{"id":837824,"date":"2025-04-16T00:03:08","date_gmt":"2025-04-16T04:03:08","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/iff-opens-dubai-creative-center-with-perfumery-art-studio\/"},"modified":"2025-04-16T00:03:08","modified_gmt":"2025-04-16T04:03:08","slug":"iff-opens-dubai-creative-center-with-perfumery-art-studio","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/iff-opens-dubai-creative-center-with-perfumery-art-studio\/","title":{"rendered":"IFF Opens Dubai Creative Center With Perfumery Art Studio"},"content":{"rendered":"<p>        <!--.bwuline { text-decoration: underline }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p><b>IFF Opens Dubai Creative Center With Perfumery Art Studio<\/b><\/p>\n<p><i>Creative Center will focus on co-creation and innovation for the regional perfumery market<\/i><\/p>\n<p>DUBAI, United Arab Emirates&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.iff.com%2F&amp;esheet=54238429&amp;newsitemid=20250415038625&amp;lan=en-US&amp;anchor=IFF&amp;index=1&amp;md5=a60829994730d8e99b3d08fb324d86a8\">IFF<\/a> (NYSE: IFF) announced the inauguration of its <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.iff.com%2Fscent%2F&amp;esheet=54238429&amp;newsitemid=20250415038625&amp;lan=en-US&amp;anchor=Scent&amp;index=2&amp;md5=c2d3756c789a166889febef7c1f2e3f5\">Scent<\/a> Dubai Creative Center, a 2,000-square-meter addition to the company\u2019s facility in the Dubai Science Park Laboratory Complex. The added facility strengthens IFF&#8217;s capabilities to serve customers with leading fragrance <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.iff.com%2Fscience%2Finnovations%2F&amp;esheet=54238429&amp;newsitemid=20250415038625&amp;lan=en-US&amp;anchor=innovations&amp;index=3&amp;md5=94358f444b5d8844f06e71b7b0338daf\">innovations<\/a> in one of the fastest-growing regions in the global scent industry.\n<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20250415038625\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250415038625\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 360px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250415038625\/en\/2439359\/4\/IFF_Dubai_2025_opening.jpg\" alt=\"\" \/><\/div>\n<p>\n&#8220;The Middle East is a key market for IFF\u2019s global growth,\u201d said Erik Fyrwald, IFF CEO. \u201cIt\u2019s expected to top $7 billion by 2034, thanks to greater online access, increasing disposable income, strong demand for luxury and long-standing cultural ties to smell. The Dubai Creative Center will strengthen our ability to continue winning with customers by delivering leading innovative solutions for local tastes in fine and consumer fragrance even faster.&#8221;\n<\/p>\n<p>\nComplete with cutting-edge technology and resources, the center features artistic and design inspiration from local and regional cultural heritage. It includes a perfumery art studio for co-creation with customers, a majlis\u2014a traditional Middle Eastern sitting room\u2014and an academy for perfumery training. It is also equipped with a semi-industrial production robot to accelerate speed to market. IFF\u2019s Scent Dubai Creative Center will enable the company to cater to the region\u2019s unique and evolving consumer demands, working with customers to create solutions in scent performance, delivery systems and scent engineering, among others.\n<\/p>\n<p>\n&#8220;Our new creative center features a significant number of evaluation booths for all scent categories, from <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.iff.com%2Fscent%2Ffine-fragrances%2F&amp;esheet=54238429&amp;newsitemid=20250415038625&amp;lan=en-US&amp;anchor=fine+fragrances&amp;index=4&amp;md5=dddabfef3b26fd54160012821fbcb9a5\">fine fragrances<\/a> to <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.iff.com%2Fscent%2Fconsumer-products%2F&amp;esheet=54238429&amp;newsitemid=20250415038625&amp;lan=en-US&amp;anchor=home%2C+fabric%2C+and+beauty+care&amp;index=5&amp;md5=1c5b11c06a6168d9127fb2aa8b53073a\">home, fabric, and beauty care<\/a>, along with a full suite of advanced fragrance technologies,\u201d said Ana Paula Mendon\u00e7a, president of IFF Scent. \u201cThis enables our experts to craft fragrances that excel in desirability, superiority and performance, ensuring every scent solution perfectly addresses different consumer touchpoints.&#8221;\n<\/p>\n<p>\n\u201cThe center\u2019s perfumery art studio is a local extension of IFF\u2019s <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.iff.com%2Fscent%2Ffine-fragrances%2F&amp;esheet=54238429&amp;newsitemid=20250415038625&amp;lan=en-US&amp;anchor=Atelier+du+Perfumeur&amp;index=6&amp;md5=47c69123ede23c6506c0196dae964430\">Atelier du Perfumeur<\/a> in Grasse and its Shanghai Perfumery Art Studio,\u201d said Sabrya Meflah, president of fine fragrance, IFF Scent. \u201cThese serve as creative spaces where perfumery artists from around the world can demonstrate their leadership and talent alongside local, regional and global brands.\u201d\n<\/p>\n<p>\nIFF\u2019s scent team has been present in Dubai for over 15 years. Its creative voice in the Middle Eastern perfumery market has been instrumental in the global expansion of leading regional brands, creating scents that have become global icons beyond the region, supporting the global fine fragrance category growth. IFF\u2019s Dubai Science Park site also serves customers in <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.iff.com%2Ffood-beverage%2F&amp;esheet=54238429&amp;newsitemid=20250415038625&amp;lan=en-US&amp;anchor=food+and+beverage&amp;index=7&amp;md5=8bdd2149cc8672aac46a73c219bedac2\">food and beverage<\/a> with solutions in taste, food ingredients and food biosciences.\n<\/p>\n<p><b><span class=\"bwuline\">Cautionary Statement under the Private Securities Litigation Reform Act of 1995<\/span><\/b><\/p>\n<p>\nThis press release contains \u201cforward-looking statements\u201d within the meaning of the federal securities laws, including Section 27A of the Securities Act, and Section 21E of the Securities Exchange Act of 1934, as amended (the \u201cExchange Act\u201d). Forward-looking statements often address expected future business and financial performance and financial condition, and often contain words such as \u201c\u201dplan\u201d, \u201cexpect,\u201d \u201canticipate,\u201d \u201cintend,\u201d \u201cbelieve,\u201d \u201cseek,\u201d \u201csee,\u201d \u201cwill,\u201d \u201cwould,\u201d \u201ctarget,\u201d similar expressions, and variations or negatives of these words. Forward-looking statements by their nature address matters that are, to different degrees, uncertain, such as statements about new facility. The forward-looking statements included in this release are made only as of the date hereof, and we undertake no obligation to update the forward-looking statement to reflect subsequent events or circumstances.\n<\/p>\n<p><b>Welcome to IFF<br \/>\n<br \/><\/b>At IFF (NYSE: IFF), we make joy through science, creativity and heart. As the global leader in flavors, fragrances, food ingredients, health and biosciences, we deliver groundbreaking, sustainable innovations that elevate everyday products\u2014advancing wellness, delighting the senses and enhancing the human experience.<i \/>Learn more at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.iff.com%2F&amp;esheet=54238429&amp;newsitemid=20250415038625&amp;lan=en-US&amp;anchor=iff.com&amp;index=8&amp;md5=21add68c7e21d1a7ab7157eba6076aae\">iff.com<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fiff%2F&amp;esheet=54238429&amp;newsitemid=20250415038625&amp;lan=en-US&amp;anchor=LinkedIn&amp;index=9&amp;md5=5d0f270c2ff5cfe278b1b828969bed3b\">LinkedIn<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fiffinc%2F&amp;esheet=54238429&amp;newsitemid=20250415038625&amp;lan=en-US&amp;anchor=Instagram&amp;index=10&amp;md5=9dae85af1a73ac8253e1093249193012\">Instagram<\/a> and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.facebook.com%2FInternationalFlavorsandFragrances%2F&amp;esheet=54238429&amp;newsitemid=20250415038625&amp;lan=en-US&amp;anchor=Facebook&amp;index=11&amp;md5=aa228c7a694c306beeaa31807538e6fa\">Facebook<\/a>.\n<\/p>\n<p>\n\u00a92025 International Flavors &amp; Fragrances Inc. (IFF). IFF, the IFF Logo, and all trademarks and service marks denoted with \u2122, \u2120 or <sup>\u00ae<\/sup> are owned by IFF or affiliates of IFF unless otherwise noted. All Rights Reserved.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250415038625r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250415038625\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250415038625\/en\/<\/a><\/span><\/p>\n<p>\nMedia Relations:<br \/>\n<br \/>Paulina Heinkel<br \/>\n<br \/>332.877.5339<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Media.request@iff.com\">Media.request@iff.com<\/a><\/p>\n<p>\nInvestor Relations:<br \/>\n<br \/>Michael Bender<br \/>\n<br \/>212.708.7263<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Investor.Relations@iff.com\">Investor.Relations@iff.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States United Arab Emirates North America Middle East New York<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Food\/Beverage Home Goods Cosmetics Retail Specialty<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250415038625\/en\/2439359\/3\/IFF_Dubai_2025_opening.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250415038625\/en\/729366\/3\/New_IFF_logo_2019.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>IFF Opens Dubai Creative Center With Perfumery Art Studio Creative Center will focus on co-creation and innovation for the regional perfumery market DUBAI, United Arab Emirates&#8211;(BUSINESS WIRE)&#8211;IFF (NYSE: IFF) announced the inauguration of its Scent Dubai Creative Center, a 2,000-square-meter addition to the company\u2019s facility in the Dubai Science Park Laboratory Complex. The added facility strengthens IFF&#8217;s capabilities to serve customers with leading fragrance innovations in one of the fastest-growing regions in the global scent industry. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250415038625\/en\/ &#8220;The Middle East is a key market for IFF\u2019s global growth,\u201d said Erik Fyrwald, IFF CEO. \u201cIt\u2019s expected to top $7 billion by 2034, thanks to greater online access, increasing disposable income, strong &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/iff-opens-dubai-creative-center-with-perfumery-art-studio\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;IFF Opens Dubai Creative Center With Perfumery Art Studio&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-837824","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IFF Opens Dubai Creative Center With Perfumery Art Studio - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/iff-opens-dubai-creative-center-with-perfumery-art-studio\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IFF Opens Dubai Creative Center With Perfumery Art Studio - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"IFF Opens Dubai Creative Center With Perfumery Art Studio Creative Center will focus on co-creation and innovation for the regional perfumery market DUBAI, United Arab Emirates&#8211;(BUSINESS WIRE)&#8211;IFF (NYSE: IFF) announced the inauguration of its Scent Dubai Creative Center, a 2,000-square-meter addition to the company\u2019s facility in the Dubai Science Park Laboratory Complex. The added facility strengthens IFF&#8217;s capabilities to serve customers with leading fragrance innovations in one of the fastest-growing regions in the global scent industry. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250415038625\/en\/ &#8220;The Middle East is a key market for IFF\u2019s global growth,\u201d said Erik Fyrwald, IFF CEO. \u201cIt\u2019s expected to top $7 billion by 2034, thanks to greater online access, increasing disposable income, strong &hellip; Continue reading &quot;IFF Opens Dubai Creative Center With Perfumery Art Studio&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/iff-opens-dubai-creative-center-with-perfumery-art-studio\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-16T04:03:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20250415038625\/en\/2439359\/4\/IFF_Dubai_2025_opening.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/iff-opens-dubai-creative-center-with-perfumery-art-studio\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/iff-opens-dubai-creative-center-with-perfumery-art-studio\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"IFF Opens Dubai Creative Center With Perfumery Art Studio\",\"datePublished\":\"2025-04-16T04:03:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/iff-opens-dubai-creative-center-with-perfumery-art-studio\\\/\"},\"wordCount\":736,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/iff-opens-dubai-creative-center-with-perfumery-art-studio\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20250415038625\\\/en\\\/2439359\\\/4\\\/IFF_Dubai_2025_opening.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/iff-opens-dubai-creative-center-with-perfumery-art-studio\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/iff-opens-dubai-creative-center-with-perfumery-art-studio\\\/\",\"name\":\"IFF Opens Dubai Creative Center With Perfumery Art Studio - 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/iff-opens-dubai-creative-center-with-perfumery-art-studio\/","og_locale":"en_US","og_type":"article","og_title":"IFF Opens Dubai Creative Center With Perfumery Art Studio - Market Newsdesk","og_description":"IFF Opens Dubai Creative Center With Perfumery Art Studio Creative Center will focus on co-creation and innovation for the regional perfumery market DUBAI, United Arab Emirates&#8211;(BUSINESS WIRE)&#8211;IFF (NYSE: IFF) announced the inauguration of its Scent Dubai Creative Center, a 2,000-square-meter addition to the company\u2019s facility in the Dubai Science Park Laboratory Complex. The added facility strengthens IFF&#8217;s capabilities to serve customers with leading fragrance innovations in one of the fastest-growing regions in the global scent industry. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250415038625\/en\/ &#8220;The Middle East is a key market for IFF\u2019s global growth,\u201d said Erik Fyrwald, IFF CEO. \u201cIt\u2019s expected to top $7 billion by 2034, thanks to greater online access, increasing disposable income, strong &hellip; Continue reading \"IFF Opens Dubai Creative Center With Perfumery Art Studio\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/iff-opens-dubai-creative-center-with-perfumery-art-studio\/","og_site_name":"Market Newsdesk","article_published_time":"2025-04-16T04:03:08+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20250415038625\/en\/2439359\/4\/IFF_Dubai_2025_opening.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/iff-opens-dubai-creative-center-with-perfumery-art-studio\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/iff-opens-dubai-creative-center-with-perfumery-art-studio\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"IFF Opens Dubai Creative Center With Perfumery Art Studio","datePublished":"2025-04-16T04:03:08+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/iff-opens-dubai-creative-center-with-perfumery-art-studio\/"},"wordCount":736,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/iff-opens-dubai-creative-center-with-perfumery-art-studio\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20250415038625\/en\/2439359\/4\/IFF_Dubai_2025_opening.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/iff-opens-dubai-creative-center-with-perfumery-art-studio\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/iff-opens-dubai-creative-center-with-perfumery-art-studio\/","name":"IFF Opens Dubai Creative Center With Perfumery Art Studio - 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