{"id":836785,"date":"2025-04-14T06:03:17","date_gmt":"2025-04-14T10:03:17","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/kool-aid-and-nike-mix-flavor-and-footwear-with-first-ever-sneaker-collection-featuring-ja-morant\/"},"modified":"2025-04-14T06:03:17","modified_gmt":"2025-04-14T10:03:17","slug":"kool-aid-and-nike-mix-flavor-and-footwear-with-first-ever-sneaker-collection-featuring-ja-morant","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/kool-aid-and-nike-mix-flavor-and-footwear-with-first-ever-sneaker-collection-featuring-ja-morant\/","title":{"rendered":"Kool-Aid and Nike Mix Flavor and Footwear with First-Ever Sneaker Collection Featuring Ja Morant"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Kool-Aid and Nike Mix Flavor and Footwear with First-Ever Sneaker Collection Featuring Ja Morant<\/b><\/p>\n<p class=\"bwalignc\"><i>To celebrate the launch, Kool-Aid is introducing a limited-edition flavor pack, the first new offering from the brand in over five years<\/i><\/p>\n<p>CHICAGO&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nToday, two of America\u2019s most iconic brands \u2013 Kool-Aid and Nike \u2013 announce an epic, wall-breaking collab that is sure to mix things up on and off the court. Introducing the Nike x Kool-Aid Ja 2, a one-of-a-kind sneaker collaboration bursting with vibrant colorways inspired by Kool-Aid\u2019s iconic flavors. The partnership blends sneaker culture, self-expression, nostalgia and ultimate comfort\u2014bringing together NBA star Ja Morant\u2019s signature Nike line with Kool-Aid\u2019s spirit of flavor and creativity.\n<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20250414992672\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250414992672\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250414992672\/en\/2437059\/4\/KeyVisual_ShoeOnly_PinkGradient.jpg\" alt=\"Kool-Aid and Nike Mix Flavor and Footwear with First-Ever Sneaker Collection Featuring Ja Morant\" \/><\/p>\n<p style=\"font-size:85%\">Kool-Aid and Nike Mix Flavor and Footwear with First-Ever Sneaker Collection Featuring Ja Morant<\/p>\n<\/div>\n<p>\nInspired by Ja\u2019s life growing up in South Carolina, he wanted the sneaker colorways to nod to the special memories at his grandma\u2019s house. \u201cI remember my grandma always having some Kool-Aid in the fridge and that\u2019s part of my special childhood memories,\u201d says Morant. Kool-Aid and Nike drew inspiration from Ja\u2019s favorite Kool-Aid flavors to help with the design of the shoe. The result is a collaboration that is fun, colorful and energetic, mirroring Ja\u2019s personality on and off the court.\n<\/p>\n<p>\nIn addition to Ja\u2019s favorite flavors, the new Nike x Kool-Aid Ja 2 celebrates fans mixing different Kool-Aid flavors to create their own custom blend\u2013currently trending on TikTok with <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.tiktok.com%2Fdiscover%2Fmixing-kool-aid-flavors&amp;esheet=54237248&amp;newsitemid=20250414992672&amp;lan=en-US&amp;anchor=26MM+videos&amp;index=1&amp;md5=e36e13e126daf1aa0c8501b3c292c7a5\">26MM videos<\/a>. That same spirit of creativity and expression is what inspired the sneakers&#8217; bold colorway and playful details.\n<\/p>\n<p>\nThe collection will have two drops for fans \u2013 the first in May, followed by a second drop in July. The first drop features a mix of performance and personality, with details including:\n<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nA bold, two-tone color gradient inspired by Ja\u2019s favorite Kool-Aid flavors &#8211; Blue Raspberry and Cherry, blending into Orange and Lemon Lime on the sole\n<\/li>\n<li>\nThe Kool-Aid man breaking through a wall, the iconic \u201cOhhh Yeah!\u201d catchphrase, Ja\u2019s \u201c12 AM\u201d text and a glow-in-the-dark outsole\n<\/li>\n<\/ul>\n<p>\nThe July drop will build on the collab with a boldness and freshness that we see Ja bring to the culture of basketball every day. Details include:\n<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nColorways inspired by the iconic Kool-Aid red that is synonymous with the Kool-Aid Man\n<\/li>\n<li>\nThe same signature details as the May drop, including the Kool-Aid man breaking through a wall, the iconic \u201cOhhh Yeah!\u201d catchphrase, Ja\u2019s \u201c12 AM\u201d text and a glow-in-the-dark outsole\n<\/li>\n<\/ul>\n<p>\n\u201cFor nearly 100 years, Kool-Aid has been a symbol of bold flavor, creativity and fun \u2013 bringing people together across generations,\u201d says Kristina Hannant, Marketing Director for Ready To Drink Beverages at Kraft Heinz. \u201cNike and Ja Morant share our passion for self-expression and driving culture, making this collaboration a natural fit. We\u2019re always looking for new and exciting ways for fans to celebrate their love for Kool-Aid, and this sneaker collab lets fans mix their kicks and beverages all in one.\u201d\n<\/p>\n<p>\nTo further celebrate the launch, Kool-Aid is introducing a limited-edition flavor pack, the first new offering from the brand in over five years. The Mix n\u2019 Kicks combo pack lets fans mix and match four of the brand\u2019s most iconic flavors, and taps into the behavior of fans combining flavors to create their own unique drinks blends. In addition to the new offering, select fans can enter to win a set of custom Kool-Aid dubraes and laces to customize their sneakers.\n<\/p>\n<p>\nThe first Nike x Kool-Aid Ja 2 drops in limited quantities beginning May 16 via the SNKRS app and at select retailers nationwide. Fans can visit the SNKRS app beginning May 2 to sign up for details on the drop and visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.koolaid.com%2Fmixnkicks&amp;esheet=54237248&amp;newsitemid=20250414992672&amp;lan=en-US&amp;anchor=www.koolaid.com%2Fmixnkicks&amp;index=2&amp;md5=eee237b2fdacaf18b80dbec2fea6af38\">www.koolaid.com\/mixnkicks<\/a> to enter to win the flavor pack and accessories. For more information on the Kool-Aid x Nike Ja 2 and to keep up on the drop details, follow @KoolAid @Nike and @JaMorant.\n<\/p>\n<p><b>ABOUT THE KRAFT HEINZ COMPANY<br \/>\n<br \/><\/b>We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, <i>Let&#8217;s Make Life Delicious.<\/i> Consumers are at the center of everything we do. With 2024 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of eight consumer-driven product platforms. As global citizens, we&#8217;re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.kraftheinzcompany.com%2F&amp;esheet=54237248&amp;newsitemid=20250414992672&amp;lan=en-US&amp;anchor=www.kraftheinzcompany.com&amp;index=3&amp;md5=6c97780e8b0da211c8fcca5e05dc5158\">www.kraftheinzcompany.com<\/a> or following us on LinkedIn.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250414992672r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250414992672\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250414992672\/en\/<\/a><\/span><\/p>\n<p><b>MEDIA CONTACTS<br \/>\n<\/b><br \/>ALISON BROD MARKETING + COMMUNICATIONS<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:kraftheinz@abmc-us.com\">kraftheinz@abmc-us.com<\/a><\/p>\n<p>\nKRAFT HEINZ<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:media@kraftheinz.com\">media@kraftheinz.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America Illinois<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Retail Footwear Food\/Beverage<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250414992672\/en\/2437059\/3\/KeyVisual_ShoeOnly_PinkGradient.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Kool-Aid and Nike Mix Flavor and Footwear with First-Ever Sneaker Collection Featuring Ja Morant<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250414992672\/en\/2437060\/3\/Kool-Aid_Key_Visual.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Kool-Aid and Nike Mix Flavor and Footwear with First-Ever Sneaker Collection Featuring Ja Morant<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250414992672\/en\/2437058\/3\/Kool-Aid_Logo_300dpi_RGB.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Kool-Aid and Nike Mix Flavor and Footwear with First-Ever Sneaker Collection Featuring Ja Morant To celebrate the launch, Kool-Aid is introducing a limited-edition flavor pack, the first new offering from the brand in over five years CHICAGO&#8211;(BUSINESS WIRE)&#8211; Today, two of America\u2019s most iconic brands \u2013 Kool-Aid and Nike \u2013 announce an epic, wall-breaking collab that is sure to mix things up on and off the court. Introducing the Nike x Kool-Aid Ja 2, a one-of-a-kind sneaker collaboration bursting with vibrant colorways inspired by Kool-Aid\u2019s iconic flavors. The partnership blends sneaker culture, self-expression, nostalgia and ultimate comfort\u2014bringing together NBA star Ja Morant\u2019s signature Nike line with Kool-Aid\u2019s spirit of flavor and creativity. This press release features multimedia. View the full &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/kool-aid-and-nike-mix-flavor-and-footwear-with-first-ever-sneaker-collection-featuring-ja-morant\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Kool-Aid and Nike Mix Flavor and Footwear with First-Ever Sneaker Collection Featuring Ja Morant&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-836785","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kool-Aid and Nike Mix Flavor and Footwear with First-Ever Sneaker Collection Featuring Ja Morant - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/kool-aid-and-nike-mix-flavor-and-footwear-with-first-ever-sneaker-collection-featuring-ja-morant\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kool-Aid and Nike Mix Flavor and Footwear with First-Ever Sneaker Collection Featuring Ja Morant - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Kool-Aid and Nike Mix Flavor and Footwear with First-Ever Sneaker Collection Featuring Ja Morant To celebrate the launch, Kool-Aid is introducing a limited-edition flavor pack, the first new offering from the brand in over five years CHICAGO&#8211;(BUSINESS WIRE)&#8211; Today, two of America\u2019s most iconic brands \u2013 Kool-Aid and Nike \u2013 announce an epic, wall-breaking collab that is sure to mix things up on and off the court. Introducing the Nike x Kool-Aid Ja 2, a one-of-a-kind sneaker collaboration bursting with vibrant colorways inspired by Kool-Aid\u2019s iconic flavors. The partnership blends sneaker culture, self-expression, nostalgia and ultimate comfort\u2014bringing together NBA star Ja Morant\u2019s signature Nike line with Kool-Aid\u2019s spirit of flavor and creativity. This press release features multimedia. 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/kool-aid-and-nike-mix-flavor-and-footwear-with-first-ever-sneaker-collection-featuring-ja-morant\/","og_locale":"en_US","og_type":"article","og_title":"Kool-Aid and Nike Mix Flavor and Footwear with First-Ever Sneaker Collection Featuring Ja Morant - Market Newsdesk","og_description":"Kool-Aid and Nike Mix Flavor and Footwear with First-Ever Sneaker Collection Featuring Ja Morant To celebrate the launch, Kool-Aid is introducing a limited-edition flavor pack, the first new offering from the brand in over five years CHICAGO&#8211;(BUSINESS WIRE)&#8211; Today, two of America\u2019s most iconic brands \u2013 Kool-Aid and Nike \u2013 announce an epic, wall-breaking collab that is sure to mix things up on and off the court. Introducing the Nike x Kool-Aid Ja 2, a one-of-a-kind sneaker collaboration bursting with vibrant colorways inspired by Kool-Aid\u2019s iconic flavors. The partnership blends sneaker culture, self-expression, nostalgia and ultimate comfort\u2014bringing together NBA star Ja Morant\u2019s signature Nike line with Kool-Aid\u2019s spirit of flavor and creativity. This press release features multimedia. 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