{"id":835547,"date":"2025-04-09T09:08:38","date_gmt":"2025-04-09T13:08:38","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/barbie-debuts-lebron-james-doll-marking-the-brands-first-kenbassador\/"},"modified":"2025-04-09T09:08:38","modified_gmt":"2025-04-09T13:08:38","slug":"barbie-debuts-lebron-james-doll-marking-the-brands-first-kenbassador","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/barbie-debuts-lebron-james-doll-marking-the-brands-first-kenbassador\/","title":{"rendered":"Barbie Debuts LeBron James Doll, Marking the Brand\u2019s First Kenbassador"},"content":{"rendered":"

<\/p>\n

Barbie Debuts LeBron James Doll, Marking the Brand\u2019s First Kenbassador<\/b><\/p>\n

EL SEGUNDO, Calif.–(BUSINESS WIRE<\/a>)–
\nMattel, Inc. (NASDAQ: MAT) announced today that Barbie\u00ae is introducing a doll in the likeness of basketball legend, author, activist and philanthropist LeBron James. Barbie is teaming up with the LeBron James Family Foundation to release the first Ken\u00ae doll of a professional athlete, LeBron James, to recognize his positive impact on culture, style, and community.\n<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250409552793\/en\/<\/a><\/p>\n

\"Barbie<\/p>\n

Barbie Debuts LeBron James Doll, Marking the Brand\u2019s First Kenbassador<\/p>\n<\/div>\n

\nBarbie the Movie spurred a global cultural phenomenon for the Barbie brand, recontextualizing the Barbie universe, including Ken. Today, adults are the fastest-growing consumer segment of the toy industry. Barbie has long been catering to adult collectors, and now the brand is bringing Ken to fans in an unexpected way. In advance of the iconic character\u2019s 65th anniversary in 2026, the brand is excited to honor Kenbassadors\u2122 who are inspiring and contributing to a better world for all.\n<\/p>\n

\n“Ken is Barbie\u2019s longtime best friend and supporter,\u201d said Krista Berger, Senior Vice President of Barbie and Global Head of Dolls, Mattel<\/b>. \u201cWe are excited to bring fans a new presentation of Ken that celebrates LeBron as a role model, his icon status, lasting impact on culture, and dedication to setting a positive example for the next generation to reach their limitless potential.\u201d\n<\/p>\n

\n“As a young kid, I was fortunate to have role models who not only inspired me but also showed me what\u2019s possible through hard work and dedication,\u201d said LeBron James.<\/b> \u201cNow, as an adult, I understand how vital it is for young people to have positive figures to look up to. That\u2019s why partnering with Barbie to release the LeBron James Kenbassadors doll is such an honor. It\u2019s an opportunity to recognize the powerful impact of role models who instill confidence, inspire dreams, and show kids that they, too, can achieve greatness.”\n<\/p>\n

\nWhile LeBron James is recognized for his groundbreaking contributions on the basketball court, he\u2019s also renowned for being a cultural curator and trendsetter. The LeBron James doll not only captures his effortless style, but also his height, standing one inch taller than the standard Ken doll in custom, larger packaging. James worked closely with the Barbie team to personalize his doll\u2019s outfit, clad in a custom varsity jacket over the LeBron James Family Foundation\u2019s signature We Are Family<\/i> t-shirt, Nike Terminator High sneakers, Beats headphones, sunglasses, a fanny pack, a watch and his perennial \u2018I Promise\u2019 band. The patches on his varsity jacket reference milestones throughout his life, including a We Are Family patch as a tribute to the LeBron James Family Foundation, a 23 patch representing his iconic jersey number, and an Ohio patch nodding to his hometown.\n<\/p>\n

\nBarbie is proud to partner with the LeBron James Family Foundation<\/a>, which James founded to further his mission to uplift his local community in Akron, Ohio, by providing tangible support to families through education, housing, healthcare, and job training. These life-changing resources, combined with the Foundation\u2019s \u201cWe Are Family\u201d philosophy, work to redefine what a family and community look like. Barbie is making a donation to the LeBron James Family Foundation to help inspire the limitless potential of every child and invest more resources to create generational change for the kids and families of James\u2019 hometown.\n<\/p>\n

\n\u201cFor the LeBron James Family Foundation and the families we serve, this is so much more than a doll. It represents the reality that a kid from anywhere can make a difference,\u201d said Michele Campbell, Executive Director of the LeBron James Family Foundation.<\/b> \u201cWe are incredibly honored to partner with Barbie to continue inspiring the next generation and to celebrate LeBron\u2019s unwavering commitment to his community by giving back through the LeBron James Kenbassadors doll.\u201d\n<\/p>\n

\nIn a commitment to advancing early childhood literacy\u2014a cause close to James\u2019 heart\u2014Mattel will donate a copy of his children’s book, I Am More Than<\/i>, to Save<\/a> the Children<\/a> for every Barbie Signature LeBron James Kenbassador doll sold at Target stores and Target.com between April 14 and 19, 2025, up to 5,000 copies. Save the Children and the Mattel Children\u2019s Foundation have been partners for over 20 years. This donation celebrates Mattel\u2019s longstanding support to the global humanitarian organization\u2019s efforts to help children in the U.S and around the world have a healthy start in life, the opportunity to learn and protection from harm.\n<\/p>\n

\nThe UNDEFEATED<\/a> store on La Brea in Los Angeles, CA, is hosting a US-exclusive drop on Saturday, April 12th. A limited advance quantity of the doll, including a few signed by LeBron James, will be available for purchase ahead of the official drop on April 14th. Doors open at 11:00 AM PT on April 12th.\n<\/p>\n

\nThe Barbie Signature LeBron James Kenbassadors doll<\/a> will be available at select Target stores and online at Target.com, Amazon, Walmart and Mattel Creationsfor an SRP of $75 starting Monday, April 14th<\/sup>, at 12:00 AM ET.\n<\/p>\n

About Mattel<\/strong><\/p>\n

\nMattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie\u00ae, Hot Wheels\u00ae, Fisher-Price\u00ae, American Girl\u00ae, Thomas & Friends\u2122, UNO\u00ae, Masters of the Universe\u00ae, Matchbox\u00ae, Monster High\u00ae, MEGA\u00ae and Polly Pocket\u00ae, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world\u2019s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com\n<\/p>\n

About the LeBron James Family Foundation<\/b><\/p>\n

\nWith a commitment to redefining community and building stronger families, The LeBron James Family Foundation invests its time, resources and passion into creating generational change for kids and families through a focus on education and co-curricular educational initiatives. With its foundational I PROMISE Program, LJFF serves more than 1,600 students and their entire families by providing them with the fundamental resources, wraparound supports and family programming they need for success in school and beyond. In 2018, the Foundation built all of its family-first programming and academic interventions into the groundbreaking I PROMISE School that has created a new model for urban, public education. The Foundation has layered in additional resources including higher education and family supports at the I PROMISE Institute, transitional housing at the I PROMISE Village, long-term affordable housing at I PROMISE Housing, job training and financial health programming at House Three Thirty, and primary healthcare services at I PROMISE HealthQuarters. These life-changing resources, combined with the Foundation\u2019s \u201cWe Are Family\u201d philosophy, are re-defining what a family and community looks like.\n<\/p>\n

\nTo learn more about our story, visit https:\/\/www.lebronjamesfamilyfoundation.org<\/a>.\n<\/p>\n

About UNDEFEATED<\/b><\/p>\n

\nUNDEFEATED is known as one of the most recognized sportswear brands and well-curated retail boutiques across the globe. Since the brand\u2019s inception in 2002, UNDEFEATED remains as the unofficial voice defining an era of sports and street culture as one of the most influential brands of its generation.\n<\/p>\n

\nMAT-BARB\n<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20250409552793\/en\/<\/a><\/span><\/p>\n

News Media
\n<\/b>
Devin Duff
\n
Devin.Duff@mattel.com<\/a><\/p>\n

\nAly Lloyd
\n
Aly.Lloyd@mattel.com<\/a><\/p>\n

KEYWORDS:<\/b> United States North America California Ohio<\/p>\n

INDUSTRY KEYWORDS:<\/b> Discount\/Variety Fund Raising Foundation Philanthropy Licensing (Entertainment) Family Basketball Celebrity Sports Consumer Entertainment Books Toys Fashion Retail Children Online Retail<\/p>\n

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Barbie Debuts LeBron James Doll, Marking the Brand\u2019s First Kenbassador<\/font><\/td>\n<\/tr>\n
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Barbie Debuts LeBron James Doll, Marking the Brand\u2019s First Kenbassador EL SEGUNDO, Calif.–(BUSINESS WIRE)– Mattel, Inc. (NASDAQ: MAT) announced today that Barbie\u00ae is introducing a doll in the likeness of basketball legend, author, activist and philanthropist LeBron James. Barbie is teaming up with the LeBron James Family Foundation to release the first Ken\u00ae doll of a professional athlete, LeBron James, to recognize his positive impact on culture, style, and community. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250409552793\/en\/ Barbie Debuts LeBron James Doll, Marking the Brand\u2019s First Kenbassador Barbie the Movie spurred a global cultural phenomenon for the Barbie brand, recontextualizing the Barbie universe, including Ken. Today, adults are the fastest-growing consumer segment of the toy industry. … <\/p>\n

Continue reading “Barbie Debuts LeBron James Doll, Marking the Brand\u2019s First Kenbassador”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-835547","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nBarbie Debuts LeBron James Doll, Marking the Brand\u2019s First Kenbassador - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/barbie-debuts-lebron-james-doll-marking-the-brands-first-kenbassador\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Barbie Debuts LeBron James Doll, Marking the Brand\u2019s First Kenbassador - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Barbie Debuts LeBron James Doll, Marking the Brand\u2019s First Kenbassador EL SEGUNDO, Calif.–(BUSINESS WIRE)– Mattel, Inc. (NASDAQ: MAT) announced today that Barbie\u00ae is introducing a doll in the likeness of basketball legend, author, activist and philanthropist LeBron James. Barbie is teaming up with the LeBron James Family Foundation to release the first Ken\u00ae doll of a professional athlete, LeBron James, to recognize his positive impact on culture, style, and community. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250409552793\/en\/ Barbie Debuts LeBron James Doll, Marking the Brand\u2019s First Kenbassador Barbie the Movie spurred a global cultural phenomenon for the Barbie brand, recontextualizing the Barbie universe, including Ken. 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(NASDAQ: MAT) announced today that Barbie\u00ae is introducing a doll in the likeness of basketball legend, author, activist and philanthropist LeBron James. Barbie is teaming up with the LeBron James Family Foundation to release the first Ken\u00ae doll of a professional athlete, LeBron James, to recognize his positive impact on culture, style, and community. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250409552793\/en\/ Barbie Debuts LeBron James Doll, Marking the Brand\u2019s First Kenbassador Barbie the Movie spurred a global cultural phenomenon for the Barbie brand, recontextualizing the Barbie universe, including Ken. 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