{"id":841375,"date":"2025-04-24T07:24:38","date_gmt":"2025-04-24T11:24:38","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/trueblues-peoplescout-launches-the-outthink-index-setting-new-standard-for-measuring-employer-brand-effectiveness\/"},"modified":"2025-04-24T07:24:38","modified_gmt":"2025-04-24T11:24:38","slug":"trueblues-peoplescout-launches-the-outthink-index-setting-new-standard-for-measuring-employer-brand-effectiveness","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/trueblues-peoplescout-launches-the-outthink-index-setting-new-standard-for-measuring-employer-brand-effectiveness\/","title":{"rendered":"TrueBlue’s PeopleScout Launches the Outthink Index, Setting New Standard for Measuring Employer Brand Effectiveness"},"content":{"rendered":"
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PR Newswire<\/p>\n<\/p><\/div>\n

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\n Comprehensive Benchmarking Tool Enables Employers to Stay Ahead in Competition for Top Talent<\/i>\n <\/p>\n

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\n TACOMA, Wash.<\/span>
\n <\/span>, April 24, 2025<\/span><\/span> \/PRNewswire\/ —\u00a0TrueBlue (NYSE: TBI), a leading provider of specialized workforce solutions, today announced that its global talent solutions provider, PeopleScout, has\u00a0launched the Outthink Index\u2014a proprietary benchmarking tool designed to measure and enhance employer brand performance\u2014worldwide. The Index is designed to help organizations make informed decisions that drive positive change and create an employer brand that attracts the talent they need to succeed.\u00a0<\/p>\n

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\n \"TrueBlue
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In a labor market impacted by talent shortages, shifting candidate expectations and increasing competition, employer branding has never been more critical\u2014or more scrutinized. Yet many talent acquisition leaders are navigating these challenges with limited resources and no clear roadmap. According to LinkedIn, 80% of HR leaders say employer branding influences recruiting, but only 8% report having dedicated budget to address it. The Outthink Index helps translate the often-intangible elements of employer branding through clear, standardized metrics that span multiple industries, providing HR leaders the insight they need to create an employer brand that can stand out in any economic climate.<\/p>\n

“The Outthink Index empowers employers to move beyond intuition and leverage data to optimize the value of their employer brand,” said Rick Betori<\/span>, President of PeopleScout. “With this tool, organizations can gain a clear understanding of their brand’s performance\u2014in relation to the competition and industry\u2014and implement practical solutions that drive immediate results. Most importantly, for organizations facing budget constraints, the Outthink Index can help HR leaders focus employer branding investments on actions that deliver the greatest ROI.”<\/p>\n

\n The Outthink Index Offers Employers:<\/b>\n <\/p>\n