{"id":840785,"date":"2025-04-23T11:25:39","date_gmt":"2025-04-23T15:25:39","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/el-mayor-tequila-debuts-new-packaging\/"},"modified":"2025-04-23T11:25:39","modified_gmt":"2025-04-23T15:25:39","slug":"el-mayor-tequila-debuts-new-packaging","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/el-mayor-tequila-debuts-new-packaging\/","title":{"rendered":"El Mayor Tequila debuts new packaging"},"content":{"rendered":"<div class=\"xn-newslines\">\n<p class=\"xn-distributor\">PR Newswire<\/p>\n<\/p><\/div>\n<div class=\"xn-content\">\n<p class=\"prntac\">\n        <i>The award-winning tequila will now be packaged in a new slim bottle with an updated label<\/i>\n      <\/p>\n<p>\n        <span class=\"legendSpanClass\"><br \/>\n          <span class=\"xn-location\">ST. LOUIS<\/span><br \/>\n        <\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">April 23, 2025<\/span><\/span> \/PRNewswire\/ &#8212; El Mayor Tequila \u2013 the award-winning premium tequila from the <span class=\"xn-location\">Gonzalez<\/span> family \u2013 is getting a new look. Starting this month and continuing throughout 2025, the El Mayor Tequila brand family will be packaged in a new 750 mL bottle that features a larger label that creates a cohesive look across the brand portfolio and provides a more impactful footprint for shelf placement.\u00a0<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/2671446\/El_Mayor_new_packaging.html\" target=\"_blank\" rel=\"nofollow\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/2671446\/El_Mayor_new_packaging.jpg\" title=\"El Mayor Tequila \u2013 the award-winning premium tequila from the Gonzalez family \u2013 is getting a new look. Starting this month and continuing throughout 2025, the El Mayor Tequila brand family will be packaged in a new 750 mL bottle that features a larger label that  creates a cohesive look across the brand portfolio and provides a more impactful footprint for shelf placement.\" alt=\"El Mayor Tequila \u2013 the award-winning premium tequila from the Gonzalez family \u2013 is getting a new look. Starting this month and continuing throughout 2025, the El Mayor Tequila brand family will be packaged in a new 750 mL bottle that features a larger label that  creates a cohesive look across the brand portfolio and provides a more impactful footprint for shelf placement.\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p>Distilled and produced at Destiladora Gonzalez Lux in <span class=\"xn-location\">Arandas, Mexico<\/span>, El Mayor Tequila is made with 100% estate-grown Blue Weber Agave from the valley area of <span class=\"xn-location\">Jalisco, Mexico<\/span>. Current offerings include:<\/p>\n<ul type=\"disc\">\n<li>El Mayor <span class=\"xn-person\">Tequila Blanco<\/span> \u2013 this unaged clear tequila offers a crisp, light body, with a hint of floral and pepper.<\/li>\n<li>El Mayor <span class=\"xn-person\">Tequila Reposado<\/span> \u2013 rested in white oak barrels for a minimum of nine months, this golden tequila delivers hints of fruit flavors with vanilla and spice.<\/li>\n<li>El Mayor Tequila Rosado Reposado \u2013 this premium reposado tequila is finished in Cabernet Sauvignon casks for nine months to create a rich, smooth-tasting tequila with a hint of spiced-berry flavor.<\/li>\n<li>El Mayor <span class=\"xn-person\">Tequila A\u00f1ejo<\/span> \u2013 designed for slow, contemplative sipping, this tequila is aged in white oak barrels for 18 to 36 months to provide a sophisticatedly smooth product with notes of caramel, grilled fruits and brown spices.<\/li>\n<li>EL Mayor Tequila Extra A\u00f1ejo \u2013 meticulously aged in American white oak barrels for a minimum of three-and-a-half years for a rich, complex flavor profile, this tequila offers notes of wood, caramel, dark chocolate and hazelnut.<\/li>\n<li>El Mayor <span class=\"xn-person\">Tequila Cristalino<\/span> \u2013 this A\u00f1ejo tequila has been aged for a minimum of 12 months and filtered using ultra fine charcoal to create a tequila with the complexity and character of an A\u00f1ejo and the crisp, bright notes and color of a Blanco.<\/li>\n<\/ul>\n<p>&#8220;We wanted to ensure consumers could easily find and identify our various El Mayor offerings on the crowded tequila shelf,&#8221; said Brand Manager <span class=\"xn-person\">Kayleigh Longo<\/span>. &#8220;We were already using the slim bottle for our Cristalino and for our new Rosado Reposado tequila, so we made the decision to incorporate the same packaging for all our El Mayor expressions to create a consistent brand look and feel.&#8221;<\/p>\n<p>The brand&#8217;s recent recognition includes gold medals at the ASCOT and SIP Awards for El Mayor <span class=\"xn-person\">Tequila Blanco<\/span>; a double gold medal at the San Francisco World Spirits Competition and a gold medal at the SIP Awards for El Mayor <span class=\"xn-person\">Tequila Reposado<\/span>; a double platinum and Best In Category honor at the ASCOT Awards for El Mayor <span class=\"xn-person\">Tequila A\u00f1ejo<\/span>; a gold medal at the ASCOT Awards for El Mayor Tequila Extra A\u00f1ejo, and a platinum medal at the SIP Awards for El Mayor <span class=\"xn-person\">Tequila Cristalino<\/span>. In addition, El Mayor <span class=\"xn-person\">Tequila Reposado<\/span> was recently recognized as one of the top 10 tequilas in the world at the 2025 International Wines and Spirits Competition (IWSC).<\/p>\n<p>For recipes and more information about El Mayor Tequila, or to find a retailer, visit <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4411527-1&amp;h=4104021187&amp;u=https%3A%2F%2Felmayor.com%2F&amp;a=ElMayor.com\" target=\"_blank\" rel=\"nofollow\">ElMayor.com<\/a>\u00a0or follow the brand @elmayortequila on Facebook and Instagram.<\/p>\n<p>\n        <b>About El Mayor Tequila<br \/><\/b>Distilled and produced at Destiladora Gonzalez Lux in <span class=\"xn-location\">Arandas, Mexico<\/span>, award-winning premium El Mayor Tequila is made with 100% estate-grown Blue Weber Agave from the valley area of <span class=\"xn-location\">Jalisco, Mexico<\/span>. Led by fourth-generation Master Distiller Graciela Gonzalez, the El Mayor Tequila portfolio is crafted with the tradition, methodology and passion of the <span class=\"xn-location\">Gonzalez<\/span> family&#8217;s more than 150-year heritage and includes Blanco, Reposado, Rosado Reposado, A\u00f1ejo, Extra A\u00f1ejo and Cristalino. Our expressions have earned prestigious industry acclaim including gold at the 2024 SIP Awards, double gold at the 2024 San Francisco World Spirits Competition and recognition as one of the top 10 tequilas in the world at the 2025 International Wines and Spirits Competition for El Mayor Reposado. To learn more, visit <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4411527-1&amp;h=4104021187&amp;u=https%3A%2F%2Felmayor.com%2F&amp;a=ElMayor.com\" target=\"_blank\" rel=\"nofollow\">ElMayor.com<\/a>\u00a0and follow on <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4411527-1&amp;h=3404563630&amp;u=https%3A%2F%2Fwww.facebook.com%2FElMayorTequila&amp;a=Facebook\" target=\"_blank\" rel=\"nofollow\">Facebook<\/a> and <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4411527-1&amp;h=1520326176&amp;u=https%3A%2F%2Fwww.instagram.com%2Felmayortequila%2F%3Fhl%3Den&amp;a=Instagram\" target=\"_blank\" rel=\"nofollow\">Instagram<\/a>.\u00a0<\/p>\n<p>\n        <b>About Luxco<br \/><\/b>Founded in <span class=\"xn-location\">St. Louis<\/span> in 1958 by the Lux family, Luxco is a leading producer, supplier, importer and bottler of beverage alcohol products with a mission to meet the needs and exceed the expectations of consumers, associates and business partners. Luxco operates as MGP Ingredients Inc. (Nasdaq: MGPI) Branded Spirits division since its acquisition in 2021. The company&#8217;s extensive and award-winning premium portfolio includes brands from four distilleries: Ross &amp; Squibb Distillery in <span class=\"xn-location\">Lawrenceburg, Indiana<\/span>, where Penelope and Remus bourbon are produced; <span class=\"xn-location\">Bardstown, Kentucky<\/span>-based Lux Row Distillers, home of Rebel, <span class=\"xn-person\">Ezra Brooks<\/span>, and Blood Oath bourbons; <span class=\"xn-location\">Lebanon, Kentucky<\/span>-based Limestone Branch Distillery, maker of Yellowstone Bourbon; and <span class=\"xn-location\">Arandas, Mexico<\/span>-based Destiladora Gonzalez Lux, producer of 100% agave tequilas including El Mayor and Exotico. For more information, visit <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4411527-1&amp;h=2178689021&amp;u=http%3A%2F%2Fwww.luxco.com%2F&amp;a=Luxco.com\" target=\"_blank\" rel=\"nofollow\">Luxco.com<\/a>.<\/p>\n<p>\n        <b>CONTACT: <br \/><\/b><br \/>\n        <span class=\"xn-person\">Patrick Barry<\/span>, BYRNE PR<br \/>314-540-3865<br \/><a href=\"mailto:patrick@byrnepr.net\" target=\"_blank\" rel=\"nofollow\">patrick@byrnepr.net<\/a>\u00a0<\/p>\n<p id=\"PURL\">\n        <img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/c212.net\/c\/img\/favicon.png?sn=CG71145&amp;sd=2025-04-23\" \/> View original content to download multimedia:<a id=\"PRNURL\" rel=\"nofollow\" href=\"https:\/\/www.prnewswire.com\/news-releases\/el-mayor-tequila-debuts-new-packaging-302436061.html\" target=\"_blank\">https:\/\/www.prnewswire.com\/news-releases\/el-mayor-tequila-debuts-new-packaging-302436061.html<\/a><\/p>\n<p>SOURCE  El Mayor Tequila<\/p>\n<\/p><\/div>\n<p>    <img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=CG71145&amp;Transmission_Id=202504231122PR_NEWS_USPR_____CG71145&amp;DateId=20250423\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PR Newswire The award-winning tequila will now be packaged in a new slim bottle with an updated label ST. LOUIS , April 23, 2025 \/PRNewswire\/ &#8212; El Mayor Tequila \u2013 the award-winning premium tequila from the Gonzalez family \u2013 is getting a new look. Starting this month and continuing throughout 2025, the El Mayor Tequila brand family will be packaged in a new 750 mL bottle that features a larger label that creates a cohesive look across the brand portfolio and provides a more impactful footprint for shelf placement.\u00a0 Distilled and produced at Destiladora Gonzalez Lux in Arandas, Mexico, El Mayor Tequila is made with 100% estate-grown Blue Weber Agave from the valley area of Jalisco, Mexico. Current offerings include: &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/el-mayor-tequila-debuts-new-packaging\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;El Mayor Tequila debuts new packaging&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-840785","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El Mayor Tequila debuts new packaging - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/el-mayor-tequila-debuts-new-packaging\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El Mayor Tequila debuts new packaging - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"PR Newswire The award-winning tequila will now be packaged in a new slim bottle with an updated label ST. LOUIS , April 23, 2025 \/PRNewswire\/ &#8212; El Mayor Tequila \u2013 the award-winning premium tequila from the Gonzalez family \u2013 is getting a new look. Starting this month and continuing throughout 2025, the El Mayor Tequila brand family will be packaged in a new 750 mL bottle that features a larger label that creates a cohesive look across the brand portfolio and provides a more impactful footprint for shelf placement.\u00a0 Distilled and produced at Destiladora Gonzalez Lux in Arandas, Mexico, El Mayor Tequila is made with 100% estate-grown Blue Weber Agave from the valley area of Jalisco, Mexico. Current offerings include: &hellip; Continue reading &quot;El Mayor Tequila debuts new packaging&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/el-mayor-tequila-debuts-new-packaging\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-23T15:25:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mma.prnewswire.com\/media\/2671446\/El_Mayor_new_packaging.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/el-mayor-tequila-debuts-new-packaging\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/el-mayor-tequila-debuts-new-packaging\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"El Mayor Tequila debuts new packaging\",\"datePublished\":\"2025-04-23T15:25:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/el-mayor-tequila-debuts-new-packaging\\\/\"},\"wordCount\":800,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/el-mayor-tequila-debuts-new-packaging\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mma.prnewswire.com\\\/media\\\/2671446\\\/El_Mayor_new_packaging.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/el-mayor-tequila-debuts-new-packaging\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/el-mayor-tequila-debuts-new-packaging\\\/\",\"name\":\"El Mayor Tequila debuts new packaging - 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LOUIS , April 23, 2025 \/PRNewswire\/ &#8212; El Mayor Tequila \u2013 the award-winning premium tequila from the Gonzalez family \u2013 is getting a new look. Starting this month and continuing throughout 2025, the El Mayor Tequila brand family will be packaged in a new 750 mL bottle that features a larger label that creates a cohesive look across the brand portfolio and provides a more impactful footprint for shelf placement.\u00a0 Distilled and produced at Destiladora Gonzalez Lux in Arandas, Mexico, El Mayor Tequila is made with 100% estate-grown Blue Weber Agave from the valley area of Jalisco, Mexico. Current offerings include: &hellip; Continue reading \"El Mayor Tequila debuts new packaging\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/el-mayor-tequila-debuts-new-packaging\/","og_site_name":"Market Newsdesk","article_published_time":"2025-04-23T15:25:39+00:00","og_image":[{"url":"https:\/\/mma.prnewswire.com\/media\/2671446\/El_Mayor_new_packaging.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/el-mayor-tequila-debuts-new-packaging\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/el-mayor-tequila-debuts-new-packaging\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"El Mayor Tequila debuts new packaging","datePublished":"2025-04-23T15:25:39+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/el-mayor-tequila-debuts-new-packaging\/"},"wordCount":800,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/el-mayor-tequila-debuts-new-packaging\/#primaryimage"},"thumbnailUrl":"https:\/\/mma.prnewswire.com\/media\/2671446\/El_Mayor_new_packaging.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/el-mayor-tequila-debuts-new-packaging\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/el-mayor-tequila-debuts-new-packaging\/","name":"El Mayor Tequila debuts new packaging - 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