{"id":836122,"date":"2025-04-10T09:27:10","date_gmt":"2025-04-10T13:27:10","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/forrester-to-thrive-amid-volatility-leaders-must-optimize-technology-investments-excel-at-driving-change-and-proactively-manage-risk\/"},"modified":"2025-04-10T09:27:10","modified_gmt":"2025-04-10T13:27:10","slug":"forrester-to-thrive-amid-volatility-leaders-must-optimize-technology-investments-excel-at-driving-change-and-proactively-manage-risk","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/forrester-to-thrive-amid-volatility-leaders-must-optimize-technology-investments-excel-at-driving-change-and-proactively-manage-risk\/","title":{"rendered":"Forrester: To Thrive Amid Volatility, Leaders Must Optimize Technology Investments, Excel At Driving Change, And Proactively Manage Risk"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Forrester: To Thrive Amid Volatility, Leaders Must Optimize Technology Investments, Excel At Driving Change, And Proactively Manage Risk<\/b><\/p>\n<p class=\"bwalignc\"><i>New Forrester research outlines key actions for business and technology leaders to navigate uncertainty and mitigate the effects of global disruptions<\/i><\/p>\n<p>CAMBRIDGE, Mass.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nAccording to <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.forrester.com%2F&amp;esheet=54235699&amp;newsitemid=20250410296366&amp;lan=en-US&amp;anchor=Forrester%26%238217%3Bs&amp;index=1&amp;md5=5554e10533914994f54972623e3e99ff\">Forrester\u2019s<\/a> (Nasdaq: FORR) report, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.forrester.com%2Fblogs%2Fto-thrive-through-volatility-master-these-three-areas%2F%3Futm_source%3Dbusinesswire%26utm_medium%3Dpr%26utm_campaign%3Dbrand&amp;esheet=54235699&amp;newsitemid=20250410296366&amp;lan=en-US&amp;anchor=How+To+Thrive+Through+Volatility&amp;index=2&amp;md5=e5c20c84fb85d2e3960b2ba9e3f78aee\">How To Thrive Through Volatility<\/a>, business and technology leaders need to quickly adapt to current economic uncertainty. This year has been marked by unpredictability and volatility \u2014 new tariffs, trade wars, outages, cyberthreats, supply chain disruptions, and geopolitical tensions are all contributing to global market instability. As a result, business leaders may have an impulse to pause planned initiatives and spending and wait to see how things play out. Yet with no end in sight to this volatility, leaders should double down on investing in areas that position them for future growth while proactively optimizing costs, pivoting resources, and scaling back on non-essential projects.\n<\/p>\n<p>\nAs competitors retreat, market opportunities will emerge for those poised to take control. For business and technology leaders to thrive through volatility and come out ahead, they will need to focus on four critical areas. These include:\n<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Fiercely optimizing tech investments and simplifying technology.<\/b> This is not the same as ruthless cost cutting, which, when done reactively, often undermines long-term value. Instead, it\u2019s about identifying opportunities to streamline \u2014 such as eliminating redundant software and renegotiating to drive greater efficiency and savings.<b \/>It\u2019s also about reprioritizing \u2014 not pausing \u2014 modernization plans to be more nimble, secure, and prepared to make the best use of AI and other game-changing technologies.\n<\/li>\n<\/ul>\n<ul class=\"bwlistdisc\">\n<li><b>Reaffirming brand value and prioritizing customers.<\/b> Understanding and prioritizing which customer segments to serve will help leaders adjust their brand\u2019s value proposition to reflect volatility shifts.\n<\/li>\n<\/ul>\n<ul class=\"bwlistdisc\">\n<li><b>Excelling at leading change.<\/b> To successfully adapt to volatility, leaders must provide confidence and clarity to their organizations. Along with building bidirectional listening strategies and communicating transparently to employees, leaders should cultivate a culture of continuous learning and upskilling.\n<\/li>\n<\/ul>\n<ul class=\"bwlistdisc\">\n<li><b>Proactively managing risk.<\/b> More than 40% of business and technology leaders cite economic uncertainty as the systemic risk that they are the most concerned about. While leaders can\u2019t stop volatility from happening, they can manage it by taking a continuous, holistic approach to risk. Forrester recommends <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.forrester.com%2Fwhat-it-means%2Fep407-continuous-risk-management%2F%3Futm_source%3Dbusinesswire%26utm_medium%3Dpr%26utm_campaign%3Dbrand&amp;esheet=54235699&amp;newsitemid=20250410296366&amp;lan=en-US&amp;anchor=managing&amp;index=3&amp;md5=5a73abf21e38fe425fa2a7b61db12963\">managing<\/a> three sources of risk \u2014 enterprise risks tied to their strategy and factors fully within their control; ecosystem risks they can partially control arising from third-party relationships; and external risks they can\u2019t control, including tariffs \u2014 and creating scenario plans for addressing each risk type.\n<\/li>\n<\/ul>\n<p>\n\u201cFive years after the pandemic, the business world, in many ways, feels even more tumultuous and unpredictable,\u201d said Sharyn Leaver, chief research officer at Forrester. \u201cUnlike five years ago, when the source of the disruption was a single, unknown pathogen, today\u2019s volatility comes from a myriad of forces beyond leaders\u2019 control. Yet there is opportunity in disruption \u2014 even in times like these. By taking charge and refocusing on tech resource and spend optimization, change leadership, and risk management, leaders can prevail where their competitors can\u2019t \u2014 unlocking new areas for innovation and growth.\u201d\n<\/p>\n<p><b>Resources:<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.forrester.com%2Fbusiness-impact%2Flead-through-volatility%2F%3Futm_source%3Dbusinesswire%26utm_medium%3Dpr%26utm_campaign%3Dbrand&amp;esheet=54235699&amp;newsitemid=20250410296366&amp;lan=en-US&amp;anchor=Read&amp;index=4&amp;md5=8c08653c5a6fd4cfb016076b65344d4e\">Read<\/a> Forrester\u2019s report, \u201cHow To Thrive Through Volatility,\u201d to navigate this uncertainty.\n<\/li>\n<li><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.forrester.com%2Fbusiness-impact%2Fvolatility%2F%3Futm_source%3Dbusinesswire%26utm_medium%3Dpr%26utm_campaign%3Dbrand&amp;esheet=54235699&amp;newsitemid=20250410296366&amp;lan=en-US&amp;anchor=Learn&amp;index=5&amp;md5=7a99b5ea9118cfcd6ca721660982324c\">Learn<\/a> more about how B2B, consumer, CX, digital, security and risk, and technology leaders can thrive in volatile times.\n<\/li>\n<\/ul>\n<p><b>About Forrester<br \/>\n<br \/><\/b>Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We empower leaders in technology, customer experience, digital, marketing, sales, and product functions to be bold at work and accelerate growth through customer obsession. Our unique research and continuous guidance model helps executives and their teams achieve their initiatives and outcomes faster and with confidence. To learn more, visit Forrester.com.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250410296366r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250410296366\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250410296366\/en\/<\/a><\/span><\/p>\n<p>\nIra Kantor<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:ikantor@forrester.com\">ikantor@forrester.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America Massachusetts<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Consulting Data Analytics Professional Services Business<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250410296366\/en\/2433613\/3\/Forrester_black_RGB_narrow.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Forrester: To Thrive Amid Volatility, Leaders Must Optimize Technology Investments, Excel At Driving Change, And Proactively Manage Risk New Forrester research outlines key actions for business and technology leaders to navigate uncertainty and mitigate the effects of global disruptions CAMBRIDGE, Mass.&#8211;(BUSINESS WIRE)&#8211; According to Forrester\u2019s (Nasdaq: FORR) report, How To Thrive Through Volatility, business and technology leaders need to quickly adapt to current economic uncertainty. This year has been marked by unpredictability and volatility \u2014 new tariffs, trade wars, outages, cyberthreats, supply chain disruptions, and geopolitical tensions are all contributing to global market instability. As a result, business leaders may have an impulse to pause planned initiatives and spending and wait to see how things play out. Yet with no &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/forrester-to-thrive-amid-volatility-leaders-must-optimize-technology-investments-excel-at-driving-change-and-proactively-manage-risk\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Forrester: To Thrive Amid Volatility, Leaders Must Optimize Technology Investments, Excel At Driving Change, And Proactively Manage Risk&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-836122","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Forrester: To Thrive Amid Volatility, Leaders Must Optimize Technology Investments, Excel At Driving Change, And Proactively Manage Risk - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/forrester-to-thrive-amid-volatility-leaders-must-optimize-technology-investments-excel-at-driving-change-and-proactively-manage-risk\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Forrester: To Thrive Amid Volatility, Leaders Must Optimize Technology Investments, Excel At Driving Change, And Proactively Manage Risk - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Forrester: To Thrive Amid Volatility, Leaders Must Optimize Technology Investments, Excel At Driving Change, And Proactively Manage Risk New Forrester research outlines key actions for business and technology leaders to navigate uncertainty and mitigate the effects of global disruptions CAMBRIDGE, Mass.&#8211;(BUSINESS WIRE)&#8211; According to Forrester\u2019s (Nasdaq: FORR) report, How To Thrive Through Volatility, business and technology leaders need to quickly adapt to current economic uncertainty. This year has been marked by unpredictability and volatility \u2014 new tariffs, trade wars, outages, cyberthreats, supply chain disruptions, and geopolitical tensions are all contributing to global market instability. As a result, business leaders may have an impulse to pause planned initiatives and spending and wait to see how things play out. 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This year has been marked by unpredictability and volatility \u2014 new tariffs, trade wars, outages, cyberthreats, supply chain disruptions, and geopolitical tensions are all contributing to global market instability. As a result, business leaders may have an impulse to pause planned initiatives and spending and wait to see how things play out. 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