{"id":836154,"date":"2025-04-10T09:31:16","date_gmt":"2025-04-10T13:31:16","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/nexxen-launches-health-offering-to-reach-key-audiences-with-accuracy-and-scale\/"},"modified":"2025-04-10T09:31:16","modified_gmt":"2025-04-10T13:31:16","slug":"nexxen-launches-health-offering-to-reach-key-audiences-with-accuracy-and-scale","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/nexxen-launches-health-offering-to-reach-key-audiences-with-accuracy-and-scale\/","title":{"rendered":"Nexxen Launches Health Offering to Reach Key Audiences with Accuracy and Scale"},"content":{"rendered":"<div class=\"mw_release\">\n<p align=\"center\">\n        <em>Data-driven, end-to-end platform enables marketing strategies that ensure compliance while maximizing impact across display, linear &amp; Connected TV<\/em>\n      <\/p>\n<p align=\"center\">\n        <em>Innovative integration with leading healthcare analytics company PurpleLab provides powerful audience-building and reporting tools<\/em>\n      <\/p>\n<p align=\"justify\">NEW YORK, April  10, 2025  (GLOBE NEWSWIRE) &#8212; Nexxen (NASDAQ: NEXN), a global, flexible advertising platform with deep expertise in data and advanced TV, today announced the launch of Nexxen Health, a new offering enabling health advertisers to run data-driven advertising campaigns that efficiently reach audiences and maximize impact across traditional and emerging formats, including display, linear and Connected TV (\u201cCTV\u201d), while maintaining privacy compliance.<\/p>\n<p align=\"justify\">A strategic component of the offering \u2013 an innovative integration between Nexxen\u2019s proprietary audience discovery tool and PurpleLab<sup><em>\u00ae<\/em><\/sup>, a healthcare analytics company that holds the largest medical and pharmaceutical claims database in the US \u2013 can add additional layers of accuracy to pharmaceutical advertising campaigns while also extending reach with new patient and healthcare provider audiences.<\/p>\n<p align=\"justify\">\u201cIn a fast-changing, fragmented advertising and regulatory landscape, it\u2019s critical for health and pharmaceutical brands to leverage flexible technology and powerful data that keeps them agile, precise and ready to capitalize on the opportunities emerging across display, CTV and linear,\u201d said Chance Johnson, Chief Commercial Officer, Nexxen. \u201cNexxen simplifies healthcare advertising by offering scalable, high-quality video inventory alongside unique medical and pharmaceutical data solutions. Our approach enables precise audience discovery while maintaining compliance, supported by advanced planning tools, for measurable results.\u201d<\/p>\n<p align=\"justify\">\u201cWe applaud Nexxen\u2019s ongoing commitment to developing innovative, new ways to enhance campaign reach, optimization and measurement in the healthcare space,\u201d said Kristy Quagliariello, Vice President, Programmatic Media, Klick Health. \u201cWe have been using Nexxen Discovery to yield critical insights for our growing roster of life sciences clients and are energized by how its integration of PurpleLab\u2019s data promises to add a layer of qualification to our audiences prior to activation, and generate added levels of accuracy and insights for our clients.\u201d<\/p>\n<p align=\"justify\">Nexxen\u2019s integrated DSP and SSP offer health and pharmaceutical brands a direct path to premium, omnichannel inventory, driving efficiencies by maximizing match rates, reducing data loss and enabling real-time measurement, with real-time optimization to come in 2025. The platform\u2019s audience discovery tool, Nexxen Discovery, optimizes audience quality through contextual refinement, while Nexxen TV Audiences, a dataset incorporating Nexxen\u2019s unique automatic content recognition (\u201cACR\u201d) data, enables coordination of health and pharmaceutical campaign reach across linear and digital.<\/p>\n<p align=\"justify\">Augmenting the power of Nexxen Discovery is a partnership with PurpleLab that integrates healthcare data from the country\u2019s largest healthcare claims database with Nexxen\u2019s contextual targeting capabilities. Through this partnership, Nexxen Discovery users will have the ability to activate and measure outcomes on approximately 500\u00a0privacy-safe and contextually relevant,\u00a0direct-to-consumer healthcare audiences programmatically.<\/p>\n<p align=\"justify\">\n        <strong>ABOUT NEXXEN<\/strong><br \/>\n        <br \/>Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize data and advanced TV in the ways that are most meaningful to them. Our flexible and unified technology stack comprises a demand-side platform (\u201cDSP\u201d) and supply-side platform (\u201cSSP\u201d), with the Nexxen Data Platform at its core. With streaming in our DNA, Nexxen\u2019s robust capabilities span discovery, planning, activation, monetization, measurement and optimization \u2013 available individually or in combination \u2013 all designed to enable our partners to achieve their goals, no matter how far-reaching or hyper niche they may be.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n<p>Nexxen is headquartered in Israel and maintains offices throughout the United States, Canada, Europe and Asia-Pacific, and is traded on the Nasdaq (NEXN). For more information, visit\u00a0<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=NxMqvaLKPHbfd_JgS1EIGW-DsJtNCJe2UovyvlE3a2pAuzP6LmQiwd8oYmqrEuvuXGfc2o27_SN8GJxKl_nKnA==\" rel=\"nofollow\" target=\"_blank\">www.nexxen.com<\/a><\/p>\n<p align=\"justify\">\n        <strong>For more information, please contact:<\/strong>\n      <\/p>\n<p align=\"justify\">Caroline Smith<br \/>Vice President, Communications, Nexxen<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=wCmwEpBDKghwp58bErlq6NdhijfyPlfXHtUVaRZ5zZCKGPAIOfx59oM8JJwpAcWL1KJSnJj4q2m3Hvz7FO0a1e8uYnk-8Y5hwW_sVc7D4Yw=\" rel=\"nofollow\" target=\"_blank\">csmith@nexxen.com<\/a><\/p>\n<p align=\"justify\">\n        <strong>Forward Looking Statement<\/strong><br \/>\n        <br \/>This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as \u201canticipates,\u201d \u201cbelieves,\u201d \u201cexpects,\u201d \u201cintends,\u201d \u201cmay,\u201d \u201ccan,\u201d \u201cwill,\u201d \u201cestimates,\u201d and other similar expressions. However, these words are not the only way Nexxen identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding the launch of Nexxen\u2019s health offering and any benefits or insights associated with the solutions as well as any benefits associated with any of Nexxen\u2019s products and platforms including the Nexxen Marketplaces, Discovery Tool, cross-screen measurement tools, Data Platform and CTV offering. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Nexxen\u2019s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including, but not limited to, the following: negative global economic conditions; global conflicts and war, including the current terrorist attacks by Hamas, and the war and hostilities between Israel and Hamas and Israel and Hezbollah, and how those conditions may adversely impact Nexxen\u2019s business, customers, and the markets in which Nexxen competes. Nexxen cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in the Company\u2019s most recent Annual Report on Form 20-F, filed with the U.S. Securities and Exchange Commission (www.sec.gov) on March 5, 2025. Any forward-looking statements made by Nexxen in this press release speak only as of the date of this press release, and Nexxen does not intend to update these forward-looking statements after the date of this press release, except as required by law.\u202f\u00a0<\/p>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=MTAwMTA3OTM5OSM0MDIxMTA1MzIjMjI0OTQ1MA==\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml-eu.globenewswire.com\/media\/ZDllYTBiYzUtYjcyOS00MzQ5LTk5YjctN2E3MWM0MmUzZWE2LTEyNjEwMDMtMjAyNS0wNC0xMC1lbg==\/tiny\/Nexxen-International-Ltd-.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Data-driven, end-to-end platform enables marketing strategies that ensure compliance while maximizing impact across display, linear &amp; Connected TV Innovative integration with leading healthcare analytics company PurpleLab provides powerful audience-building and reporting tools NEW YORK, April 10, 2025 (GLOBE NEWSWIRE) &#8212; Nexxen (NASDAQ: NEXN), a global, flexible advertising platform with deep expertise in data and advanced TV, today announced the launch of Nexxen Health, a new offering enabling health advertisers to run data-driven advertising campaigns that efficiently reach audiences and maximize impact across traditional and emerging formats, including display, linear and Connected TV (\u201cCTV\u201d), while maintaining privacy compliance. A strategic component of the offering \u2013 an innovative integration between Nexxen\u2019s proprietary audience discovery tool and PurpleLab\u00ae, a healthcare analytics company that &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/nexxen-launches-health-offering-to-reach-key-audiences-with-accuracy-and-scale\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Nexxen Launches Health Offering to Reach Key Audiences with Accuracy and Scale&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-836154","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nexxen Launches Health Offering to Reach Key Audiences with Accuracy and Scale - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/nexxen-launches-health-offering-to-reach-key-audiences-with-accuracy-and-scale\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nexxen Launches Health Offering to Reach Key Audiences with Accuracy and Scale - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Data-driven, end-to-end platform enables marketing strategies that ensure compliance while maximizing impact across display, linear &amp; Connected TV Innovative integration with leading healthcare analytics company PurpleLab provides powerful audience-building and reporting tools NEW YORK, April 10, 2025 (GLOBE NEWSWIRE) &#8212; Nexxen (NASDAQ: NEXN), a global, flexible advertising platform with deep expertise in data and advanced TV, today announced the launch of Nexxen Health, a new offering enabling health advertisers to run data-driven advertising campaigns that efficiently reach audiences and maximize impact across traditional and emerging formats, including display, linear and Connected TV (\u201cCTV\u201d), while maintaining privacy compliance. A strategic component of the offering \u2013 an innovative integration between Nexxen\u2019s proprietary audience discovery tool and PurpleLab\u00ae, a healthcare analytics company that &hellip; Continue reading &quot;Nexxen Launches Health Offering to Reach Key Audiences with Accuracy and Scale&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/nexxen-launches-health-offering-to-reach-key-audiences-with-accuracy-and-scale\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-10T13:31:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=MTAwMTA3OTM5OSM0MDIxMTA1MzIjMjI0OTQ1MA==\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/nexxen-launches-health-offering-to-reach-key-audiences-with-accuracy-and-scale\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/nexxen-launches-health-offering-to-reach-key-audiences-with-accuracy-and-scale\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Nexxen Launches Health Offering to Reach Key Audiences with Accuracy and Scale\",\"datePublished\":\"2025-04-10T13:31:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/nexxen-launches-health-offering-to-reach-key-audiences-with-accuracy-and-scale\\\/\"},\"wordCount\":939,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/nexxen-launches-health-offering-to-reach-key-audiences-with-accuracy-and-scale\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=MTAwMTA3OTM5OSM0MDIxMTA1MzIjMjI0OTQ1MA==\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/nexxen-launches-health-offering-to-reach-key-audiences-with-accuracy-and-scale\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/nexxen-launches-health-offering-to-reach-key-audiences-with-accuracy-and-scale\\\/\",\"name\":\"Nexxen Launches Health Offering to Reach Key Audiences with Accuracy and Scale - 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/nexxen-launches-health-offering-to-reach-key-audiences-with-accuracy-and-scale\/","og_locale":"en_US","og_type":"article","og_title":"Nexxen Launches Health Offering to Reach Key Audiences with Accuracy and Scale - Market Newsdesk","og_description":"Data-driven, end-to-end platform enables marketing strategies that ensure compliance while maximizing impact across display, linear &amp; Connected TV Innovative integration with leading healthcare analytics company PurpleLab provides powerful audience-building and reporting tools NEW YORK, April 10, 2025 (GLOBE NEWSWIRE) &#8212; Nexxen (NASDAQ: NEXN), a global, flexible advertising platform with deep expertise in data and advanced TV, today announced the launch of Nexxen Health, a new offering enabling health advertisers to run data-driven advertising campaigns that efficiently reach audiences and maximize impact across traditional and emerging formats, including display, linear and Connected TV (\u201cCTV\u201d), while maintaining privacy compliance. A strategic component of the offering \u2013 an innovative integration between Nexxen\u2019s proprietary audience discovery tool and PurpleLab\u00ae, a healthcare analytics company that &hellip; Continue reading \"Nexxen Launches Health Offering to Reach Key Audiences with Accuracy and Scale\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/nexxen-launches-health-offering-to-reach-key-audiences-with-accuracy-and-scale\/","og_site_name":"Market Newsdesk","article_published_time":"2025-04-10T13:31:16+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=MTAwMTA3OTM5OSM0MDIxMTA1MzIjMjI0OTQ1MA==","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/nexxen-launches-health-offering-to-reach-key-audiences-with-accuracy-and-scale\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/nexxen-launches-health-offering-to-reach-key-audiences-with-accuracy-and-scale\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Nexxen Launches Health Offering to Reach Key Audiences with Accuracy and Scale","datePublished":"2025-04-10T13:31:16+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/nexxen-launches-health-offering-to-reach-key-audiences-with-accuracy-and-scale\/"},"wordCount":939,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/nexxen-launches-health-offering-to-reach-key-audiences-with-accuracy-and-scale\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=MTAwMTA3OTM5OSM0MDIxMTA1MzIjMjI0OTQ1MA==","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/nexxen-launches-health-offering-to-reach-key-audiences-with-accuracy-and-scale\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/nexxen-launches-health-offering-to-reach-key-audiences-with-accuracy-and-scale\/","name":"Nexxen Launches Health Offering to Reach Key Audiences with Accuracy and Scale - 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