{"id":833969,"date":"2025-04-04T08:15:12","date_gmt":"2025-04-04T12:15:12","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/imax-enhanced-program-expanding-to-elevate-live-programming\/"},"modified":"2025-04-04T08:15:12","modified_gmt":"2025-04-04T12:15:12","slug":"imax-enhanced-program-expanding-to-elevate-live-programming","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/imax-enhanced-program-expanding-to-elevate-live-programming\/","title":{"rendered":"IMAX Enhanced Program Expanding to Elevate Live Programming"},"content":{"rendered":"

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IMAX Enhanced Program Expanding to Elevate Live Programming<\/b><\/p>\n

\nStream it in IMAX Enhanced Program Brings Together Brand Power and Technology To Deliver The Ultimate Viewing Experience For Live at Home<\/i><\/p>\n

LAS VEGAS–(BUSINESS WIRE<\/a>)–
\nIMAX\u00ae<\/sup> Corporation (NYSE: IMAX) today unveiled an expansion of its IMAX Enhanced program \u2014 Stream it in IMAX Enhanced<\/i> \u2014 designed to meet rising demand from audiences and streamers for premium live event viewing in the home.\n<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250404638716\/en\/<\/a><\/p>\n

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\nAs part of this expansion, IMAX is combining industry-leading technical expertise with proprietary streaming technologies to enhance image and sound at the source, monitor quality in real time, and elevate the in-home experience of live programming. This evolution builds on IMAX\u2019s track record of commercial success with studios and streamers \u2014 delivering fan-first experiences that over-index in engagement and command premium value at the box office and beyond.\n<\/p>\n

\n\u201cAudiences across the world see IMAX as the ultimate stamp of quality for their favorite films, events, and experiences \u2014 both across our global network and through our in-home IMAX Enhanced program,\u201d said Vikram Arumilli, Senior Vice President and General Manager, Streaming and Consumer Technology, IMAX. \u201cWith this expansion, we\u2019re giving live event producers the tools to deliver high-quality programming in real time, bringing The IMAX Experience to fans of sports, music, and other live programming \u2014 streamed right to the home.\u201d\n<\/p>\n

Stream it in IMAX Enhanced<\/i> is an end-to-end technology solution that dynamically improves video and audio fidelity for live and on-demand content \u2014 from source to audience \u2014 using IMAX VisionScience\u2122. This patented technology continuously monitors and optimizes every frame, ensuring a consistent, premium experience for fans, even under live streaming constraints.\n<\/p>\n

\nWhile 4K HDR has become the standard for on-demand content, many live broadcasts still lag behind in visual quality. IMAX Enhanced bridges this gap, integrating seamlessly with existing production workflows to elevate color, contrast, and clarity in real time, helping streamers deliver the fidelity fans expect \u2014 whether on a 70″ TV or a 70-foot screen.\n<\/p>\n

\nThis expanded offering builds on successful demonstrations of IMAX technologies powering live events across the globe \u2014 including the 2024 Paris Olympics Opening Ceremony, the League of Legends Championships, and the NBA Finals, delivered live in IMAX locations across the world.\n<\/p>\n

\nAdditionally, when paired with IMAX Enhanced-certified devices, content under the Stream it in IMAX Enhanced<\/i> program delivers even further improvements, bringing fan-favorite live experiences to life like never before.\n<\/p>\n

\nTo learn more about Stream it in IMAX Enhanced<\/i>, visit IMAX at NAB 2025:\n<\/p>\n