{"id":840272,"date":"2025-04-22T16:41:25","date_gmt":"2025-04-22T20:41:25","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/del-taco-launches-brand-refresh-and-new-el-big-boxes-to-deliver-bigger-flavor-bigger-value\/"},"modified":"2025-04-22T16:41:25","modified_gmt":"2025-04-22T20:41:25","slug":"del-taco-launches-brand-refresh-and-new-el-big-boxes-to-deliver-bigger-flavor-bigger-value","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/del-taco-launches-brand-refresh-and-new-el-big-boxes-to-deliver-bigger-flavor-bigger-value\/","title":{"rendered":"Del Taco Launches Brand Refresh and NEW El Big Boxes to Deliver Bigger Flavor, Bigger Value"},"content":{"rendered":"<div class=\"mw_release\">\n<p align=\"center\">\n        <em>With a fresh new look and the launch of El Big Boxes, Del Taco leans into its bold heritage, serving up real ingredients, generous portions and unbeatable value this spring<\/em>\n      <\/p>\n<p>LAKE FOREST, Calif., April  22, 2025  (GLOBE NEWSWIRE) &#8212; <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=nKSe90CJPlBNC4wfhYLsF5aGQfbR1_0RKkPnuSpFyKk2q-riU6Cp3877xtbfic9FqsepzGfnb2NAgVcV_chrwg==\" rel=\"nofollow\" target=\"_blank\"><u>Del Taco<\/u><\/a> is debuting a bold new brand campaign and the launch of three highly craveable new El Big Boxes that offer consumers unbeatable value.<\/p>\n<p>Del Taco\u2019s new look and feel embraces its California roots while celebrating its innovative, one-of-a-kind spirit in bold and unexpected ways. This isn\u2019t just about where Del Taco comes from, it\u2019s about what Del Taco stands for. With signature Mexican menu items like tacos, burritos and quesadillas, alongside American classics like burgers, fries and shakes, Del Taco delivers favorites in unexpected ways.<\/p>\n<p>\u201cOur refreshed look and voice reflect who we are at our core \u2014 innovative, authentic and unapologetically different,\u201d said Sarah McAloon, Senior Vice President and Chief Administration Officer. \u201cThis rebrand allows us to continue embracing the unique spirit that\u2019s always made Del Taco stand out, while delivering unforgettable moments, fresh and delicious Ameri-Mex flavors and even more value to our guests.\u201d<\/p>\n<p>Further amplifying the brand\u2019s confident and fun &#8220;Del Yeah!&#8221; attitude is a new commercial series centered around a fictional music group called the Del Yeah\u2019s. This fun-loving group will pop into unexpected everyday moments, bringing humor, music and the delightful charm of Del Taco\u2019s real bold offerings, further embodying the brand\u2019s \u201cDel Yeah\u201d spirit.<\/p>\n<p>Del Taco is turning up the flavor and packing in the value with the launch of El Big Boxes \u2014 a bold new way to satisfy cravings. The signature Del Taco spirit and flavor come to life in each box: real food, real ingredients and generous portions that leave guests full and happy, without spending a fortune. It\u2019s an unexpected, unforgettable experience that proves you don\u2019t have to spend big to eat big.<\/p>\n<p>Each easy-to-carry, easy-to-eat-on-the-go box features a craveable mix of Del Taco favorites, perfect for any appetite or time of day:<\/p>\n<ul type=\"disc\">\n<li>\n          <strong>$5 Cl\u00e1sico El Big Box:<\/strong> Del Combo(\u2122) Beef &amp; Bean Burrito, Mini Quesadilla, Value Crinkle-Cut Fries and a 16oz Drink<\/li>\n<li>\n          <strong>$7 Mex Faves El Big Box:<\/strong> Del Combo(\u2122) Beef &amp; Bean Burrito, Grilled Chicken Taco, Soft Snack Taco, Mini Quesadilla and a 16oz Drink<\/li>\n<li>\n          <strong>$9 Ameri-Mex El Big Box:<\/strong> Double Del(\u2122) Cheeseburger, Bean &amp; Cheese Burrito (with choice of red or green sauce), Soft Snack Taco, Value Crinkle-Cut Fries and a 16oz Drink<\/li>\n<\/ul>\n<p>In addition to these value-packed meal deals, Del Taco is bringing back a refreshing lineup of Mango Pineapple Popper Beverages, perfect for cooling off this spring and summer:<\/p>\n<ul type=\"disc\">\n<li>\n          <strong>Mango Pineapple Lemonade Poppers:<\/strong> Sweet mango-flavored popping boba pearls mixed with pineapple flavor and refreshing Minute Maid\u00ae Zero Sugar Lemonade over ice<\/li>\n<li>\n          <strong>Mango Pineapple Sprite\u00ae Poppers:<\/strong> Sweet mango-flavored popping boba pearls mixed with pineapple flavor and refreshing Sprite\u00ae over ice<\/li>\n<li>\n          <strong>Mango Pineapple Shake Poppers:<\/strong> Mango-flavored popping boba pearls mixed with pineapple flavor, served with Del Taco&#8217;s creamy Vanilla Shake<\/li>\n<\/ul>\n<p>With bold personality, vibrant flavors and culturally connected storytelling, Del Taco is proving once again that guests can expect more \u2014 and get it.<\/p>\n<p>For more information and to find your nearest Del Taco location, visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=_amasNByFQZKiA2HVkaw0_CwkLT1fQJBrQMb2_gSh-jFwa8STcmGGn2N4Cze53b3nhih_McX4P2JKcldcPmpnA==\" rel=\"nofollow\" target=\"_blank\"><u>deltaco.com<\/u><\/a>.<\/p>\n<p>\u00a92025 Del Taco LLC<\/p>\n<p>\n        <strong>About Del Taco<\/strong><br \/>\n        <br \/>Voted Best Fast Food Restaurant in USA Today&#8217;s 2024 <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=QdcalKisd5aXe3fjA5HP5FrlbB1t24zFDTPWA7GYYgDYSn8WU7_IWaHkWj0J-Zc0DDyTgVnr87aUq27r_n5i36HJYfyN2y806LGSQyPkFuWcIxDvtQ1eeIhbwlvESZT2CBks8PpwkE5x6cLckS68tMCzUG8T1mZGChsbir2JnrknYB0tFDVwYxf49CXQ9tGW\" rel=\"nofollow\" target=\"_blank\"><u>10 Best Reader&#8217;s Choice Awards<\/u><\/a>, Del Taco offers a unique variety of both Mexican and American favorites such as burritos and fries, prepared fresh in every restaurant&#8217;s working kitchen with the value and convenience of a drive-thru. Del Taco&#8217;s menu items taste better because they are made with real, quality ingredients like freshly grilled chicken and carne asada steak, fresh house-made guacamole, fresh house-grated cheddar cheese, slow-cooked beans made from scratch and signature creamy Queso Blanco.<\/p>\n<p>Founded in 1964, Del Taco now serves more than three million guests each week at its nearly 600 restaurants across 17 states.\u00a0Del Taco\u2019s commitment to providing guests with real food at a real value for their money originates from cooking, chopping, shredding and grilling menu items from scratch.\u00a0For more information, visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=_amasNByFQZKiA2HVkaw0xas8PqL6O_YjplFfueN-dVSIrGJIg5U424DSZ-kTkEnJqxJc9lE-m6Tm6JiQMrJsw==\" rel=\"nofollow\" target=\"_blank\"><u>deltaco.com<\/u><\/a>.<\/p>\n<p>Photos accompanying this announcement\u00a0are available at <\/p>\n<p>\n        <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=9wVj0fdE4TKLUKvamOWATml1fXfn_3t7nBM5baqhQYVQ_NWMKQRSg8zWT7TB3-OMrNaDRvNpl16CQdJRUHeV-TPTesacMKxcIPWe2ZDsQI6kacA74z5NUNIGKgYnrTQwIf1AQ6d2NVQ8EhruR5qkCfPxpy8D3aqH40q4pZoroLasYb5hZ52djG9yQO03xCkl3sL6dAKUCB12RvJybZWsyT_ffS9vC0Y_1YuzxxnNXiuStoAzFtnvbcg5eGYLXiNGHX1-NvYkMYraohbvXLdmpw==\" rel=\"nofollow\" target=\"_blank\">https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/09476edc-0520-41e9-ae60-67eb824fb80c<\/a>\n      <\/p>\n<p>\n        <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=9wVj0fdE4TKLUKvamOWATml1fXfn_3t7nBM5baqhQYVQ_NWMKQRSg8zWT7TB3-OMrNaDRvNpl16CQdJRUHeV-Ym_bX1l9FdFdmON7sMkLW_sM9-8h89nxGVhOvXFXr05aZit61dmIezQCnRPuWMk-e0G0xWpst7oiFouq46wSdJyWcyOxk2RGMa22lwDJ9P8iI2t-IREOXDuwX-8tpQsDhNrqK6fSAFU0snjhVYEc6mKODxBph6QdlHyV7x3CQwIj7TSGucXFRPJJep_KFn7nw==\" rel=\"nofollow\" target=\"_blank\">https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/02780a95-dcb3-42c1-b8d1-1016cee8588b<\/a>\n      <\/p>\n<p>\n        <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=9wVj0fdE4TKLUKvamOWATml1fXfn_3t7nBM5baqhQYVQ_NWMKQRSg8zWT7TB3-OM8ejNHmWEV1cOwRMQxUaOJKsXeKmKVSPcbB1DmoexMg4ep5RuHZQDru9OnM4oZf-mdrCu-FQPLsyd5NvgAranwuFN70iWV_9s8iZWh6uu-LzcV3sTUCsN-gkRcvj4oEYnSTlIQ-uRCUTOtrlZvXcYOlsu2V0jIg-DrldF_fNMgE_MpLZZsKMGMZvpr3JDmrGH-FgCXc99NW_e6LflXouFtA==\" rel=\"nofollow\" target=\"_blank\">https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/54640c58-4d91-4491-842f-ea7567d40444<\/a>\n      <\/p>\n<p>\n        <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=9wVj0fdE4TKLUKvamOWATml1fXfn_3t7nBM5baqhQYVQ_NWMKQRSg8zWT7TB3-OMHkGqPJVwDlwRwXJZS0QZnEVdIDqxwdEplYBtFc-655NFj4otUlhy_A2A9be3_1a5Me5t02f3ERTUN_Z3MrJd-LoVcrvq5O8wZklLs4pHi29BV4t_Atu_JLs7Gryz-6SOhJRihBc224-2d04Bg5FI6UF1LzTCwzHE0xC_EUsQ4Q1F3BqJoxZ6l7gktZ7gu_xW2GUW9h5UAHm4veHT-MIipw==\" rel=\"nofollow\" target=\"_blank\">https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/8cedf2c6-8ff1-4ee9-98b6-151f00b2e78f<\/a>\n      <\/p>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTQzNjg3OCM2ODk5NDgxIzIwMTk4NzI=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/MGJiNjE5OGMtMzk5Yi00MDRkLWFjMDQtNGU5MTZlZTIxMzQ1LTEwMzE0NDQtMjAyNS0wNC0yMi1lbg==\/tiny\/Del-Taco.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\">\n<pre>Contact: Paul-Michel Donahie, Champion\r\npdonahie@championmgt.com<\/pre>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>With a fresh new look and the launch of El Big Boxes, Del Taco leans into its bold heritage, serving up real ingredients, generous portions and unbeatable value this spring LAKE FOREST, Calif., April 22, 2025 (GLOBE NEWSWIRE) &#8212; Del Taco is debuting a bold new brand campaign and the launch of three highly craveable new El Big Boxes that offer consumers unbeatable value. Del Taco\u2019s new look and feel embraces its California roots while celebrating its innovative, one-of-a-kind spirit in bold and unexpected ways. This isn\u2019t just about where Del Taco comes from, it\u2019s about what Del Taco stands for. With signature Mexican menu items like tacos, burritos and quesadillas, alongside American classics like burgers, fries and shakes, Del &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/del-taco-launches-brand-refresh-and-new-el-big-boxes-to-deliver-bigger-flavor-bigger-value\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Del Taco Launches Brand Refresh and NEW El Big Boxes to Deliver Bigger Flavor, Bigger Value&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-840272","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Del Taco Launches Brand Refresh and NEW El Big Boxes to Deliver Bigger Flavor, Bigger Value - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/del-taco-launches-brand-refresh-and-new-el-big-boxes-to-deliver-bigger-flavor-bigger-value\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Del Taco Launches Brand Refresh and NEW El Big Boxes to Deliver Bigger Flavor, Bigger Value - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"With a fresh new look and the launch of El Big Boxes, Del Taco leans into its bold heritage, serving up real ingredients, generous portions and unbeatable value this spring LAKE FOREST, Calif., April 22, 2025 (GLOBE NEWSWIRE) &#8212; Del Taco is debuting a bold new brand campaign and the launch of three highly craveable new El Big Boxes that offer consumers unbeatable value. Del Taco\u2019s new look and feel embraces its California roots while celebrating its innovative, one-of-a-kind spirit in bold and unexpected ways. This isn\u2019t just about where Del Taco comes from, it\u2019s about what Del Taco stands for. With signature Mexican menu items like tacos, burritos and quesadillas, alongside American classics like burgers, fries and shakes, Del &hellip; Continue reading &quot;Del Taco Launches Brand Refresh and NEW El Big Boxes to Deliver Bigger Flavor, Bigger Value&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/del-taco-launches-brand-refresh-and-new-el-big-boxes-to-deliver-bigger-flavor-bigger-value\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-22T20:41:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTQzNjg3OCM2ODk5NDgxIzIwMTk4NzI=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/del-taco-launches-brand-refresh-and-new-el-big-boxes-to-deliver-bigger-flavor-bigger-value\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/del-taco-launches-brand-refresh-and-new-el-big-boxes-to-deliver-bigger-flavor-bigger-value\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Del Taco Launches Brand Refresh and NEW El Big Boxes to Deliver Bigger Flavor, Bigger Value\",\"datePublished\":\"2025-04-22T20:41:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/del-taco-launches-brand-refresh-and-new-el-big-boxes-to-deliver-bigger-flavor-bigger-value\\\/\"},\"wordCount\":761,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/del-taco-launches-brand-refresh-and-new-el-big-boxes-to-deliver-bigger-flavor-bigger-value\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=OTQzNjg3OCM2ODk5NDgxIzIwMTk4NzI=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/del-taco-launches-brand-refresh-and-new-el-big-boxes-to-deliver-bigger-flavor-bigger-value\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/del-taco-launches-brand-refresh-and-new-el-big-boxes-to-deliver-bigger-flavor-bigger-value\\\/\",\"name\":\"Del Taco Launches Brand Refresh and NEW El Big Boxes to Deliver Bigger Flavor, Bigger Value - 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/del-taco-launches-brand-refresh-and-new-el-big-boxes-to-deliver-bigger-flavor-bigger-value\/","og_locale":"en_US","og_type":"article","og_title":"Del Taco Launches Brand Refresh and NEW El Big Boxes to Deliver Bigger Flavor, Bigger Value - Market Newsdesk","og_description":"With a fresh new look and the launch of El Big Boxes, Del Taco leans into its bold heritage, serving up real ingredients, generous portions and unbeatable value this spring LAKE FOREST, Calif., April 22, 2025 (GLOBE NEWSWIRE) &#8212; Del Taco is debuting a bold new brand campaign and the launch of three highly craveable new El Big Boxes that offer consumers unbeatable value. Del Taco\u2019s new look and feel embraces its California roots while celebrating its innovative, one-of-a-kind spirit in bold and unexpected ways. This isn\u2019t just about where Del Taco comes from, it\u2019s about what Del Taco stands for. With signature Mexican menu items like tacos, burritos and quesadillas, alongside American classics like burgers, fries and shakes, Del &hellip; Continue reading \"Del Taco Launches Brand Refresh and NEW El Big Boxes to Deliver Bigger Flavor, Bigger Value\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/del-taco-launches-brand-refresh-and-new-el-big-boxes-to-deliver-bigger-flavor-bigger-value\/","og_site_name":"Market Newsdesk","article_published_time":"2025-04-22T20:41:25+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTQzNjg3OCM2ODk5NDgxIzIwMTk4NzI=","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/del-taco-launches-brand-refresh-and-new-el-big-boxes-to-deliver-bigger-flavor-bigger-value\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/del-taco-launches-brand-refresh-and-new-el-big-boxes-to-deliver-bigger-flavor-bigger-value\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Del Taco Launches Brand Refresh and NEW El Big Boxes to Deliver Bigger Flavor, Bigger Value","datePublished":"2025-04-22T20:41:25+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/del-taco-launches-brand-refresh-and-new-el-big-boxes-to-deliver-bigger-flavor-bigger-value\/"},"wordCount":761,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/del-taco-launches-brand-refresh-and-new-el-big-boxes-to-deliver-bigger-flavor-bigger-value\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTQzNjg3OCM2ODk5NDgxIzIwMTk4NzI=","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/del-taco-launches-brand-refresh-and-new-el-big-boxes-to-deliver-bigger-flavor-bigger-value\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/del-taco-launches-brand-refresh-and-new-el-big-boxes-to-deliver-bigger-flavor-bigger-value\/","name":"Del Taco Launches Brand Refresh and NEW El Big Boxes to Deliver Bigger Flavor, Bigger Value - 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