{"id":834502,"date":"2025-04-07T09:07:02","date_gmt":"2025-04-07T13:07:02","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/disguise-and-bbc-studios-extend-partnership-for-bluey-costume-line-across-north-america\/"},"modified":"2025-04-07T09:07:02","modified_gmt":"2025-04-07T13:07:02","slug":"disguise-and-bbc-studios-extend-partnership-for-bluey-costume-line-across-north-america","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/disguise-and-bbc-studios-extend-partnership-for-bluey-costume-line-across-north-america\/","title":{"rendered":"Disguise and BBC Studios Extend Partnership for Bluey Costume Line Across North America"},"content":{"rendered":"<div class=\"mw_release\">\n<p align=\"left\">POWAY, Calif., April  07, 2025  (GLOBE NEWSWIRE) &#8212; Disguise, Inc., the costume division of leading toy and consumer products company JAKKS Pacific, Inc. (NASDAQ: JAKK), and BBC Studios has extended their licensing partnership for the highly successful <em>Bluey<\/em> costume line in North America. Disguise is gearing up for the fall 2025 season with new styles and expanded distribution for high-quality <em>Bluey<\/em> costumes and accessories, ensuring fans of all ages can continue celebrating their favorite characters whether for Halloween, themed events, or everyday dress-up fun.<\/p>\n<p>\n        <em>Bluey<\/em>\u2014produced by the multi-Emmy\u00ae Award-winning Ludo Studio\u2014has captured the hearts of millions worldwide. The series follows Bluey, a lovable and inexhaustible blue heeler dog who lives with her Mum, Dad, and little sister, Bingo. <em>Bluey<\/em> was 2024\u2019s #1 most-watched series on streaming in the U.S.,* available on Disney+, and has an impressive 7.3 billion views on its official <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=6n_y5LvgGcRRzbNO9ULG-ob0tAIexe75nnkcqd-arUmM0eOXQgPNGn2B0Mg5NxeNRJim--k1IUczplE67UHdicUr4LcbzrAItttZoaszeQw=\" rel=\"nofollow\" target=\"_blank\"><em>Bluey<\/em><\/a> YouTube channel.<\/p>\n<p>\u201c<em>Bluey<\/em> consistently ranks among our most in-demand costume lines,\u201d said Tara Cortner, President and GM of Disguise. \u201cWe\u2019ve witnessed incredible enthusiasm from both kids and parents, and with the addition of adult costume offerings, <em>Bluey<\/em> has evolved into an exciting family-wide dress-up experience. We are thrilled to extend our collaboration with BBC Studios and continue growing this beloved line.\u201d<\/p>\n<p>\u201cDisguise has been a great partner and instrumental in bringing our beloved <em>Bluey<\/em> characters to life through costumes and accessories,\u201d said Suzy Raia, SVP Global Consumer Products, BBC Studios. \u201cThe new offerings capture the personalities of the characters and enable fans \u2013 kiddos and grown-ups \u2013 to more fully immerse themselves in <em>Bluey\u2019<\/em>s world and create their own fun-filled adventures<em>.<\/em>\u201d<\/p>\n<p>With <em>Bluey\u2019s<\/em> extraordinary success and ever-expanding fan base, Disguise\u2019s costume collection has seen tremendous retail performance in both physical stores and online. The line continues to be a top-selling favorite among families, showing Disguise\u2019s leadership in the preschool costume category. Disguise\u2019s <em>Bluey<\/em> costume collection is currently available for fans at major retailers, specialty stores, and online platforms<\/p>\n<p>Source: <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=EMwlmH-bk12ZzJrTldaRR8QJ-NqHIyUarOh21pAx9gnIOqzerQGt8rJmM12BEBUP2T9Q5U30ccd9Zwy5zAW8gQIFWt_GbIBQMhsa9fS0EdkGvO5Y-9XwYC57eqEgrTQRAmdQlOnbVpItDzGitlcM5XKqx_DWaT482jHaZyXDj0k=\" rel=\"nofollow\" target=\"_blank\">Nielsen<\/a><\/p>\n<p>\n        <strong>About JAKKS Pacific, Inc.:<\/strong><br \/>\n        <br \/>JAKKS Pacific, Inc. is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific\u2019s popular proprietary brands include: AirTitans<sup>\u00ae<\/sup>, Disguise<sup>\u00ae<\/sup>, Fly Wheels<sup>\u00ae<\/sup>, JAKKS Wild Games<sup>\u00ae<\/sup>, Moose Mountain<sup>\u00ae<\/sup>, Maui<sup>\u00ae<\/sup>, Perfectly Cute<sup>\u00ae<\/sup>, ReDo<sup>\u00ae<\/sup>\u00a0Skateboard Co., Sky Ball<sup>\u00ae<\/sup>, SportsZone\u2122, Xtreme Power Dozer<sup>\u00ae<\/sup>, WeeeDo<sup>\u00ae<\/sup>, and Wild Manes\u2122 as well as a wide range of entertainment-inspired products featuring premier licensed properties. Through our products and our charitable donations, JAKKS is helping to make a positive impact on the lives of children. Visit us at\u00a0<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=EQVdSfRYnwQayiqN6aDD13XwX0xarSxpXNeqHhT68F0OhdqjzxH9EcXbrdeQ6iwgGxOSzTIqctZs080ASD6QYQ==\" rel=\"nofollow\" target=\"_blank\">www.jakks.com<\/a>\u00a0and follow us on Instagram (@jakkspacific.toys), Twitter (@jakkstoys) and Facebook (@jakkspacific.toys).<\/p>\n<p>\u00a92025 JAKKS Pacific, Inc. All rights reserved<\/p>\n<p>\n        <strong>About Disguise Inc.<\/strong><br \/>\n        <br \/>Since 1987, Disguise has been a global leader in the dress up and roleplay industry creating innovative and trend setting costumes and accessories. Based in San Diego, Disguise produces costumes and accessories under many of the world\u2019s leading licensed brands, as well as its own proprietary brands for the world\u2019s largest retailers including specialty, party and pop-up stores. Disguise designs and manufactures millions of costumes each year bringing smiles and creating memories for kids and adults alike. To see Disguise\u2019s extensive licensed dress up collection, please visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=MfPaNB0WUQXa557XMpERgMcOBSgVPXDu1ur8g5aN9o_Nr8I5zGRm9ZKCMg6q3XCFJGHcX-SUUVTb2D637xs-PiclkuEn0Tk9yitRy3fE31k=\" rel=\"nofollow\" target=\"_blank\">www.disguise.com<\/a> and follow us on Instagram (@disguise.costumes), X (@DisguiseInc) and Facebook (Disguise Costumes).<\/p>\n<p>\n        <strong>About Bluey\u2122<\/strong><br \/>\n        <br \/>The series follows Bluey, a loveable, inexhaustible, Blue Heeler dog, who lives with her Mum, Dad and her little sister, Bingo. Bluey uses her limitless energy to play games that unfold in unpredictable and hilarious ways, bringing her family and the whole neighbourhood into her world of fun.<\/p>\n<p>\n        <em>Bluey <\/em>is produced by Ludo Studio for ABC KIDS (Australia) and co-commissioned by ABC Children\u2019s and BBC Studios Kids &amp; Family. Financed in association with Screen Australia, Bluey is proudly 100% created, written, animated, and post produced in Brisbane Queensland, Australia, with funding from the Queensland Government through Screen Queensland and the Australian Government. BBC Studios Kids &amp; Family hold the global distribution and merchandise rights.<\/p>\n<p>The series airs and streams to U.S. and global audiences (outside of Australia, New Zealand and China) across Disney Channel, Disney Jr. and Disney+ through a global broadcasting deal between BBC Studios Kids &amp; Family and Disney Branded Television. In Australia, the show is broadcast on ABC.<\/p>\n<p>\n        <strong>About Ludo Studio<\/strong><br \/>\n        <br \/>Ludo Studio is a BAFTA, multi-Emmy<sup>\u00ae<\/sup>, Logie and Peabody award-winning Australian studio and one of TIME\u2019s Most Influential Companies of 2024, that creates and produces original scripted drama, animation and digital stories that are authored by incredible local talent, distributed globally and loved by audiences everywhere. Ludostudio.com.au<\/p>\n<p>\n        <strong>About BBC Studios Brands &amp; Licensing<\/strong><br \/>\n        <br \/>The BBC Studios Brands &amp; Licensing division is the driving force in extending BBC Studios IP through innovative brand extensions, fostering deep fan engagement worldwide.\u00a0 Partnering our iconic brands &#8211; including Doctor Who and Bluey &#8211; with the world\u2019s biggest brands, promoters, and publishers, ignites the imagination of fans and creates memorable brand-fame moments. Our diverse portfolio spans consumer products, live entertainment, gaming, and publishing, while BBC Studios Digital drives over 1 billion views per month, offering advertising and branded content opportunities. Supported by award-winning teams, we focus on finding visionary opportunities to enhance global brand impact and digital growth.<\/p>\n<p>A photo accompanying this announcement is available at <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=NDlfiSG2Pd3Fn-5mxMLpsc5GYWuKkGi6LPrBazHtlFGDHuht_3PzT1wy5F4UKm-dl_xM8lI8yF6RgcKLqtHjp15FqXZ0yUdSWlYM0liklIfMQg6brxtsBIE_Flp2iwFrLs0f55vWp8xN6LErjyhU0FNlGBebeGxxjBo1Gz0AHdvkOq2br6szj8pGpOPcU3Si5K9Zpd3oDUjNH60qCJpaaTORcpdYXE8SYyiV9LooAlEx7kFrh96nEfWY1kXavGn3iKn71mYQPTvE-2xKksuNWQ==\" rel=\"nofollow\" target=\"_blank\">https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/bae105f1-0daf-48f1-a17b-c907cde39b5d<\/a><\/p>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTQxNzY5NyM2ODUzMjc5IzIwMDQ2NTc=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/NDAzNTc0ODQtZjZiYS00NDlkLWI0OTUtNWE3YmY5NThjZGIyLTEwMTYyMzAtMjAyNS0wNC0wNy1lbg==\/tiny\/JAKKS-Pacific-Inc-.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\">\n<pre>Media Contact:\r\n\r\nWhitney Hatfield\r\nPR@JAKKS.net<\/pre>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>POWAY, Calif., April 07, 2025 (GLOBE NEWSWIRE) &#8212; Disguise, Inc., the costume division of leading toy and consumer products company JAKKS Pacific, Inc. (NASDAQ: JAKK), and BBC Studios has extended their licensing partnership for the highly successful Bluey costume line in North America. Disguise is gearing up for the fall 2025 season with new styles and expanded distribution for high-quality Bluey costumes and accessories, ensuring fans of all ages can continue celebrating their favorite characters whether for Halloween, themed events, or everyday dress-up fun. Bluey\u2014produced by the multi-Emmy\u00ae Award-winning Ludo Studio\u2014has captured the hearts of millions worldwide. The series follows Bluey, a lovable and inexhaustible blue heeler dog who lives with her Mum, Dad, and little sister, Bingo. Bluey was &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/disguise-and-bbc-studios-extend-partnership-for-bluey-costume-line-across-north-america\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Disguise and BBC Studios Extend Partnership for Bluey Costume Line Across North America&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-834502","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Disguise and BBC Studios Extend Partnership for Bluey Costume Line Across North America - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/disguise-and-bbc-studios-extend-partnership-for-bluey-costume-line-across-north-america\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Disguise and BBC Studios Extend Partnership for Bluey Costume Line Across North America - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"POWAY, Calif., April 07, 2025 (GLOBE NEWSWIRE) &#8212; Disguise, Inc., the costume division of leading toy and consumer products company JAKKS Pacific, Inc. (NASDAQ: JAKK), and BBC Studios has extended their licensing partnership for the highly successful Bluey costume line in North America. Disguise is gearing up for the fall 2025 season with new styles and expanded distribution for high-quality Bluey costumes and accessories, ensuring fans of all ages can continue celebrating their favorite characters whether for Halloween, themed events, or everyday dress-up fun. Bluey\u2014produced by the multi-Emmy\u00ae Award-winning Ludo Studio\u2014has captured the hearts of millions worldwide. The series follows Bluey, a lovable and inexhaustible blue heeler dog who lives with her Mum, Dad, and little sister, Bingo. 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(NASDAQ: JAKK), and BBC Studios has extended their licensing partnership for the highly successful Bluey costume line in North America. Disguise is gearing up for the fall 2025 season with new styles and expanded distribution for high-quality Bluey costumes and accessories, ensuring fans of all ages can continue celebrating their favorite characters whether for Halloween, themed events, or everyday dress-up fun. Bluey\u2014produced by the multi-Emmy\u00ae Award-winning Ludo Studio\u2014has captured the hearts of millions worldwide. The series follows Bluey, a lovable and inexhaustible blue heeler dog who lives with her Mum, Dad, and little sister, Bingo. 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