control over our operations that we\u2019ve ever had.\u201d\n<\/p>\n<p>\nWith Ryder and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.ryder.com%2Fen-us%2Fe-commerce%2Ffulfillment-platform&amp;esheet=54243671&amp;newsitemid=20250428539863&amp;lan=en-US&amp;anchor=RyderShip%26%238482%3B&amp;index=1&amp;md5=c95737611506b31e407f06531d6c6279\">RyderShip\u2122<\/a>, a purpose-built e-commerce technology platform, Mugsy has <b>tripled its order fulfillment capabilities<\/b> and is <b>delivering an average of one to two days faster than previous solutions,<\/b> while still balancing costs.\n<\/p>\n<p>\n\u201cAnd, we\u2019re able to make dynamic business decisions on a day-to-day basis and quickly launch customer experience initiatives, such as sales and promotional packaging, based on trends we\u2019re seeing in the marketplace,\u201d adds McGee.\n<\/p>\n<p><b>UNCORKED POTENTIAL<\/b><\/p>\n<p>\nWhen<b> Southern Glazer\u2019s Wine &amp; Spirits, <\/b>the world\u2019s preeminent distributor of alcohol beverages, suffered delivery delays and limited tracking and monitoring of inbound goods \u2013 a veritable supply chain hangover \u2013 the distributor tapped a trusted resource, one it had been relying on for 40 years.\n<\/p>\n<p>\n\u201cWe started working with Ryder on the leasing and maintenance side of the business back in the \u201880s, and it\u2019s been a great experience; so, it only made sense to expand on that relationship and explore Ryder\u2019s other capabilities,\u201d says <b>Southern Glazer\u2019s Wine &amp; Spirits Chief Supply Chain Officer Bobby Burg.<\/b><\/p>\n<p>\nRyder restructured Southern Glazer\u2019s Wine &amp; Spirits\u2019 inbound transportation with a flexible transportation management solution and the implementation of <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.ryder.com%2Fen-us%2Ftechnology-innovations%2Fvisibility-and-collaboration%2Frydershare&amp;esheet=54243671&amp;newsitemid=20250428539863&amp;lan=en-US&amp;anchor=RyderShare%26%238482%3B&amp;index=2&amp;md5=920a368372eba2ddecb4ec14bd418bec\">RyderShare\u2122<\/a>, a one-of-a-kind visibility and collaborative logistics technology. The result: <b>100% freight visibility and 98% on-time deliveries.<\/b><\/p>\n<p>\n\u201cRyder has delivered once again. Between their operational expertise and their top-shelf technology, the improvements we\u2019ve seen in productivity and efficiency have strengthened our supply chain at every level.\u201d\n<\/p>\n<p>\nThe \u201cStories from the Supply Chain\u201d commercials will air April 28 through June 22 on ESPN, TBS, and TNT during the NHL Stanley Cup playoff games and on Bloomberg TV business news.\n<\/p>\n<p>\nFor more information, download the complete case studies for <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.ryder.com%2Fen-us%2Finsights%2Fcase-studies%2Fe-comm%2Fcase-study-ryder-e-commerce-mugsy&amp;esheet=54243671&amp;newsitemid=20250428539863&amp;lan=en-US&amp;anchor=Mugsy&amp;index=3&amp;md5=f193bf7c080871ea357a40b039be5392\">Mugsy<\/a> and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.ryder.com%2Fen-us%2Finsights%2Fcase-studies%2Ftransportation%2Fcase-study-southern-glazers&amp;esheet=54243671&amp;newsitemid=20250428539863&amp;lan=en-US&amp;anchor=Southern+Glazer%26%238217%3Bs+Wine+%26amp%3B+Spirits&amp;index=4&amp;md5=c1c77af4c62dd9b0d1f535c834095346\">Southern Glazer\u2019s Wine &amp; Spirits<\/a>.\n<\/p>\n<p><b>About Ryder System, Inc.<\/b><\/p>\n<p>\nRyder System, Inc. (NYSE: R) is a fully integrated port-to-door logistics and transportation company. It provides <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.ryder.com%2Fen-us%2Flogistics%2Fthird-party-logistics&amp;esheet=54243671&amp;newsitemid=20250428539863&amp;lan=en-US&amp;anchor=supply+chain&amp;index=5&amp;md5=8a7626cac93e83bc512502fccaaa0501\">supply chain<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.ryder.com%2Fen-us%2Flogistics%2Ftransportation-logistics%2Fdedicated-transportation&amp;esheet=54243671&amp;newsitemid=20250428539863&amp;lan=en-US&amp;anchor=dedicated+transportation&amp;index=6&amp;md5=e438b13e3ddec0afc7aa4d97ecc119ad\">dedicated transportation<\/a>, and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.ryder.com%2Fen-us%2Ffleet-leasing&amp;esheet=54243671&amp;newsitemid=20250428539863&amp;lan=en-US&amp;anchor=fleet+management&amp;index=7&amp;md5=165bda715a4731ed0042059819c70a9b\">fleet management<\/a> solutions, including <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.ryder.com%2Fen-us%2Flogistics%2Fwarehousing-distribution&amp;esheet=54243671&amp;newsitemid=20250428539863&amp;lan=en-US&amp;anchor=warehousing+and+distribution&amp;index=8&amp;md5=f4a3dd645e4e0772db3735a8c3353694\">warehousing and distribution<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.ryder.com%2Fen-us%2Flogistics%2Fco-packaging&amp;esheet=54243671&amp;newsitemid=20250428539863&amp;lan=en-US&amp;anchor=contract+packaging&amp;index=9&amp;md5=f99fc908894096a1f60e5e75aea33c48\">contract packaging<\/a> and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.ryder.com%2Fen-us%2Flogistics%2Fco-packaging%2Fcontract-manufacturing&amp;esheet=54243671&amp;newsitemid=20250428539863&amp;lan=en-US&amp;anchor=manufacturing&amp;index=10&amp;md5=2ff332420acdad7296ba58fdf7881cbe\">manufacturing<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.ryder.com%2Fen-us%2Fe-commerce-fulfillment&amp;esheet=54243671&amp;newsitemid=20250428539863&amp;lan=en-US&amp;anchor=e-commerce+fulfillment&amp;index=11&amp;md5=c2230b897df161acaca767f0eafa1422\">e-commerce fulfillment<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.ryder.com%2Fen-us%2Flogistics%2Flast-mile-delivery&amp;esheet=54243671&amp;newsitemid=20250428539863&amp;lan=en-US&amp;anchor=last-mile+delivery&amp;index=12&amp;md5=64ce12c29e6d43c8d9bf9ddabb62a813\">last-mile delivery<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.ryder.com%2Fen-us%2Flogistics%2Ftransportation-logistics&amp;esheet=54243671&amp;newsitemid=20250428539863&amp;lan=en-US&amp;anchor=managed+transportation&amp;index=13&amp;md5=4b49897bb209bd218345c4bad8903626\">managed transportation<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.ryder.com%2Fen-us%2Flogistics%2Ftransportation-logistics%2Fdedicated-transportation&amp;esheet=54243671&amp;newsitemid=20250428539863&amp;lan=en-US&amp;anchor=professional+drivers&amp;index=14&amp;md5=18803ecb90c55b93f0ea348d53cf0895\">professional drivers<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.ryder.com%2Fen-us%2Flogistics%2Ftransportation-logistics%2Ffreight-brokerage&amp;esheet=54243671&amp;newsitemid=20250428539863&amp;lan=en-US&amp;anchor=freight+brokerage&amp;index=15&amp;md5=addec2c643f9f5396cad5deebfca322b\">freight brokerage<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.ryder.com%2Fen-us%2Flogistics%2Ftransportation-logistics%2Fcross-border&amp;esheet=54243671&amp;newsitemid=20250428539863&amp;lan=en-US&amp;anchor=cross-border&amp;index=16&amp;md5=2698ae59795b57fb6efa17c7dae2a8e8\">cross-border<\/a> solutions, full-service <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.ryder.com%2Fen-us%2Ffleet-leasing&amp;esheet=54243671&amp;newsitemid=20250428539863&amp;lan=en-US&amp;anchor=fleet+leasing&amp;index=17&amp;md5=04162bfd4fdf72076d8bd6d99c07acb9\">fleet leasing<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.ryder.com%2Fen-us%2Ffleet-maintenance&amp;esheet=54243671&amp;newsitemid=20250428539863&amp;lan=en-US&amp;anchor=maintenance&amp;index=18&amp;md5=97ada005858f54e7eb80a0f8b0b53c05\">maintenance<\/a>, commercial truck <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.ryder.com%2Fen-us%2Frent-trucks&amp;esheet=54243671&amp;newsitemid=20250428539863&amp;lan=en-US&amp;anchor=rental&amp;index=19&amp;md5=00c8f4e0d7225055151e18f07dc8ec99\">rental<\/a>, and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.ryder.com%2Fen-us%2Fused-trucks&amp;esheet=54243671&amp;newsitemid=20250428539863&amp;lan=en-US&amp;anchor=used+vehicle+sales&amp;index=20&amp;md5=eb79924089b8427dbe65a890fd032e4a\">used vehicle sales<\/a> to some of the world\u2019s most-recognized brands. Ryder provides services to businesses across more than 20 <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.ryder.com%2Fen-us%2Flogistics%2Findustries&amp;esheet=54243671&amp;newsitemid=20250428539863&amp;lan=en-US&amp;anchor=industries&amp;index=21&amp;md5=725919afba639d590197c87db260d132\">industries<\/a> throughout the United States, Mexico, and Canada. In addition, Ryder manages nearly 250,000 commercial vehicles, services fleets at approximately 760 maintenance locations, and operates nearly 300 warehouses encompassing more than 100 million square feet. Ryder is regularly recognized for its industry-leading practices; technology-driven innovations; environmental management; safety, health and security programs; and recruitment and hiring initiatives. <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.ryder.com%2F&amp;esheet=54243671&amp;newsitemid=20250428539863&amp;lan=en-US&amp;anchor=www.ryder.com&amp;index=22&amp;md5=77a2243ab8878329c334dc61e5a69cca\">www.ryder.com<\/a><\/p>\n<p><i>Note Regarding Forward-Looking Statements: Certain statements and information included in this news release are \u201cforward-looking statements\u201d within the meaning of the Federal Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on our current plans and expectations and are subject to risks, uncertainties and assumptions. Accordingly, these forward-looking statements should be evaluated with consideration given to the many risks and uncertainties that could cause actual results and events to differ materially from those in the forward-looking statements including those risks set forth in our periodic filings with the Securities and Exchange Commission. New risks emerge from time to time. It is not possible for management to predict all such risk factors or to assess the impact of such risks on our business. Accordingly, we undertake no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise.<\/i><\/p>\n<p>\nryder-org\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250428539863r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250428539863\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250428539863\/en\/<\/a><\/span><\/p>\n<p><strong>For Information Contact:<br \/>\n<\/strong><br \/>Anne Hendricks, <a rel=\"nofollow\" href=\"mailto:amhendricks@ryder.com\">amhendricks@ryder.com<br \/>\n<\/a><br \/>Amy Federman, <a rel=\"nofollow\" href=\"mailto:afederman@ryder.com\">afederman@ryder.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America Canada Florida<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Logistics\/Supply Chain Management Electronic Commerce Other Transport Trucking Rail TV and Radio Other Communications Transport Marketing Automotive Manufacturing Advertising Communications Manufacturing Other Retail Entertainment Wine &amp; Spirits Supply Chain Management Online Retail Technology Fleet Management Food\/Beverage Fashion Automotive General Automotive Retail<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250428539863\/en\/427737\/3\/RyderLogo_EverBetter_RedBlack.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Fashion to Fine Wines &amp; Spirits: Ryder Customers Share \u201cStories from the Supply Chain\u201d in National TV Ad Campaign New ads feature Ryder customers navigating real supply chain challenges, including men\u2019s apparel brand Mugsy and alcohol beverage distributor Southern Glazer\u2019s Wine &amp; Spirits. Campaign highlights Ryder\u2019s port-to-door operational expertise and advanced technology solutions with 100% real-time visibility, 99.5% fulfillment accuracy, and 98% on-time deliveries. Spots to air April 28 \u2013 June 22 on ESPN, TBS, and TNT during the NHL playoffs and Bloomberg TV. MIAMI&#8211;(BUSINESS WIRE)&#8211; Ryder System, Inc. (NYSE: R) launches a national television ad campaign, \u201cStories from the Supply Chain,\u201d showcasing real businesses navigating logistics challenges in an ever-shifting supply chain environment. From fashion to fine wines and &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/fashion-to-fine-wines-spirits-ryder-customers-share-stories-from-the-supply-chain-in-national-tv-ad-campaign\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Fashion to Fine Wines &amp; Spirits: Ryder Customers Share \u201cStories from the Supply Chain\u201d in National TV Ad Campaign&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-842438","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fashion to Fine Wines &amp; Spirits: Ryder Customers Share \u201cStories from the Supply Chain\u201d in National TV Ad Campaign - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/fashion-to-fine-wines-spirits-ryder-customers-share-stories-from-the-supply-chain-in-national-tv-ad-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fashion to Fine Wines &amp; Spirits: Ryder Customers Share \u201cStories from the Supply Chain\u201d in National TV Ad Campaign - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Fashion to Fine Wines &amp; Spirits: Ryder Customers Share \u201cStories from the Supply Chain\u201d in National TV Ad Campaign New ads feature Ryder customers navigating real supply chain challenges, including men\u2019s apparel brand Mugsy and alcohol beverage distributor Southern Glazer\u2019s Wine &amp; Spirits. Campaign highlights Ryder\u2019s port-to-door operational expertise and advanced technology solutions with 100% real-time visibility, 99.5% fulfillment accuracy, and 98% on-time deliveries. Spots to air April 28 \u2013 June 22 on ESPN, TBS, and TNT during the NHL playoffs and Bloomberg TV. MIAMI&#8211;(BUSINESS WIRE)&#8211; Ryder System, Inc. (NYSE: R) launches a national television ad campaign, \u201cStories from the Supply Chain,\u201d showcasing real businesses navigating logistics challenges in an ever-shifting supply chain environment. 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