{"id":836141,"date":"2025-04-10T09:29:32","date_gmt":"2025-04-10T13:29:32","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/guinness-spotlights-lovely-days-across-the-country-in-new-campaign\/"},"modified":"2025-04-10T09:29:32","modified_gmt":"2025-04-10T13:29:32","slug":"guinness-spotlights-lovely-days-across-the-country-in-new-campaign","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/guinness-spotlights-lovely-days-across-the-country-in-new-campaign\/","title":{"rendered":"GUINNESS SPOTLIGHTS &#8216;LOVELY DAYS&#8217; ACROSS THE COUNTRY IN NEW CAMPAIGN"},"content":{"rendered":"<div class=\"xn-newslines\">\n<p class=\"xn-distributor\">PR Newswire<\/p>\n<\/p><\/div>\n<div class=\"xn-content\">\n<p class=\"prntac\">\n        <i>Guinness debuts an ad campaign starring real groups of friends and their stories of coming together over shared passions and pints!<\/i>\n      <\/p>\n<p>\n        <span class=\"legendSpanClass\"><br \/>\n          <span class=\"xn-location\">NEW YORK<\/span><br \/>\n        <\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">April 10, 2025<\/span><\/span> \/PRNewswire\/ &#8212; Fifty states, one truth: when you&#8217;re with your people, every day is a lovely day. Guinness is unveiling &#8220;A Lovely Day,&#8221; chronicling a 5,057-mile journey to every single state and capturing what unites people over a pint.\u00a0This campaign is more than just a celebration of Guinness &#8211; it&#8217;s a celebration of the vibrant communities across the country.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\">\n<p title=\"Guinness Presents: A Lovely Day\">\n          \u00a0\n        <\/p>\n<\/p><\/div>\n<p>Today, the first powerful film made in partnership with Uncommon Creative Studio, &#8220;Guinness Presents: A Lovely Day,&#8221; begins rolling out across TV, digital and social media. This anthem focuses on snapshots of Americans finding connection in everyday moments of togetherness, highlighting the simple joy of being with the people who matter most.<\/p>\n<p>Some of the 50 communities featured in &#8220;A Lovely Day&#8221; include:<\/p>\n<ul type=\"disc\">\n<li>\n          <b><br \/>\n            <u>The\u00a0Treme Brass Band:<\/u><br \/>\n          <\/b> One of the most soulful groups in <span class=\"xn-location\">New Orleans<\/span>. Between sets, this multigenerational group sit back and enjoy a meal with a pint of Guinness before taking the stage to deliver another round of foot-stomping sound at their local haunt.<\/li>\n<li>\n          <b><br \/>\n            <u>Brainerd Jaycees Ice Fishing Extravaganza:<\/u><br \/>\n          <\/b>\u00a0The largest ice fishing competition in <span class=\"xn-location\">Minnesota<\/span> (and the world)! The ice may be thick but the friendships are thicker\u2014and nothing warms the soul quite like a day well spent with each other, fresh grilled fish and a well-poured Guinness.<\/li>\n<li>\n          <b><br \/>\n            <u>Albuquerque Aardvarks Rugby Team:<\/u><br \/>\n          <\/b> With a mix of passionate players, the <span class=\"xn-location\">New Mexico<\/span> team is known for its camaraderie, teamwork and legendary carne asada discos after matches. The heat of the game is matched only by the heat of their parties, where Guinness is served and friendships are cemented in the smoky air of a well-earned feast.<\/li>\n<li>\n          <b><br \/>\n            <u>Chicago Plumbers Union:<\/u><br \/>\n          <\/b>\u00a0In ongoing partnership with Guinness, they&#8217;ve been responsible for dyeing the Chicago River into a shimmering emerald tribute for St. Patrick&#8217;s Day since 1962. And when the work is done, they gather with a pint of Guinness, reflecting on the legacy they keep alive, one green wave at a time.<\/li>\n<li>\n          <b><br \/>\n            <u>Newport Run Club<\/u><br \/>\n          <\/b><br \/>\n          <b>:<\/b> This crew turns every run into a celebration! Their monthly &#8220;Guinness Runs&#8221; have become legendary as a high-spirited tradition where runners hit the pavement together then toast their efforts after with a well-earned pint of Guinness. It&#8217;s not just about the miles, it&#8217;s about the camaraderie, the laughter and the pints together.<\/li>\n<\/ul>\n<p>Throughout the rest of the year, Guinness will release additional content that goes deeper into the dynamic stories and communities thriving across the U.S., all complemented by billboards and digital screens in cities and towns nationwide, recognizing the people and moments that make every day a lovely day for a Guinness.<\/p>\n<p>&#8220;From a group of ice skaters gliding across the lakes of <span class=\"xn-location\">Alaska<\/span>, to a baseball team part of Tulsa&#8217;s sandlot society, to competitive weekly dominoes players in <span class=\"xn-location\">South Florida<\/span>, and everything in between, we met real people and witnessed real moments. All we did was bring the Guinness and let the cameras roll,&#8221; <b>said <span class=\"xn-person\">Joyce He<\/span>, Vice President, Guinness. <\/b>&#8220;It&#8217;s a refreshing reminder that we all thrive the most when coming together as communities. Because at its core, a <i>lovely day<\/i> isn&#8217;t just about what&#8217;s in your pint &#8211; it&#8217;s about the people around you, the moments shared and the passions that bring us together.&#8221;<\/p>\n<p>This is the central chapter of the Lovely Day Project, first introduced last month ahead of St. Patrick&#8217;s Day, when Guinness invited people across the country to share their own celebrations and stories. The response of <i>YOUR <\/i>photos showcased a powerful tapestry of moments that captured the spirit of connection, one pint at a time. Inspired by the iconic &#8220;Lovely Day for a Guinness&#8221; ads of the 1930s and 1950s, &#8220;A Lovely Day&#8221; brings that timeless spirit to the U.S., grounding it in the real stories of Americans and delivering a powerful message of generosity, goodness and community.<\/p>\n<p>Indeed, everyone&#8217;s lovely day looks a little different &#8212; and to celebrate Guinness moments in the warmer months ahead, Guinness is excited to unveil a <b>limited-edition Guinness Draught Stout can, <\/b>designed by LA graphic artist <b><span class=\"xn-person\">Sebastian Curi<\/span>.<\/b> The eye-catching design adds brightness and creativity to the iconic black can, reimagining the classic Lovely Day toucan art with a modern, American twist &#8212; another nod to the brand&#8217;s visual legacy, perfect for spring and summer.<\/p>\n<p>Follow @GuinnessUS across social media to stay up to date on all the stories and lovely days to come. Remember, if you&#8217;re taking a break or not drinking at all, try a Guinness 0 to keep the celebrations going.<\/p>\n<p>No matter where you are, when you&#8217;re with your people, it&#8217;s a Lovely Day for a Guinness.<\/p>\n<p>\n        <b>About Guinness<br \/><\/b>The Guinness brand was established in 1759, when Arthur Guinness signed a 9,000 year lease on <span class=\"xn-location\">St. James&#8217;s<\/span> Gate Brewery in <span class=\"xn-location\">Dublin<\/span>. Brewed using four main ingredients, water, barley (malted &amp; roasted), hops and yeast, Guinness is the world&#8217;s most popular stout. The iconic beer is brewed in 49 countries worldwide and sold in over 150 with almost 9 million glasses of Guinness enjoyed every day around the world. The most GUINNESS is sold in <span class=\"xn-location\">Great Britain<\/span>, <span class=\"xn-location\">Ireland<\/span>, <span class=\"xn-location\">USA<\/span>, <span class=\"xn-location\">Nigeria<\/span> and <span class=\"xn-location\">Cameroon<\/span>. More information can be found at <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4402616-1&amp;h=1544539164&amp;u=http%3A%2F%2Fwww.guinness.com%2F&amp;a=www.guinness.com\" target=\"_blank\" rel=\"nofollow\">www.guinness.com<\/a>.<\/p>\n<p>\n        <b>About Diageo<br \/><\/b>Diageo is a global leader in beverage alcohol with an outstanding collection of brands including <span class=\"xn-person\">Johnnie Walker<\/span>, Crown Royal, Bulleit and <span class=\"xn-location\">Buchanan&#8217;s<\/span> whiskies, Smirnoff, C\u00eeroc and Ketel One vodkas, Casamigos, <span class=\"xn-person\">DeLeon and Don Julio<\/span> tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.<\/p>\n<p>Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4402616-1&amp;h=4213723796&amp;u=http%3A%2F%2Fwww.diageo.com%2F&amp;a=www.diageo.com\" target=\"_blank\" rel=\"nofollow\">www.diageo.com<\/a>. Visit Diageo&#8217;s global responsible drinking resource, <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4402616-1&amp;h=3785985063&amp;u=http%3A%2F%2Fwww.drinkiq.com%2F&amp;a=www.DRINKiQ.com\" target=\"_blank\" rel=\"nofollow\">www.DRINKiQ.com<\/a>, for information, initiatives, and ways to share best practice. Follow Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.<\/p>\n<p>\n        <b>MEDIA CONTACTS:<br \/><\/b>Kelly\u00a0Pepe, DIAGEO<br \/><a href=\"mailto:kelly.pepe@diageo.com\" target=\"_blank\" rel=\"nofollow\">kelly.pepe@diageo.com<\/a><br \/><a href=\"mailto:diageobeer@taylorstrategy.com\" target=\"_blank\" rel=\"nofollow\">diageobeer@taylorstrategy.com<\/a>\u00a0<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder2\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/2661537\/Guinness_New_Mexico.html\" target=\"_blank\" rel=\"nofollow\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/2661537\/Guinness_New_Mexico.jpg\" title=\"\u201cA Lovely Day\u201d featuring the Albuquerque Aardvarks Rugby Team\" alt=\"\u201cA Lovely Day\u201d featuring the Albuquerque Aardvarks Rugby Team\" \/><br \/>\n          <\/a>\n        <\/p>\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/2661538\/Guinness_Minnesota.html\" target=\"_blank\" rel=\"nofollow\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/2661538\/Guinness_Minnesota.jpg\" title=\"\u201cA Lovely Day\u201d featuring Brainerd Jaycees Ice Fishing Extravaganza\" alt=\"\u201cA Lovely Day\u201d featuring Brainerd Jaycees Ice Fishing Extravaganza\" \/><br \/>\n          <\/a>\n        <\/p>\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/2661539\/Guinness_Illinois.html\" target=\"_blank\" rel=\"nofollow\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/2661539\/Guinness_Illinois.jpg\" title=\"&quot;A Lovely Day&quot; featuring the Chicago Plumbers Union\" alt=\"&quot;A Lovely Day&quot; featuring the Chicago Plumbers Union\" \/><br \/>\n          <\/a>\n        <\/p>\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/2661540\/Guinness_Connecticut.html\" target=\"_blank\" rel=\"nofollow\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/2661540\/Guinness_Connecticut.jpg\" title=\"&quot;A Lovely Day&quot; featuring Newport Run Club\" alt=\"&quot;A Lovely Day&quot; featuring Newport Run Club\" \/><br \/>\n          <\/a>\n        <\/p>\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/2661543\/Guinness_Louisiana.html\" target=\"_blank\" rel=\"nofollow\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/2661543\/Guinness_Louisiana.jpg\" title=\"\u201cA Lovely Day\u201d featuring the Treme Brass Band\" alt=\"\u201cA Lovely Day\u201d featuring the Treme Brass Band\" \/><br \/>\n          <\/a>\n        <\/p>\n<p title=\"Fifty states, one truth: when you\u2019re with your people, every day is a lovely day.\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/2661541\/Guinness_Lovely_Day_Pack_Lifestyle.html\" target=\"_blank\" rel=\"nofollow\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/2661541\/Guinness_Lovely_Day_Pack_Lifestyle.jpg\" title=\"The limited-edition Guinness Draught Stout can, designed by LA graphic artist Sebastian Curi\" alt=\"The limited-edition Guinness Draught Stout can, designed by LA graphic artist Sebastian Curi\" \/><br \/>\n          <\/a>\n        <\/p>\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/2661542\/Guinness_Lovely_Day_Can_Lifestyle_2.html\" target=\"_blank\" rel=\"nofollow\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/2661542\/Guinness_Lovely_Day_Can_Lifestyle_2.jpg\" title=\"The limited-edition Guinness Draught Stout can reimagines the classic Lovely Day toucan art with a modern, American twist\" alt=\"The limited-edition Guinness Draught Stout can reimagines the classic Lovely Day toucan art with a modern, American twist\" \/><br \/>\n          <\/a>\n        <\/p>\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/1432821\/Guinness_Harp_Logo.html\" target=\"_blank\" rel=\"nofollow\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/1432821\/Guinness_Harp_Logo.jpg\" title=\"Guinness Logo (PRNewsfoto\/Diageo Beer Company USA)\" alt=\"Guinness Logo (PRNewsfoto\/Diageo Beer Company USA)\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p id=\"PURL\">\n        <img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/c212.net\/c\/img\/favicon.png?sn=NY61867&amp;sd=2025-04-10\" \/> View original content to download multimedia:<a id=\"PRNURL\" rel=\"nofollow\" href=\"https:\/\/www.prnewswire.com\/news-releases\/guinness-spotlights-lovely-days-across-the-country-in-new-campaign-302425618.html\" target=\"_blank\">https:\/\/www.prnewswire.com\/news-releases\/guinness-spotlights-lovely-days-across-the-country-in-new-campaign-302425618.html<\/a><\/p>\n<p>SOURCE  GUINNESS<\/p>\n<\/p><\/div>\n<p>    <img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=NY61867&amp;Transmission_Id=202504100900PR_NEWS_USPR_____NY61867&amp;DateId=20250410\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PR Newswire Guinness debuts an ad campaign starring real groups of friends and their stories of coming together over shared passions and pints! NEW YORK , April 10, 2025 \/PRNewswire\/ &#8212; Fifty states, one truth: when you&#8217;re with your people, every day is a lovely day. Guinness is unveiling &#8220;A Lovely Day,&#8221; chronicling a 5,057-mile journey to every single state and capturing what unites people over a pint.\u00a0This campaign is more than just a celebration of Guinness &#8211; it&#8217;s a celebration of the vibrant communities across the country. \u00a0 Today, the first powerful film made in partnership with Uncommon Creative Studio, &#8220;Guinness Presents: A Lovely Day,&#8221; begins rolling out across TV, digital and social media. This anthem focuses on snapshots &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/guinness-spotlights-lovely-days-across-the-country-in-new-campaign\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;GUINNESS SPOTLIGHTS &#8216;LOVELY DAYS&#8217; ACROSS THE COUNTRY IN NEW CAMPAIGN&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-836141","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GUINNESS SPOTLIGHTS &#039;LOVELY DAYS&#039; ACROSS THE COUNTRY IN NEW CAMPAIGN - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/guinness-spotlights-lovely-days-across-the-country-in-new-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GUINNESS SPOTLIGHTS &#039;LOVELY DAYS&#039; ACROSS THE COUNTRY IN NEW CAMPAIGN - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"PR Newswire Guinness debuts an ad campaign starring real groups of friends and their stories of coming together over shared passions and pints! NEW YORK , April 10, 2025 \/PRNewswire\/ &#8212; Fifty states, one truth: when you&#8217;re with your people, every day is a lovely day. Guinness is unveiling &#8220;A Lovely Day,&#8221; chronicling a 5,057-mile journey to every single state and capturing what unites people over a pint.\u00a0This campaign is more than just a celebration of Guinness &#8211; it&#8217;s a celebration of the vibrant communities across the country. \u00a0 Today, the first powerful film made in partnership with Uncommon Creative Studio, &#8220;Guinness Presents: A Lovely Day,&#8221; begins rolling out across TV, digital and social media. This anthem focuses on snapshots &hellip; Continue reading &quot;GUINNESS SPOTLIGHTS &#8216;LOVELY DAYS&#8217; ACROSS THE COUNTRY IN NEW CAMPAIGN&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/guinness-spotlights-lovely-days-across-the-country-in-new-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-10T13:29:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mma.prnewswire.com\/media\/2661537\/Guinness_New_Mexico.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/guinness-spotlights-lovely-days-across-the-country-in-new-campaign\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/guinness-spotlights-lovely-days-across-the-country-in-new-campaign\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"GUINNESS SPOTLIGHTS &#8216;LOVELY DAYS&#8217; 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NEW YORK , April 10, 2025 \/PRNewswire\/ &#8212; Fifty states, one truth: when you&#8217;re with your people, every day is a lovely day. Guinness is unveiling &#8220;A Lovely Day,&#8221; chronicling a 5,057-mile journey to every single state and capturing what unites people over a pint.\u00a0This campaign is more than just a celebration of Guinness &#8211; it&#8217;s a celebration of the vibrant communities across the country. \u00a0 Today, the first powerful film made in partnership with Uncommon Creative Studio, &#8220;Guinness Presents: A Lovely Day,&#8221; begins rolling out across TV, digital and social media. 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