{"id":833597,"date":"2025-04-03T09:32:16","date_gmt":"2025-04-03T13:32:16","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/horse-care-brand-farnam-unveils-bold-new-brand-vision-reinforcing-its-leadership-in-equine-care-for-the-next-generation\/"},"modified":"2025-04-03T09:32:16","modified_gmt":"2025-04-03T13:32:16","slug":"horse-care-brand-farnam-unveils-bold-new-brand-vision-reinforcing-its-leadership-in-equine-care-for-the-next-generation","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/horse-care-brand-farnam-unveils-bold-new-brand-vision-reinforcing-its-leadership-in-equine-care-for-the-next-generation\/","title":{"rendered":"Horse Care Brand Farnam Unveils Bold New Brand Vision, Reinforcing Its Leadership in Equine Care for the Next Generation"},"content":{"rendered":"

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Horse Care Brand Farnam Unveils Bold New Brand Vision, Reinforcing Its Leadership in Equine Care for the Next Generation<\/b><\/p>\n

With a refreshed identity, updated loyalty program, and expanded community partnerships, Farnam sets the stage for the future of horse care.<\/i><\/p>\n

PRESS KIT HERE<\/a><\/p>\n

PHOENIX–(BUSINESS WIRE<\/a>)–Farnam<\/a>, a trusted name in horse care for over 75 years and part of the Central Garden & Pet Company portfolio (NASDAQ: CENT) (NASDAQ: CENTA), is proud to introduce a revitalized brand identity that honors its 75-year legacy while boldly stepping into the future. The new look and feel across all products\u2013-from supplements and grooming to fly control and deworming\u2014 is in keeping with the same dedication that horse owners have relied on for generations. This rebrand solidifies Farnam\u2019s leadership in the equine industry, strengthening its presence in a competitive market while reinforcing its commitment to providing innovative and effective solutions for horse care.\n<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20250402197190\/en\/<\/a><\/p>\n

\"Horse<\/p>\n

Horse Care Brand Farnam Unveils Bold New Brand Vision, Reinforcing Its Leadership in Equine Care for the Next Generation<\/p>\n<\/div>\n

\n\u201cFor more than seven decades, Farnam has been the go-to brand for horse owners who value quality and expertise in their equine health and wellness products,\u201d said Sarah Jarvis, Director of Marketing at Farnam. \u201cThis evolution of our brand unifies our extensive portfolio under one master brand, increasing relevance with our core consumers and positioning us for continued growth. We are excited to share this next chapter with the equine community.\u201d\n<\/p>\n

\nThe revitalization of the Farnam\u00ae brand is designed to enhance consumer recognition and distinction in the equine care category while reinforcing its commitment to excellence. This rebrand unifies Farnam\u2019s marketing and its comprehensive portfolio of head-to-hoof, inside-and-out horse care products, creating a stronger, more cohesive brand identity. With a renewed focus on category distinction, Farnam is positioning itself to stand out in an increasingly competitive industry.\n<\/p>\n

A Smarter, More Rewarding Loyalty Reward Program<\/b><\/p>\n

\nAs part of the brand\u2019s transformation, Farnam is updating its loyalty program, now called Farnam Rewards, to offer an improved customer experience. Members earn points for each product purchased and can earn rewards like exclusive brand merchandise and coupons for future purchases. The current program remains live, allowing customers to earn points through June 30 before shifting to the new system.\n<\/p>\n

The Castellows Partnership Rides Into Year Two<\/b><\/p>\n

\nFarnam is also celebrating the second year of its partnership with The Castellows, a country music trio whose deep-rooted passion for horses has shaped their journey from a rural farm in Georgia to the national stage. To mark this continued collaboration, The Castellows will perform for members of the American Horse Publications at their annual conference in Dallas, Texas on May 15. This partnership amplifies Farnam\u2019s commitment to the horse-loving community, blending music and horsemanship into a shared experience that resonates with fans.\n<\/p>\n

\n\u201cHorses have shaped who we are, and getting to combine our love for them with our passion for music has made this partnership with Farnam so special,\u201d said The Castellows. \u201cThe \u2018Everything for the Ride\u2019 campaign feels like a natural continuation of this journey, and we\u2019re so excited to kick off year two in Dallas!\u201d\n<\/p>\n

\u201cEverything for the Ride\u201d Summer Sweepstakes<\/b><\/p>\n

\nIn celebration of the rebrand, Farnam is launching the \u201cEverything for the Ride\u201d Summer Sweepstakes, running from June 2 to June 30. Shoppers are invited to enter for a chance to win incredible prizes, including:\n<\/p>\n