{"id":839314,"date":"2025-04-21T08:09:34","date_gmt":"2025-04-21T12:09:34","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/transunion-appoints-brian-silver-executive-vice-president-of-marketing-solutions\/"},"modified":"2025-04-21T08:09:34","modified_gmt":"2025-04-21T12:09:34","slug":"transunion-appoints-brian-silver-executive-vice-president-of-marketing-solutions","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/transunion-appoints-brian-silver-executive-vice-president-of-marketing-solutions\/","title":{"rendered":"TransUnion Appoints Brian Silver Executive Vice President of Marketing Solutions"},"content":{"rendered":"

\nDigital advertising leader will drive business development for TruAudience line of solutions
\n<\/h2>\n
\n

CHICAGO, April 21, 2025 (GLOBE NEWSWIRE) — Brian Silver joined TransUnion (NYSE: TRU) as Executive Vice President of Marketing Solutions, effective April 7, 2025. He reports to the newly appointed Chief Global Solutions Officer, Mohamed Abdelsadek.<\/p>\n

As Executive Vice President, Silver will drive the vision, strategy and innovation behind TransUnion\u2019s TruAudience\u00ae products. TruAudience enables data-driven marketing and measurement with a suite of privacy-first identity resolution, data enrichment, audience targeting and advanced analytics solutions.<\/p>\n

\u201cTruAudience is a leading solution suite for marketing, powered by TransUnion\u2019s OneTru platform\u2014giving it amazing potential for continuing innovation,\u201d said Abdelsadek. \u201cBrian\u2019s deep knowledge and experience are essential in steering that innovation to address the evolving challenges marketers face in identifying audiences and measuring campaigns in a privacy-focused environment.\u201d<\/p>\n

Matt Spiegel, EVP of TruAudience Growth Strategy, added, \u201cBrian is an amazing addition for TransUnion. I look forward to working closely with him, Mohamed, and the market-facing teams to drive growth of the TruAudience portfolio.\u201d<\/p>\n

Silver joins TransUnion from Oracle Advertising, where he served as Global Vice President, Strategy and Business Development. Over the past 25 years, Silver has established himself as a leader in identity-based digital marketing. His past roles include serving as President at LiveIntents; Vice President, Global Revenue Operations at Verizon Media; and Vice President, Global Business Planning and Operations, Communications Products, at Yahoo!.<\/p>\n

\u201cI am thrilled to join TransUnion and lead the TruAudience team in driving forward our vision and strategy,\u201d said Silver. \u201cWith the power of TransUnion\u2019s OneTru platform, we are uniquely positioned to solve for the identity resolution, audience discovery, and measurement challenges required to deliver effective marketing. I look forward to leveraging my experience to help our clients achieve their goals and drive business growth for TransUnion.”<\/p>\n

\n About TransUnion (NYSE: TRU)<\/strong>
\n
TransUnion is a global information and insights company with over 13,000 associates operating in more than 30 countries. We make trust possible by ensuring each person is reliably represented in the marketplace. We do this with a Tru\u2122 picture of each person: an actionable view of consumers, stewarded with care. Through our acquisitions and technology investments we have developed innovative solutions that extend beyond our strong foundation in core credit into areas such as marketing, fraud, risk and advanced analytics. As a result, consumers and businesses can transact with confidence and achieve great things. We call this Information for Good\u00ae<\/sup> \u2014 and it leads to economic opportunity, great experiences and personal empowerment for millions of people around the world.\u00a0http:\/\/www.transunion.com\/business<\/a><\/p>\n\n\n\n\n\n
\n Contact<\/strong>\n <\/td>\nDave Blumberg<\/td>\n<\/tr>\n
\u00a0<\/td>\nTransUnion<\/td>\n<\/tr>\n
\n E-mail<\/strong>\n <\/td>\ndavid.blumberg@transunion.com<\/td>\n<\/tr>\n
\n Telephone<\/strong>\n <\/td>\n312-972-6646<\/td>\n<\/tr>\n<\/table>\n

\"\"
\n
\n \"\"\n <\/div>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

Digital advertising leader will drive business development for TruAudience line of solutions CHICAGO, April 21, 2025 (GLOBE NEWSWIRE) — Brian Silver joined TransUnion (NYSE: TRU) as Executive Vice President of Marketing Solutions, effective April 7, 2025. He reports to the newly appointed Chief Global Solutions Officer, Mohamed Abdelsadek. As Executive Vice President, Silver will drive the vision, strategy and innovation behind TransUnion\u2019s TruAudience\u00ae products. TruAudience enables data-driven marketing and measurement with a suite of privacy-first identity resolution, data enrichment, audience targeting and advanced analytics solutions. \u201cTruAudience is a leading solution suite for marketing, powered by TransUnion\u2019s OneTru platform\u2014giving it amazing potential for continuing innovation,\u201d said Abdelsadek. \u201cBrian\u2019s deep knowledge and experience are essential in steering that innovation to address the … <\/p>\n

Continue reading “TransUnion Appoints Brian Silver Executive Vice President of Marketing Solutions”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-839314","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nTransUnion Appoints Brian Silver Executive Vice President of Marketing Solutions - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/transunion-appoints-brian-silver-executive-vice-president-of-marketing-solutions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TransUnion Appoints Brian Silver Executive Vice President of Marketing Solutions - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Digital advertising leader will drive business development for TruAudience line of solutions CHICAGO, April 21, 2025 (GLOBE NEWSWIRE) — Brian Silver joined TransUnion (NYSE: TRU) as Executive Vice President of Marketing Solutions, effective April 7, 2025. He reports to the newly appointed Chief Global Solutions Officer, Mohamed Abdelsadek. As Executive Vice President, Silver will drive the vision, strategy and innovation behind TransUnion\u2019s TruAudience\u00ae products. TruAudience enables data-driven marketing and measurement with a suite of privacy-first identity resolution, data enrichment, audience targeting and advanced analytics solutions. \u201cTruAudience is a leading solution suite for marketing, powered by TransUnion\u2019s OneTru platform\u2014giving it amazing potential for continuing innovation,\u201d said Abdelsadek. \u201cBrian\u2019s deep knowledge and experience are essential in steering that innovation to address the … Continue reading "TransUnion Appoints Brian Silver Executive Vice President of Marketing Solutions"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/transunion-appoints-brian-silver-executive-vice-president-of-marketing-solutions\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-21T12:09:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTQyNDg3MCM2ODczNjQ0IzIwMDk4NzQ=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/transunion-appoints-brian-silver-executive-vice-president-of-marketing-solutions\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/transunion-appoints-brian-silver-executive-vice-president-of-marketing-solutions\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"TransUnion Appoints Brian Silver Executive Vice President of Marketing Solutions\",\"datePublished\":\"2025-04-21T12:09:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/transunion-appoints-brian-silver-executive-vice-president-of-marketing-solutions\\\/\"},\"wordCount\":445,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/transunion-appoints-brian-silver-executive-vice-president-of-marketing-solutions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=OTQyNDg3MCM2ODczNjQ0IzIwMDk4NzQ=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/transunion-appoints-brian-silver-executive-vice-president-of-marketing-solutions\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/transunion-appoints-brian-silver-executive-vice-president-of-marketing-solutions\\\/\",\"name\":\"TransUnion Appoints Brian Silver Executive Vice President of Marketing Solutions - 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