{"id":840679,"date":"2025-04-23T09:51:49","date_gmt":"2025-04-23T13:51:49","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/taboola-expands-partnership-with-gannett-to-bolster-realize-offering-empowering-performance-advertisers-to-connect-with-consumers-across-entirety-of-gannett-properties\/"},"modified":"2025-04-23T09:51:49","modified_gmt":"2025-04-23T13:51:49","slug":"taboola-expands-partnership-with-gannett-to-bolster-realize-offering-empowering-performance-advertisers-to-connect-with-consumers-across-entirety-of-gannett-properties","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/taboola-expands-partnership-with-gannett-to-bolster-realize-offering-empowering-performance-advertisers-to-connect-with-consumers-across-entirety-of-gannett-properties\/","title":{"rendered":"Taboola Expands Partnership with Gannett to Bolster Realize Offering, Empowering Performance Advertisers to Connect with Consumers Across Entirety of Gannett Properties"},"content":{"rendered":"
\n

NEW YORK, April 23, 2025 (GLOBE NEWSWIRE) — Taboola<\/u><\/a> (Nasdaq: TBLA), a global leader in delivering performance at scale for advertisers, today announced an update to its long-term partnership with Gannett Co. Inc<\/u><\/a>. (NYSE: GCI), a diversified media company with expansive reach across the country including USA TODAY and over 200 local publications throughout the USA TODAY Network.<\/p>\n

Since 2013, Taboola has partnered with Gannett by powering recommendations across Gannett\u2019s digital properties. Now, as part of Taboola\u2019s expansion beyond native and into performance, Taboola has deepened its partnership with Gannett to offer performance advertisers access to display inventory on Gannett properties with Realize<\/u><\/a>.<\/p>\n

For the first time ever, Realize allows advertisers to tap into display and even more parts of Taboola\u2019s large network of publishers, apps and OEMs. Realize is powered by an AI performance engine that finds the best opportunities for campaigns across Taboola\u2019s network of trusted publishers and apps. This AI performance engine is powered by the unique data advantage of Taboola\u2019s code-on-page integrations with publishers, giving it signal unlike any other open web platform to use when optimizing and placing ads.<\/p>\n

\u201cWe\u2019re proud to work closely with Taboola and look forward to expanding our relationship further through Realize,\u201d said Tim Wolfe, Senior Vice President of Revenue Operations at Gannett. \u201cOur long-standing collaboration has shown them to be a strategic partner across the board, driving audience development, engagement, and monetization.\u201c<\/p>\n

\u201cWe\u2019ve had a long and productive history working with Gannett, partnering closely for mutual growth,\u201d said Adam Singolda, CEO of Taboola. \u201cThrough this expanded partnership, we\u2019re providing performance advertisers with greater access to drive results on trusted sites, using Realize. Our deepened partnership with Gannett is yet another proof point of how we\u2019re combining the best first-party data, AI, and distribution capabilities that performance advertisers need.\u201d<\/p>\n

About Taboola <\/strong>
Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale. Taboola works with thousands of businesses who advertise directly on Realize, Taboola\u2019s powerful ad platform, reaching approximately 600M daily active users across some of the best publishers in the world. Publishers like NBC News, Yahoo, and OEMs such as Samsung, Xiaomi and others use Taboola\u2019s technology to grow audience and revenue, enabling Realize to offer unique data, specialized algorithms, and unmatched scale.<\/p>\n

About Gannett<\/strong>
Gannett Co., Inc.<\/a> is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY<\/a>, and local media organizations, including our network of local properties, in the United States, and Newsquest<\/a>, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ<\/a>, supports small and medium-sized businesses with innovative digital marketing products and solutions.<\/p>\n

\n Disclaimer \u2013 Forward-Looking Statements<\/strong>
\n
Each of Taboola (the \u201cCompany\u201d) and Gannett Co., Inc. (\u201cGannett\u201d) may, in this communication, make certain statements that are not historical facts and relate to analysis or other information which are based on forecasts or future or results. Examples of such forward-looking statements include, but are not limited to, statements regarding future prospects, product development and business strategies. Words such as \u201cexpect,\u201d \u201cestimate,\u201d \u201cproject,\u201d \u201cbudget,\u201d \u201cforecast,\u201d \u201canticipate,\u201d \u201cintend,\u201d \u201cplan,\u201d \u201cmay,\u201d \u201cwill,\u201d \u201ccould,\u201d \u201cshould,\u201d \u201cbelieves,\u201d \u201cpredicts,\u201d \u201cpotential,\u201d \u201ccontinue,\u201d and similar expressions are intended to identify such forward-looking statements but are not the exclusive means for identifying such statements. By their very nature, forward-looking statements involve inherent risks and uncertainties, both general and specific, and there are risks that the predictions, forecasts, projections and other forward-looking statements will not be achieved. You should understand that a number of factors could cause actual results to differ materially from the plans, objectives, expectations, estimates and intentions expressed in such forward-looking statements, including the risks set forth in each of the Company\u2019s and Gannett\u2019s Annual Reports on Form 10-K for the year ended December 31, 2024 under Part 1, Item 1A \u201cRisk Factors\u201d and subsequent filings made by each of them with the Securities and Exchange Commission. Each of the Company and Gannett cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. Neither the Company nor Gannett undertakes or accepts any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions or circumstances on which any such statement is based<\/p>\n

<\/p>\n

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Media Contacts\r\nTaboola\r\ndave.s@taboola.com\r\n\r\nGannett\r\nLark-Marie Anton\r\nChief Communications Officer\r\nlark@gannett.com<\/pre>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"
NEW YORK, April 23, 2025 (GLOBE NEWSWIRE) — Taboola (Nasdaq: TBLA), a global leader in delivering performance at scale for advertisers, today announced an update to its long-term partnership with Gannett Co. Inc. (NYSE: GCI), a diversified media company with expansive reach across the country including USA TODAY and over 200 local publications throughout the USA TODAY Network. Since 2013, Taboola has partnered with Gannett by powering recommendations across Gannett\u2019s digital properties. Now, as part of Taboola\u2019s expansion beyond native and into performance, Taboola has deepened its partnership with Gannett to offer performance advertisers access to display inventory on Gannett properties with Realize. For the first time ever, Realize allows advertisers to tap into display and even more parts of … <\/p>\n
Continue reading “Taboola Expands Partnership with Gannett to Bolster Realize Offering, Empowering Performance Advertisers to Connect with Consumers Across Entirety of Gannett Properties”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-840679","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nTaboola Expands Partnership with Gannett to Bolster Realize Offering, Empowering Performance Advertisers to Connect with Consumers Across Entirety of Gannett Properties - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/taboola-expands-partnership-with-gannett-to-bolster-realize-offering-empowering-performance-advertisers-to-connect-with-consumers-across-entirety-of-gannett-properties\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Taboola Expands Partnership with Gannett to Bolster Realize Offering, Empowering Performance Advertisers to Connect with Consumers Across Entirety of Gannett Properties - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"NEW YORK, April 23, 2025 (GLOBE NEWSWIRE) — Taboola (Nasdaq: TBLA), a global leader in delivering performance at scale for advertisers, today announced an update to its long-term partnership with Gannett Co. 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Inc. (NYSE: GCI), a diversified media company with expansive reach across the country including USA TODAY and over 200 local publications throughout the USA TODAY Network. Since 2013, Taboola has partnered with Gannett by powering recommendations across Gannett\u2019s digital properties. Now, as part of Taboola\u2019s expansion beyond native and into performance, Taboola has deepened its partnership with Gannett to offer performance advertisers access to display inventory on Gannett properties with Realize. 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