{"id":840013,"date":"2025-04-22T09:05:14","date_gmt":"2025-04-22T13:05:14","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/finance-of-america-launches-new-ad-campaign-highlighting-how-homeowners-55-and-up-unlock-home-equity-in-their-next-chapter\/"},"modified":"2025-04-22T09:05:14","modified_gmt":"2025-04-22T13:05:14","slug":"finance-of-america-launches-new-ad-campaign-highlighting-how-homeowners-55-and-up-unlock-home-equity-in-their-next-chapter","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/finance-of-america-launches-new-ad-campaign-highlighting-how-homeowners-55-and-up-unlock-home-equity-in-their-next-chapter\/","title":{"rendered":"Finance of America Launches New Ad Campaign Highlighting How Homeowners 55 and Up Unlock Home Equity in Their Next Chapter"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Finance of America Launches New Ad Campaign Highlighting How Homeowners 55 and Up Unlock Home Equity in Their Next Chapter<\/b><\/p>\n<p class=\"bwalignc\"><i>\u201cA Better Way with FOA\u201d Empowers Homeowners to Unlock their Home\u2019s Hidden Value to Achieve their Retirement Goals<\/i><\/p>\n<p>PLANO, Texas&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<b>Finance of America Reverse LLC (\u201cFinance of America\u201d or the \u201cCompany\u201d)<\/b>, a leading provider of home equity-based financing solutions for a modern retirement and a part of Finance of America Companies Inc. (NYSE: FOA), today announced the launch of its new brand platform \u201cA Better Way with FOA\u201d, alongside the launch of a national advertising campaign featuring TV spots and digital ads rolling out to audiences across the country. This campaign launch is a groundbreaking moment for the Finance of America brand and marks a pivotal step in the Company\u2019s transformation as it evolves its marketing approach to reach new customers.\n<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20250422108627\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250422108627\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250422108627\/en\/2444316\/4\/Finance_of_America_Press_-_A_Better_Way_041825_-_Web-Res_1.jpg\" alt=\"\" \/><\/div>\n<p>\nThe category defining ad campaign is part of an innovative shift in marketing strategy at Finance of America and is designed to enhance brand visibility and connect with a new generation of customers through modernized messaging. The goal of the campaign and its new creative work is to position Finance of America as an innovative leader in the home equity and reverse mortgage space \u2013 placing reverse mortgages squarely in the consumer\u2019s consideration set alongside comparable tools like home equity loans and lines of credit.\n<\/p>\n<p>\n\u201cOur new campaign marks a significant change in how we engage with our audience,\u201d said Kristen Sieffert, President of Finance of America. \u201cWe are highlighting how borrowers can benefit from home equity, making these solutions more relatable and accessible. With over 50% of the average senior homeowner\u2019s wealth being tied up in home equity, leveraging this asset both empowers people to achieve their retirement goals and enables resilience against life\u2019s unexpected turns \u2013 from market volatility, rising costs of living, or unexpected medical events. At a time when conversations about aging, financial flexibility, and quality of life are evolving, Finance of America is educating the market on how home equity can be used as a timely, valuable tool for a wide range of options. A &#8216;Better Way&#8217; signifies the power of having a broader plan, one that is built for the modern retirement landscape that American homeowners are facing today.\u201d\n<\/p>\n<p>\n\u201cOur customers are increasingly comfortable with the idea of leveraging home equity to pursue important life and financial goals,\u201d said Chris Moschner, Chief Marketing Officer of Finance of America. \u201cThis new campaign positions reverse mortgages among a broader consideration set of home equity offerings, while specifically highlighting why they can be a better solution for homeowners over 55. The campaign also establishes Finance of America as a trusted brand and partner. Because for us, \u2018A better way with FOA\u2019 not only reflects what we offer, but also how we do business, given our longstanding commitment to education and customer service.\u201d\n<\/p>\n<p>\nThe company\u2019s new ads are designed to create awareness of the many different ways that its range of products can be used. For example, one of the new ads features the moving story of a hardworking family that is part of the \u201cSandwich Generation\u201d \u2013 supporting their aging parents while also aspiring to achieve their personal retirement dreams. In the ad, the family renovates their home to make it both grandparent-friendly and jam band-friendly for the rock and roll duo to have a private sound studio so their musical fun wouldn\u2019t disturb their parents. In this story, a reverse mortgage allowed them to unlock their home\u2019s equity to achieve their financial goals without an added monthly mortgage payment, allowing them to spend more time focusing on bonding together, worry-free. These powerful experiences illustrate the campaign catchline that when it comes to planning a modern retirement \u2013 there\u2019s a better way with FOA.\n<\/p>\n<p>\n\u201cA Better Way with FOA\u201d marks a shift toward meeting the customers of today and tomorrow, while highlighting examples of how the product can be used and the benefits they can offer in a compelling and captivating way. Integrated creative agency David&amp;Goliath served as Creative Agency of Record for the new campaign.\n<\/p>\n<p>\nTo maximize reach and engagement, the new advertising campaign integrates a mix of traditional and online channels. These include refreshed television ads, social media content, and digital and out-of-home placements \u2013 ensuring a cohesive brand presence across multiple touchpoints. Pilot advertisements were first launched with select media partners, with new ads being rolled out nationally.\n<\/p>\n<p><b>About Finance of America<\/b><\/p>\n<p>\nFinance of America Reverse LLC dba Finance of America (NMLS 2285) is a modern retirement solutions platform that provides customers with access to an innovative range of retirement offerings centered on the home and is the consumer brand and reverse mortgage operating subsidiary of its parent company, Finance of America Companies Inc. (NYSE: FOA). In addition to the reverse mortgage business, Finance of America Companies Inc. offers capital markets and portfolio management capabilities primarily to optimize the distribution of its originated loans to investors. Finance of America is headquartered in Plano, Texas. For more information, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.financeofamerica.com&amp;esheet=54240251&amp;newsitemid=20250422108627&amp;lan=en-US&amp;anchor=www.financeofamerica.com&amp;index=1&amp;md5=82f00504b24a42847426d804de4f31fe\">www.financeofamerica.com<\/a>.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250422108627r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250422108627\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250422108627\/en\/<\/a><\/span><\/p>\n<p>\nFor Finance of America Media:\u00a0<a rel=\"nofollow\" href=\"mailto:pr@financeofamerica.com\">pr@financeofamerica.com<br \/>\n<\/a><br \/>For Finance of America Investor Relations:\u00a0<a rel=\"nofollow\" href=\"mailto:ir@financeofamerica.com\">ir@financeofamerica.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America Texas<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Residential Building &amp; Real Estate Construction &amp; Property Other Communications Generation X Finance Marketing Advertising Communications Professional Services Seniors Baby Boomers Personal Finance Media Family Digital Marketing Consumer<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250422108627\/en\/2444316\/3\/Finance_of_America_Press_-_A_Better_Way_041825_-_Web-Res_1.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250422108627\/en\/2444322\/3\/Finance_of_America_Press_-_Acosta_No_Sweat_040725_-_Web-Res_3.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250422108627\/en\/2444320\/3\/Finance_of_America_Press_-_Acosta_No_Sweat_040725_-_Web-Res_1.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250422108627\/en\/2444324\/3\/Finance_of_America_Press_-_Stevens_Duet_041825_-_Web-Res_1.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250422108627\/en\/2444325\/3\/Finance_of_America_Press_-_Stevens_Duet_041825_-_Web-Res_2.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250422108627\/en\/2444807\/3\/FOA_2025_Logo_Vertical_Standard_RGB_Full_Color.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Finance of America Launches New Ad Campaign Highlighting How Homeowners 55 and Up Unlock Home Equity in Their Next Chapter \u201cA Better Way with FOA\u201d Empowers Homeowners to Unlock their Home\u2019s Hidden Value to Achieve their Retirement Goals PLANO, Texas&#8211;(BUSINESS WIRE)&#8211;Finance of America Reverse LLC (\u201cFinance of America\u201d or the \u201cCompany\u201d), a leading provider of home equity-based financing solutions for a modern retirement and a part of Finance of America Companies Inc. (NYSE: FOA), today announced the launch of its new brand platform \u201cA Better Way with FOA\u201d, alongside the launch of a national advertising campaign featuring TV spots and digital ads rolling out to audiences across the country. This campaign launch is a groundbreaking moment for the Finance of &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/finance-of-america-launches-new-ad-campaign-highlighting-how-homeowners-55-and-up-unlock-home-equity-in-their-next-chapter\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Finance of America Launches New Ad Campaign Highlighting How Homeowners 55 and Up Unlock Home Equity in Their Next Chapter&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-840013","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Finance of America Launches New Ad Campaign Highlighting How Homeowners 55 and Up Unlock Home Equity in Their Next Chapter - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/finance-of-america-launches-new-ad-campaign-highlighting-how-homeowners-55-and-up-unlock-home-equity-in-their-next-chapter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Finance of America Launches New Ad Campaign Highlighting How Homeowners 55 and Up Unlock Home Equity in Their Next Chapter - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Finance of America Launches New Ad Campaign Highlighting How Homeowners 55 and Up Unlock Home Equity in Their Next Chapter \u201cA Better Way with FOA\u201d Empowers Homeowners to Unlock their Home\u2019s Hidden Value to Achieve their Retirement Goals PLANO, Texas&#8211;(BUSINESS WIRE)&#8211;Finance of America Reverse LLC (\u201cFinance of America\u201d or the \u201cCompany\u201d), a leading provider of home equity-based financing solutions for a modern retirement and a part of Finance of America Companies Inc. (NYSE: FOA), today announced the launch of its new brand platform \u201cA Better Way with FOA\u201d, alongside the launch of a national advertising campaign featuring TV spots and digital ads rolling out to audiences across the country. This campaign launch is a groundbreaking moment for the Finance of &hellip; Continue reading &quot;Finance of America Launches New Ad Campaign Highlighting How Homeowners 55 and Up Unlock Home Equity in Their Next Chapter&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/finance-of-america-launches-new-ad-campaign-highlighting-how-homeowners-55-and-up-unlock-home-equity-in-their-next-chapter\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-22T13:05:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20250422108627\/en\/2444316\/4\/Finance_of_America_Press_-_A_Better_Way_041825_-_Web-Res_1.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/finance-of-america-launches-new-ad-campaign-highlighting-how-homeowners-55-and-up-unlock-home-equity-in-their-next-chapter\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/finance-of-america-launches-new-ad-campaign-highlighting-how-homeowners-55-and-up-unlock-home-equity-in-their-next-chapter\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Finance of America Launches New Ad Campaign Highlighting How Homeowners 55 and Up Unlock Home Equity in Their Next Chapter\",\"datePublished\":\"2025-04-22T13:05:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/finance-of-america-launches-new-ad-campaign-highlighting-how-homeowners-55-and-up-unlock-home-equity-in-their-next-chapter\\\/\"},\"wordCount\":952,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/finance-of-america-launches-new-ad-campaign-highlighting-how-homeowners-55-and-up-unlock-home-equity-in-their-next-chapter\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20250422108627\\\/en\\\/2444316\\\/4\\\/Finance_of_America_Press_-_A_Better_Way_041825_-_Web-Res_1.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/finance-of-america-launches-new-ad-campaign-highlighting-how-homeowners-55-and-up-unlock-home-equity-in-their-next-chapter\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/finance-of-america-launches-new-ad-campaign-highlighting-how-homeowners-55-and-up-unlock-home-equity-in-their-next-chapter\\\/\",\"name\":\"Finance of America Launches New Ad Campaign Highlighting How Homeowners 55 and Up Unlock Home Equity in Their Next Chapter - Market Newsdesk\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/finance-of-america-launches-new-ad-campaign-highlighting-how-homeowners-55-and-up-unlock-home-equity-in-their-next-chapter\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/finance-of-america-launches-new-ad-campaign-highlighting-how-homeowners-55-and-up-unlock-home-equity-in-their-next-chapter\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20250422108627\\\/en\\\/2444316\\\/4\\\/Finance_of_America_Press_-_A_Better_Way_041825_-_Web-Res_1.jpg\",\"datePublished\":\"2025-04-22T13:05:14+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/finance-of-america-launches-new-ad-campaign-highlighting-how-homeowners-55-and-up-unlock-home-equity-in-their-next-chapter\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/finance-of-america-launches-new-ad-campaign-highlighting-how-homeowners-55-and-up-unlock-home-equity-in-their-next-chapter\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/finance-of-america-launches-new-ad-campaign-highlighting-how-homeowners-55-and-up-unlock-home-equity-in-their-next-chapter\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20250422108627\\\/en\\\/2444316\\\/4\\\/Finance_of_America_Press_-_A_Better_Way_041825_-_Web-Res_1.jpg\",\"contentUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20250422108627\\\/en\\\/2444316\\\/4\\\/Finance_of_America_Press_-_A_Better_Way_041825_-_Web-Res_1.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/finance-of-america-launches-new-ad-campaign-highlighting-how-homeowners-55-and-up-unlock-home-equity-in-their-next-chapter\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Finance of America Launches New Ad Campaign Highlighting How Homeowners 55 and Up Unlock Home Equity in Their Next Chapter\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#website\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/\",\"name\":\"Market Newsdesk\",\"description\":\"Latest Business News in Real Time\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\",\"name\":\"Newsdesk\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"caption\":\"Newsdesk\"},\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/author\\\/newsdesk\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Finance of America Launches New Ad Campaign Highlighting How Homeowners 55 and Up Unlock Home Equity in Their Next Chapter - Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/finance-of-america-launches-new-ad-campaign-highlighting-how-homeowners-55-and-up-unlock-home-equity-in-their-next-chapter\/","og_locale":"en_US","og_type":"article","og_title":"Finance of America Launches New Ad Campaign Highlighting How Homeowners 55 and Up Unlock Home Equity in Their Next Chapter - Market Newsdesk","og_description":"Finance of America Launches New Ad Campaign Highlighting How Homeowners 55 and Up Unlock Home Equity in Their Next Chapter \u201cA Better Way with FOA\u201d Empowers Homeowners to Unlock their Home\u2019s Hidden Value to Achieve their Retirement Goals PLANO, Texas&#8211;(BUSINESS WIRE)&#8211;Finance of America Reverse LLC (\u201cFinance of America\u201d or the \u201cCompany\u201d), a leading provider of home equity-based financing solutions for a modern retirement and a part of Finance of America Companies Inc. (NYSE: FOA), today announced the launch of its new brand platform \u201cA Better Way with FOA\u201d, alongside the launch of a national advertising campaign featuring TV spots and digital ads rolling out to audiences across the country. This campaign launch is a groundbreaking moment for the Finance of &hellip; Continue reading \"Finance of America Launches New Ad Campaign Highlighting How Homeowners 55 and Up Unlock Home Equity in Their Next Chapter\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/finance-of-america-launches-new-ad-campaign-highlighting-how-homeowners-55-and-up-unlock-home-equity-in-their-next-chapter\/","og_site_name":"Market Newsdesk","article_published_time":"2025-04-22T13:05:14+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20250422108627\/en\/2444316\/4\/Finance_of_America_Press_-_A_Better_Way_041825_-_Web-Res_1.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/finance-of-america-launches-new-ad-campaign-highlighting-how-homeowners-55-and-up-unlock-home-equity-in-their-next-chapter\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/finance-of-america-launches-new-ad-campaign-highlighting-how-homeowners-55-and-up-unlock-home-equity-in-their-next-chapter\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Finance of America Launches New Ad Campaign Highlighting How Homeowners 55 and Up Unlock Home Equity in Their Next Chapter","datePublished":"2025-04-22T13:05:14+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/finance-of-america-launches-new-ad-campaign-highlighting-how-homeowners-55-and-up-unlock-home-equity-in-their-next-chapter\/"},"wordCount":952,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/finance-of-america-launches-new-ad-campaign-highlighting-how-homeowners-55-and-up-unlock-home-equity-in-their-next-chapter\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20250422108627\/en\/2444316\/4\/Finance_of_America_Press_-_A_Better_Way_041825_-_Web-Res_1.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/finance-of-america-launches-new-ad-campaign-highlighting-how-homeowners-55-and-up-unlock-home-equity-in-their-next-chapter\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/finance-of-america-launches-new-ad-campaign-highlighting-how-homeowners-55-and-up-unlock-home-equity-in-their-next-chapter\/","name":"Finance of America Launches New Ad Campaign Highlighting How Homeowners 55 and Up Unlock Home Equity in Their Next Chapter - Market Newsdesk","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/finance-of-america-launches-new-ad-campaign-highlighting-how-homeowners-55-and-up-unlock-home-equity-in-their-next-chapter\/#primaryimage"},"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/finance-of-america-launches-new-ad-campaign-highlighting-how-homeowners-55-and-up-unlock-home-equity-in-their-next-chapter\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20250422108627\/en\/2444316\/4\/Finance_of_America_Press_-_A_Better_Way_041825_-_Web-Res_1.jpg","datePublished":"2025-04-22T13:05:14+00:00","author":{"@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"breadcrumb":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/finance-of-america-launches-new-ad-campaign-highlighting-how-homeowners-55-and-up-unlock-home-equity-in-their-next-chapter\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.marketnewsdesk.com\/index.php\/finance-of-america-launches-new-ad-campaign-highlighting-how-homeowners-55-and-up-unlock-home-equity-in-their-next-chapter\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/finance-of-america-launches-new-ad-campaign-highlighting-how-homeowners-55-and-up-unlock-home-equity-in-their-next-chapter\/#primaryimage","url":"https:\/\/mms.businesswire.com\/media\/20250422108627\/en\/2444316\/4\/Finance_of_America_Press_-_A_Better_Way_041825_-_Web-Res_1.jpg","contentUrl":"https:\/\/mms.businesswire.com\/media\/20250422108627\/en\/2444316\/4\/Finance_of_America_Press_-_A_Better_Way_041825_-_Web-Res_1.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/finance-of-america-launches-new-ad-campaign-highlighting-how-homeowners-55-and-up-unlock-home-equity-in-their-next-chapter\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.marketnewsdesk.com\/"},{"@type":"ListItem","position":2,"name":"Finance of America Launches New Ad Campaign Highlighting How Homeowners 55 and Up Unlock Home Equity in Their Next Chapter"}]},{"@type":"WebSite","@id":"https:\/\/www.marketnewsdesk.com\/#website","url":"https:\/\/www.marketnewsdesk.com\/","name":"Market Newsdesk","description":"Latest Business News in Real Time","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.marketnewsdesk.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979","name":"Newsdesk","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","caption":"Newsdesk"},"url":"https:\/\/www.marketnewsdesk.com\/index.php\/author\/newsdesk\/"}]}},"_links":{"self":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts\/840013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/comments?post=840013"}],"version-history":[{"count":0,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts\/840013\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/media?parent=840013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/categories?post=840013"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/tags?post=840013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}