{"id":834482,"date":"2025-04-07T09:01:30","date_gmt":"2025-04-07T13:01:30","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/madison-reed-expands-its-omnichannel-presence-through-a-retail-partnership-with-sally-beauty\/"},"modified":"2025-04-07T09:01:30","modified_gmt":"2025-04-07T13:01:30","slug":"madison-reed-expands-its-omnichannel-presence-through-a-retail-partnership-with-sally-beauty","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/madison-reed-expands-its-omnichannel-presence-through-a-retail-partnership-with-sally-beauty\/","title":{"rendered":"Madison Reed Expands Its Omnichannel Presence Through a Retail Partnership with Sally Beauty"},"content":{"rendered":"<div class=\"xn-newslines\">\n<p class=\"xn-distributor\">PR Newswire<\/p>\n<\/p><\/div>\n<div class=\"xn-content\">\n<p class=\"prntac\">\n        <i>The Strategic Partnership Seeks to Expand Sally Beauty&#8217;s Hair Color Portfolio with <span class=\"xn-person\">Madison Reed&#8217;s<\/span> All-in-One, Salon-Quality Hair Color Kit Solutions<\/i>\n      <\/p>\n<p>\n        <span class=\"legendSpanClass\"><br \/>\n          <span class=\"xn-location\">SAN FRANCISCO<\/span><br \/>\n        <\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">April 7, 2025<\/span><\/span> \/PRNewswire\/ &#8212; <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4399315-1&amp;h=27347168&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3953085-1%26h%3D742445439%26u%3Dhttps%253A%252F%252Fwww.madison-reed.com%252F%26a%3DMadison%2BReed&amp;a=Madison+Reed\" target=\"_blank\" rel=\"nofollow\"><span class=\"xn-person\">Madison Reed<\/span><\/a>, the prestige beauty brand that has revolutionized the hair color industry, today announced its expansion into select Sally Beauty stores nationwide and on <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4399315-1&amp;h=4047461626&amp;u=https%3A%2F%2Fwww.sallybeauty.com%2Fbrands%2Fmadison-reed%2F&amp;a=SallyBeauty.com\" target=\"_blank\" rel=\"nofollow\">SallyBeauty.com<\/a><\/u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4399315-1&amp;h=3824364174&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3953085-1%26h%3D4263681627%26u%3Dhttps%253A%252F%252Fwww.walmart.com%252Fc%252Fbrand%252Fmadison-reed%26a%3DWalmart.com.&amp;a=.\" target=\"_blank\" rel=\"nofollow\">.<\/a> This strategic move furthers the disruptor brand&#8217;s mission to empower women to demand more\u2014both in their hair color and in their lives\u2014while expanding their omnichannel growth by adding Sally Beauty, the industry-leading destination for professional quality hair color, to their existing mass and prestige retail presence.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/2476647\/Madison_Reed_Logo.html\" target=\"_blank\" rel=\"nofollow\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/2476647\/Madison_Reed_Logo.jpg\" title=\"Madison Reed Logo (PRNewsfoto\/Madison Reed)\" alt=\"Madison Reed Logo (PRNewsfoto\/Madison Reed)\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p>\n        <i>&#8220;<span class=\"xn-person\">Madison Reed<\/span> is founded on the belief that women should have access to salon-quality hair color, made with ingredients they can feel good about, on their own terms. Through this mission, we are the first and only prestige hair color company to make the same salon-quality hair color our colorists use in our 94+ Hair Color Bars accessible to our guests at home. We are honored to partner with Sally Beauty and provide their customers with a new way to experience hair color through our all-in-one hair color kit that is colorist-loved and approved,&#8221; says <span class=\"xn-person\">Amy Errett<\/span>, Madison Reed CEO + Founder. <\/i>\n      <\/p>\n<p>This marks the latest milestone in <span class=\"xn-person\">Madison Reed&#8217;s<\/span> retail growth, which has seen expansion to over 3,800 retail stores nationwide, driven by a strong presence at Ulta Beauty, select Target and Walmart locations along with Amazon, <span class=\"xn-person\">Madison Reed&#8217;s<\/span> 94+ owned-and-operated Hair Color Bars and thriving DTC business. <span class=\"xn-person\">Madison Reed&#8217;s<\/span> comprehensive retail strategy has enabled the brand to maximize accessibility of their prestige hair color portfolio to meet their guests wherever they are.<\/p>\n<p>Unlike most hair color brands, <span class=\"xn-person\">Madison Reed<\/span> formulas never use harsh ingredients like ammonia, resorcinol and PPD, and are enriched with conditioning and strengthening ingredients like argan oil and ginseng root extract. The same salon-quality formulas used and loved by <span class=\"xn-person\">Madison Reed&#8217;s<\/span> team of 1,000+ licensed colorists in Madison Reed Hair Color Bars are made accessible at home to <span class=\"xn-person\">Madison Reed&#8217;s<\/span> guests through an all-in-one kit. <span class=\"xn-person\">Madison Reed<\/span> is widely recognized as a category leader and is an eight-time winner of the highly coveted Allure Best of Beauty Awards.<\/p>\n<p>\n        <i>&#8220;At Sally Beauty, we&#8217;re constantly evolving our product assortment to meet the diverse needs of today&#8217;s beauty enthusiasts. Partnering with <span class=\"xn-person\">Madison Reed<\/span> allows us to bring another prestigious, salon-quality hair color brand to our customers in a convenient, accessible way,&#8221; <\/i>says <span class=\"xn-person\">Maryann Herskowitz<\/span>, Group Vice President of Merchandising at Sally Beauty. <i>&#8220;<span class=\"xn-person\">Madison Reed&#8217;s<\/span> commitment to quality ingredients, professional results, and customer empowerment aligns perfectly with our mission to provide innovative beauty solutions that fuel self-expression.&#8221;<\/i><\/p>\n<p>\n        <span class=\"xn-person\">Madison Reed<\/span> products will be available at <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4399315-1&amp;h=4047461626&amp;u=https%3A%2F%2Fwww.sallybeauty.com%2Fbrands%2Fmadison-reed%2F&amp;a=SallyBeauty.com\" target=\"_blank\" rel=\"nofollow\">SallyBeauty.com<\/a><\/u> and in select Sally Beauty stores nationwide. In total, <span class=\"xn-person\">Madison Reed<\/span> will have 34 SKUs available, including their best-selling <b>Radiant Hair Color Kit<\/b> in 18 shades, <b>Root Perfection<\/b> in 5 shades,<b> NEW!<\/b><b>ColorWonder Demi-Permanent Hair Color<\/b> in 10 shades\u00a0and <b>The Ultimate Pro Color Tool Kit<\/b>. For more information, please visit <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4399315-1&amp;h=2471636847&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3953085-1%26h%3D2011034359%26u%3Dhttps%253A%252F%252Fwww.madison-reed.com%252F%26a%3Dwww.madison-reed.com&amp;a=www.Madison-Reed.com\" target=\"_blank\" rel=\"nofollow\">www.Madison-Reed.com<\/a><\/u>.<\/p>\n<p>\n        <b>About <span class=\"xn-person\">Madison Reed<\/span>:<\/b>\u00a0<\/p>\n<p>Founded in 2013, <span class=\"xn-person\">Madison Reed<\/span> is a prestige beauty brand that has revolutionized the hair color industry. <span class=\"xn-person\">Madison Reed<\/span> offers 85+ shades of high-quality hair color, Smart 8-Free formulas made in <span class=\"xn-location\">Italy<\/span>, technology, personalized service, and the freedom to get high quality results whether they color their hair at home or by a professional colorist in one of <span class=\"xn-person\">Madison Reed&#8217;s<\/span> 94+ Hair Color Bars across the country. Products can be found online at <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4399315-1&amp;h=1060821576&amp;u=https%3A%2F%2Fwww.madison-reed.com%2Fshopping%2Fcolorwonder%3Futm_source%3Dany%26utm_medium%3Dpublicrelations%26utm_campaign%3DCWpressrelease&amp;a=www.Madison-Reed.com\" target=\"_blank\" rel=\"nofollow\">www.Madison-Reed.com<\/a><\/u>, Madison Reed Hair Color Bars nationwide, Ulta Beauty, Amazon and select Sally Beauty, Target and Walmart stores. Stay up-to-date by following us on <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4399315-1&amp;h=861521142&amp;u=https%3A%2F%2Fwww.instagram.com%2Fmadisonreed%2F%3Fhl%3Den&amp;a=Instagram\" target=\"_blank\" rel=\"nofollow\">Instagram<\/a><\/u> and <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4399315-1&amp;h=4028066334&amp;u=https%3A%2F%2Fwww.tiktok.com%2F%40madisonreedcolor%3Flang%3Den&amp;a=TikTok\" target=\"_blank\" rel=\"nofollow\">TikTok<\/a><\/u>.<\/p>\n<p>\n        <b>About Sally Beauty Holdings, Inc.: <\/b>Sally Beauty Holdings, Inc. (NYSE: <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4399315-1&amp;h=515770857&amp;u=https%3A%2F%2Fwww.prnewswire.com%2Fnews-releases%2Fsally-beauty-holdings-announces-relocation-of-corporate-headquarters-within-the-greater-dallas-fort-worth-area-302392265.html%23financial-modal&amp;a=SBH\" target=\"_blank\" rel=\"nofollow\">SBH<\/a><\/u>), as the leader in professional hair color, sells and distributes professional beauty supplies globally through its Sally Beauty Supply and Beauty Systems Group businesses. Sally Beauty Supply stores offer up to 7,000 products for hair color, hair care, nails, and skin care through proprietary brands such as Ion<sup>\u00ae<\/sup>, Bondbar<sup>\u00ae<\/sup>, Strawberry Leopard<sup>\u00ae<\/sup>, Generic Value Products<sup>\u00ae<\/sup>, Inspired by Nature<sup>\u00ae<\/sup> and Silk Elements<sup>\u00ae<\/sup> as well as professional lines such as Wella<sup>\u00ae<\/sup>, Clairol<sup>\u00ae<\/sup>, OPI<sup>\u00ae<\/sup>, L&#8217;Oreal<sup>\u00ae<\/sup>, Wahl<sup>\u00ae<\/sup>\u00a0and Babyliss Pro<sup>\u00ae<\/sup>. Beauty Systems Group stores, branded as CosmoProf<sup>\u00ae<\/sup> or Armstrong McCall<sup>\u00ae<\/sup> stores, along with its outside sales consultants, sell up to 8,000 professionally branded products including <span class=\"xn-person\">Paul Mitchell<\/span><sup>\u00ae<\/sup>, Wella<sup>\u00ae<\/sup>, Matrix<sup>\u00ae<\/sup>, Schwarzkopf<sup>\u00ae<\/sup>, Kenra<sup>\u00ae<\/sup>, Goldwell<sup>\u00ae<\/sup>, Joico<sup>\u00ae<\/sup>, Amika<sup>\u00ae<\/sup> and Moroccanoil<sup>\u00ae<\/sup>, intended for use in salons and for resale by salons to retail consumers. For more information about Sally Beauty Holdings, Inc., please visit <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4399315-1&amp;h=564473203&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4375562-1%26h%3D3531089304%26u%3Dhttps%253A%252F%252Fwww.sallybeautyholdings.com%252F%26a%3Dhttps%253A%252F%252Fwww.sallybeautyholdings.com%252F&amp;a=https%3A%2F%2Fwww.sallybeautyholdings.com%2F\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.sallybeautyholdings.com\/<\/a><\/u>.<\/p>\n<p>\n        <b>Madison Reed Media Contact:<\/b><br \/>\n        <br \/>Kaplow Communications <br \/><u><a href=\"mailto:MadisonReed@kaplow.com\" target=\"_blank\" rel=\"nofollow\">MadisonReed@kaplow.com<\/a><\/u>\u00a0\u00a0<\/p>\n<p>\n        <b>Sally Beauty Media Contact:<\/b><br \/>\n        <br \/>Praytell <br \/><u><a href=\"mailto:sallybeautypr@praytellagency.com\" target=\"_blank\" rel=\"nofollow\">sallybeautypr@praytellagency.com<\/a><\/u><\/p>\n<p id=\"PURL\">\n        <img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/c212.net\/c\/img\/favicon.png?sn=NY58322&amp;sd=2025-04-07\" \/> View original content to download multimedia:<a id=\"PRNURL\" rel=\"nofollow\" href=\"https:\/\/www.prnewswire.com\/news-releases\/madison-reed-expands-its-omnichannel-presence-through-a-retail-partnership-with-sally-beauty-302421182.html\" target=\"_blank\">https:\/\/www.prnewswire.com\/news-releases\/madison-reed-expands-its-omnichannel-presence-through-a-retail-partnership-with-sally-beauty-302421182.html<\/a><\/p>\n<p>SOURCE  <span class=\"xn-person\">Madison Reed<\/span><\/p>\n<\/p><\/div>\n<p>    <img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=NY58322&amp;Transmission_Id=202504070858PR_NEWS_USPR_____NY58322&amp;DateId=20250407\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PR Newswire The Strategic Partnership Seeks to Expand Sally Beauty&#8217;s Hair Color Portfolio with Madison Reed&#8217;s All-in-One, Salon-Quality Hair Color Kit Solutions SAN FRANCISCO , April 7, 2025 \/PRNewswire\/ &#8212; Madison Reed, the prestige beauty brand that has revolutionized the hair color industry, today announced its expansion into select Sally Beauty stores nationwide and on SallyBeauty.com. This strategic move furthers the disruptor brand&#8217;s mission to empower women to demand more\u2014both in their hair color and in their lives\u2014while expanding their omnichannel growth by adding Sally Beauty, the industry-leading destination for professional quality hair color, to their existing mass and prestige retail presence. &#8220;Madison Reed is founded on the belief that women should have access to salon-quality hair color, made with &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/madison-reed-expands-its-omnichannel-presence-through-a-retail-partnership-with-sally-beauty\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Madison Reed Expands Its Omnichannel Presence Through a Retail Partnership with Sally Beauty&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-834482","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Madison Reed Expands Its Omnichannel Presence Through a Retail Partnership with Sally Beauty - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/madison-reed-expands-its-omnichannel-presence-through-a-retail-partnership-with-sally-beauty\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Madison Reed Expands Its Omnichannel Presence Through a Retail Partnership with Sally Beauty - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"PR Newswire The Strategic Partnership Seeks to Expand Sally Beauty&#8217;s Hair Color Portfolio with Madison Reed&#8217;s All-in-One, Salon-Quality Hair Color Kit Solutions SAN FRANCISCO , April 7, 2025 \/PRNewswire\/ &#8212; Madison Reed, the prestige beauty brand that has revolutionized the hair color industry, today announced its expansion into select Sally Beauty stores nationwide and on SallyBeauty.com. This strategic move furthers the disruptor brand&#8217;s mission to empower women to demand more\u2014both in their hair color and in their lives\u2014while expanding their omnichannel growth by adding Sally Beauty, the industry-leading destination for professional quality hair color, to their existing mass and prestige retail presence. &#8220;Madison Reed is founded on the belief that women should have access to salon-quality hair color, made with &hellip; Continue reading &quot;Madison Reed Expands Its Omnichannel Presence Through a Retail Partnership with Sally Beauty&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/madison-reed-expands-its-omnichannel-presence-through-a-retail-partnership-with-sally-beauty\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-07T13:01:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mma.prnewswire.com\/media\/2476647\/Madison_Reed_Logo.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/madison-reed-expands-its-omnichannel-presence-through-a-retail-partnership-with-sally-beauty\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/madison-reed-expands-its-omnichannel-presence-through-a-retail-partnership-with-sally-beauty\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Madison Reed Expands Its Omnichannel Presence Through a Retail Partnership with Sally Beauty\",\"datePublished\":\"2025-04-07T13:01:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/madison-reed-expands-its-omnichannel-presence-through-a-retail-partnership-with-sally-beauty\\\/\"},\"wordCount\":789,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/madison-reed-expands-its-omnichannel-presence-through-a-retail-partnership-with-sally-beauty\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mma.prnewswire.com\\\/media\\\/2476647\\\/Madison_Reed_Logo.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/madison-reed-expands-its-omnichannel-presence-through-a-retail-partnership-with-sally-beauty\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/madison-reed-expands-its-omnichannel-presence-through-a-retail-partnership-with-sally-beauty\\\/\",\"name\":\"Madison Reed Expands Its Omnichannel Presence Through a Retail Partnership with Sally Beauty - 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