{"id":833767,"date":"2025-04-03T16:16:47","date_gmt":"2025-04-03T20:16:47","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/sportsmans-warehouse-promotes-susan-sanderson-to-chief-marketing-officer\/"},"modified":"2025-04-03T16:16:47","modified_gmt":"2025-04-03T20:16:47","slug":"sportsmans-warehouse-promotes-susan-sanderson-to-chief-marketing-officer","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/sportsmans-warehouse-promotes-susan-sanderson-to-chief-marketing-officer\/","title":{"rendered":"Sportsman\u2019s Warehouse Promotes Susan Sanderson to Chief Marketing Officer"},"content":{"rendered":"<div class=\"mw_release\">\n<p align=\"justify\">WEST JORDAN, Utah, April  03, 2025  (GLOBE NEWSWIRE) &#8212; Sportsman\u2019s Warehouse Holdings, Inc. (\u201cSportsman\u2019s Warehouse\u201d or the \u201cCompany\u201d) (Nasdaq: SPWH) announced the promotion of Susan Sanderson to Chief Marketing Officer. This strategic position further strengthens the Company\u2019s leadership in an area of the business that is essential to the Company\u2019s immediate and long-term growth plans.<\/p>\n<p align=\"justify\">\u201cSusan\u2019s positive influence on the business was felt immediately after joining the Company mid last year,\u201d said Paul Stone, Sportsman\u2019s Warehouse President and Chief Executive Officer. \u201cShe brings a transformation and strategy-focused mindset that has rippled through the business creating positive change and outcomes. Her ability to move with speed, to quickly adapt our marketing and ecommerce capabilities, has been a key part of our recent success. I am excited to continue working alongside Susan as we enhance our brand awareness and position Sportsman\u2019s Warehouse for growth.\u201d<\/p>\n<p>Susan joined Sportsman\u2019s Warehouse in July 2024 as Senior Vice President of Marketing, E-commerce, and Loyalty. With over two decades of experience in omni-channel retail and business turnarounds, she brings a proven track record of driving growth in dynamic environments. Her strategic leadership will play a key role in accelerating performance and guiding the company through its next phase of growth and renewal.<\/p>\n<p align=\"justify\">\u201cOver the past year, we\u2019ve laid a strong foundation for transformational growth, and I\u2019m incredibly proud of the momentum we\u2019ve built,\u201d said Sanderson. \u201cAs Chief Marketing Officer, I\u2019m focused on accelerating that progress\u2014sharpening our brand, strengthening customer connections, and driving growth across every channel. By listening intently to our customers and turning insights into action, we\u2019re building meaningful competitive advantage\u2014positioning Sportsman\u2019s Warehouse as the go-to destination for hunting and fishing, trusted for local expertise and seasonally right gear so that our customers are always next- adventure-ready. I\u2019m energized by the opportunity to lead the marketing efforts through this next phase of our transformation.\u201d<\/p>\n<p align=\"justify\">\n        <strong>About Sportsman\u2019s Warehouse Holdings, Inc.<\/strong>\n      <\/p>\n<p align=\"justify\">Sportsman\u2019s Warehouse Holdings, Inc. is an outdoor specialty retailer focused on meeting the needs of the seasoned outdoor veteran, the first-time participant, and everyone in between. We provide outstanding gear and exceptional service to inspire outdoor memories.<\/p>\n<p align=\"justify\">For press releases and certain additional information about the Company, visit the Investor Relations section of the Company&#8217;s website at <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=tPlqTUpSQECrNEoeoZdwsOI5GWuWGey0vgzcVSmzxlKLSgDwFDB4-uxe534cRsAv101yDjMd_T2uHW3bQndBtq9Cl1DtEEmd9wlqiSDg2QQ=\" rel=\"nofollow\" target=\"_blank\">www.sportsmans.com<\/a>.<\/p>\n<p>\n        <strong>Forward-Looking Statements\u00a0<\/strong>\n      <\/p>\n<p>This press release includes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 as contained in Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Forward-looking statements in this release include, but are not limited to, statements regarding the responsibilities of Ms. Sanderson as the Chief Marketing Officer and the future growth prospects and market position of the Company\u2019s omni-channel business by the fact that they use words such as \u201caim,\u201d \u201canticipate,\u201d \u201cassume,\u201d \u201cbelieve,\u201d \u201ccan have,\u201d \u201ccould,\u201d \u201cdue,\u201d \u201cestimate,\u201d \u201cexpect,\u201d \u201cgoal,\u201d \u201cintend,\u201d \u201clikely,\u201d \u201cmay,\u201d \u201cobjective,\u201d \u201cplan,\u201d \u201cpositioned,\u201d \u201cpotential,\u201d \u201cpredict,\u201d \u201cshould,\u201d \u201ctarget,\u201d \u201cwill,\u201d \u201cwould\u201d and similar terms and phrases. These forward-looking statements are based on current expectations, estimates, forecasts and projections about our business and the industry in which we operate and our management\u2019s beliefs and assumptions. We derive many of our forward-looking statements from our own operating budgets and forecasts, which are based upon many detailed assumptions. While we believe that our assumptions are reasonable, we caution that predicting the impact of known factors is very difficult, and we cannot anticipate all factors that could affect our actual results. The Company cannot assure investors that future developments affecting the Company will be those that it has anticipated. Actual results may differ materially from these expectations due to many factors including, but not limited to: current and future government regulations, in particular regulations relating to the sale of firearms and ammunition, which may impact the supply and demand for the Company\u2019s products and ability to conduct its business; the Company\u2019s retail-based business model which is impacted by general economic and market conditions and economic, market and financial uncertainties that may cause a decline in consumer spending; the Company\u2019s concentration of stores in the\u00a0Western United States\u00a0which makes the Company susceptible to adverse conditions in this region, and could affect the Company\u2019s sales and cause the Company\u2019s operating results to suffer; the highly fragmented and competitive industry in which the Company operates and the potential for increased competition; changes in consumer demands, including regional preferences, which we may not be able to identify and respond to in a timely manner; the Company\u2019s entrance into new markets or operations in existing markets, including the Company\u2019s plans to open additional stores in future periods, which may not be successful; the Company\u2019s implementation of a plan to reduce expenses in response to adverse macroeconomic conditions, including an increased focus on financial discipline and rigor throughout the Company\u2019s organization; impact of general macroeconomic conditions, such as labor shortages, inflation, rising interest rates, economic slowdowns, and recessions or market corrections; and other factors that are set forth in the Company&#8217;s filings with the\u00a0SEC, including under the caption \u201cRisk Factors\u201d in the Company\u2019s Form 10-K for the fiscal year ended\u00a0February 2, 2025, which was filed with the\u00a0SEC\u00a0on\u00a0April 2, 2025, and the Company\u2019s other public filings made with the\u00a0SEC\u00a0and available at\u00a0<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=tPlqTUpSQECrNEoeoZdwsAWhsMpIPXPvuQGsKfR10OWgN0B-OXSmODrdk0y8jNb423pr66ieradNNApPLrzQWA==\" rel=\"nofollow\" target=\"_blank\">www.sec.gov<\/a>. If one or more of these risks or uncertainties materialize, or if any of the Company\u2019s assumptions prove incorrect, the Company\u2019s actual results may vary in material respects from those projected in these forward-looking statements. Any forward-looking statement made by the Company in this release speaks only as of the date on which the Company makes it. Factors or events that could cause the Company\u2019s actual results to differ may emerge from time to time, and it is not possible for the Company to predict all of them. The Company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by any applicable securities laws.<\/p>\n<p>Investor Contact:<\/p>\n<p>Riley Timmer<br \/>Vice President, Investor Relations<br \/>Sportsman\u2019s Warehouse<br \/>(801) 304-2816<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=ou0mXrEDFgw0ZFH-KqjFh_9d4SnGa9O3_dML5BRjPHs38S_kcy_GGXwGh8WzRlvCME0lmy7hLY6G2xo_gmNtRfwT5qPvcAectm7Cf7p95jhOwYr7h37ilsug3kq51j-O\" rel=\"nofollow\" target=\"_blank\">investors@sportsmans.com<\/a><\/p>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTQxNjYzOCM2ODUwMTU2IzIwMDYzNDE=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/MDAzNGE0MDUtOWNjYi00N2FlLWI0ODgtMzhkM2JlMjY3ZTUyLTEwMTc5MTQtMjAyNS0wNC0wMy1lbg==\/tiny\/Sportsman-s-Warehouse-Holdings.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>WEST JORDAN, Utah, April 03, 2025 (GLOBE NEWSWIRE) &#8212; Sportsman\u2019s Warehouse Holdings, Inc. (\u201cSportsman\u2019s Warehouse\u201d or the \u201cCompany\u201d) (Nasdaq: SPWH) announced the promotion of Susan Sanderson to Chief Marketing Officer. This strategic position further strengthens the Company\u2019s leadership in an area of the business that is essential to the Company\u2019s immediate and long-term growth plans. \u201cSusan\u2019s positive influence on the business was felt immediately after joining the Company mid last year,\u201d said Paul Stone, Sportsman\u2019s Warehouse President and Chief Executive Officer. \u201cShe brings a transformation and strategy-focused mindset that has rippled through the business creating positive change and outcomes. Her ability to move with speed, to quickly adapt our marketing and ecommerce capabilities, has been a key part of our &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/sportsmans-warehouse-promotes-susan-sanderson-to-chief-marketing-officer\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Sportsman\u2019s Warehouse Promotes Susan Sanderson to Chief Marketing Officer&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-833767","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sportsman\u2019s Warehouse Promotes Susan Sanderson to Chief Marketing Officer - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/sportsmans-warehouse-promotes-susan-sanderson-to-chief-marketing-officer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sportsman\u2019s Warehouse Promotes Susan Sanderson to Chief Marketing Officer - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"WEST JORDAN, Utah, April 03, 2025 (GLOBE NEWSWIRE) &#8212; Sportsman\u2019s Warehouse Holdings, Inc. (\u201cSportsman\u2019s Warehouse\u201d or the \u201cCompany\u201d) (Nasdaq: SPWH) announced the promotion of Susan Sanderson to Chief Marketing Officer. This strategic position further strengthens the Company\u2019s leadership in an area of the business that is essential to the Company\u2019s immediate and long-term growth plans. \u201cSusan\u2019s positive influence on the business was felt immediately after joining the Company mid last year,\u201d said Paul Stone, Sportsman\u2019s Warehouse President and Chief Executive Officer. \u201cShe brings a transformation and strategy-focused mindset that has rippled through the business creating positive change and outcomes. Her ability to move with speed, to quickly adapt our marketing and ecommerce capabilities, has been a key part of our &hellip; Continue reading &quot;Sportsman\u2019s Warehouse Promotes Susan Sanderson to Chief Marketing Officer&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/sportsmans-warehouse-promotes-susan-sanderson-to-chief-marketing-officer\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-03T20:16:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTQxNjYzOCM2ODUwMTU2IzIwMDYzNDE=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/sportsmans-warehouse-promotes-susan-sanderson-to-chief-marketing-officer\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/sportsmans-warehouse-promotes-susan-sanderson-to-chief-marketing-officer\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Sportsman\u2019s Warehouse Promotes Susan Sanderson to Chief Marketing Officer\",\"datePublished\":\"2025-04-03T20:16:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/sportsmans-warehouse-promotes-susan-sanderson-to-chief-marketing-officer\\\/\"},\"wordCount\":1040,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/sportsmans-warehouse-promotes-susan-sanderson-to-chief-marketing-officer\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=OTQxNjYzOCM2ODUwMTU2IzIwMDYzNDE=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/sportsmans-warehouse-promotes-susan-sanderson-to-chief-marketing-officer\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/sportsmans-warehouse-promotes-susan-sanderson-to-chief-marketing-officer\\\/\",\"name\":\"Sportsman\u2019s Warehouse Promotes Susan Sanderson to Chief Marketing Officer - 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(\u201cSportsman\u2019s Warehouse\u201d or the \u201cCompany\u201d) (Nasdaq: SPWH) announced the promotion of Susan Sanderson to Chief Marketing Officer. This strategic position further strengthens the Company\u2019s leadership in an area of the business that is essential to the Company\u2019s immediate and long-term growth plans. \u201cSusan\u2019s positive influence on the business was felt immediately after joining the Company mid last year,\u201d said Paul Stone, Sportsman\u2019s Warehouse President and Chief Executive Officer. \u201cShe brings a transformation and strategy-focused mindset that has rippled through the business creating positive change and outcomes. Her ability to move with speed, to quickly adapt our marketing and ecommerce capabilities, has been a key part of our &hellip; Continue reading \"Sportsman\u2019s Warehouse Promotes Susan Sanderson to Chief Marketing Officer\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/sportsmans-warehouse-promotes-susan-sanderson-to-chief-marketing-officer\/","og_site_name":"Market Newsdesk","article_published_time":"2025-04-03T20:16:47+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTQxNjYzOCM2ODUwMTU2IzIwMDYzNDE=","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/sportsmans-warehouse-promotes-susan-sanderson-to-chief-marketing-officer\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/sportsmans-warehouse-promotes-susan-sanderson-to-chief-marketing-officer\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Sportsman\u2019s Warehouse Promotes Susan Sanderson to Chief Marketing Officer","datePublished":"2025-04-03T20:16:47+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/sportsmans-warehouse-promotes-susan-sanderson-to-chief-marketing-officer\/"},"wordCount":1040,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/sportsmans-warehouse-promotes-susan-sanderson-to-chief-marketing-officer\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTQxNjYzOCM2ODUwMTU2IzIwMDYzNDE=","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/sportsmans-warehouse-promotes-susan-sanderson-to-chief-marketing-officer\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/sportsmans-warehouse-promotes-susan-sanderson-to-chief-marketing-officer\/","name":"Sportsman\u2019s Warehouse Promotes Susan Sanderson to Chief Marketing Officer - 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