{"id":836119,"date":"2025-04-10T09:26:53","date_gmt":"2025-04-10T13:26:53","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/wrangler-x-hbo-original-the-last-of-us-a-collaboration-built-to-endure\/"},"modified":"2025-04-10T09:26:53","modified_gmt":"2025-04-10T13:26:53","slug":"wrangler-x-hbo-original-the-last-of-us-a-collaboration-built-to-endure","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/wrangler-x-hbo-original-the-last-of-us-a-collaboration-built-to-endure\/","title":{"rendered":"Wrangler\u00ae X HBO\u00ae Original \u2018The Last of Us\u2019: A Collaboration Built to Endure"},"content":{"rendered":"

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Wrangler\u00ae X HBO\u00ae Original \u2018The Last of Us\u2019: A Collaboration Built to Endure<\/b><\/p>\n

A Two-Part Drop Inspired by Survival, Resilience, and the American Spirit<\/i><\/p>\n

GREENSBORO, N.C.–(BUSINESS WIRE<\/a>)–
\nIconic denim brand Wrangler<\/i>\u00ae is collaborating with Sony Pictures Consumer Products for an epic collaboration around the new season of hit HBO\u00ae series The Last of Us <\/i>that blends rugged Americana style with the enduring spirit of the show, which is based on the acclaimed video game franchise developed by Naughty Dog for the PlayStation\u00ae consoles. Inspired by the journey of Joel, Ellie, and the resilient survivors of The Last of Us<\/i>, this highly anticipated, all-gender collection will launch in two drops, delivering durable, story-driven pieces.\n<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250410492527\/en\/<\/a><\/p>\n

\"The<\/p>\n

The new Wrangler X The Last of Us apparel collection<\/p>\n<\/div>\n

\nThe first drop, launching April 10, is a tribute to Jackson, Wyoming\u2014the safe haven where Joel and Ellie found a brief reprieve from their harrowing journey in Season 1, and where Season 2 begins. These looks celebrate classic cowboy style with three pre-distressed denim pieces that embody the strength and authenticity of Wrangler\u2019s<\/i> heritage. The collection includes a cowboy cut denim jacket, a rugged, true-to-tradition silhouette built to withstand the elements; a cowboy cut denim shirt, a nod to the American West that blends function and timeless style; and the original 13MWZ Cowboy Cut Denim Jean, the legendary jean fit for cowboys, adventurers and The Last of Us<\/i> fans worldwide.\n<\/p>\n

\nThe adventure continues with the second drop on May 1. Arriving mid-season, when the show\u2019s setting shifts toward post-apocalyptic Seattle, Washington, the last six pieces of the line reflect the natural elements of the Pacific Northwest. These new additions include utility-inspired apparel designed for both function and style. Among them are a \u201cCordyceps\u201d camouflage set \u2014 a two-piece statement featuring a fashion-forward camo shirt and matching utility pant \u2014 and a tinted denim carpenter pant, built for durability, versatility, and life on the move. Rounding out the collection are pocket-tees in three colorways, essential layering pieces that capture the essence of rugged street style.\n<\/p>\n

\nThis collaboration is a natural fit for both brands, as Joel sported Wrangler<\/i> pieces throughout Season 1. Wrangler\u2019s<\/i> legacy of crafting durable, high-quality denim makes it the perfect partner to bring The Last of Us\u2019<\/i> gritty, survival-focused aesthetic to life.\n<\/p>\n

\n“We\u2019re honored to work alongside HBO\u00ae and Sony Pictures Consumer Products to create a collection that speaks to the resilience, ruggedness, and authenticity of both our brand and the show\u2019s characters,” said John Meagher, Vice President of Global Brand Marketing at Wrangler. “These pieces are built to last, just like the spirit of those who fight to survive in The Last of Us<\/i>.”\n<\/p>\n

\nThe Wrangler<\/i> x The Last of Us<\/i> collection will be available for purchase on Wrangler.com<\/i><\/a>, with prices ranging from $35 to $95. Fans should act fast\u2014like any good survivor knows, the best gear goes quickly. And don\u2019t forget to tune in for the seven-episode second season of The Last of Us<\/i>, which debuts Sunday, April 13 at 9 p.m. ET\/PTon HBO\u00ae and will be available to stream on Max, with new episodes debuting subsequent Sundays. In season two, five years after the events of the first season, Joel and Ellie are drawn into conflict with each other and a world even more dangerous and unpredictable than the one they left behind.\n<\/p>\n

\nFor more information about the collection, visit Wrangler.com<\/a> or follow @wrangler<\/a><\/i> on social media for exclusive updates and behind-the-scenes looks at these must-have pieces.\n<\/p>\n

About Wrangler\u00ae<\/i><\/b><\/p>\n

Wrangler\u00ae<\/i>, of Kontoor Brands (NYSE: KTB), has been an icon in authentic American style for 75 years. With a rich legacy rooted in the Western lifestyle, Wrangler<\/i> is committed to offering superior quality and timeless design. Its collections for men, women, and children look and feel great, inspiring all those who wear them to be strong and ready for everyday life. Wrangler<\/i> is available in retail stores worldwide, including flagship stores in Fort Worth and Greensboro, department stores, mass-market retailers, specialty shops, top western outfitters, and online. For more information, visit Wrangler.com<\/i><\/a>.<\/i><\/p>\n

About Sony Pictures Consumer Products<\/b><\/p>\n

\nSony Pictures Consumer Products (SPCP) is the licensing and merchandising division of Sony Pictures\u2019 Motion Picture Group and Sony Pictures Television for Sony Pictures Entertainment<\/a> (SPE), a subsidiary of Tokyo-based Sony Group Corporation. SPE’s global operations encompass motion picture production, acquisition, and distribution; television production, acquisition, and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. Sony Pictures Television operates dozens of wholly-owned or joint-venture production companies around the world. SPE\u2019s Motion Picture Group production organizations include Columbia Pictures, Screen Gems, TriStar Pictures, 3000 Pictures, Sony Pictures Animation, Stage 6 Films, AFFIRM Films, Sony Pictures International Productions, and Sony Pictures Classics. For additional information, visit http:\/\/www.sonypictures.com\/corp\/divisions.html<\/a>.\n<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20250410492527\/en\/<\/a><\/span><\/p>\n

Media Contact:
\n<\/b>
Ashley Lutzker
\n
AMP3 Public Relations
\n
ashley@amp3pr.com
\n<\/a>
607-279-4617\n<\/p>\n

KEYWORDS:<\/b> United States North America North Carolina<\/p>\n

INDUSTRY KEYWORDS:<\/b> Men Entertainment Other Retail Discount\/Variety Department Stores Specialty Consumer Fashion General Entertainment Retail TV and Radio Women<\/p>\n

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Wrangler\u00ae X HBO\u00ae Original \u2018The Last of Us\u2019: A Collaboration Built to Endure A Two-Part Drop Inspired by Survival, Resilience, and the American Spirit GREENSBORO, N.C.–(BUSINESS WIRE)– Iconic denim brand Wrangler\u00ae is collaborating with Sony Pictures Consumer Products for an epic collaboration around the new season of hit HBO\u00ae series The Last of Us that blends rugged Americana style with the enduring spirit of the show, which is based on the acclaimed video game franchise developed by Naughty Dog for the PlayStation\u00ae consoles. Inspired by the journey of Joel, Ellie, and the resilient survivors of The Last of Us, this highly anticipated, all-gender collection will launch in two drops, delivering durable, story-driven pieces. This press release features multimedia. View the … <\/p>\n

Continue reading “Wrangler\u00ae X HBO\u00ae Original \u2018The Last of Us\u2019: A Collaboration Built to Endure”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-836119","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nWrangler\u00ae X HBO\u00ae Original \u2018The Last of Us\u2019: A Collaboration Built to Endure - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/wrangler-x-hbo-original-the-last-of-us-a-collaboration-built-to-endure\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wrangler\u00ae X HBO\u00ae Original \u2018The Last of Us\u2019: A Collaboration Built to Endure - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Wrangler\u00ae X HBO\u00ae Original \u2018The Last of Us\u2019: A Collaboration Built to Endure A Two-Part Drop Inspired by Survival, Resilience, and the American Spirit GREENSBORO, N.C.–(BUSINESS WIRE)– Iconic denim brand Wrangler\u00ae is collaborating with Sony Pictures Consumer Products for an epic collaboration around the new season of hit HBO\u00ae series The Last of Us that blends rugged Americana style with the enduring spirit of the show, which is based on the acclaimed video game franchise developed by Naughty Dog for the PlayStation\u00ae consoles. 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Inspired by the journey of Joel, Ellie, and the resilient survivors of The Last of Us, this highly anticipated, all-gender collection will launch in two drops, delivering durable, story-driven pieces. This press release features multimedia. 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