{"id":836854,"date":"2025-04-14T08:00:05","date_gmt":"2025-04-14T12:00:05","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/digimarc-recycle-earns-industrial-scale-validation-in-holygrail-2-0-trials\/"},"modified":"2025-04-14T08:00:05","modified_gmt":"2025-04-14T12:00:05","slug":"digimarc-recycle-earns-industrial-scale-validation-in-holygrail-2-0-trials","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/digimarc-recycle-earns-industrial-scale-validation-in-holygrail-2-0-trials\/","title":{"rendered":"Digimarc Recycle Earns Industrial Scale Validation in HolyGrail 2.0 Trials"},"content":{"rendered":"<p>        <!--body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p><b>Digimarc Recycle Earns Industrial Scale Validation in HolyGrail 2.0 Trials<\/b><\/p>\n<p>\nDigimarc\u2019s Advanced Digital Watermarking Technology Proven \u2018Ready For Full Commercial Deployment\u2019\n<\/p>\n<p>BEAVERTON, Ore.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nDigimarc Corporation (NASDAQ: DMRC), the global leader in digital watermarking, has been recognized for its pivotal role in the world\u2019s first commercial-scale validation of digital watermarks\u2019 ability to revolutionize plastic recycling. As part of the HolyGrail 2.0 Digital Watermarks Initiative, industrial trials at the H\u00fcndgen Entsorgung material recovery facility (MRF) in Swisttal, Germany, confirmed that Digimarc\u2019s technology enables highly accurate, automated sorting of post-consumer plastic packaging under real-world conditions.\n<\/p>\n<p>\nThe Alliance to End Plastic Waste highlighted the significance of the results, stating: \u201cThe trial confirms the remarkable potential of digital watermarks for accurately sorting post-consumer rigid household packaging.\u201d The Alliance further noted the results prove the technology\u2019s \u201creadiness for full commercial deployment.\u201d\n<\/p>\n<p><b>Key Results: Proven SKU-Level Accuracy and High-Speed Sorting at Scale<\/b><\/p>\n<p>\nIn the latest results from the HolyGrail 2.0 Digital Watermarks Initiative\u2014driven by AIM and powered by the Alliance to End Plastic Waste (AEPW)\u2014industrial-scale trials demonstrated that digital watermarking can deliver high-speed, high-accuracy sortation with unprecedented granularity at the SKU level. Over 100 days, the system recorded 5.66 million detections across 5,949 unique SKUs, with an average of 56,000 items detected daily. Detection accuracy was consistently above 90%, which is exceptional considering the challenging real-world conditions at the plant, such as surface contamination and overlapping materials.\n<\/p>\n<p>\nBeyond the strong sortation performance, the Alliance to End Plastic Waste highlighted the SKU-level precision made possible by Digimarc technology as a key milestone toward scalable, intelligent sortation. As they noted, \u201cThe trials demonstrated that Digimarc digital watermarking technology can facilitate traceability of packaging waste at the SKU level, providing a pathway to compliance with the Packaging and Packaging Waste Regulation (PPWR).\u201d\n<\/p>\n<p>\n\u201cThis milestone isn\u2019t just about increasing the quality and quantity of plastic recyclates, it\u2019s about delivering actionable data that benefits everyone in the value chain,\u201d said Riley McCormack, CEO of Digimarc. \u201cWe\u2019re empowering stakeholders\u2014from regulators to recyclers to brands\u2014with data they\u2019ve never had access to before\u2014data that can transform packaging design, boost recovery rates, and drive smarter, more sustainable decisions across the entire value chain.\u201d\n<\/p>\n<p><b>Ready for Commercial Deployment<\/b><\/p>\n<p>\nOver the past few years, Digimarc has continued to make advances in applying Digimarc digital watermarks to packaging and in performing reliable detection. With the success of the HolyGrail 2.0 trials and proven SKU-level accuracy in high-speed sorting, Digimarc is excited to support the early adopter program launching in Belgium (focused on flexible PP food packaging), along with additional initiatives driving broader market adoption under HolyGrail 2030 \u2013 Circular Packaging.\n<\/p>\n<p><b>About HolyGrail 2.0<\/b><\/p>\n<p>\nLed by AIM \u2013 the European Brands Association and powered by the Alliance to End Plastic Waste, HolyGrail 2.0 demonstrates the technical and economic viability of digital watermarking at scale. These imperceptible codes embedded in packaging enable precise, high-speed sorting\u2014resulting in better recyclate and real-world impact across the packaging value chain.\n<\/p>\n<p><b>About Digimarc<\/b><\/p>\n<p>\nDigimarc Corporation (NASDAQ: DMRC) is the pioneer and global leader in digital watermarking. For nearly 30 years, Digimarc has enabled the secure identification and authentication of physical and digital items\u2014from consumer goods to global currency. The company is recognized on the Fortune 2023 Change the World list and as a Fast Company World Changing Ideas finalist.\n<\/p>\n<p>\nLearn more at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.digimarc.com&amp;esheet=54237510&amp;newsitemid=20250414257723&amp;lan=en-US&amp;anchor=www.digimarc.com&amp;index=1&amp;md5=49083821746296dbbafc304fa66b042d\">www.digimarc.com<\/a>.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250414257723r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250414257723\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250414257723\/en\/<\/a><\/span><\/p>\n<p>\nMedia Contact:<br \/>\n<br \/>Tom Benton<br \/>\n<br \/>Digimarc Corporation<br \/>\n<br \/>+1 503 469 4800<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:PR@digimarc.com\">PR@digimarc.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> North America United States Europe Germany Canada Oregon<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Software Data Management Sustainability Recycling Environmental Health Apps\/Applications Technology Environment Green Technology Packaging Other Technology Manufacturing<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250414257723\/en\/1721768\/3\/Digimarc_Logo_NEW.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Digimarc Recycle Earns Industrial Scale Validation in HolyGrail 2.0 Trials Digimarc\u2019s Advanced Digital Watermarking Technology Proven \u2018Ready For Full Commercial Deployment\u2019 BEAVERTON, Ore.&#8211;(BUSINESS WIRE)&#8211; Digimarc Corporation (NASDAQ: DMRC), the global leader in digital watermarking, has been recognized for its pivotal role in the world\u2019s first commercial-scale validation of digital watermarks\u2019 ability to revolutionize plastic recycling. As part of the HolyGrail 2.0 Digital Watermarks Initiative, industrial trials at the H\u00fcndgen Entsorgung material recovery facility (MRF) in Swisttal, Germany, confirmed that Digimarc\u2019s technology enables highly accurate, automated sorting of post-consumer plastic packaging under real-world conditions. The Alliance to End Plastic Waste highlighted the significance of the results, stating: \u201cThe trial confirms the remarkable potential of digital watermarks for accurately sorting post-consumer rigid &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/digimarc-recycle-earns-industrial-scale-validation-in-holygrail-2-0-trials\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Digimarc Recycle Earns Industrial Scale Validation in HolyGrail 2.0 Trials&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-836854","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digimarc Recycle Earns Industrial Scale Validation in HolyGrail 2.0 Trials - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/digimarc-recycle-earns-industrial-scale-validation-in-holygrail-2-0-trials\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digimarc Recycle Earns Industrial Scale Validation in HolyGrail 2.0 Trials - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Digimarc Recycle Earns Industrial Scale Validation in HolyGrail 2.0 Trials Digimarc\u2019s Advanced Digital Watermarking Technology Proven \u2018Ready For Full Commercial Deployment\u2019 BEAVERTON, Ore.&#8211;(BUSINESS WIRE)&#8211; Digimarc Corporation (NASDAQ: DMRC), the global leader in digital watermarking, has been recognized for its pivotal role in the world\u2019s first commercial-scale validation of digital watermarks\u2019 ability to revolutionize plastic recycling. As part of the HolyGrail 2.0 Digital Watermarks Initiative, industrial trials at the H\u00fcndgen Entsorgung material recovery facility (MRF) in Swisttal, Germany, confirmed that Digimarc\u2019s technology enables highly accurate, automated sorting of post-consumer plastic packaging under real-world conditions. The Alliance to End Plastic Waste highlighted the significance of the results, stating: \u201cThe trial confirms the remarkable potential of digital watermarks for accurately sorting post-consumer rigid &hellip; Continue reading &quot;Digimarc Recycle Earns Industrial Scale Validation in HolyGrail 2.0 Trials&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/digimarc-recycle-earns-industrial-scale-validation-in-holygrail-2-0-trials\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-14T12:00:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250414257723r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/digimarc-recycle-earns-industrial-scale-validation-in-holygrail-2-0-trials\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/digimarc-recycle-earns-industrial-scale-validation-in-holygrail-2-0-trials\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Digimarc Recycle Earns Industrial Scale Validation in HolyGrail 2.0 Trials\",\"datePublished\":\"2025-04-14T12:00:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/digimarc-recycle-earns-industrial-scale-validation-in-holygrail-2-0-trials\\\/\"},\"wordCount\":614,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/digimarc-recycle-earns-industrial-scale-validation-in-holygrail-2-0-trials\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20250414257723r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/digimarc-recycle-earns-industrial-scale-validation-in-holygrail-2-0-trials\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/digimarc-recycle-earns-industrial-scale-validation-in-holygrail-2-0-trials\\\/\",\"name\":\"Digimarc Recycle Earns Industrial Scale Validation in HolyGrail 2.0 Trials - 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As part of the HolyGrail 2.0 Digital Watermarks Initiative, industrial trials at the H\u00fcndgen Entsorgung material recovery facility (MRF) in Swisttal, Germany, confirmed that Digimarc\u2019s technology enables highly accurate, automated sorting of post-consumer plastic packaging under real-world conditions. The Alliance to End Plastic Waste highlighted the significance of the results, stating: \u201cThe trial confirms the remarkable potential of digital watermarks for accurately sorting post-consumer rigid &hellip; Continue reading \"Digimarc Recycle Earns Industrial Scale Validation in HolyGrail 2.0 Trials\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/digimarc-recycle-earns-industrial-scale-validation-in-holygrail-2-0-trials\/","og_site_name":"Market Newsdesk","article_published_time":"2025-04-14T12:00:05+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250414257723r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/digimarc-recycle-earns-industrial-scale-validation-in-holygrail-2-0-trials\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/digimarc-recycle-earns-industrial-scale-validation-in-holygrail-2-0-trials\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Digimarc Recycle Earns Industrial Scale Validation in HolyGrail 2.0 Trials","datePublished":"2025-04-14T12:00:05+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/digimarc-recycle-earns-industrial-scale-validation-in-holygrail-2-0-trials\/"},"wordCount":614,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/digimarc-recycle-earns-industrial-scale-validation-in-holygrail-2-0-trials\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250414257723r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/digimarc-recycle-earns-industrial-scale-validation-in-holygrail-2-0-trials\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/digimarc-recycle-earns-industrial-scale-validation-in-holygrail-2-0-trials\/","name":"Digimarc Recycle Earns Industrial Scale Validation in HolyGrail 2.0 Trials - 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