{"id":835001,"date":"2025-04-08T08:35:17","date_gmt":"2025-04-08T12:35:17","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-awarded-media-rating-council-mrc-accreditation-for-demographic-households-with-metrics-in-national-and-local-tv-measurement-reinforcing-leadership-in-big-data-tv-ratings\/"},"modified":"2025-04-08T08:35:17","modified_gmt":"2025-04-08T12:35:17","slug":"comscore-awarded-media-rating-council-mrc-accreditation-for-demographic-households-with-metrics-in-national-and-local-tv-measurement-reinforcing-leadership-in-big-data-tv-ratings","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-awarded-media-rating-council-mrc-accreditation-for-demographic-households-with-metrics-in-national-and-local-tv-measurement-reinforcing-leadership-in-big-data-tv-ratings\/","title":{"rendered":"Comscore Awarded Media Rating Council (MRC) Accreditation for Demographic \u201cHouseholds With\u201d Metrics in National and Local TV Measurement, Reinforcing Leadership in Big Data TV Ratings"},"content":{"rendered":"<h2>\nComscore is accredited by the MRC in all 210 local markets and national TV, based on big data device tuning measurement<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p align=\"left\">RESTON, Va., April  08, 2025  (GLOBE NEWSWIRE) &#8212; Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced it has been awarded accreditation by the Media Rating Council (MRC) for its household-level TV measurement. This accreditation covers Comscore\u2019s national and local TV Time-Based Grid reports; specifically only household, age and gender \u201chouseholds with\u201d metrics.<\/p>\n<p>The announcement builds on the MRC accreditation Comscore was awarded last year, that made Comscore the first industry provider leveraging big data to earn accreditation for both local and national TV Time Based Grid reports for Total Household Rating and Average Audience estimates.<\/p>\n<p>Comscore remains the only measurement service to be accredited by the MRC in all 210 local markets based on big data device tuning measurement.<\/p>\n<p>MRC accreditation of Comscore\u2019s households with age and gender demographics further signifies that our industry-leading methodologies and rigorous processes meet the\u00a0marketplace\u2019s established standards designed to ensure transparency and accountability in measurement.\u00a0<\/p>\n<p>&#8220;This MRC accreditation reinforces Comscore\u2019s leadership in big-data measurement and sets us apart in today\u2019s evolving multi-currency TV landscape,&#8221; said Jon Carpenter, Chief Executive Officer, Comscore. &#8220;By leveraging big data from the local level up, we\u2019re delivering a unified, scalable measurement system that provides advertisers and broadcasters with consistent, geographically precise insights that they can rely on to run their business.\u201d<\/p>\n<p>Comscore TV\u2019s accreditation was the culmination of a comprehensive and detailed process that included an independent audit conducted by the MRC\u2019s engaged CPA firm, with the oversight and eventual approval of the MRC\u2019s Board of Directors.<\/p>\n<p>\u201cWe greatly appreciate the continued efforts and commitment by Comscore in the MRC accreditation process and congratulate Comscore on achieving accreditation of its household, age and gender \u2018households with\u2019 data,\u201d said George Ivie CEO and Executive Director of the MRC. \u201cThis recognition signifies this National and Local data adheres to MRC Standards and we look forward to our continued work with Comscore to expand the scope of accredited metrics.\u201d<\/p>\n<p>The Media Rating Council is a non-profit industry association established in 1963 comprised of leading television, radio, print and digital media companies, as well as advertisers, advertising agencies and trade associations, whose goal is to ensure measurement services that are valid, <br \/>reliable and effective.\u00a0<\/p>\n<p>\n        <strong>About Comscore<\/strong><br \/>\n        <br \/>Comscore is a global, trusted partner for planning, transacting and evaluating media\u00a0across platforms. With a data footprint that combines digital, linear TV, over-the-top and\u00a0theatrical viewership intelligence with advanced audience insights, Comscore\u00a0empowers media buyers and sellers to quantify their multi-screen behavior and make\u00a0meaningful business decisions with confidence. A proven leader in measuring digital\u00a0and TV audiences and advertising at scale, Comscore is the industry\u2019s emerging, third-party source for reliable and comprehensive cross-platform measurement.<\/p>\n<p>\n        <strong>Media:<\/strong><br \/>\n        <br \/>Marie Scoutas<br \/>Comscore, Inc.<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=X3P4sVIy7O-LAEv5v-FhxkX8TVfTyhYXMQt5NK-lkTyNNpr-RcKphOZ0yRhezz44f568yyqIx8u-azAzSmMMxLvr7T7QtyUkTrtIXq4935c=\" rel=\"nofollow\" target=\"_blank\"><u>press@comscore.com<\/u><\/a><\/p>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTQxODQ2MiM2ODU1NDk3IzIwMTA2ODQ=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/NDk5ZWMyNjYtZDQ5Yy00ZTk4LWIwOTctMmVjYzZmODBlYWI2LTEwMjIyNTctMjAyNS0wNC0wOC1lbg==\/tiny\/Comscore-Inc-.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Comscore is accredited by the MRC in all 210 local markets and national TV, based on big data device tuning measurement RESTON, Va., April 08, 2025 (GLOBE NEWSWIRE) &#8212; Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced it has been awarded accreditation by the Media Rating Council (MRC) for its household-level TV measurement. This accreditation covers Comscore\u2019s national and local TV Time-Based Grid reports; specifically only household, age and gender \u201chouseholds with\u201d metrics. The announcement builds on the MRC accreditation Comscore was awarded last year, that made Comscore the first industry provider leveraging big data to earn accreditation for both local and national TV Time Based Grid reports for Total Household &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-awarded-media-rating-council-mrc-accreditation-for-demographic-households-with-metrics-in-national-and-local-tv-measurement-reinforcing-leadership-in-big-data-tv-ratings\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Comscore Awarded Media Rating Council (MRC) Accreditation for Demographic \u201cHouseholds With\u201d Metrics in National and Local TV Measurement, Reinforcing Leadership in Big Data TV Ratings&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-835001","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comscore Awarded Media Rating Council (MRC) Accreditation for Demographic \u201cHouseholds With\u201d Metrics in National and Local TV Measurement, Reinforcing Leadership in Big Data TV Ratings - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-awarded-media-rating-council-mrc-accreditation-for-demographic-households-with-metrics-in-national-and-local-tv-measurement-reinforcing-leadership-in-big-data-tv-ratings\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comscore Awarded Media Rating Council (MRC) Accreditation for Demographic \u201cHouseholds With\u201d Metrics in National and Local TV Measurement, Reinforcing Leadership in Big Data TV Ratings - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Comscore is accredited by the MRC in all 210 local markets and national TV, based on big data device tuning measurement RESTON, Va., April 08, 2025 (GLOBE NEWSWIRE) &#8212; Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced it has been awarded accreditation by the Media Rating Council (MRC) for its household-level TV measurement. This accreditation covers Comscore\u2019s national and local TV Time-Based Grid reports; specifically only household, age and gender \u201chouseholds with\u201d metrics. The announcement builds on the MRC accreditation Comscore was awarded last year, that made Comscore the first industry provider leveraging big data to earn accreditation for both local and national TV Time Based Grid reports for Total Household &hellip; Continue reading &quot;Comscore Awarded Media Rating Council (MRC) Accreditation for Demographic \u201cHouseholds With\u201d Metrics in National and Local TV Measurement, Reinforcing Leadership in Big Data TV Ratings&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-awarded-media-rating-council-mrc-accreditation-for-demographic-households-with-metrics-in-national-and-local-tv-measurement-reinforcing-leadership-in-big-data-tv-ratings\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-08T12:35:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTQxODQ2MiM2ODU1NDk3IzIwMTA2ODQ=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-awarded-media-rating-council-mrc-accreditation-for-demographic-households-with-metrics-in-national-and-local-tv-measurement-reinforcing-leadership-in-big-data-tv-ratings\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-awarded-media-rating-council-mrc-accreditation-for-demographic-households-with-metrics-in-national-and-local-tv-measurement-reinforcing-leadership-in-big-data-tv-ratings\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Comscore Awarded Media Rating Council (MRC) Accreditation for Demographic \u201cHouseholds With\u201d Metrics in National and Local TV Measurement, Reinforcing Leadership in Big Data TV Ratings\",\"datePublished\":\"2025-04-08T12:35:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-awarded-media-rating-council-mrc-accreditation-for-demographic-households-with-metrics-in-national-and-local-tv-measurement-reinforcing-leadership-in-big-data-tv-ratings\\\/\"},\"wordCount\":506,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-awarded-media-rating-council-mrc-accreditation-for-demographic-households-with-metrics-in-national-and-local-tv-measurement-reinforcing-leadership-in-big-data-tv-ratings\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=OTQxODQ2MiM2ODU1NDk3IzIwMTA2ODQ=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-awarded-media-rating-council-mrc-accreditation-for-demographic-households-with-metrics-in-national-and-local-tv-measurement-reinforcing-leadership-in-big-data-tv-ratings\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-awarded-media-rating-council-mrc-accreditation-for-demographic-households-with-metrics-in-national-and-local-tv-measurement-reinforcing-leadership-in-big-data-tv-ratings\\\/\",\"name\":\"Comscore Awarded Media Rating Council (MRC) Accreditation for Demographic \u201cHouseholds With\u201d Metrics in National and Local TV Measurement, Reinforcing Leadership in Big Data TV Ratings - Market Newsdesk\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-awarded-media-rating-council-mrc-accreditation-for-demographic-households-with-metrics-in-national-and-local-tv-measurement-reinforcing-leadership-in-big-data-tv-ratings\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-awarded-media-rating-council-mrc-accreditation-for-demographic-households-with-metrics-in-national-and-local-tv-measurement-reinforcing-leadership-in-big-data-tv-ratings\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=OTQxODQ2MiM2ODU1NDk3IzIwMTA2ODQ=\",\"datePublished\":\"2025-04-08T12:35:17+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-awarded-media-rating-council-mrc-accreditation-for-demographic-households-with-metrics-in-national-and-local-tv-measurement-reinforcing-leadership-in-big-data-tv-ratings\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-awarded-media-rating-council-mrc-accreditation-for-demographic-households-with-metrics-in-national-and-local-tv-measurement-reinforcing-leadership-in-big-data-tv-ratings\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-awarded-media-rating-council-mrc-accreditation-for-demographic-households-with-metrics-in-national-and-local-tv-measurement-reinforcing-leadership-in-big-data-tv-ratings\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=OTQxODQ2MiM2ODU1NDk3IzIwMTA2ODQ=\",\"contentUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=OTQxODQ2MiM2ODU1NDk3IzIwMTA2ODQ=\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-awarded-media-rating-council-mrc-accreditation-for-demographic-households-with-metrics-in-national-and-local-tv-measurement-reinforcing-leadership-in-big-data-tv-ratings\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Comscore Awarded Media Rating Council (MRC) Accreditation for Demographic \u201cHouseholds With\u201d Metrics in National and Local TV Measurement, Reinforcing Leadership in Big Data TV Ratings\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#website\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/\",\"name\":\"Market Newsdesk\",\"description\":\"Latest Business News in Real Time\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\",\"name\":\"Newsdesk\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"caption\":\"Newsdesk\"},\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/author\\\/newsdesk\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Comscore Awarded Media Rating Council (MRC) Accreditation for Demographic \u201cHouseholds With\u201d Metrics in National and Local TV Measurement, Reinforcing Leadership in Big Data TV Ratings - Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-awarded-media-rating-council-mrc-accreditation-for-demographic-households-with-metrics-in-national-and-local-tv-measurement-reinforcing-leadership-in-big-data-tv-ratings\/","og_locale":"en_US","og_type":"article","og_title":"Comscore Awarded Media Rating Council (MRC) Accreditation for Demographic \u201cHouseholds With\u201d Metrics in National and Local TV Measurement, Reinforcing Leadership in Big Data TV Ratings - Market Newsdesk","og_description":"Comscore is accredited by the MRC in all 210 local markets and national TV, based on big data device tuning measurement RESTON, Va., April 08, 2025 (GLOBE NEWSWIRE) &#8212; Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced it has been awarded accreditation by the Media Rating Council (MRC) for its household-level TV measurement. This accreditation covers Comscore\u2019s national and local TV Time-Based Grid reports; specifically only household, age and gender \u201chouseholds with\u201d metrics. The announcement builds on the MRC accreditation Comscore was awarded last year, that made Comscore the first industry provider leveraging big data to earn accreditation for both local and national TV Time Based Grid reports for Total Household &hellip; Continue reading \"Comscore Awarded Media Rating Council (MRC) Accreditation for Demographic \u201cHouseholds With\u201d Metrics in National and Local TV Measurement, Reinforcing Leadership in Big Data TV Ratings\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-awarded-media-rating-council-mrc-accreditation-for-demographic-households-with-metrics-in-national-and-local-tv-measurement-reinforcing-leadership-in-big-data-tv-ratings\/","og_site_name":"Market Newsdesk","article_published_time":"2025-04-08T12:35:17+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTQxODQ2MiM2ODU1NDk3IzIwMTA2ODQ=","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-awarded-media-rating-council-mrc-accreditation-for-demographic-households-with-metrics-in-national-and-local-tv-measurement-reinforcing-leadership-in-big-data-tv-ratings\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-awarded-media-rating-council-mrc-accreditation-for-demographic-households-with-metrics-in-national-and-local-tv-measurement-reinforcing-leadership-in-big-data-tv-ratings\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Comscore Awarded Media Rating Council (MRC) Accreditation for Demographic \u201cHouseholds With\u201d Metrics in National and Local TV Measurement, Reinforcing Leadership in Big Data TV Ratings","datePublished":"2025-04-08T12:35:17+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-awarded-media-rating-council-mrc-accreditation-for-demographic-households-with-metrics-in-national-and-local-tv-measurement-reinforcing-leadership-in-big-data-tv-ratings\/"},"wordCount":506,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-awarded-media-rating-council-mrc-accreditation-for-demographic-households-with-metrics-in-national-and-local-tv-measurement-reinforcing-leadership-in-big-data-tv-ratings\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTQxODQ2MiM2ODU1NDk3IzIwMTA2ODQ=","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-awarded-media-rating-council-mrc-accreditation-for-demographic-households-with-metrics-in-national-and-local-tv-measurement-reinforcing-leadership-in-big-data-tv-ratings\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-awarded-media-rating-council-mrc-accreditation-for-demographic-households-with-metrics-in-national-and-local-tv-measurement-reinforcing-leadership-in-big-data-tv-ratings\/","name":"Comscore Awarded Media Rating Council (MRC) Accreditation for Demographic \u201cHouseholds With\u201d Metrics in National and Local TV Measurement, Reinforcing Leadership in Big Data TV Ratings - Market Newsdesk","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-awarded-media-rating-council-mrc-accreditation-for-demographic-households-with-metrics-in-national-and-local-tv-measurement-reinforcing-leadership-in-big-data-tv-ratings\/#primaryimage"},"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-awarded-media-rating-council-mrc-accreditation-for-demographic-households-with-metrics-in-national-and-local-tv-measurement-reinforcing-leadership-in-big-data-tv-ratings\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTQxODQ2MiM2ODU1NDk3IzIwMTA2ODQ=","datePublished":"2025-04-08T12:35:17+00:00","author":{"@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"breadcrumb":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-awarded-media-rating-council-mrc-accreditation-for-demographic-households-with-metrics-in-national-and-local-tv-measurement-reinforcing-leadership-in-big-data-tv-ratings\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.marketnewsdesk.com\/index.php\/comscore-awarded-media-rating-council-mrc-accreditation-for-demographic-households-with-metrics-in-national-and-local-tv-measurement-reinforcing-leadership-in-big-data-tv-ratings\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-awarded-media-rating-council-mrc-accreditation-for-demographic-households-with-metrics-in-national-and-local-tv-measurement-reinforcing-leadership-in-big-data-tv-ratings\/#primaryimage","url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTQxODQ2MiM2ODU1NDk3IzIwMTA2ODQ=","contentUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTQxODQ2MiM2ODU1NDk3IzIwMTA2ODQ="},{"@type":"BreadcrumbList","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-awarded-media-rating-council-mrc-accreditation-for-demographic-households-with-metrics-in-national-and-local-tv-measurement-reinforcing-leadership-in-big-data-tv-ratings\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.marketnewsdesk.com\/"},{"@type":"ListItem","position":2,"name":"Comscore Awarded Media Rating Council (MRC) Accreditation for Demographic \u201cHouseholds With\u201d Metrics in National and Local TV Measurement, Reinforcing Leadership in Big Data TV Ratings"}]},{"@type":"WebSite","@id":"https:\/\/www.marketnewsdesk.com\/#website","url":"https:\/\/www.marketnewsdesk.com\/","name":"Market Newsdesk","description":"Latest Business News in Real Time","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.marketnewsdesk.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979","name":"Newsdesk","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","caption":"Newsdesk"},"url":"https:\/\/www.marketnewsdesk.com\/index.php\/author\/newsdesk\/"}]}},"_links":{"self":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts\/835001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/comments?post=835001"}],"version-history":[{"count":0,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts\/835001\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/media?parent=835001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/categories?post=835001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/tags?post=835001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}