{"id":837389,"date":"2025-04-15T08:34:31","date_gmt":"2025-04-15T12:34:31","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/premion-expands-omnichannel-and-ad-tech-capabilities-to-drive-cross-channel-performance-and-fuel-next-growth-phase\/"},"modified":"2025-04-15T08:34:31","modified_gmt":"2025-04-15T12:34:31","slug":"premion-expands-omnichannel-and-ad-tech-capabilities-to-drive-cross-channel-performance-and-fuel-next-growth-phase","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/premion-expands-omnichannel-and-ad-tech-capabilities-to-drive-cross-channel-performance-and-fuel-next-growth-phase\/","title":{"rendered":"Premion Expands Omnichannel and Ad Tech Capabilities to Drive Cross-Channel Performance and Fuel Next Growth Phase"},"content":{"rendered":"
\n

NEW YORK, April 15, 2025 (GLOBE NEWSWIRE) — Premion<\/a>, the leading premium CTV\/OTT advertising solution for regional and local advertisers, today announced the launch of its expanded capabilities and new tools for advertisers to execute and optimize campaigns across channels. With the integration of Octillion<\/a>, Premion has further strengthened its purpose-built local CTV platform and demand side platform (DSP) to drive full-funnel outcomes.<\/p>\n

Premion\u2019s DSP transforms local CTV advertising with a privacy-focused, cookieless platform that enhances audience targeting and campaign performance across channels, while a powerful device graph enables seamless identity resolution. Unified attribution tools allow brands and agencies to track the full customer journey and optimize outcomes in multi-touch marketing campaigns.<\/p>\n

\u201cConsumers have embraced streaming for its convenience, choice and control, making CTV the fastest-growing ad channel. Advertisers want that same flexibility in buying CTV while optimizing spend and performance across channels, whether through managed services or programmatic buying,\u201d said Daniel Spinosa, president at Premion. \u201cPublishers are also eager to unlock more local revenue, and with expanded capabilities powered by our DSP, we\u2019re providing innovative solutions that meet these needs, creating a win-win for all.\u201d<\/p>\n

\n Expanded Omnichannel Advertising Solution for Advertisers <\/strong>
\n
Premion\u2019s DSP seamlessly integrates CTV into a broader omnichannel strategy, allowing advertisers to combine CTV with video, audio, display, and retargeting for a unified approach.<\/p>\n

\n Simplified Co-Op Advertising to Maximize Performance<\/strong>
\n
Premion\u2019s Co-Op advertising solution revolutionizes traditional co-op models by eliminating campaign competition and enhancing return on ad spend (ROAS). Co-Op advertising is a powerful yet often underused strategy to amplify CTV campaigns. By sharing advertising costs among brand partners, co-op programs reduce spend, increase exposure, and ensure consistent branding across locations, enabling brands to achieve more with less.<\/p>\n

\n Strengthened Publisher Relationships to Drive Local Revenue Growth<\/strong>
\n
Premion continues to expand its partnerships to include all major publishers, many of whom are new to the local CTV space. By providing access to differentiated demand, Premion offers publishers a scalable solution that complements their national direct sales efforts while unlocking new revenue opportunities in local markets.<\/p>\n

\n Achieved TAG Platinum Status for Brand Safety and Fraud Protection<\/strong>
\n
Brand safety has always been foundational to Premion\u2019s platform. Reinforcing its leadership in delivering a trusted advertising environment, Premion has achieved \u201cTAG Platinum\u201d status, recertified for the TAG Brand Safety Certified Seal<\/a> and the TAG Certified Against Fraud Seal<\/a>, and earned the TAG Certified Against Malware Seal<\/a> for the first time from the Trustworthy Accountability Group (TAG)<\/a>.<\/p>\n

\u201cLocal relevance is a top priority for advertisers, and we\u2019ve supercharged our ad-tech capabilities to drive automation, enhance data-rich targeting, and unify attribution. Local differs from national, and with our DSP, we\u2019re delivering the precision, flexibility, and expertise that set Premion apart,\u201d added Spinosa.<\/p>\n

\n About Premion<\/strong>
\n
Launched in 2016 by TEGNA Inc. (NYSE: TGNA), Premion is an industry-leading premium CTV\/OTT advertising platform for regional and local advertisers. Gray Television, Inc. acquired a minority stake in Premion in 2020. With the scale to reach streaming TV viewers in all 210 U.S. DMAs, Premion\u2019s platform is purpose-built with a local-first approach, delivering\u00a0CTV and omnichannel advertising with\u00a0tailored campaign performance that prioritizes premium content, brand safety, advanced targeting, and measurable outcomes. A 16-time CTV industry award-winner, Premion was recognized in 2024 with the Cynopsis Best of the Best Awards for Best Ad Targeting Solution and the Digiday Media Award for Best Use of Audience Insights. In 2023, Premion was awarded the Advanced Advertising Innovation Award for Best Use of Data, the Cynopsis Measure Up Award for Outstanding Brand Safety Strategy, and the ITVT Award for Achievement in Advanced Advertising.\u00a0The company earned “TAG Platinum” status and is certified by the Trustworthy Accountability Group (TAG) for Brand Safety, Against\u00a0Fraud, and Against Malware.\u00a0For more information, visit\u00a0www.premion.com<\/a>.<\/p>\n

\n For media inquiries, contact:<\/strong>
\n
Annmarie Gatti
VP Marketing
929-512-4105
agatti@premion.com<\/a><\/p>\n

\"\"
\n
\n \"\"\n <\/div>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

NEW YORK, April 15, 2025 (GLOBE NEWSWIRE) — Premion, the leading premium CTV\/OTT advertising solution for regional and local advertisers, today announced the launch of its expanded capabilities and new tools for advertisers to execute and optimize campaigns across channels. With the integration of Octillion, Premion has further strengthened its purpose-built local CTV platform and demand side platform (DSP) to drive full-funnel outcomes. Premion\u2019s DSP transforms local CTV advertising with a privacy-focused, cookieless platform that enhances audience targeting and campaign performance across channels, while a powerful device graph enables seamless identity resolution. Unified attribution tools allow brands and agencies to track the full customer journey and optimize outcomes in multi-touch marketing campaigns. \u201cConsumers have embraced streaming for its convenience, choice … <\/p>\n

Continue reading “Premion Expands Omnichannel and Ad Tech Capabilities to Drive Cross-Channel Performance and Fuel Next Growth Phase”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-837389","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nPremion Expands Omnichannel and Ad Tech Capabilities to Drive Cross-Channel Performance and Fuel Next Growth Phase - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/premion-expands-omnichannel-and-ad-tech-capabilities-to-drive-cross-channel-performance-and-fuel-next-growth-phase\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Premion Expands Omnichannel and Ad Tech Capabilities to Drive Cross-Channel Performance and Fuel Next Growth Phase - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"NEW YORK, April 15, 2025 (GLOBE NEWSWIRE) — Premion, the leading premium CTV\/OTT advertising solution for regional and local advertisers, today announced the launch of its expanded capabilities and new tools for advertisers to execute and optimize campaigns across channels. 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