{"id":838674,"date":"2025-04-17T09:16:12","date_gmt":"2025-04-17T13:16:12","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/verb-closes-acquisition-of-ai-video-commerce-platform-lyvecom-in-a-deal-valued-at-up-to-8-5-million\/"},"modified":"2025-04-17T09:16:12","modified_gmt":"2025-04-17T13:16:12","slug":"verb-closes-acquisition-of-ai-video-commerce-platform-lyvecom-in-a-deal-valued-at-up-to-8-5-million","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/verb-closes-acquisition-of-ai-video-commerce-platform-lyvecom-in-a-deal-valued-at-up-to-8-5-million\/","title":{"rendered":"VERB Closes Acquisition of AI Video Commerce Platform Lyvecom in a Deal Valued at Up to $8.5 Million"},"content":{"rendered":"

\nDeal Allows VERB\u2019s MARKET.live To Democratize Social Commerce, Offering Brands and Merchants An AI Powered Omnichannel Livestream Shopping Experience With Full Control Over Audience, Content, And Conversions
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LAS VEGAS and LOS ALAMITOS, Calif., April 17, 2025 (GLOBE NEWSWIRE) — Verb Technology Company, Inc.<\/strong><\/a> (Nasdaq: VERB) <\/strong>(\u201cVERB\u201d or the \u201dCompany\u201d), Transforming the Landscape of Social Commerce, Social Telehealth and Social Crowdfunding<\/em> with MARKET.live<\/a>; VANITYPrescribed<\/a>; GoodGirlRx<\/a>; and the GO FUND YOURSELF TV Show<\/a>,<\/u> today announces that the Company, Lyvecom, Inc. (\u201cLyvecom\u201d) and the shareholders of Lyvecom entered into a definitive Stock Purchase Agreement dated April 11, 2025 (the \u201cPurchase Agreement\u201d) to acquire all of the outstanding capital stock of Lyvecom (the \u201cAcquisition\u201d). The Acquisition closed on April 11, 2025. The purchase price paid for the shares of capital stock of Lyvecom was $3,000,000 in cash, the repayment of $1,125,000 to certain investors in Lyvecom\u2019s Simple Agreement for Future Equity (S.A.F.E.) instruments, the payment of $100,000 to a Lyvecom related party to satisfy an existing loan to Lyvecom, and the issuance of 184,812 restricted shares of the Company\u2019s common stock (the \u201cRestricted Shares\u201d) having a value of $1,000,000 on the closing date based on a 30-day volume weighted average price of approximately $5.41 per share. The Restricted Shares are subject to a lock-up agreement and a leak-out agreement. The Purchase Agreement also provides for an earn-out payment to the Lyvecom Shareholders of up to an additional $3,000,000 in cash over a 24-month earn-out period based on Lyvecom\u2019s achievement of various performance metrics.<\/p>\n

The Acquisition was undertaken by VERB management in order to better position its MARKET.live platform for the accelerating revenue growth it is now experiencing and for the anticipated massive industry-wide global growth of the sector in which the Company operates. According to a recent March 2025 industry report,1<\/sup>\u201cThe Global\u00a0Online Video Platforms market\u00a0is expected to be worth around\u00a0USD 117.35 Billion<\/em>\u00a0<\/em><\/strong>by 2034, up from\u00a0USD 12.4<\/em>Billion\u00a0in 2024. It is expected to grow at a\u00a0CAGR of 25.20% from 2025 to 2034.\u201d <\/em><\/p>\n

\n A True Omnichannel Approach to Social Commerce<\/strong>
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The integration of LyveCom\u2019s technology into Verb\u2019s MARKET.live is expected to allow brands and merchants to deliver a true omnichannel livestream shopping experience across their own websites, apps, and social platforms while leveraging MARKET.live\u2019s new AI-powered video content automation and personalized shopping experiences.<\/p>\n

Today\u2019s brands are beholden to big social media and their ever-changing algorithms, relying heavily on their platforms and closed marketplaces to maintain access to a borrowed audience. With this acquisition and technology integration, MARKET.live will be able to offer brands full control over their audience, content, and conversions while funneling zero-party customer data back to the brand. With one-click, simulcasting brands and merchants will be able to instantly scale the broadcast of live shopping events across their own ecommerce sites and apps, marketplaces, and social platforms, maximizing audience reach and engagement while maintaining unified checkout and unified inventory management and control.<\/p>\n

\u201cThe future of commerce is livestreaming and shoppable video content, yet 40% of consumers hesitate to make purchases through social media due to worries about how their personal information is handled,\u201d said Maxwell Drut, Co-Founder and CEO of LyveCom and incoming Chief Technology Officer at MARKET.live. \u201cLikewise, there is a reluctance by many brands to give up control over their customer data when outsourcing their entire social commerce implementation to a third-party social media platform. With this integration we\u2019re giving power back to the brands with a true omnichannel approach that connects all their channels while retaining full control over their audience, content, and conversions and allowing their customers to engage directly with the brand while shopping wherever and however they are most comfortable.\u201d<\/p>\n

\n Advantages for Both Brands and Consumers<\/strong>
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In addition to social commerce capabilities across multiple social platforms, MARKET.live will now also offer brands the ability to recreate the social commerce and livestreaming experience of shoppable content directly on the brand\u2019s own websites and mobile apps which fosters more direct two-way communication and true brand affinity between the brand and the consumer. Consumers shopping directly on a brand\u2019s website and mobile apps are protected by the brand\u2019s privacy policy disclosure sharing exactly how it collects, uses, processes, discloses, and retains personal data when accessing brand\u2019s owned websites, apps, and services. This new MARKET.live integration allows brands to have better control of the messaging and end-to-end user experience and purchase journey, integrating all the features that consumers are so accustomed to on social media.<\/p>\n

MARKET.live customers will also have access to LyveCom\u2019s merchant playbooks on how to manage the ever-changing social algorithms to maximize livestreams and shoppable content experiences including how to better convert customers from a borrowed to an owned audience. New and expanded strategic partnerships with Tapcart, Shopify Shop App, Klaviyo, Recharge, and agency networks will expand MARKET.live\u2019s footprint into mobile commerce and high-growth DTC brands. Brands will also benefit from an intelligent analytics hub that will provide in-depth insights into shopper behavior, enabling merchants to refine strategies and boost conversions.<\/p>\n

\n Leveraging AI for Future Growth <\/strong>
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The next-generation of social commerce capabilities are rooted in AI-powered video commerce, providing brands and merchants with the ability to future-proof their businesses by redefining how consumers discover, engage, and shop in a content-driven world. With this acquisition, VERB\u2019s MARKET.live is expected to be able to offer a truly integrated, multi-platform solution including:<\/p>\n