{"id":834519,"date":"2025-04-07T09:12:13","date_gmt":"2025-04-07T13:12:13","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/image-herbicides-unveils-new-brand-identity-to-take-the-guesswork-out-of-weed-control\/"},"modified":"2025-04-07T09:12:13","modified_gmt":"2025-04-07T13:12:13","slug":"image-herbicides-unveils-new-brand-identity-to-take-the-guesswork-out-of-weed-control","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/image-herbicides-unveils-new-brand-identity-to-take-the-guesswork-out-of-weed-control\/","title":{"rendered":"Image Herbicides Unveils New Brand Identity to Take the Guesswork out of Weed Control"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Image Herbicides Unveils New Brand Identity to Take the Guesswork out of Weed Control<\/b><\/p>\n<p class=\"bwalignc\"><i>Updated Packaging and Positioning Simplify Weed Killer Selection for Consumers<\/i><\/p>\n<p>WALNUT CREEK, Calif.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nImage\u00ae Herbicides,<b \/>part of the Central Garden &amp; Pet portfolio (NASDAQ: CENT) (NASDAQ: CENTA), is making it easier than ever for homeowners to confidently tackle their weed problems with a bold new brand identity, packaging redesign, and refreshed positioning. Backed by consumer research, the herbicide brand\u2019s latest evolution aims to remove confusion and help consumers quickly identify the right weed killer for their specific needs\u2014so they can kill more weeds on more lawns with certainty.\n<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20250407817627\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250407817627\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250407817627\/en\/2425708\/4\/GetAttachmentThumbnail.jpg\" alt=\"IMAGE HERBICIDES UNVEILS NEW BRAND IDENTITY TO TAKE THE GUESSWORK OUT OF WEED CONTROL - Updated Packaging and Positioning Simplify Weed Killer Selection for Consumers\" \/><\/p>\n<p style=\"font-size:85%\">IMAGE HERBICIDES UNVEILS NEW BRAND IDENTITY TO TAKE THE GUESSWORK OUT OF WEED CONTROL &#8211; Updated Packaging and Positioning Simplify Weed Killer Selection for Consumers<\/p>\n<\/div>\n<p>\nAccording to a YouGov Herbicides Drivers Study, 50% of weed control purchasers admit they are not confident they are buying the correct product or applying it correctly. Image Herbicides is solving this issue head-on with a redesigned approach that prioritizes clear, visual identification of weed problems\u2014using imagery instead of text\u2014to simplify selection and application.\n<\/p>\n<p><b>A New Look, Same Powerful Results<\/b><\/p>\n<p>\nThe rebrand introduces a modernized pack design across all Image Herbicides\u2019 product offerings, including:\n<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nSelective Herbicides in Ready-to-Spray and Concentrate formats including Nutsedge Killer for Southern Lawns, Weed Killer for Southern Lawns, Crabgrass &amp; Weed Killer for Lawns, and Crabgrass, Nutsedge &amp; Weed Killer for Lawns\n<\/li>\n<li>\nHerbicide Granules such as Noxall Granules and Casoron Granules\n<\/li>\n<\/ul>\n<p>\nThe new design features a midnight blue brand color paired with bright, contrasting visuals that improve in-store and online shelf presence. This update ensures that consumers can easily spot the right solution for their yard\u2014at a glance.\n<\/p>\n<p>\n\u201cThis refresh is all about clarity and confidence,\u201d said Aaron Dillon, Garden Design Lead at Central Garden &amp; Pet. \u201cWe listened to consumers&#8217; needs and created a design that simplifies the decision-making process. Our new packaging highlights the exact types of weeds each product targets, taking the uncertainty out of lawn care.\u201d\n<\/p>\n<p>\nShoppers can expect to see the new Image Herbicides packaging on shelves at Lowe\u2019s, The Home Depot, Walmart, as well as select other retailers this spring. Say goodbye to the guesswork\u2014and hello to a weed-free lawn!\n<\/p>\n<p><b>About Image Herbicides<\/b><\/p>\n<p>\nImage\u00ae Herbicides, a brand under Central Garden &amp; Pet, offers a powerful lineup of weed-control solutions to tackle tough weeds and unwanted grasses. With a mission to simplify lawn and landscape care, Image provides easy-to-use, effective products that confidently help homeowners achieve a lush, weed-free yard. Visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.imageforweeds.com&amp;esheet=54231488&amp;newsitemid=20250407817627&amp;lan=en-US&amp;anchor=www.imageforweeds.com&amp;index=1&amp;md5=e7e0397ea9669c1434765cd88e0102dc\">www.imageforweeds.com<\/a> to learn more and to subscribe to receive lawn care, gardening, and pest control tips.\n<\/p>\n<p><b>About Central Garden &amp; Pet<\/b><\/p>\n<p>\nCentral Garden &amp; Pet Company (NASDAQ: CENT), (NASDAQ: CENTA) understands home is central to life and has proudly nurtured happy and healthy homes for over 45 years. With fiscal 2024 net sales of $3.2 billion, Central is on a mission to lead the future of the pet and garden industries. The Company\u2019s innovative and trusted products are dedicated to helping lawns grow greener, gardens bloom bigger, pets live healthier, and communities grow stronger. Central is home to a leading portfolio of more than 65 high-quality brands, including Amdro\u00ae, Aqueon\u00ae, Cadet\u00ae, C&amp;S\u00ae, Farnam\u00ae, Ferry-Morse\u00ae, Four Paws\u00ae, Kaytee\u00ae, Nylabone\u00ae, and Pennington<sup>\u00ae<\/sup>, strong manufacturing and distribution capabilities, and a passionate, entrepreneurial growth culture. Central is based in Walnut Creek, California, with 6,450 employees, primarily across North America. Visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.central.com%2F&amp;esheet=54231488&amp;newsitemid=20250407817627&amp;lan=en-US&amp;anchor=www.central.com&amp;index=2&amp;md5=48c2cebaad45039c4cbd0d43ff0868e7\">www.central.com<\/a> to learn more.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250407817627r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250407817627\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250407817627\/en\/<\/a><\/span><\/p>\n<p><b>Media Contact<\/b><\/p>\n<p>\nFriederike Edelmann<br \/>\n<br \/>(925) 412 6726<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:fedelmann@central.com\">fedelmann@central.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America California<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Chemicals\/Plastics Manufacturing Agriculture Natural Resources Construction &amp; Property Landscape<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250407817627\/en\/2425708\/3\/GetAttachmentThumbnail.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">IMAGE HERBICIDES UNVEILS NEW BRAND IDENTITY TO TAKE THE GUESSWORK OUT OF WEED CONTROL &#8211; Updated Packaging and Positioning Simplify Weed Killer Selection for Consumers<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250407817627\/en\/2425716\/3\/IMAGE_2024_LOGO.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Image Herbicides Unveils New Brand Identity to Take the Guesswork out of Weed Control Updated Packaging and Positioning Simplify Weed Killer Selection for Consumers WALNUT CREEK, Calif.&#8211;(BUSINESS WIRE)&#8211; Image\u00ae Herbicides,part of the Central Garden &amp; Pet portfolio (NASDAQ: CENT) (NASDAQ: CENTA), is making it easier than ever for homeowners to confidently tackle their weed problems with a bold new brand identity, packaging redesign, and refreshed positioning. Backed by consumer research, the herbicide brand\u2019s latest evolution aims to remove confusion and help consumers quickly identify the right weed killer for their specific needs\u2014so they can kill more weeds on more lawns with certainty. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250407817627\/en\/ IMAGE HERBICIDES UNVEILS NEW BRAND IDENTITY TO &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/image-herbicides-unveils-new-brand-identity-to-take-the-guesswork-out-of-weed-control\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Image Herbicides Unveils New Brand Identity to Take the Guesswork out of Weed Control&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-834519","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Image Herbicides Unveils New Brand Identity to Take the Guesswork out of Weed Control - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/image-herbicides-unveils-new-brand-identity-to-take-the-guesswork-out-of-weed-control\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Image Herbicides Unveils New Brand Identity to Take the Guesswork out of Weed Control - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Image Herbicides Unveils New Brand Identity to Take the Guesswork out of Weed Control Updated Packaging and Positioning Simplify Weed Killer Selection for Consumers WALNUT CREEK, Calif.&#8211;(BUSINESS WIRE)&#8211; Image\u00ae Herbicides,part of the Central Garden &amp; Pet portfolio (NASDAQ: CENT) (NASDAQ: CENTA), is making it easier than ever for homeowners to confidently tackle their weed problems with a bold new brand identity, packaging redesign, and refreshed positioning. Backed by consumer research, the herbicide brand\u2019s latest evolution aims to remove confusion and help consumers quickly identify the right weed killer for their specific needs\u2014so they can kill more weeds on more lawns with certainty. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250407817627\/en\/ IMAGE HERBICIDES UNVEILS NEW BRAND IDENTITY TO &hellip; Continue reading &quot;Image Herbicides Unveils New Brand Identity to Take the Guesswork out of Weed Control&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/image-herbicides-unveils-new-brand-identity-to-take-the-guesswork-out-of-weed-control\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-07T13:12:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20250407817627\/en\/2425708\/4\/GetAttachmentThumbnail.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/image-herbicides-unveils-new-brand-identity-to-take-the-guesswork-out-of-weed-control\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/image-herbicides-unveils-new-brand-identity-to-take-the-guesswork-out-of-weed-control\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Image Herbicides Unveils New Brand Identity to Take the Guesswork out of Weed Control\",\"datePublished\":\"2025-04-07T13:12:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/image-herbicides-unveils-new-brand-identity-to-take-the-guesswork-out-of-weed-control\\\/\"},\"wordCount\":676,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/image-herbicides-unveils-new-brand-identity-to-take-the-guesswork-out-of-weed-control\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20250407817627\\\/en\\\/2425708\\\/4\\\/GetAttachmentThumbnail.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/image-herbicides-unveils-new-brand-identity-to-take-the-guesswork-out-of-weed-control\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/image-herbicides-unveils-new-brand-identity-to-take-the-guesswork-out-of-weed-control\\\/\",\"name\":\"Image Herbicides Unveils New Brand Identity to Take the Guesswork out of Weed Control - 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Backed by consumer research, the herbicide brand\u2019s latest evolution aims to remove confusion and help consumers quickly identify the right weed killer for their specific needs\u2014so they can kill more weeds on more lawns with certainty. This press release features multimedia. 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