{"id":837425,"date":"2025-04-15T08:56:34","date_gmt":"2025-04-15T12:56:34","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/fluent-inc-unveils-enhanced-identity-graph-to-power-smarter-personalization-and-campaign-performance\/"},"modified":"2025-04-15T08:56:34","modified_gmt":"2025-04-15T12:56:34","slug":"fluent-inc-unveils-enhanced-identity-graph-to-power-smarter-personalization-and-campaign-performance","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/fluent-inc-unveils-enhanced-identity-graph-to-power-smarter-personalization-and-campaign-performance\/","title":{"rendered":"Fluent, Inc. Unveils Enhanced Identity Graph to Power Smarter Personalization and Campaign Performance"},"content":{"rendered":"

\nStrategic partnership with Experian drives sharper audience targeting and greater revenue impact across commerce media solutions
\n<\/h2>\n
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NEW YORK, April 15, 2025 (GLOBE NEWSWIRE) — Fluent, Inc. (NASDAQ: FLNT), a leading commerce media solutions company, today announced the release of its enhanced Fluent Identity Graph, designed to scale personalization and optimize results for advertisers, partners, and consumers across its suite of commerce media solutions.<\/p>\n

Fluent\u2019s identity graph is a key differentiator for the Company in a competitive market environment. Supported by 14 years of experience at the forefront of customer acquisition, Fluent\u2019s identity graph leverages an extensive first-party database of customer insights and behaviors. Combined with industry-leading technology and AI solutions, it ensures optimal ad delivery and enhanced return on ad spend for media partners and advertisers alike.<\/p>\n

As part of the release, Fluent has partnered with Experian, a global leader in data and technology, to augment its proprietary first- and second-party identity graph and gain deeper insights into U.S. consumers. By securely integrating Experian\u2019s online and offline identity data with Fluent\u2019s 200M+ first-party profiles, the partnership provides a more complete, privacy-safe view of consumers\u2019 digital identities across channels and devices\u2014enhancing targeting accuracy, improving ad relevance, and driving a measurable lift in revenue per transaction.<\/p>\n

“Fluent\u2019s proprietary first- and second-party data foundation is our key market advantage,\u201d said Brian Silveri, Senior Product Manager at Fluent. “By integrating Experian\u2019s identity data, we\u2019re further enhancing our ability to deliver and optimize smarter, more personalized post-purchase offers. Through advanced algorithms and continuous machine learning, we’re maximizing relevance for consumers and driving best-in-class performance for our partners and advertisers.\u201d<\/p>\n

Fueling a full-funnel performance strategy, Fluent\u2019s AI ranks and serves the most relevant post-transaction offers based on behavior, purchase intent, and conversion signals. From niche targeting to deeper audience insights, the result is better personalization for consumers, higher yield for partners, and scalable customer growth for brands.<\/p>\n

\u201cThe Fluent Identity Graph builds on over 14 years of experience fostering strong consumer relationships and advertiser outcomes across Fluent\u2019s performance marketplace,\u201d said Adrian Stack, Chief Product Officer at Fluent. With Experian\u2019s identity resolution expertise, we\u2019re excited to strengthen our ability to help partners and advertisers better understand, reach, and convert high-intent audiences through our commerce media solutions.\u201d<\/p>\n

As the commerce media category evolves, this release is part of Fluent\u2019s broader investment in AI-powered innovation\u2014designed to unlock greater value for partners, enhance monetization across the customer journey, and drive long-term growth.<\/p>\n

\n About Fluent, Inc. <\/strong>\n <\/p>\n

Fluent, Inc. (NASDAQ: FLNT) is a commerce media solutions provider connecting top-tier brands with highly engaged consumers. Leveraging exclusive ad inventory, robust first-party data, and proprietary machine learning, Fluent unlocks additional revenue streams for partners and empowers advertisers to acquire their most valuable customers at scale. Founded in 2010, Fluent uses its deep expertise in performance marketing to drive monetization and increase engagement at key touchpoints across the customer journey. For more insights visit https:\/\/www.fluentco.com\/<\/a>.<\/p>\n

\n Contact Information <\/strong>\n <\/p>\n

Investor Relations
Fluent, Inc.
InvestorRelations@fluentco.com<\/a><\/p>\n

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\n \"\"\n <\/div>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

Strategic partnership with Experian drives sharper audience targeting and greater revenue impact across commerce media solutions NEW YORK, April 15, 2025 (GLOBE NEWSWIRE) — Fluent, Inc. (NASDAQ: FLNT), a leading commerce media solutions company, today announced the release of its enhanced Fluent Identity Graph, designed to scale personalization and optimize results for advertisers, partners, and consumers across its suite of commerce media solutions. Fluent\u2019s identity graph is a key differentiator for the Company in a competitive market environment. Supported by 14 years of experience at the forefront of customer acquisition, Fluent\u2019s identity graph leverages an extensive first-party database of customer insights and behaviors. Combined with industry-leading technology and AI solutions, it ensures optimal ad delivery and enhanced return on ad … <\/p>\n

Continue reading “Fluent, Inc. Unveils Enhanced Identity Graph to Power Smarter Personalization and Campaign Performance”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-837425","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nFluent, Inc. 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(NASDAQ: FLNT), a leading commerce media solutions company, today announced the release of its enhanced Fluent Identity Graph, designed to scale personalization and optimize results for advertisers, partners, and consumers across its suite of commerce media solutions. Fluent\u2019s identity graph is a key differentiator for the Company in a competitive market environment. Supported by 14 years of experience at the forefront of customer acquisition, Fluent\u2019s identity graph leverages an extensive first-party database of customer insights and behaviors. Combined with industry-leading technology and AI solutions, it ensures optimal ad delivery and enhanced return on ad … Continue reading "Fluent, Inc. 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