{"id":839873,"date":"2025-04-22T07:49:04","date_gmt":"2025-04-22T11:49:04","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/omnicom-media-group-to-consolidate-all-influencer-capabilities-under-creo\/"},"modified":"2025-04-22T07:49:04","modified_gmt":"2025-04-22T11:49:04","slug":"omnicom-media-group-to-consolidate-all-influencer-capabilities-under-creo","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/omnicom-media-group-to-consolidate-all-influencer-capabilities-under-creo\/","title":{"rendered":"OMNICOM MEDIA GROUP TO CONSOLIDATE ALL INFLUENCER CAPABILITIES UNDER CREO"},"content":{"rendered":"
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PR Newswire<\/p>\n<\/p><\/div>\n

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\n Consolidation Brings Industry-leading Playbook, Technology and Partnerships\u00a0
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\n from Flagship Influencer Agency Brand to Clients Across OMG’s Global Footprint<\/b>\n <\/p>\n

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\n NEW YORK<\/span>
\n <\/span>, April 22, 2025<\/span><\/span> \/PRNewswire\/ — Omnicom Media Group (OMG), the media services division of Omnicom (NYSE: OMC) is consolidating all its influencer marketing capabilities globally under the Creo brand. With this move, OMG is putting the integrated “influencers as a media channel” playbook at the core of its global influencer offer to clients; and enabling clients across all of its markets to benefit from Creo’s first- mover data partnerships across the influencer ecosystem.<\/p>\n

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\n \"Omnicom
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Responding to business outcomes and measurement challenges in a fragmented market segment, Creo’s integrated approach leverages the data assets within Omni \u2013 the open operating system that supports all Omnicom agencies \u2013 to enable more relevant creator discovery, more precise planning and measurement, and a more direct connection between creator and consumer actions.<\/p>\n

“With influencers playing an outsized role in how consumers discover, experience and ultimately choose a brand, we’re bringing together the deep capabilities that we have built in this space – across all of our regions – under a single brand and approach to ensure that every client, in every market can access the same industry-leading talent, tools and technology to build influencer partnerships that unlock brand growth,” said OMG CEO Florian Adamski<\/span>.<\/p>\n

In select markets, the capabilities will operate as OMGCreo.<\/p>\n

Global influencer marketing spend has more than tripled since 2020, with the market expected to reach $33 billion<\/span> US in 20251<\/sup> – up 37% from $24 billion<\/span> in 2024.<\/p>\n

Since launching as full-service influencer marketing agency three years ago, Creo has been applying its “influencers as a media channel” approach to campaigns for brands like Mountain Dew, Delta, and State Farm, elevating influencer strategies in the marketing mix, and expanding opportunities for influencers within media activation.<\/p>\n

\u00a0At the same time, Creo is advancing both its offer to brands and the state of the art through a series of first-mover collaborations with leading social and commerce platforms – including data partnerships with Amazon<\/a>, Google<\/a>, Instacart<\/a>, Snap<\/a>\u00a0and Tik Tok<\/span><\/a>that bridge the gap between creators and commerce, expedite the path from creator to purchase, and leverage the increasing role that influencers play in search. <\/a><\/p>\n

The consolidation will be boosted by the recent launch of three new first-to-market capabilities within Omni:<\/p>\n