{"id":842421,"date":"2025-04-28T06:04:46","date_gmt":"2025-04-28T10:04:46","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/high-tide-reports-approximately-6-8-million-in-retail-sales-during-4-20-long-weekend\/"},"modified":"2025-04-28T06:04:46","modified_gmt":"2025-04-28T10:04:46","slug":"high-tide-reports-approximately-6-8-million-in-retail-sales-during-4-20-long-weekend","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/high-tide-reports-approximately-6-8-million-in-retail-sales-during-4-20-long-weekend\/","title":{"rendered":"High Tide Reports Approximately $6.8 Million in Retail Sales During &#8216;4\/20&#8217; Long Weekend"},"content":{"rendered":"<div class=\"xn-newslines\">\n<p class=\"xn-distributor\">PR Newswire<\/p>\n<\/p><\/div>\n<div class=\"xn-content\">\n<p class=\"prntac\">\n        <b><br \/>\n          <i>The Company Also Completed its Annual 4\/20 Giveaway<\/i><br \/>\n        <\/b>\n      <\/p>\n<p>\n        <span class=\"legendSpanClass\"><br \/>\n          <span class=\"xn-location\">CALGARY, AB<\/span><br \/>\n        <\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">April 28, 2025<\/span><\/span> \/PRNewswire\/ &#8211; High Tide Inc. (&#8220;High Tide&#8221; or the &#8220;Company&#8221;) (Nasdaq: HITI) (TSXV: HITI) (FSE: 2LYA), the high-impact, retail-forward enterprise built to deliver real-world value across every component of cannabis, announced today that <span class=\"xn-chron\">April 17, 2025<\/span>, through <span class=\"xn-chron\">April 20, 2025<\/span> (&#8220;&#8216;4\/20&#8217; Long Weekend&#8221;), it generated CAD <span class=\"xn-money\">$6.8 million<\/span> in total retail gross revenues (&#8220;Total Sales&#8221;) across all retail platforms, representing a 10% increase from the same timeframe in the previous week.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/2674297\/High_Tide_Inc__High_Tide_Reports_Approximately__6_8_Million_in_R.html\" target=\"_blank\" rel=\"nofollow\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/2674297\/High_Tide_Inc__High_Tide_Reports_Approximately__6_8_Million_in_R.jpg\" title=\"High Tide Inc., April 28, 2025 (CNW Group\/High Tide Inc.)\" alt=\"High Tide Inc., April 28, 2025 (CNW Group\/High Tide Inc.)\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p>\n        <b>4\/20 Giveaway<\/b>\n      <\/p>\n<p>This year Canna Cabana launched its largest ever 4\/20 customer appreciation giveaway, with <span class=\"xn-money\">$100,000<\/span> CAD awarded to the grand prize winner. The contest ran from <span class=\"xn-chron\">March 1, 2025<\/span>, to <span class=\"xn-chron\">April 20, 2025<\/span>, with entries closing on 4\/20 at <span class=\"xn-chron\">4:20 PM EDT<\/span>.<\/p>\n<p>In light of recent events, and as a proudly Canadian company with over 1.8 million Cabana Club members across <span class=\"xn-location\">Canada<\/span>, the Company decided to change this year&#8217;s annual 4\/20 giveaway to feature a cash grand prize, instead of offering the winner a Tesla Model Y as in previous years.<\/p>\n<p>The Company is pleased to share that the winner of this year&#8217;s contest is an ELITE member from <span class=\"xn-location\">Winnipeg<\/span>, Manitoba\u2014following on the heels of winners in <span class=\"xn-location\">Ontario<\/span> and <span class=\"xn-location\">Alberta<\/span> from previous years.<\/p>\n<p>&#8220;This past 4\/20 long weekend, we were thrilled to see strong and accelerating sales momentum across all of High Tide&#8217;s retail channels. Our customer-first strategy is proving to be a winning formula, helping to position Canna Cabana as the go-to retail brand for cannabis enthusiasts nationwide. It&#8217;s clear that our unique retail model, paired with unmatched value and loyalty offerings, continues to set High Tide apart from the pack,&#8221; said Raj Grover, Founder and Chief Executive Officer of High Tide.<\/p>\n<p>&#8220;I&#8217;m also proud to share that over 1.8 million Canadians are now part of our Cabana Club community, with ELITE memberships expanding at their fastest pace ever. As always, our annual 4\/20 giveaway was open to all legal-age Canadians, and this year&#8217;s <span class=\"xn-money\">$100,000<\/span> cash prize winner was once again an ELITE member. This is a testament to the deep engagement we&#8217;re building through our loyalty program. Giving back to our customers will always be at the core of what we do, and we&#8217;re committed to constantly raising the bar for value, service, and experience in cannabis retail,&#8221; added Mr. Grover.<\/p>\n<p>\n        <b>Employee Stock Options Grant<\/b>\n      <\/p>\n<p>In addition, High Tide announces the grant of 136,000 incentive stock options (the &#8220;Options&#8221;) to various employees, consultants and management of the Company. Each Option is exercisable at the closing price of the Company&#8217;s common shares listed on the TSX Venture Exchange (the &#8220;TSXV&#8221;) based on the last trading day immediately prior to this press release, expires three years from the date of grant, and vests over a two-year period. Each Option is exercisable to purchase one common share of the Company and are being issued pursuant to the terms of the Company&#8217;s Omnibus Plan, which became effective on <span class=\"xn-chron\">June 2, 2022<\/span>.<\/p>\n<p>\n        <b><br \/>\n          <i>ABOUT HIGH TIDE<\/i><br \/>\n        <\/b>\n      <\/p>\n<p>High Tide, Inc. is the leading community-grown, retail-forward cannabis enterprise engineered to unleash the full value of the world&#8217;s most powerful plant and is the second-largest cannabis retailer globally by store count<sup>1<\/sup>. High Tide (HITI) is uniquely-built around the cannabis consumer, with wholly-diversified and fully-integrated operations across all components of cannabis, including:<\/p>\n<p>\n        <i>Bricks &amp; Mortar Retail<\/i>: Canna Cabana\u2122 is the largest cannabis retail chain in <span class=\"xn-location\">Canada<\/span>, with 196 current locations spanning <span class=\"xn-location\">British Columbia<\/span>, <span class=\"xn-location\">Alberta<\/span>, <span class=\"xn-location\">Saskatchewan<\/span>, <span class=\"xn-location\">Manitoba<\/span>, <span class=\"xn-location\">Ontario<\/span> and growing. In 2021, Canna Cabana became the first cannabis discount club retailer in the world.<\/p>\n<p>\n        <i>Retail Innovation<\/i>: Fastendr\u2122 is a unique and fully automated technology that employs retail kiosks to facilitate a better buying experience through browsing, ordering and pickup.<\/p>\n<p>\n        <i>Consumption Accessories<\/i>: High Tide operates a suite of leading accessory e-commerce platforms across the world, including Grasscity.com, Smokecartel.com, Dailyhighclub.com, and Dankstop.com.<\/p>\n<p>\n        <i>Brands: <\/i>High Tide&#8217;s industry-leading and consumer-facing brand roster includes Queen of Bud\u2122, Cabana Cannabis Co\u2122, Daily High Club\u2122, Vodka Glass\u2122, Puff Puff Pass\u2122, Dopezilla\u2122, Atomik\u2122, Hue\u2122, Evolution\u2122\u00a0and more.<\/p>\n<p>\n        <i>CBD<\/i>: High Tide continues to cultivate the possibilities of consumer CBD through Nuleafnaturals.com, FABCBD.com, blessedcbd.de and blessedcbd.co.uk.<\/p>\n<p>\n        <i>Wholesale Distribution<\/i>: High Tide keeps that cannabis category stocked with wholesale solutions via Valiant\u2122.<\/p>\n<p>\n        <i>Licensing<\/i>: High Tide continues to push cannabis culture forward through fresh partnerships and license agreements under the Famous Brandz\u2122 name.<\/p>\n<p>High Tide consistently moves ahead of the currents, having been named one of <span class=\"xn-location\">Canada&#8217;s<\/span> Top Growing Companies by the Globe and Mail&#8217;s Report on Business in 2024 for the fourth consecutive year and was recognized as a top 50 company by the TSX Venture Exchange in 2022, 2024 and 2025. High Tide was also ranked number one in the retail category on the Financial Times list of Americas&#8217; Fastest Growing Companies for 2023. To discover the full impact of High Tide, visit <a href=\"http:\/\/www.hightideinc.com\" rel=\"nofollow\">www.hightideinc.com<\/a>. For investment performance, don&#8217;t miss the High Tide profile pages on SEDAR+ and EDGAR.<\/p>\n<div>\n<table border=\"0\" cellspacing=\"0\" cellpadding=\"1\" class=\"prnbcc\">\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\">\n                <span class=\"prnews_span\">____________________________<\/span>\n              <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\">\n                <span class=\"prnews_span\"><br \/>\n                  <span class=\"prnews_span\"><br \/>\n                    <sup>1<\/sup><br \/>\n                  <\/span> As reported by ATB Capital Markets based on store counts as of February 6, 2025<\/span>\n              <\/p>\n<\/td>\n<\/tr>\n<\/table><\/div>\n<p>\n        <i>Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSXV) accepts responsibility for the adequacy or accuracy of this release<\/i>.<\/p>\n<p>\n        <b><br \/>\n          <i>CONTACT INFORMATION<\/i><br \/>\n        <\/b>\n      <\/p>\n<p>\n        <i>Media Inquiries<br \/><\/i><br \/>\n        <i><br \/>\n          <span class=\"xn-person\">Carter Brownlee<\/span><br \/>\n          <br \/>\n        <\/i><br \/>\n        <i>Communications and Public Affairs Advisor<br \/><\/i><br \/>\n        <i>High Tide Inc.<br \/><\/i><br \/>\n        <i><br \/>\n          <a href=\"mailto:cbrownlee@hightideinc.com\" target=\"_blank\" rel=\"nofollow\">cbrownlee@hightideinc.com<\/a><br \/>\n          <br \/>\n        <\/i><br \/>\n        <i>403-770-3080<\/i>\n      <\/p>\n<p>\n        <i>Investor Inquiries<br \/><\/i><br \/>\n        <i><br \/>\n          <span class=\"xn-person\">Vahan Ajamian<\/span><br \/>\n          <br \/>\n        <\/i><br \/>\n        <i>Capital Markets Advisor<br \/><\/i><br \/>\n        <i>High Tide Inc.<br \/><\/i><br \/>\n        <i><br \/>\n          <a href=\"mailto:vahan@hightideinc.com\" target=\"_blank\" rel=\"nofollow\">vahan@hightideinc.com<\/a>\u00a0<\/i>\n      <\/p>\n<p id=\"PURL\">\n        <img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/c212.net\/c\/img\/favicon.png?sn=CA73873&amp;sd=2025-04-28\" \/> View original content to download multimedia:<a id=\"PRNURL\" rel=\"nofollow\" href=\"https:\/\/www.prnewswire.com\/news-releases\/high-tide-reports-approximately-6-8-million-in-retail-sales-during-420-long-weekend-302439178.html\" target=\"_blank\">https:\/\/www.prnewswire.com\/news-releases\/high-tide-reports-approximately-6-8-million-in-retail-sales-during-420-long-weekend-302439178.html<\/a><\/p>\n<p>SOURCE  High Tide Inc.<\/p>\n<\/p><\/div>\n<p>    <img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=CA73873&amp;Transmission_Id=202504280600PR_NEWS_USPR_____CA73873&amp;DateId=20250428\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PR Newswire The Company Also Completed its Annual 4\/20 Giveaway CALGARY, AB , April 28, 2025 \/PRNewswire\/ &#8211; High Tide Inc. (&#8220;High Tide&#8221; or the &#8220;Company&#8221;) (Nasdaq: HITI) (TSXV: HITI) (FSE: 2LYA), the high-impact, retail-forward enterprise built to deliver real-world value across every component of cannabis, announced today that April 17, 2025, through April 20, 2025 (&#8220;&#8216;4\/20&#8217; Long Weekend&#8221;), it generated CAD $6.8 million in total retail gross revenues (&#8220;Total Sales&#8221;) across all retail platforms, representing a 10% increase from the same timeframe in the previous week. 4\/20 Giveaway This year Canna Cabana launched its largest ever 4\/20 customer appreciation giveaway, with $100,000 CAD awarded to the grand prize winner. The contest ran from March 1, 2025, to April 20, &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/high-tide-reports-approximately-6-8-million-in-retail-sales-during-4-20-long-weekend\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;High Tide Reports Approximately $6.8 Million in Retail Sales During &#8216;4\/20&#8217; Long Weekend&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-842421","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>High Tide Reports Approximately $6.8 Million in Retail Sales During &#039;4\/20&#039; Long Weekend - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/high-tide-reports-approximately-6-8-million-in-retail-sales-during-4-20-long-weekend\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"High Tide Reports Approximately $6.8 Million in Retail Sales During &#039;4\/20&#039; Long Weekend - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"PR Newswire The Company Also Completed its Annual 4\/20 Giveaway CALGARY, AB , April 28, 2025 \/PRNewswire\/ &#8211; High Tide Inc. (&#8220;High Tide&#8221; or the &#8220;Company&#8221;) (Nasdaq: HITI) (TSXV: HITI) (FSE: 2LYA), the high-impact, retail-forward enterprise built to deliver real-world value across every component of cannabis, announced today that April 17, 2025, through April 20, 2025 (&#8220;&#8216;4\/20&#8217; Long Weekend&#8221;), it generated CAD $6.8 million in total retail gross revenues (&#8220;Total Sales&#8221;) across all retail platforms, representing a 10% increase from the same timeframe in the previous week. 4\/20 Giveaway This year Canna Cabana launched its largest ever 4\/20 customer appreciation giveaway, with $100,000 CAD awarded to the grand prize winner. 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High Tide Inc. (&#8220;High Tide&#8221; or the &#8220;Company&#8221;) (Nasdaq: HITI) (TSXV: HITI) (FSE: 2LYA), the high-impact, retail-forward enterprise built to deliver real-world value across every component of cannabis, announced today that April 17, 2025, through April 20, 2025 (&#8220;&#8216;4\/20&#8217; Long Weekend&#8221;), it generated CAD $6.8 million in total retail gross revenues (&#8220;Total Sales&#8221;) across all retail platforms, representing a 10% increase from the same timeframe in the previous week. 4\/20 Giveaway This year Canna Cabana launched its largest ever 4\/20 customer appreciation giveaway, with $100,000 CAD awarded to the grand prize winner. The contest ran from March 1, 2025, to April 20, &hellip; Continue reading \"High Tide Reports Approximately $6.8 Million in Retail Sales During &#8216;4\/20&#8217; Long Weekend\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/high-tide-reports-approximately-6-8-million-in-retail-sales-during-4-20-long-weekend\/","og_site_name":"Market Newsdesk","article_published_time":"2025-04-28T10:04:46+00:00","og_image":[{"url":"https:\/\/mma.prnewswire.com\/media\/2674297\/High_Tide_Inc__High_Tide_Reports_Approximately__6_8_Million_in_R.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/high-tide-reports-approximately-6-8-million-in-retail-sales-during-4-20-long-weekend\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/high-tide-reports-approximately-6-8-million-in-retail-sales-during-4-20-long-weekend\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"High Tide Reports Approximately $6.8 Million in Retail Sales During &#8216;4\/20&#8217; 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