{"id":833430,"date":"2025-04-03T08:03:01","date_gmt":"2025-04-03T12:03:01","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/liveramp-announces-collaboration-with-western-union-media-network-to-unlock-multicultural-audiences-for-advertisers\/"},"modified":"2025-04-03T08:03:01","modified_gmt":"2025-04-03T12:03:01","slug":"liveramp-announces-collaboration-with-western-union-media-network-to-unlock-multicultural-audiences-for-advertisers","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/liveramp-announces-collaboration-with-western-union-media-network-to-unlock-multicultural-audiences-for-advertisers\/","title":{"rendered":"LiveRamp Announces Collaboration with Western Union Media Network to Unlock Multicultural Audiences for Advertisers"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>LiveRamp Announces Collaboration with Western Union Media Network to Unlock Multicultural Audiences for Advertisers<\/b><\/p>\n<p class=\"bwalignc\"><i>Agreement enables advertisers to deliver personalized, omnichannel experiences across diverse audiences<\/i><\/p>\n<p>SAN FRANCISCO&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nLiveRamp (NYSE: RAMP) today announced an expansion of its partnership with Western Union, that will connect Western Union Media Network\u2019s expansive and multicultural audiences to LiveRamp\u2019s data collaboration network. The expansion builds on LiveRamp\u2019s work with Western Union to provide deterministic identity and power better experiences for Western Union\u2019s customers.\n<\/p>\n<p>\nFor more than 170 years, Western Union has been synonymous with trust and reliability across its global customer base. With a breadth of insights based on Deterministic Financial Transaction Information including senders, receivers, and the locations its customers are using, Western Union Media Network can deliver unique capabilities to advertising partners looking to reach its busy, multicultural audiences.\n<\/p>\n<p>\nLiveRamp helps advertisers drive value via the Western Union Media Network, including the ability to:\n<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Run programmatic campaigns on Western Union Media Network\u2019s platforms. <\/b>Marketers can collaborate with Western Union to leverage its first-party data, connecting with authenticated audiences to deliver better customer experiences and foster new opportunities. Western Union Media Network has tapped LiveRamp\u2019s Authenticated Traffic Solution to enable advertising on its authenticated inventory.\n<\/li>\n<li><b>Measure multicultural omnichannel campaigns with increased accuracy. <\/b>Western Union\u2019s team can manage programmatic campaigns on its Media Network to drive the best results for marketers.\n<\/li>\n<li><b>Access Western Union\u2019s audiences anywhere in the ecosystem. <\/b>Western Union Media Network leverages its rich customer insights to help advertisers drive a winning consumer data strategy and unlock powerful new insights. By responsibly making its audiences available via LiveRamp\u2019s vast collaboration network, advertisers can leverage this data for activation across the ecosystem.\n<\/li>\n<\/ul>\n<p>\n\u201cWestern Union has a diverse global customer base, and our work with LiveRamp is critical to helping us extend partnership value to our customers across our Media Network,\u201d said Chris Hammer, Senior Vice President, Western Union. \u201cWe\u2019re continuing to work with LiveRamp to utilize Western Union\u2019s authentic and trusted relationship with our customers to help the advertising ecosystem more effectively target relevant brand messaging to an underserved and hard to reach audience. This includes adding more cutting-edge capabilities to Western Union Media Network, as well as deepening data collaborations to uncover Media Network synergies across our partnerships.\u201d\n<\/p>\n<p>\nThrough the Western Union Media Network, LiveRamp has helped to drive critical results for partners, across a number of categories including Automotive, Insurance, Pharmaceutical, Retail, Ecommerce, QSR, Financial Services, Telecom, and CPG. LiveRamp and the Western Union Media Network will continue to scale, as well as explore other data collaboration tools including data clean rooms, as they look to fuel innovation and unlock powerful measurement for advertisers.\n<\/p>\n<p>\n\u201cWestern Union plays an irreplaceable role in the lives of its customers, and through Western Union Media Network, helps other companies to craft engaging experiences for its multicultural audiences, as well as to deliver the personalized, relevant advertising these consumers demand,\u201d said Vihan Sharma, Chief Revenue Officer, LiveRamp. \u201cWhile LiveRamp and Western Union Media Network are off to a strong start with driving people-based marketing for their advertisers, we\u2019re only scratching the surface of the value that we can drive for Western Union\u2019s advertisers, as well as every stakeholder in this formidable network.\u201d\n<\/p>\n<p>\nLearn more about LiveRamp\u2019s solutions for financial services companies here: <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fliveramp.com%2Fsolutions%2Ffinancial-services%2F&amp;esheet=54231507&amp;newsitemid=20250403084736&amp;lan=en-US&amp;anchor=https%3A%2F%2Fliveramp.com%2Fsolutions%2Ffinancial-services%2F&amp;index=1&amp;md5=ab2db36f52fc7b93166f01d8efa2c216\">https:\/\/liveramp.com\/solutions\/financial-services\/<\/a>.\n<\/p>\n<p><b>About LiveRamp<\/b><\/p>\n<p>\nLiveRamp is the leading data collaboration partner, empowering marketers and media owners to deliver and measure marketing performance everywhere it matters. Only LiveRamp\u2019s data collaboration network seamlessly unites data across advertisers, platforms, publishers, data providers, and commerce media networks\u2014unlocking deep insights, delivering transformational consumer experiences, and driving measurable growth.\n<\/p>\n<p>\nBuilt on a foundation of strict neutrality, unmatched interoperability, and global scale, LiveRamp enables organizations to maximize the value of their data while accelerating innovation. Trusted by the world\u2019s leading brands, retailers, financial services providers, and healthcare innovators, LiveRamp is shaping the future of responsible data collaboration in an AI-driven, outcomes-focused world.\n<\/p>\n<p>\nLiveRamp is headquartered in San Francisco, California, with offices worldwide. Learn more at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2FLiveRamp.com&amp;esheet=54231507&amp;newsitemid=20250403084736&amp;lan=en-US&amp;anchor=LiveRamp.com&amp;index=2&amp;md5=598348015e70ed9e1973c2a713fa9976\">LiveRamp.com<\/a>.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250403084736r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20250403084736\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20250403084736\/en\/<\/a><\/span><\/p>\n<p><b>PR contact<br \/>\n<\/b><br \/>Michelle Millsap<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:PR@liveramp.com\">PR@liveramp.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America California<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Marketing Data Management Communications Technology Software Artificial Intelligence<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20250403084736\/en\/2425366\/3\/LiveRamp-Logo-Pref-Pos-RGB.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>LiveRamp Announces Collaboration with Western Union Media Network to Unlock Multicultural Audiences for Advertisers Agreement enables advertisers to deliver personalized, omnichannel experiences across diverse audiences SAN FRANCISCO&#8211;(BUSINESS WIRE)&#8211; LiveRamp (NYSE: RAMP) today announced an expansion of its partnership with Western Union, that will connect Western Union Media Network\u2019s expansive and multicultural audiences to LiveRamp\u2019s data collaboration network. The expansion builds on LiveRamp\u2019s work with Western Union to provide deterministic identity and power better experiences for Western Union\u2019s customers. For more than 170 years, Western Union has been synonymous with trust and reliability across its global customer base. With a breadth of insights based on Deterministic Financial Transaction Information including senders, receivers, and the locations its customers are using, Western Union &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/liveramp-announces-collaboration-with-western-union-media-network-to-unlock-multicultural-audiences-for-advertisers\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;LiveRamp Announces Collaboration with Western Union Media Network to Unlock Multicultural Audiences for Advertisers&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-833430","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LiveRamp Announces Collaboration with Western Union Media Network to Unlock Multicultural Audiences for Advertisers - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/liveramp-announces-collaboration-with-western-union-media-network-to-unlock-multicultural-audiences-for-advertisers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LiveRamp Announces Collaboration with Western Union Media Network to Unlock Multicultural Audiences for Advertisers - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"LiveRamp Announces Collaboration with Western Union Media Network to Unlock Multicultural Audiences for Advertisers Agreement enables advertisers to deliver personalized, omnichannel experiences across diverse audiences SAN FRANCISCO&#8211;(BUSINESS WIRE)&#8211; LiveRamp (NYSE: RAMP) today announced an expansion of its partnership with Western Union, that will connect Western Union Media Network\u2019s expansive and multicultural audiences to LiveRamp\u2019s data collaboration network. The expansion builds on LiveRamp\u2019s work with Western Union to provide deterministic identity and power better experiences for Western Union\u2019s customers. For more than 170 years, Western Union has been synonymous with trust and reliability across its global customer base. With a breadth of insights based on Deterministic Financial Transaction Information including senders, receivers, and the locations its customers are using, Western Union &hellip; Continue reading &quot;LiveRamp Announces Collaboration with Western Union Media Network to Unlock Multicultural Audiences for Advertisers&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/liveramp-announces-collaboration-with-western-union-media-network-to-unlock-multicultural-audiences-for-advertisers\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-03T12:03:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250403084736r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/liveramp-announces-collaboration-with-western-union-media-network-to-unlock-multicultural-audiences-for-advertisers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/liveramp-announces-collaboration-with-western-union-media-network-to-unlock-multicultural-audiences-for-advertisers\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"LiveRamp Announces Collaboration with Western Union Media Network to Unlock Multicultural Audiences for Advertisers\",\"datePublished\":\"2025-04-03T12:03:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/liveramp-announces-collaboration-with-western-union-media-network-to-unlock-multicultural-audiences-for-advertisers\\\/\"},\"wordCount\":738,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/liveramp-announces-collaboration-with-western-union-media-network-to-unlock-multicultural-audiences-for-advertisers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20250403084736r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/liveramp-announces-collaboration-with-western-union-media-network-to-unlock-multicultural-audiences-for-advertisers\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/liveramp-announces-collaboration-with-western-union-media-network-to-unlock-multicultural-audiences-for-advertisers\\\/\",\"name\":\"LiveRamp Announces Collaboration with Western Union Media Network to Unlock Multicultural Audiences for Advertisers - Market Newsdesk\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/liveramp-announces-collaboration-with-western-union-media-network-to-unlock-multicultural-audiences-for-advertisers\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/liveramp-announces-collaboration-with-western-union-media-network-to-unlock-multicultural-audiences-for-advertisers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20250403084736r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"datePublished\":\"2025-04-03T12:03:01+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/liveramp-announces-collaboration-with-western-union-media-network-to-unlock-multicultural-audiences-for-advertisers\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/liveramp-announces-collaboration-with-western-union-media-network-to-unlock-multicultural-audiences-for-advertisers\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/liveramp-announces-collaboration-with-western-union-media-network-to-unlock-multicultural-audiences-for-advertisers\\\/#primaryimage\",\"url\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20250403084736r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"contentUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20250403084736r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/liveramp-announces-collaboration-with-western-union-media-network-to-unlock-multicultural-audiences-for-advertisers\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"LiveRamp Announces Collaboration with Western Union Media Network to Unlock Multicultural Audiences for Advertisers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#website\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/\",\"name\":\"Market Newsdesk\",\"description\":\"Latest Business News in Real Time\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\",\"name\":\"Newsdesk\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"caption\":\"Newsdesk\"},\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/author\\\/newsdesk\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"LiveRamp Announces Collaboration with Western Union Media Network to Unlock Multicultural Audiences for Advertisers - Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/liveramp-announces-collaboration-with-western-union-media-network-to-unlock-multicultural-audiences-for-advertisers\/","og_locale":"en_US","og_type":"article","og_title":"LiveRamp Announces Collaboration with Western Union Media Network to Unlock Multicultural Audiences for Advertisers - Market Newsdesk","og_description":"LiveRamp Announces Collaboration with Western Union Media Network to Unlock Multicultural Audiences for Advertisers Agreement enables advertisers to deliver personalized, omnichannel experiences across diverse audiences SAN FRANCISCO&#8211;(BUSINESS WIRE)&#8211; LiveRamp (NYSE: RAMP) today announced an expansion of its partnership with Western Union, that will connect Western Union Media Network\u2019s expansive and multicultural audiences to LiveRamp\u2019s data collaboration network. The expansion builds on LiveRamp\u2019s work with Western Union to provide deterministic identity and power better experiences for Western Union\u2019s customers. For more than 170 years, Western Union has been synonymous with trust and reliability across its global customer base. With a breadth of insights based on Deterministic Financial Transaction Information including senders, receivers, and the locations its customers are using, Western Union &hellip; Continue reading \"LiveRamp Announces Collaboration with Western Union Media Network to Unlock Multicultural Audiences for Advertisers\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/liveramp-announces-collaboration-with-western-union-media-network-to-unlock-multicultural-audiences-for-advertisers\/","og_site_name":"Market Newsdesk","article_published_time":"2025-04-03T12:03:01+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250403084736r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/liveramp-announces-collaboration-with-western-union-media-network-to-unlock-multicultural-audiences-for-advertisers\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/liveramp-announces-collaboration-with-western-union-media-network-to-unlock-multicultural-audiences-for-advertisers\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"LiveRamp Announces Collaboration with Western Union Media Network to Unlock Multicultural Audiences for Advertisers","datePublished":"2025-04-03T12:03:01+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/liveramp-announces-collaboration-with-western-union-media-network-to-unlock-multicultural-audiences-for-advertisers\/"},"wordCount":738,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/liveramp-announces-collaboration-with-western-union-media-network-to-unlock-multicultural-audiences-for-advertisers\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250403084736r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/liveramp-announces-collaboration-with-western-union-media-network-to-unlock-multicultural-audiences-for-advertisers\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/liveramp-announces-collaboration-with-western-union-media-network-to-unlock-multicultural-audiences-for-advertisers\/","name":"LiveRamp Announces Collaboration with Western Union Media Network to Unlock Multicultural Audiences for Advertisers - Market Newsdesk","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/liveramp-announces-collaboration-with-western-union-media-network-to-unlock-multicultural-audiences-for-advertisers\/#primaryimage"},"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/liveramp-announces-collaboration-with-western-union-media-network-to-unlock-multicultural-audiences-for-advertisers\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250403084736r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","datePublished":"2025-04-03T12:03:01+00:00","author":{"@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"breadcrumb":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/liveramp-announces-collaboration-with-western-union-media-network-to-unlock-multicultural-audiences-for-advertisers\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.marketnewsdesk.com\/index.php\/liveramp-announces-collaboration-with-western-union-media-network-to-unlock-multicultural-audiences-for-advertisers\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/liveramp-announces-collaboration-with-western-union-media-network-to-unlock-multicultural-audiences-for-advertisers\/#primaryimage","url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250403084736r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","contentUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20250403084736r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en"},{"@type":"BreadcrumbList","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/liveramp-announces-collaboration-with-western-union-media-network-to-unlock-multicultural-audiences-for-advertisers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.marketnewsdesk.com\/"},{"@type":"ListItem","position":2,"name":"LiveRamp Announces Collaboration with Western Union Media Network to Unlock Multicultural Audiences for Advertisers"}]},{"@type":"WebSite","@id":"https:\/\/www.marketnewsdesk.com\/#website","url":"https:\/\/www.marketnewsdesk.com\/","name":"Market Newsdesk","description":"Latest Business News in Real Time","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.marketnewsdesk.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979","name":"Newsdesk","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","caption":"Newsdesk"},"url":"https:\/\/www.marketnewsdesk.com\/index.php\/author\/newsdesk\/"}]}},"_links":{"self":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts\/833430","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/comments?post=833430"}],"version-history":[{"count":0,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts\/833430\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/media?parent=833430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/categories?post=833430"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/tags?post=833430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}