{"id":837969,"date":"2025-04-16T08:21:39","date_gmt":"2025-04-16T12:21:39","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/western-union-media-network-taps-magnite-to-expand-advertising-capabilities\/"},"modified":"2025-04-16T08:21:39","modified_gmt":"2025-04-16T12:21:39","slug":"western-union-media-network-taps-magnite-to-expand-advertising-capabilities","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/western-union-media-network-taps-magnite-to-expand-advertising-capabilities\/","title":{"rendered":"Western Union Media Network Taps Magnite to Expand Advertising Capabilities"},"content":{"rendered":"
\n

NEW YORK, April 16, 2025 (GLOBE NEWSWIRE) — Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced an agreement with Western Union to support growth of the financial services company\u2019s new Media Network business. In doing so, Magnite will provide Western Union with technology to buy media as an advertiser and monetize its owned media.<\/p>\n

To further increase direct access to streaming inventory, Western Union Media Network is the first commerce media company to leverage Magnite\u2019s ClearLine solution. ClearLine puts clients in control of the ad buying process by allowing them to purchase premium streaming inventory directly from publishers, maximizing Western Union\u2019s working media budget. Magnite reaches 92 million CTV households in the US, accounting for 9 out of 10 ad-supported CTV households in the country.<\/p>\n

Magnite enables advertisers to tap into Western Union Media Network\u2019s owned media properties and first-party insights. With Magnite\u2019s technology, Western Union Media Network is monetizing its owned media properties spanning web, mobile, and in-app environments, including westernunion.com and its iOS and Android applications, which reach over 15 million US customers.<\/p>\n

Using Magnite’s Curator Marketplaces for self-serve audience extension, Western Union Media Network is providing its customers access to a multicultural audience leveraging anonymized transaction data against Magnite inventory. As a result, advertisers and agencies can access Western Union’s unique data and Magnite\u2019s premium inventory, benefiting from precise targeting and streamlined programmatic workflows.<\/p>\n

Additionally, Western Union and Magnite have signed a supply-path optimization (SPO) agreement to streamline Western Union’s access to curated, premium omnichannel inventory.<\/p>\n

\u201cMagnite\u2019s expansive technology and service offerings make them a versatile partner that can help address our desire to grow our business,\u201d said Chris Hammer, Senior Vice President, Western Union. \u201cWe are excited to see this collaboration continue to grow as we scale our Media Network business.\u201d<\/p>\n

\u201cWe\u2019re proud to support Western Union Media Network\u2019s entry into advertising by helping them activate efficiently on all fronts,\u201d said Stephanie Reustle, Head of Commerce Media at Magnite. \u201cIt\u2019s great to see the advanced technology we\u2019ve built for publishers and advertisers providing value to clients in new fields. We\u2019ve seen the firsthand benefits of bringing sellers and buyers closer together and helping commerce media brands integrate into the landscape will bring additional advantages for all.\u201d<\/p>\n

\n About Magnite<\/strong>
\n
We\u2019re Magnite (NASDAQ: MGNI), the world\u2019s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.<\/p>\n

\n About Western Union <\/strong>
\n
The Western Union Company (NYSE: WU) is committed to helping people around the world who aspire to build financial futures for themselves, their loved ones, and their communities. Our leading cross-border, cross-currency money movement, payments, and digital financial services empower consumers, businesses, financial institutions, and governments\u2014across more than 200 countries and territories and over 130 currencies\u2014to connect with billions of bank accounts, millions of digital wallets and cards, and a global footprint of hundreds of thousands of retail locations. Our goal is to offer accessible financial services that help people and communities prosper. For more information, visit www.westernunion.com.<\/p>\n

\n Media Contact:<\/strong>\n <\/p>\n

Kar Yi Lim
klim@magnite.com<\/u><\/a><\/p>\n

\n Investor Relations Contact:<\/strong>\n <\/p>\n

Nick Kormeluk
nkormeluk@magnite.com<\/u><\/a>
949-500-0003<\/p>\n

\"\"
\n
\n \"\"\n <\/div>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

NEW YORK, April 16, 2025 (GLOBE NEWSWIRE) — Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced an agreement with Western Union to support growth of the financial services company\u2019s new Media Network business. In doing so, Magnite will provide Western Union with technology to buy media as an advertiser and monetize its owned media. To further increase direct access to streaming inventory, Western Union Media Network is the first commerce media company to leverage Magnite\u2019s ClearLine solution. ClearLine puts clients in control of the ad buying process by allowing them to purchase premium streaming inventory directly from publishers, maximizing Western Union\u2019s working media budget. Magnite reaches 92 million CTV households in the US, accounting for 9 out … <\/p>\n

Continue reading “Western Union Media Network Taps Magnite to Expand Advertising Capabilities”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-837969","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nWestern Union Media Network Taps Magnite to Expand Advertising Capabilities - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/western-union-media-network-taps-magnite-to-expand-advertising-capabilities\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Western Union Media Network Taps Magnite to Expand Advertising Capabilities - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"NEW YORK, April 16, 2025 (GLOBE NEWSWIRE) — Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced an agreement with Western Union to support growth of the financial services company\u2019s new Media Network business. In doing so, Magnite will provide Western Union with technology to buy media as an advertiser and monetize its owned media. To further increase direct access to streaming inventory, Western Union Media Network is the first commerce media company to leverage Magnite\u2019s ClearLine solution. ClearLine puts clients in control of the ad buying process by allowing them to purchase premium streaming inventory directly from publishers, maximizing Western Union\u2019s working media budget. 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