{"id":837028,"date":"2025-04-14T11:03:02","date_gmt":"2025-04-14T15:03:02","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-and-wwe-renew-global-licensing-partnership\/"},"modified":"2025-04-14T11:03:02","modified_gmt":"2025-04-14T15:03:02","slug":"mattel-and-wwe-renew-global-licensing-partnership","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-and-wwe-renew-global-licensing-partnership\/","title":{"rendered":"Mattel and WWE\u00ae Renew Global Licensing Partnership"},"content":{"rendered":"

<\/p>\n

Mattel and WWE\u00ae<\/sup> Renew Global Licensing Partnership<\/b><\/p>\n

Multi-year extension comes at a time of major international expansion for WWE and solidifies Mattel’s continued creation of WWE action figures, playsets, and more<\/i><\/p>\n

EL SEGUNDO, Calif.–(BUSINESS WIRE<\/a>)–Mattel, Inc.<\/a> (NASDAQ: MAT) and WWE, part of TKO Group Holdings (NYSE: TKO), today announced a multi-year extension to their global licensing agreement which sees Mattel continue to produce a wide range of WWE products including action figures and accessories, playsets, roleplay items, vehicles, and vehicle accessories.\n<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250414609702\/en\/<\/a><\/p>\n

\"\"<\/div>\n

\nMattel and WWE have partnered to deliver a dynamic and diverse lineup of toys since 2010, now sold in over 50 markets worldwide. Mattel\u2019s WWE action figures have consistently ranked among the top 10 properties in the U.S. action figure category, with the WWE Main Event Action Figure Series being the longest-running continuous action figure assortment in history. The multi-year extension comes at a time of continued international expansion for WWE through its new partnership with Netflix. Monday Night Raw<\/i> launched on the U.S. streaming service in January 2025, with all WWE programming and Premium Live Events also becoming available on Netflix across many international markets.\n<\/p>\n

\n\u201cOur longstanding partnership with WWE has resulted in some of the most celebrated action figures in the industry,\u201d said Josh Silverman, Chief Franchise Officer at Mattel. \u201cAs we extend this agreement, we are committed to delivering authentic, high-quality products that capture the energy and larger-than-life personalities of WWE for fans across the globe.\u201d\n<\/p>\n

\n\u201cWWE\u2019s relationship with Mattel has been a cornerstone of our consumer products strategy for 15 years,\u201d said Alex Varga, Co-Head of Revenue at WWE. \u201cExtending this collaboration will allow us to continue offering products that bring our WWE Superstars and their stories to life for our global fanbase.\u201d\n<\/p>\n

\nMattel\u2019s current offering of WWE products can be found online at shop.mattel.com and in select retailers globally.\n<\/p>\n

About Mattel<\/b><\/p>\n

\nMattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie\u00ae, Hot Wheels\u00ae, Fisher-Price\u00ae, American Girl\u00ae, Thomas & Friends\u2122, UNO\u00ae, Masters of the Universe\u00ae, Matchbox\u00ae, Monster High\u00ae, MEGA\u00ae and Polly Pocket\u00ae, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world\u2019s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.\n<\/p>\n

About WWE<\/b><\/p>\n

\nWWE\u00ae<\/sup> is the global leader in sports entertainment. The company creates and delivers original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its television programming, premium live events, digital media, and publishing platforms. WWE\u2019s TV-PG programming can be seen in more than 1 billion households worldwide in more than 20 languages through world-class distribution partners including NBCUniversal, The CW and Netflix. In the United States, NBCUniversal\u2019s streaming service, Peacock, is the exclusive home to all premium live events, a variety of original programming and a massive video-on-demand library. Netflix is the exclusive home for WWE programming around the world, other than select international markets. WWE is part of TKO Group Holdings (NYSE: TKO). Additional information on WWE can be found at wwe.com<\/a> and corporate.wwe.com<\/a>.\n<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20250414609702\/en\/<\/a><\/span><\/p>\n

Press Contacts:
\n<\/b>
Mattel
\n
Niki Kazakos
\n
Niki.Kazakos@Mattel.com <\/a><\/p>\n

\nCasey McDonald
\n
Casey.McDonald@Mattel.com <\/a><\/p>\n

\nWWE
\n
Joel Zietcer
\n
Joel.Zietcer@wwe.com<\/a><\/p>\n

KEYWORDS:<\/b> United States North America California<\/p>\n

INDUSTRY KEYWORDS:<\/b> Sports Wrestling General Sports Other Retail Entertainment Toys General Entertainment Extreme Sports Retail Licensing (Entertainment)<\/p>\n

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Mattel and WWE\u00ae Renew Global Licensing Partnership Multi-year extension comes at a time of major international expansion for WWE and solidifies Mattel’s continued creation of WWE action figures, playsets, and more EL SEGUNDO, Calif.–(BUSINESS WIRE)–Mattel, Inc. (NASDAQ: MAT) and WWE, part of TKO Group Holdings (NYSE: TKO), today announced a multi-year extension to their global licensing agreement which sees Mattel continue to produce a wide range of WWE products including action figures and accessories, playsets, roleplay items, vehicles, and vehicle accessories. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250414609702\/en\/ Mattel and WWE have partnered to deliver a dynamic and diverse lineup of toys since 2010, now sold in over 50 markets worldwide. Mattel\u2019s WWE action figures have … <\/p>\n

Continue reading “Mattel and WWE\u00ae Renew Global Licensing Partnership”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-837028","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nMattel and WWE\u00ae Renew Global Licensing Partnership - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-and-wwe-renew-global-licensing-partnership\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mattel and WWE\u00ae Renew Global Licensing Partnership - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Mattel and WWE\u00ae Renew Global Licensing Partnership Multi-year extension comes at a time of major international expansion for WWE and solidifies Mattel’s continued creation of WWE action figures, playsets, and more EL SEGUNDO, Calif.–(BUSINESS WIRE)–Mattel, Inc. (NASDAQ: MAT) and WWE, part of TKO Group Holdings (NYSE: TKO), today announced a multi-year extension to their global licensing agreement which sees Mattel continue to produce a wide range of WWE products including action figures and accessories, playsets, roleplay items, vehicles, and vehicle accessories. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250414609702\/en\/ Mattel and WWE have partnered to deliver a dynamic and diverse lineup of toys since 2010, now sold in over 50 markets worldwide. 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